Microsites Vs. Landing Pages- What’s The Difference? Which Is Better?

May 20, 2022May 20, 2022 Freddy Davoodian

Although microsites and landing pages seem similar in certain aspects, they each serve a different purpose for businesses.

As a business owner focused on growing the online presence, regardless of the industry you serve, understanding the differences between microsites and landing pages is essential in guaranteeing your success in moving your business to the digital world.

By learning about these two types of mini webpages, you’re gathering the right knowledge that will increase your chances of successfully marketing your product or service and beating your direct competitors.

This is more important than ever before since…

There is an information overload online, and as time passes, customers are more confused due to having more options arise.
Consumers, whether businesses or individuals, slowly move away from physical stores, and move more towards online transactions.

With this in mind, it’s in the best interest of a business to ensure that it’s up-to-date with digital trends.

In this post, we will cover everything you need to know about these two types of miniature webpages, how you can utilize microsites and landing pages to grow your business’s online presence, and how they serve to increase sales.

What are Microsites and Landing Pages?

Microsites and landing pages can be compared to having a physical gallery for your products and services, but they perform exceptionally well for showcasing information.

Galleries will often give you the whole rundown of the services or product, but they won’t contain all of the information the business wants to convey.

With microsites and landing pages, customers are given the information they need to make a valid decision on whether or not the product or service will benefit them.

You can think of landing pages and microsites as online galleries with different sales approaches, and they are used to not only showcase the product or service, but to explain the benefit to the target audience.

It’s important to note that landing pages are loosely tied to the company’s website, and microsites are separate pages from the business’s actual website.

Landing pages are usually designed with the sales funnel approach, which basically presents the content in a specific order down a “funnel”, then moves the visitor to take action at the end.

Although landing pages are sometimes accompanied by an explainer video, most landing pages do not show videos and only rely on text and images to convert the visitor.

Microsites are less “salesy” and are designed to be a content hub where they give the visitor the information they need to see the value in the company’s offering.

Microsites benefit more from informing the potential customer, rather than depending on the customer to make an impulse decision.

Despite having different structures and definitions, both web pages have the same goal of increasing business sales, brand reach, and overall conversion rates of potential customers.

Difference Between Microsites and Landing Pages

To better understand microsites and landing pages, we must understand the differences between them. The two are often confused with each other because they are both used to advertise a company’s products or services.

But remember… the way each of them advertises their products or services is extremely different from one another and they each serve a different purpose.

The main difference between the two is where they exist. Landing pages are an extension of the main website, yet do not have the main navigation bar that might direct the visitor to another page…

… while microsites can exist using a completely different URL.

The differences between the two are very situational and content-oriented, that’s why it’s very easy to mistake one with the other.

A good tip to remember is to review your company’s goals to figure out which one will better suit the situation.

A landing page is a hyper-focused page that is specifically meant to entice viewers to take action, such as downloading, joining up, paying, or performing some other activity.

It isn’t linked to your website’s navigation, and it isn’t connected to anything that can send your visitors away.

Microsites are useful in situations where you need to promote a product or service by backing it up with supporting content;

Or even to promote a new product or service that has a different target demographic from the main website.

It’s safe to say that a microsite’s conciseness is a big part of what makes them so appealing.

However, they’re detailed enough to entice the reader to click and learn more about the product on the following pages.

In addition to all of this, microsites will aid in increasing your website’s organic traffic.

Benefits of Using Microsites

There are a lot of reasons why you should consider utilizing microsites to market your business online.

Having a good website isn’t enough to succeed in the digital space.

In order for your business to thrive in this space, you must understand the cards you have to play with. One of these “cards” can be a microsite. There are numerous benefits that can be acquired by implementing a microsite.

We have created a list inspired by an amazing article by Nida Zehra, which explains the benefits of using microsites, which are:

Increased brand reach
Leads for business
Ability to promote targeted content
Search engine optimization (SEO)

These are just some of the many benefits.

Another important benefit of using a microsite is its opportunity to go viral through designing and promoting high-quality content.

7 Disadvantages of Microsites (With One Solution For All)

There are pros and cons to using microsites and landing pages.

Despite its advantages, it’s important to acknowledge the disadvantages that come with using microsites, in particular.

Here are the 7 main disadvantages of using microsites:

Building and deploying a microsite takes more time than doing so for a landing page.
Their upkeep takes more time, effort, and money.
Microsites’ ROI is difficult to estimate.
There is a need for additional domain names.
Less interaction with your main website.
Might drive traffic away from your website
The need to develop a new marketing strategy.

Fortunately, there is software made to help businesses and individuals create a microsite and not break the bank…

The OneMob Solution

OneMob is an online tool designed to help businesses and individuals build unique microsites that help them engage and build rapport with their audience.

OneMob is used by a wide range of businesses and individuals, from salespeople and recruiters to consultants and online influencers.

OneMob is the solution to all of the disadvantages associated with traditional microsites. Let’s get straight to the point with its solutions:

Requires no coding skills.
No setup work. It’s all ready to go.
It offers a freemium version, as well as a low monthly fee subscription.
It is easy to use and easy to maintain.
Allows users to manage their campaigns.
Doesn’t require a separate domain name.
Offers insightful analytics on how your audience engages with the content.

Don’t believe me? Sign up for the free trial and see for yourself.

Benefits of Using Landing Pages

As previously mentioned, taking in the benefits of using microsites and landing pages is crucial to ensuring your business adapts to this new digital age.

With this in mind, let’s talk about the benefits of using landing pages for your company.

The most expected benefit of using landing pages is to increase conversion rates.

According to the web analytics company Omniture, advertisements that integrate landing pages experience a 25% increase in conversion rates. Businesses are quickly adding landing pages to their online profiles to get ahead of the competition.

Businesses recognize that landing pages serve as the gateway toward selling their company’s products or services.

So, they make sure that these pages appear online and present their businesses in the most flattering way possible to make sure that users have a great first impression.

Here are some of the benefits of using landing pages:

The setup takes very little time.
It is not necessary to purchase additional domain names.
There is no need for a lot of upkeep.
They’re excellent at getting people to convert.
In most cases, they don’t require big budgets.
The use of UTM tags and short link services enables you to quickly calculate the return on investment (ROI).

Disadvantages Of Using Landing Pages

However, there are many disadvantages to using landing pages. Some of the most common disadvantages of using landing pages are:

Slow page speed due to multimedia elements.
Expensive to market.
Limited Content Opportunity.
Not as engaging as microsites
Many people aren’t satisfied with the information they receive from them.
They cannot be a replacement for website, whereas microsites can.

Don’t worry, if you’re still considering using this method to advertise your company, here’s what you can do to encourage its success:

Keep it in line with your ad campaign.
Keep it mobile-friendly.
Make sure your landing page does not take more than 3 seconds to load.
Add persuasive web copy.

This section of the article is not meant to discourage you from using landing pages.

Rather, it should give you insight into what to expect so that you can watch out for certain roadblocks that might

Why Should You Use a Microsite or a Landing Page?

Still unsure of whether you should use any of these two types of web pages for your website?

In this part of the post, we will go over the reasons why you should consider using microsites and landing pages to boost and advertise your company’s services.

One way to gain website viewers is by using targeted advertisements through the use of microsites or landing pages.

Before creating either one, think about the user’s experience and think about its applicability to the overall ad campaign.

To put it simply, landing pages limit the distractions that regular websites can cause. They make sure that the webpage visitors are viewing is targeted and catered to the specific message the company wants to convey.

Decluttering your main website with either of these two web pages mentioned will encourage your customers to quickly determine whether they need to purchase your products or services.

How to Choose Which One to Use for Your Business Needs

When choosing which one to use, it’s important that businesses understand what they need, versus what they want.

Understanding the gaps in your company’s online presence can go a long way in ensuring that you choose the right option for your business.

Twenty Over Ten’s chief marketing and business development officer, Samantha Russell, advises brands to base their choice on their specific objectives.

There is no “copy and paste” solution in the world of marketing, and every plan needs to be custom according to your company’s goals.

Businesses should utilize landing pages when:

Encouraging users to take a single action.
Promoting affiliate products.
Attempting to sell a product or service.
Gathering market research and feedback.
Trying to increase sales in the fastest way possible.

Businesses should utilize microsites when:

Trying to segment or differentiate a product or service from the main offering.
Advertising a single and specific product or service.
Educating the audience about their business.

In summary, landing pages are suitable for one-off campaigns.

Microsites are more complex, but they’re better for long-term campaigns and create an experience beyond just selling products or services.

To Wrap It Up

As you have learned in this article, there are a lot of factors that need to be considered when choosing between microsites and landing pages.

Having a deep understanding of what your business requires is essential to making sure that you are choosing the right option for your marketing needs.

Whether it be in the physical or digital world, your choices will always have a great impact on the success of your endeavor. To summarize this article in the most concise way possible, consider your company’s needs when deciding between creating a landing page or a microsite.

The Psychology of Selling in Today’s Market

May 12, 2022May 12, 2022 David Beauchamp

What You Need to Understand

Image Source: Flickr‍

Today’s market is more competitive than ever. This means every company has to be more observant and more persuasive than ever. With so many sellers, buyers are forced to make more careful decisions. This means that salespeople need to be more sensitive and more educated on their customers than ever before. And this is where you come in. You can sell for the rest of your professional life, but without understanding how people think and how they make decisions, you won’t be much of a salesman. You can be the most outgoing person in the world and the most well-meaning person in the world, but without understanding how people think and how they make decisions, you won’t be much of a salesperson. This article will cover everything from how the human mind works to how common psychological biases affect salespeople.

What Makes Someone Buy?

The first step to becoming a better salesperson is understanding what makes people buy. Before you can get to the root of the problem and solve it, you must first identify the problem. The first step to becoming a better salesperson is understanding what makes people buy. Before you can get to the root of the problem and solve it, you must first identify the problem. People buy for many reasons, but usually, it’s because they want something. And that something is usually some sort of solution to their problem.

How the Human Mind Works

Maslow's Hierarchy of Needs | Simply Psychology

In order to sell, you need to understand how the human mind works. Our mind guides our behavior, Abraham Maslow created the above hierarchy to show our needs from basic to complex. People are hungry, this need is not met with most sales conversations, however listening to a person share with you about themselves can fill a more emotional hunger that reveals the need to feel a sense of belonging and the need to feel control over one’s own life. Further the mind needs to obtain financial gain to fulfill security in life, the need to feel efficacy, the need for uniqueness with ourself is rooted in the need for independence and, paradoxically, the need for community. We all then move into a need to achieve our full potential. As salespeople, we get to discover where people are in their journey of needs and provide a step to the next level in fulfilling the felt needs.

Why People Buy

Now that you know why people buy, you can better understand what it is they really want. There are a wide variety of reasons why people buy, but they usually share common traits. People want to feel certain of the decision they are making. Especially in cases where they are unsure of the future or uncertain of their place in it. People want to be guided. They want to feel like they are moving forward. People want to feel like they are making progress. They want things to happen quickly. People want to feel connected. They want to forge strong emotional bonds and connections. People want to feel satiated. They want to feel completely satisfied with the purchase. People want to feel like they are getting something new and different. They want to feel like they are in on something new and exciting. People want things to be consistent. They want things to be on a predictable schedule.

What’s Affecting Sales

What are the Factors affecting Sales of a Product? 8 Sales factors

Once you understand why people buy, you can better identify what might be affecting sales. There are a number of reasons why sales are down and what you can do to improve them. There are a number of reasons why sales are down and what you can do to improve them. There is a lot of consumer fatigue. People are over-saturated with choices, and they are finding it harder and harder to decide what to buy. Consumers are often confused about consumer products. They often don’t know if a product is what is good for them. People are often wary of new products or services. They are often skeptical of unfamiliar brands. Information can also be overwhelming. They are often overwhelmed by the volume of information available. They are often overwhelmed by an overwhelming number of choices. Consumers are often overwhelmed by the cost. Consumers are often concerned with the price of a product, even if it is not their main concern. Consumers are often overwhelmed by the commitment. People don’t want to make a commitment to a specific brand, but they do want to commit to a product.

Conclusion

The human mind is an amazing thing. It’s made of billions of neurons that connect to each other and form a vast network. This network connects our emotions to our thoughts, our thoughts to our actions, and our actions to our outcomes. It’s the mechanism by which we make decisions, it’s the source of our creativity, and it’s even responsible for our happiness. If you want to be a better salesperson, then you need to understand how the human mind works. Simplify your message by directing people to a specific solution to their problem.

Check out OneMob for free to create communication that overcomes the overwhelming experience consumers have and to present your product or service directly to the mind. Click here to get started with OneMob for free.

Make Whisper Quiet Videos with Krisp and OneMob 🤫 🎥

May 5, 2022May 5, 2022 Sati Hillyer

Video continues to be the new way of communicating. More and more companies are adding video to their omnichannel strategy because it’s so effective and works well in the hybrid workplace, but you cannot have a good video without clear and distraction free audio and video. At Krisp, they see this critical form of communication as a must and want to improve it by blocking out unwanted sounds and distractions. Any user can sign up for Krisp for free to experience the beautiful sound of silence.

OneMob has marveled at Krisp’s amazing engineering feat and quickly uncovered how simple it is to bring both platforms together. Today we want to make this even easier with our new OneMob free plan. Now all Krisp users can start using OneMob for free (and vice versa). The goal is to give all consumers and professionals a no cost option to create and share video messages without any noise or visual distractions.

It’s as easy as 1, 2, 3…

Sign up for Krisp
Sign up for OneMob
Choose Krisp as your microphone and video source in OneMob – watch demo

That’s it! Now every video you record (even screen recordings) will use Krisp’s award winning technology to block out unwanted noise and leverage their virtual background technology too. Once done, use OneMob’s simple video editor to trim anything out, share it through various channels, and track all the engagement.

We all can’t wait to spend more time with each other face to face, but until then we will continue to look for ways to stay connected in a more personal way. Krisp + OneMob will make this experience better, easier and for free. Try it today for free!

Integrating Social Media with our Content Experience Platform

April 27, 2022April 29, 2022 Nico Labuschagne

We’re all too familiar with the different Social Media Platforms. There’s no need to elaborate on these platforms or to state any specific use cases for Social Media in the business environment. It’s here to stay and we need to find ways to make the most out of it.

Differentiating Content Experience Platforms from Video Messaging Platforms

Video Messaging Platforms have been around for a quite some time now. They are very handy for recording videos by means of webcam and/or mobile apps. Most of these platforms also have some editing functionality such as trimming, captioning, adding of watermarks, merging of videos and adding virtual backgrounds (green screen effects). Typically, these videos are saved in the cloud and you are given a URL that you can share with your audience.

Content Experience Platforms, on the other hand, help you to set the stage, or create a “Digital Sales Room” where you can share personalized content in the shape and form of a personalized website or “microsite”. Not all Content Experience Platforms have built-in video recorders, but OneMob is an award-winning example of a platform that incorporates an online video recorder as well as editing tools. Here you can record and edit your personalized video and embed it inside your Digital Sales Room and use it to tee up the content you want to share with an individual or a group of individuals.

Social Media and Content Experience Platforms – the perfect playdate

LinkedIn is by far the most frequently used Social Media Platform for business – connecting likeminded professionals across the globe. It’s a well-known fact that posts containing images and videos gain far more engagement than text-only posts. In a 2021 study it was found that LinkedIn posts that use images gets 94% more total views than posts that don’t. The number goes up even further (267% more views) when video is used. In fact, our very own Mason Toothman ran his own experiment on LinkedIn and got 800% more engagement on LinkedIn with some tweaks to his post. Using a Content Experience Platform to share not only a personalized video, but also personalized content on a personalized website takes it to the next level of “hyper-personalization“.

If you are reading this, you may have received a LinkedIn InMail from me directing you to a microsite with a featured video. My message is very simple: “Hi {Your_First_Name}, this is Nico from OneMob. Thanks for connecting with me on LinkedIn. Have a great day!” It’s only a 5-second video, but I have had great success with this message. It’s an ice-breaker that often results in an open channel of communication and it gets the conversation going.

The microsite (or “landing page”) also has other content embedded such as a one-pager document, our YouTube channel, a demonstration video and customized call-to-action buttons. You can also track the performance of these personalized campaigns through built-in metrics trackers. By frequently checking your metrics, it’s easy to see where improvements can be made.

LinkedIn is not the only Social Media Platform that benefits from Content Experience Platforms. It’s easy to share your content through WhatsApp, Facebook, Twitter… and the list grows longer almost every day.

Use it, or lose it

Your professional network is worth it’s weight in gold. Get the most out of your efforts and combine your social and professional network with creative tools such as Content Experience Platforms. We recently launched our new OneMob Free version. Give it a go. You won’t look back.

Upcoming Changes to OneMob Contacts Features

April 26, 2022April 26, 2022 Sati Hillyer

Contact Management Software May Be All the CRM Your Business Needs | PCMag

We are changing the way Contacts are handled within OneMob to make it more useful for users.

Current: All your OneMob contacts are shared within your OneMob group
Update in Mid-June Release (date subject to change): All your OneMob contacts will be private to just you in your OneMob group

Currently all OneMob contacts created are shared with your colleagues within your OneMob group. This means once a contact is created, all other OneMob users in the same instance can see and email that contact. However, only the owner/creator of the contact can edit contact and see related campaign activities.

When we release this upgrade, the following will happen:

All contacts that you created will be only visible by you.
If you emailed a shared contact in the last year, a copy of that contact will be made and added to your contact list.
All groups that you own will be only visible by you.

If you have any questions, please contact support@onemob.com

Thank you for your continued support and feedback.

Standing Out with Video

April 20, 2022April 28, 2022 Mason Toothman

What’s the worst car commercial you’ve ever seen?

Sometimes I can’t remember what I ate for breakfast, but a particular dealership has been permanently branded into the depths of my memory thanks to a single, cringe-worthy commercial that aired twenty years ago. Seems odd that things like bad car commercials or an embarrassing moment in our lives can take priority over more important information like dentist appointments or Anniversary dates (sorry Franny), but they do.

In business, being remembered is important. No doubt, whatever evil mastermind was behind the first “bad car commercial” inherently understood that. And while I wouldn’t recommend taking 100% of your inspiration from those monstrosities, a little moderation is perfectly reasonable. It starts by using the most fundamental tool utilized in those commercials…video

Before you ask…Yes. I do recognize the hypocrisy of using a written blog to demonstrate the superiority of video over text and audio…moving on!

I’ve personally tested the efficacy of video with an experiment on Linkedin. You can find the details of that experiment in the 90-second video below; but the long and short of it is that using video increased the number of responses on that post by 800%.

So, what’s driving the success of video? Why does it stand out more than text or audio?

1) VIDEO IS RICH

Video engages more of our senses and allows us to display nonverbal communication, such as body language and tone. This is one of the primary reasons that the brain processes visual information so much faster and retains it longer. Did you get that? Use the video below and see which stood out more…

2) MORE PEOPLE PREFER VISUAL LEARNING

Latest polls show that 65% of learners perform best with visual information as opposed to only 30% preferring auditory. (The other 5% being kinesthetic).

The Picture Superiority Effect and the visual learner – visual design and instruction

3) VIDEO BRINGS HUMANITY TO OTHERWISE STALE OUTREACH

“Great to finally put a face to the name!” Ever heard that one before? Unlike text or audio, video allows creators to be more authentic. Think about the difference a smile makes in conversation; it can change the dynamic of the entire interaction!

4) VIDEO IS VERSATILE AND EASY TO CREATE

Creating video content has become so easy with today’s technology, and it can be used in virtually unlimited ways! Here’s an example of a “Resume” video I created, and an educational video from our Founder and CEO, Sati Hillyer.

5) JUST LIKE THOSE BAD CAR COMMERCIALS – VIDEO IS MEMORABLE

Videos have a 95% retention rate, as opposed to 10% from text.

How can I get started?

At this point, if you are asking yourself “How could I successfully incorporate video into my company culture?” then I can help. There are lots of great video-content platforms available today, each with their pros & cons (which I will explore further in a future blog). A great place to start is OneMob’s Free Video-Content Platform. OneMob scored 4.9 out of 5 Stars on G2, and offers personalized training to any subscription type (Paid or Free). So whether you are brand-new to video or a veteran-OneMob is a great platform to learn about, and utilize the power of video in your outreach. Learn more about OneMob and how to sign up for free in the video below.

OneMob Introduces FREE Plan

April 13, 2022April 19, 2022 Sati Hillyer

You read that right!

We are on a mission to help everyone connect! I always wanted to make our platform available to everyone. BUT our first version required an iPhone and a Salesforce login to start. We eventually expanded the platform to support more devices and more ways to login. AND now I’m overjoyed to announce that everyone can start using OneMob for FREE!

As communication continues to evolve, we still want to make that connection more personal, engaging and visual with video. We already have many businesses doing this today (check out our examples) and we can’t wait to see what consumers do with our platform. Below are some ideas to get your creative juices flowing.

Linktr.ee + Video

If you follow any active Instagrammer, then you’ve most likely experienced their Linktr.ee. It’s essential a short URL that takes you to a very basic website of key links they want their audiences to visit. We are quickly seeing OneMob becoming a video centric Linktr.ee that’s more engaging and comes with incredible analytics. Check out my personal page: https://onemob.com/sati

Real Estate Agents

Buying and selling a home is such a large transaction. The process can take weeks or months depending on your client. Mark Simpson from Crye-Leike Realtors in Peachtree City, GA uses OneMob to engage with clients 1:1 and to send monthly newsletters:

Teaching

The world has evolved to be a place of synchronous and asynchronous learning. OneMob is a perfect platform for asynchronous or on-demand learning. Combine all the content in one place and share away. Check out the way Walnut Creek Capoeira School shares training videos with their students:

And the way David Beauchamp uses OneMob to guide and tutor his students:

Got a newsletter to send out? Create something more memorable that results in more views, engagement and responses. Check out the newsletter we for March:

Job Hunting

Job hunting can be tough. Candidates are looking for ways to stand out and see what’s resonating. Meanwhile hiring managers are looking to know more about the candidate then just what the resume says. Enter OneMob where you can create the perfect video website to highlight your personality, skills and projects. Check out the example from Mason Toothman:

Scheduling a Meeting

If you’re trying to book meetings or schedule appointments then you know the frustration of all the back and forth emails. OneMob easily integrates with many calendaring platforms like Calendly, Microsite Bookings, Outreach, SalesLoft, Hubspot and more so you can embed your calendar on your OneMob microsite. Here’s an example:

Family Albums

You don’t want to put everything on YouTube! And now with OneMob you can upload and share all your special family memories with the people you love. No ads! Check out the example I made for my wedding.

I couldn’t be happier to know that everyone can start using OneMob to improve the way they communicate and increase their chances to connect. The communication use cases are truly endless.

Get started with OneMob for free today! Remember a better experience = a better result!

How to get more of your emails opened and read

April 6, 2022April 11, 2022 Nico Labuschagne

Your email recipients are overwhelmed

During the course of the last 24 months, a lot has been written about “Email Fatigue” and from personal experience, the struggle has been real. Everyone I speak to has noticed the sudden increase in the number of marketing and sales emails that pop into our inboxes and the reason for this sudden increase is pretty easy to figure out: the advent of Covid-19 and the resultant rise to popularity of sales engagement platforms.

So you might be asking yourself, how do I get more of my emails opened and read by my recipients?

Avoid your emails ending up in your recipient’s Spam folder

First things first. To avoid a decline in productivity due to Email Fatigue, network administrators have been tasked to put in place as many protocols as possible. This is to make sure that unwanted or unsolicited emails do not make their way to your recipient’s inboxes. Navigating your emails through all these countermeasures can be a daunting task; but increasing the likelihood that emails hit their targets’ inboxes is critical and well worth the effort. I found these 10 Tips to Stop Your Emails From Going to Spam really useful.

Stand out

Once your email is in your target’s inbox, you now need to stand out from the other 120 emails that they have received today. In terms of the copywriting the following pointers should be kept in mind:

“Less is More” when it comes to subject lines. Keep them short, but be as impactful as possible. This could be your only chance to stand out from the other 120 (plus) unopened emails in your recipients’ inboxes.
Creativity is key.
Keep your message only about the person you are reaching out to.
You should not mention what your organization does or what you are selling – it’s all about THEM!
Ask questions, but not too many.
Make sure that your questions are personalized to the recipient.
Do not ask rhetorical questions!
Use a Content Experience Platform such as OneMob to share a personalized microsite to your recipient. This will add a thumbnail (animated or static) to your email.

Tip: When using thumbnails, create a virtual background with your recipient’s logo and corporate colors.

Why use a Content Experience Platform/Digital Sales Room?

When your targeted recipient receives their email, they will see a friendly face with their own company logo and corporate colors. Humans are inherently inclined to have a bit of “Corporate Narcissism”. If we see something familiar that we identify with, we are curious to find out more. I have found that emails I send using a thumbnail with the recipient’s logo in my thumbnail, get a far higher rate of engagement. The Content Experience Platform – or Digital Sales Room – gives you a platform to not only send a personalized video message, but also gives you the opportunity to add text, embed your calendar link, create call-to-action buttons and share more content or resources. Use these platforms to tell your story, thus bringing sales and marketing together in one neatly personalized package. It is also ideal for building your sales funnel and can be used throughout the different stages of the typical funnel.

Summary

We spend a lot of our time and creative energy on writing copy and generating content. Making sure that our efforts pay off, should be one of our highest priorities. An artist would only hide the paintings he does not want others to see.

OneMob New UI Transition Timeline

April 1, 2022May 9, 2022 Sati Hillyer

A product launch without a press release

We are in the process of migrating all users to the new UI following the timeline below. Please review and check out the resources below to prepare your team.

Mid-Apr Release (LIVE)

When users upgrades to new UI (using the opt-in button), their old links/emails will use the old page layout (in other words, their microsites are gonna render the same) until they edit them in the new microsite editor
If required, users can switch back to old UI
Increase tags to show 500 and display them alphabetically in library
Users can now create their own tags to organize their content
Tag categories will be removed and converted to a tag and be applied to all related content

Mid-May Release

If users goes to new UI (using the opt-in button), they will be able to switch back to old UI
Make Microsite preview experienceable and clickable
Allow users to upload content in the Microsite editor

Mid-June Release

All users on the old UI will be migrated to the new UI
Old UI will be retired

Below are some self-serve resources to help users learn the new UI:

Watch Video

As always, let us know how we can we help you transition to the new UI. If you would like a personal walkthrough of the new UI, please contact support@onemob.com.

Thank you for your continued support.

How to Build a Sales Funnel with Video

March 30, 2022March 30, 2022 David Beauchamp

Sales are vital to any business. After all, it’s hard to make money if you don’t sell anything! But even though they may be critical, they can also be quite challenging if you don’t know what you’re doing. This sales funnel with video guide will walk you through the basics of building a sales funnel with OneMob so that you can take advantage of opportunities and make the most out of your marketing efforts. Here’s how to build a sales funnel with video in five easy steps.

Why Video

Your customers prefer video. In fact, 92% of consumers say they’ve watched an explainer video to learn more about a product or service. If you want to build trust and drive sales, you need high-quality videos that explain your value proposition and help users take action. Whether you’re working on building awareness, encouraging conversion or sending customers down your marketing funnel, creating videos is a great way to make an impact on your audience.

Step 1: Finding A Niche (and an email list)

Your niche (e.g., car insurance) is where you spend most of your time and energy. When you have enough traffic, you can focus on other niches (e.g., mortgage insurance). The key is finding an audience interested in what you have to say and then building that email list!

Step 2: Setting Goals and Objectives

It’s not enough to know what you want; in order to get it, you need SMART goals. They are specific, measurable, attainable, relevant and time-based (SMART). In other words, your goals must be clearly defined so that every step of your sales funnel contributes towards achieving them. This applies from top to bottom—from marketing campaign all the way down to each call-to-action on your page. A good goal is well-defined, quantifiable and actionable; but most importantly, it’s realistic—not too hard or easy for customers to achieve. Be sure that each element in your funnel is designed to lead people forward towards taking whatever next step gets them closer to completing their goal(s) before they leave without doing anything at all. This means better microsites, more effective calls-to-action and more targeted content throughout your campaign or microsite experience will help make sure they take those final steps toward converting visitors into leads into clients then repeat customers!

Step 3: Choosing The Right Format For Videos

The biggest challenge in creating sales videos is choosing what format is best. You have many choices, including live action video, animated or whiteboard videos, or even product demos done in PowerPoint or Keynote. It’s important to pick a format that tells your story most effectively. If you’re selling an e-book about weight loss for moms, for example, it makes sense to use an animated whiteboard video that’s easy on viewers’ eyes and keeps them engaged. After finding the right format, upload to your OneMob library and use it as your featured video on your microsite.

Step 4: Developing The Best Sales Copy And Microsite

If you want to create an effective sales funnel and convert your website visitors into leads and customers, it’s important that you understand how each piece of your online presence—from microsite, content selection, call-to-action and email copy—relates to one another. These elements must be complementary in order for people to take action. This means you need fully developed concepts that tie into each other so your prospects can follow through. The best OneMobs combine those elements within microsites. Follow best video practices for a good video that clearly shares what content you want your customer to interact with on the microsite and what action step you want them to take after engaging with the microsite.

Step 5: Build the top, middle and bottom of the funnel

Create Awareness at the Top of the Funnel

The awareness stage of your sales funnel is where you should establish brand loyalty and familiarize new prospects with your product or service. It’s essential that you do everything possible to get their attention, but also be sure that they can easily find out more information on their own if they choose. Your goal in these first moments of contact is simply to grab their attention—if people are interested enough in learning more about what you have to offer, they will take action. After all, one email address won’t put food on your table unless you start building relationships with others down in subsequent stages of your funnel. You need those people ready and waiting when it comes time for them to buy (or buy again). Your ultimate goal at this stage is simply getting people into contact with what you have to offer.

Put another way, they won’t know that your solution is ideal if they don’t fully understand what challenges they face. This stage is all about educating them about the problem. Here are some videos you can create to do that.

Educational Videos

Buyers lack information at the beginning of their journey to find a solution. This is where becoming their guide can pay off. And becoming a guide means creating videos that answer quick questions, as in the Watermelon Media video below. The video explains what content marketing is in a short, animated, easy-to-understand way.

Explainer Videos

Explainer videos are a staple in digital marketing. They discuss complex concepts in simple language, giving viewers a better understanding of what your solution offers and how it works.

Using visually interesting graphics and animations, this OneMob Video explains how OneMob can help businesses improve outreach by combining context, content and calls-to-action:

Short Video Ads Identifying Problems

Short ads can be highly effective when executed well. This 61 second ad reveals a problem truckers face and how much help Corinna is offering to solve the problem.

Drive Consideration at the Middle of the Funnel

Marketing works best when it leads people through a sales funnel, starting with awareness, then interest, then desire and finally action. Building your product messaging at each stage of that funnel is crucial. For example, in that first phase—awareness—potential customers should understand what your product does and why they need it. During interest you’ll want them to get more information about features and pricing. And in desire you’ll want them to sign up for early access or pre-sale offers. Each piece of your messaging should build on one another until you get someone all the way through your funnel so that you can then convert that visitor into a customer.

Here you want to focus on specifics, including how your product works, why it works in a certain way, and even the alternatives available and why they aren’t the ideal solution.

Product Intro Videos

Videos that introduce your product and how it works are critical for buyers. The goal of this OneMob Video is to show how helpful it is to use OneMob. If you’re a potential buyer who’s strapped for time, watching a 1.5 minute rundown of OneMob is a quick win.

Tutorials

Tutorials provide prospects with a more in-depth experience of your offering. This type of video is ideal for prospects who are considering their options and want to take a closer look at what your product can really do for them.

This OneMob Video is to peel back the curtain on what buyers need to know about using OneMob. The video teaches beginners how to create a campaign in OneMob and share with potential customers.

Influence Decision-Making at the Bottom of the Funnel

Prospects are most likely to make decisions that allow you to move them down your sales funnel. This is when they’re beginning to come around, so it’s important not only that you present valuable information, but also that your sales staff can convince prospects that they’re on their side. If you don’t have access to sales people, give prospects something of value in exchange for their contact information—something no one else is offering. Something as simple as free advice or a $100 coupon code might be enough. Be sure that whatever you provide demonstrates how much better off customers will be after working with you (better than what they had before). Provide good content and customers will decide where to spend their money by themselves. You just need to show them how worthwhile your offer is and what it offers beyond its obvious benefits.

The Relationship Gets Stronger at the Bottom of Your Funnel: Even if everything goes perfectly from top to bottom, some potential customers won’t convert because they either lack time or money (or both) or just aren’t interested at all—regardless of what you do or say. At least then, though, you know where you stand!

This is where you have an opportunity for the sale, so focus on content that will help convert leads into customers. This often involves reinforcing ideas shared at the middle of the funnel.

Demo Videos

OneMob’s abilities and functions are shown in this short demo that reveals the true benefits within the software.

Customer Testimonial Videos

According to social proof theory, a person who doesn’t know the proper behavior for a certain situation will imitate the behavior of others and look for guidance for their actions. Using video testimonials at the bottom of your funnel is a great way to inject some social proof into your buyer’s journey.

But don’t just scratch the surface or be vague in your video. Give specifics and create a story that’s worth watching, especially for buyers looking to be convinced that yours is indeed the right solution.

In this testimonial video, Kevin explains how OneMob helps him reach more customers.

Bonus Step:

Getting Traffic To The Funnel

There are three primary methods for generating traffic—viral, pay-per-click (PPC), and SEO. Viral traffic requires you to convince people you know, like and trust that your product/service is something they would want to share. This kind of traffic comes at a cost, however: It takes time and effort. You have to be willing to give away your products or services in order for others to spread word about them. PPC is like viral traffic except it doesn’t rely on personal connections, which makes it easier but also more expensive. SEO means using search engine optimization techniques to get found by search engines like Google and Bing. While these may not generate instant sales right away, they do drive qualified prospects through your sales funnel over time. Research each method thoroughly before deciding what works best for you. Each business has different goals, requirements and limits so you’ll need to find one that fits just right. Now let’s build a successful sales funnel with your OneMob’s filling the front end of the funnel!

Email us at sales@onemob.com to learn more about getting your OneMob account to build your next great sales funnel.