The Psychology of Selling in Today’s Market

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What You Need to Understand

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Today’s market is more competitive than ever. This means every company has to be more observant and more persuasive than ever. With so many sellers, buyers are forced to make more careful decisions. This means that salespeople need to be more sensitive and more educated on their customers than ever before. And this is where you come in. You can sell for the rest of your professional life, but without understanding how people think and how they make decisions, you won’t be much of a salesman. You can be the most outgoing person in the world and the most well-meaning person in the world, but without understanding how people think and how they make decisions, you won’t be much of a salesperson. This article will cover everything from how the human mind works to how common psychological biases affect salespeople.

What Makes Someone Buy?

The first step to becoming a better salesperson is understanding what makes people buy. Before you can get to the root of the problem and solve it, you must first identify the problem. The first step to becoming a better salesperson is understanding what makes people buy. Before you can get to the root of the problem and solve it, you must first identify the problem. People buy for many reasons, but usually, it’s because they want something. And that something is usually some sort of solution to their problem.

How the Human Mind Works

Maslow's Hierarchy of Needs | Simply Psychology

In order to sell, you need to understand how the human mind works. Our mind guides our behavior, Abraham Maslow created the above hierarchy to show our needs from basic to complex. People are hungry, this need is not met with most sales conversations, however listening to a person share with you about themselves can fill a more emotional hunger that reveals the need to feel a sense of belonging and the need to feel control over one’s own life. Further the mind needs to obtain financial gain to fulfill security in life, the need to feel efficacy, the need for uniqueness with ourself is rooted in the need for independence and, paradoxically, the need for community. We all then move into a need to achieve our full potential. As salespeople, we get to discover where people are in their journey of needs and provide a step to the next level in fulfilling the felt needs.

Why People Buy

Now that you know why people buy, you can better understand what it is they really want. There are a wide variety of reasons why people buy, but they usually share common traits. People want to feel certain of the decision they are making. Especially in cases where they are unsure of the future or uncertain of their place in it. People want to be guided. They want to feel like they are moving forward. People want to feel like they are making progress. They want things to happen quickly. People want to feel connected. They want to forge strong emotional bonds and connections. People want to feel satiated. They want to feel completely satisfied with the purchase. People want to feel like they are getting something new and different. They want to feel like they are in on something new and exciting. People want things to be consistent. They want things to be on a predictable schedule.

What’s Affecting Sales

What are the Factors affecting Sales of a Product? 8 Sales factors

Once you understand why people buy, you can better identify what might be affecting sales. There are a number of reasons why sales are down and what you can do to improve them. There are a number of reasons why sales are down and what you can do to improve them. There is a lot of consumer fatigue. People are over-saturated with choices, and they are finding it harder and harder to decide what to buy. Consumers are often confused about consumer products. They often don’t know if a product is what is good for them. People are often wary of new products or services. They are often skeptical of unfamiliar brands. Information can also be overwhelming. They are often overwhelmed by the volume of information available. They are often overwhelmed by an overwhelming number of choices. Consumers are often overwhelmed by the cost. Consumers are often concerned with the price of a product, even if it is not their main concern. Consumers are often overwhelmed by the commitment. People don’t want to make a commitment to a specific brand, but they do want to commit to a product.

Conclusion

The human mind is an amazing thing. It’s made of billions of neurons that connect to each other and form a vast network. This network connects our emotions to our thoughts, our thoughts to our actions, and our actions to our outcomes. It’s the mechanism by which we make decisions, it’s the source of our creativity, and it’s even responsible for our happiness. If you want to be a better salesperson, then you need to understand how the human mind works. Simplify your message by directing people to a specific solution to their problem.

Check out OneMob for free to create communication that overcomes the overwhelming experience consumers have and to present your product or service directly to the mind. Click here to get started with OneMob for free.

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