OneMob – Personal Video and Voice Messages for Salesforce

ONEMOB RANKED AMONG THE FASTEST GROWING PRIVATE COMPANIES IN THE BAY AREA BY THE SAN FRANCISCO BUSINESS TIMES

November 13, 2018November 13, 2018 Brian Kim

ONEMOB RANKED AMONG THE FASTEST GROWING PRIVATE COMPANIES IN THE BAY AREA BY THE SAN FRANCISCO BUSINESS TIMES

San Francisco, CA, 11/13/18 – OneMob announced that it has been ranked no. 39 by the San Francisco Business Times on the 27th annual Fastest Growing Private Companies in the Bay Area list, an exclusive ranking of the region’s fastest growing private companies; one of the most important segments of the local economy. The winners and rankings were unveiled at an awards gala on October 30th, 2018 at the Four Seasons San Francisco. To view the complete list visit, click here. This is OneMob’s first year on the list.

The FAST 100 list ranks the Bay Area’s fastest-growing private companies by percent growth in net revenue from 2015 to 2017. Net revenue is revenue less deductions for returns and allowances or credit, when applicable.

To qualify for the list, companies must meet the following criteria: 1) headquartered in the Bay Area, which is defined as the counties of Alameda, Contra Costa, Marin, San Francisco and San Mateo, and the city of Palo Alto. 2) an independent, privately held corporation, proprietorship or partnership (not a subsidiary or division) through fiscal year 2017 3) net revenue greater than $200,000 in fiscal year 2015.

“Our region is renowned as a hub for innovation and as an ecosystem that fosters growth companies, said Mary Huss, Publisher of the San Francisco Business Times. OneMob, along with all of the companies on the list deserve special recognition because they fuel our regional economy.”

OneMob is a content sharing and tracking platform used by Sales and Marketing to help reps be more personal, engaging and intelligent in the buyer and customer journey. With integrations to Salesforce and Microsoft Dynamics, the OneMob platform becomes the presentation layer for client outreach while enriching your CRM with real time prospect and customer insights. At the same time, Marketing can know exactly which content is creating pipeline and closing revenue. Gartner states by 2020, customers will manage 85% of the buyer’s journey without interacting with a single human being. On that journey, according to Forrester, average customers engage with 11.4 pieces of content prior to making a purchase.

“We are thrilled and grateful for the recognition. Now more than ever, Sales and Marketing need a more effective way to influence the journey that is personal, engaging and intelligent, says Sati Hillyer, the co-founder and CEO of OneMob. Channels are growing from phone and email, to now include video, chat, SMS and more. But with all these channels, you need to equip sellers with the right way to present themselves with the most compelling content. At OneMob, we want to bring Sales and Marketing closer to make this experience simpler and smarter for the rep, while giving new insights to marketers.”

About OneMob, Inc.

OneMob brings sales and marketing teams closer by leading with video and closing with content. Quickly create web pages of content to close deals. Create, share and track videos, documents and web links when selling. Companies like Cisco, LinkedIn, Sacramento Kings and more use OneMob everyday in increase their email CTRs and response rates by 10X, while making their sales and marketing efforts more personal, engaging and intelligent. OneMob is headquartered in San Francisco. Learn more at www.onemob.com.

About San Francisco Business Times

The San Francisco Business Times is the #1 print and online source for Bay Area business news and information on the most successful people, companies and transactions in the region. Every Friday, the Business Times arrives with an in-depth lineup of breaking local news stories, business profiles and valuable industry rankings. From technology and sustainability to small business, biotech, hospitality, real estate and banking, the Business Times covers the most relevant and timely topics for the Bay Area business community. SanFranciscoBusinessTimes.com takes the Business Times brand known for its insight, analysis and high journalistic standards and extends it to the Internet. Thousands of established and up and coming executives visit SanFranciscoBusinessTimes.com every day looking for the information they need to do Business in the Bay Area.

Make the Most of Events with Video

October 14, 2018October 28, 2018 Madeline Milani

Trade shows and conferences are one of the best ways for sales reps to meet new prospects and connect with existing clients. Conversations that go down in person are more meaningful and have lasting results, especially since face to face interactions are becoming rarer in this digital age. However, sponsoring events can be costly, making them fewer and farther in between. So when your company does sponsor that premier event and sends you cross-country, you better make it worth their while and score some big deals. No pressure. How can you ensure that you’re making the most of the experience, every step of the way? The answer is video.

Motion picture is a powerful medium that’s a game changer when it comes to events, and is applicable throughout every phase. Here are some tips on how best to use it:

Leading Up to the Show

Send an appealing invitation: a unique and unsolicited way to stand out to those prospects or clients, who are getting plagued by tons of other cold calls and templated emails.
Inform without being boring: highlight all the details of where you’ll be, what you’ll be showcasing, etc. Promote any special plans, such as prize giveaways or after parties.
Prepare prospects to meet you: attendees will recognise you at the show, taking out the initial awkward guessing game.

On the Floor

Entice and engage with attendees on the floor: Show live demos, conduct interviews and capture the action, all on your smartphone and without leaving your booth.
Record message with your new leads: By capturing your conversation on camera, you and your prospect will remember what you spoke about.

Following Up After

Stand out from the rest: While attendees are getting bombarded with follow up emails, video breaks through the mass of boring, plain text emails.
Revive the conversation: Sending your prospect the video that you recorded on the floor will refresh their mind of you and your conversation, keeping the post-show momentum going.

There are a million ways to get creative with video. Tell a good story, make it upbeat and incorporate calls to action. Perhaps the most important thing to remember is to not get over complicated. Keep it short and sweet, because engaging viewers in those first few precious seconds is crucial. So what’s the easiest and most cost effective way to do this? With OneMob. Our mobile platform allows you to:

Capture prospect and customer feedback in the moment to leverage later
Share the experience with attendees in real time and post to Chatter & communities
Brand with your company or event logo

Want to know more about how OneMob can help you at events? Sign up now to try it for free.

Sports, Video and Selling

September 21, 2018 Sati Hillyer

Image result for watching sports

10% of all TV watched in the US is sports. You could argue it’s probably higher since a lot of news involves sports highlights too. That being said, it’s no wonder that video and sports go hand in hand. Sporting events are an experience. You go to make memories, be united with your common fans, and hope for the taste of victory. With something so visual, you’d expect the entire business to embrace video. Well, it’s definitely starting to…

When most people think of selling, they think of selling a product or service, not sports tickets. However, selling tickets, corporate sponsorships, premium seating, etc. is BIG business and every sports team and arena sells them. Personally, I think they have a leg up because they sell more than a ticket, they sell an experience to something fun, exciting and captivating. Many of their buyers are raised growing up watching their players, coaches, victories, and defeats…there’s a very strong connection out of the gate. But, how do you present that experience when selling? Email…Phone? Nope. Go with what they are already consuming…Video!

When we start working with teams like Sacramento Kings, SF 49ers, Oakland A’s, Chicago White Sox, Colorado Rapids, Miami Marlins, NY Jets, and more, we stumbled upon a great industry to bring something new, like video selling, to something engaging: sports! But with any big change, you need to take a step back and think about your approach to make sure you can see tangible success. Here are the 4 recommendations when leveraging video selling with sports.

1) Embrace change

Like any technology purchase, most of the effort is change management and enabling your organization to adopt new ways. Video is no different, and definitely requires a “lead by example” approach. This should start from the top with executives and management fully embracing the need to leverage video as a way to outreach to clients. I even recommend leaders use video to update and communicate to their team, especially if distributed. If reps see their leaders sending videos, reps will follow suit.

2) Leverage your brand

As mentioned before, sports is already a captivating past time. Leverage this in your videos. Seeing a video from a rep is one thing; seeing the same rep record a video but include the team logo, or the team arena, or maybe even include some of the team players/coaches, that’s takes your video game to a whole new level. Imagine receiving a video that included behind the scenes rooms/lounges in the arena, or included a player/coach asking you to attend an upcoming game, that will definitely elicit a response.

3) Start small

You may think video for reps is easy to rollout, because most of them are already recording videos today. They are sending videos to their family and friends using platforms like Instagram, Snapchat, Facebook, WhatApps, etc. However, the moment you ask them to use video in a business setting, things change. That’s OK. Change is good, but it’s best overcome in small steps.

I recommend start small and pick a specific use case. Perhaps you have an upcoming event and you want to drive attendance, start with that. Rally the team around this one use case, discuss the video you’d like the reps to record, have a script prepared to help with recording, add content and call to actions on the page to accompany the video, and give your reps enough time and motivation to try this first campaign. We already know sending a video in an email increases click through rates by 96%, so now you’ll be able to see those benefits as well.

4) Measure and iterate

Finally, take the first use case you decided to start with and measure the results. Explore the analytics to understand what worked. Was the video too long? Did you elicit the response you expected? Was you supporting content engaged? All of these questions will help you create better videos, content and pages going forward. Remember, if make a phone call and no one picks up, that doesn’t mean you give up on phone calls. The same is true with video. Experiment, analyze and iterate to find the perfect use cases for your team. Happy video selling!

You can see a demo and numerous examples of how sports leverage video to help sell the experience here.

OMID Foundation 10X Response Rates & Exceeds Fundraising Goals with Video

September 5, 2018September 18, 2018 Neda Hillyer 2 Comments

5th Annual Bay Area OMID Fundraiser: Evening of Hope

Fundraising is tough! As a non-profit, you have a great cause, and most people generally feel for that cause, but when it comes to collecting donations, it can be as difficult as closing a deal. In some ways, fundraising is very similar to selling, sometimes harder because you are asking for an individual’s money, not their companies.

We all know that if you’re asking someone to part with their hard earned money, face-to-face meetings are best. But in person meetings are difficult to schedule and often times unavailable. And, because asking for donations is undoubtedly intimidating for most, a lot of us don’t mind hiding behind our emails… because it’s easy to type out a template and click send. The problem: no one on the receiving end of that email is going to truly hear your conviction, feel passionate about your cause or care enough to pull out their credit card and donate.

So, how do you engage people without meeting every single one in person? Videos! Correction… personalized, professional, branded and trackable videos. Sure, you may not be able to elicit a large donation with a short video, but letting someone “hear” what you have to say, “showing” your face and “being” authentic and genuine will definitely increase engagement and responses to your outreach, and thereby allowing you to book more meetings or have a more meaningful phone conversation because the potential donor feels they are connecting with a real human vs. a computer.

The OMID Foundation has shown us that it works! Shiela Rahimian, co-chair of the OMID Foundation Bay Area Committee, sent out a mass email to over 200 potential donors, encouraging ticket sales for a recent fundraising event, as well as donations and sponsorships. Engagement and responses were meager, only two! A month later, she decided to use a personal video using OneMob. She recorded an OMID branded video and sent the message to the exact same recipients. The results were incredible! Her OneMob generated a 73% open rate and a 38% email CTRs, and she experienced a 10X increase in responses in the first day alone. The numbers speak for themselves. OMID had an incredible event and they surpassed their $50,000 fundraising goal! Check out Shiela’s video below! Watch Video

3 Reasons Why Hollywood & Green Screens Can Make You a Better Business

August 6, 2018August 6, 2018 Sati Hillyer

If you’ve ever explored video for your business, then you’ve most likely heard of green screen. This is where you record in front of a literal green screen, then use a video editing software to replace the green screen background with something else. This is used extensively in Hollywood.

But the benefits Hollywood sees are benefits your business can have as well.

1) Control

One of the primary reasons Hollywood directors use green screening is because of control. Green screens allow you to control the look and feel of the shot to ensure the director gets exactly what they intended.

Much can be said with sales and marketing, it’s so important for businesses to control the look and feel of their content and ensure it’s delivered in the best light. With green screening, you can take a mundane video and transform it into something engaging and within the control of branding.

2) Cost

What do you think is cheaper, using green screens to simulate your actors are in Las Vegas or flying your cast and crew to film in Las Vegas? The answer is obvious. Green screens save Hollywood a ton of money when filming and this benefit can be seen in other businesses too.

Imagine you rep wants to make a personal message for a client and they want more than just “Hi FirstName.” Video is a great way to make a message personal, and green screening puts that message on steroids. That same rep can record that video “in front” of their clients’ lobby, office, or LinkedIn profile; the background possibilities are endless. And your reps never need to leave their office or home! All they need is a green screen.

3) Convenience

The final reason is time, which arguably is one of the most valuable resources we have. Trying to weigh effort vs. outcome is always on our mind, and the nice thing about green screening is it’s very convenient once you have one and you have the right tool.

iMovie is one of the easiest video editing tools I’ve ever used, you can literally edit a video on your iPhone. Apple is the master of simplicity. However, applying a green screen is another story, you really have to no what you’re doing and be tech savvy.

That all changed today. OneMob has made green screening as simple as 3 steps:

Record a video in front of a green screen (nothing fancy, can literally be a green screen, sheet or poster)
Upload into OneMob
Pick a video or image background and apply.

Check out this quick demo. All you need is a computer (Mac or PC) and an internet connection to get started.

Allowing reps to be creative in ways that give sales and marketing control, while saving your company money, AND is convenient for the reps is a win-win-win! I encourage every organization to bring Hollywood into your business… Your customers will applaud you. Learn more about OneMob green screening here.

Leave a Video, not a Voicemail

July 15, 2018July 24, 2018 Sati Hillyer

As a sales guy, my relationship with my phone is truly love/hate. Don’t get me wrong, nothing is better than making a call and getting the buyer to pick up so you can finally get a straight answer, but the reality is they rarely pick up! In fact, 97% of phone calls go to voicemail and according to InsideSales.com, the average voicemail response rate is 4.8%. The odds are not in our favor.

Let’s face it, people hate unsolicited calls, that’s why you get the voicemail to begin with. And why would you expect the buyer to respond if they never even listen to what you have to say? Sales leaders are always looking to increase call time with their reps, but we think there’s a better way than just cold calling. Email is great because it’s less intrusive than a cold call, but how do you make an email personal and human? The answer is Video!

According to Syndacast, including the word “video” in an email subject line will show the following email improvements:

Boost open rates by 19%.
Boost click-through rates by 65%.
Reduce unsubscribes by 26%.

Video makes your email stand out and provides an opportunity for you to be remembered. Furthermore, video engagement can be tracked, so you can actually KNOW if the message was heard, something you don’t get with voicemails.

So our recommendation is to use phone, email and video together. Instead of leaving a voicemail, record a generic video (leveraging your existing voicemail script). Then when you make the call, if no one picks up, send a video email instead. You’ll be happy with the results.

BONUS: If you use Salesforce, check out our video voicemail demo:

Happy Birthday OneMob – You’re 4 Years Old!

June 1, 2018 Sati Hillyer

4 years ago, we started OneMob to make selling more personal with video. Even though a lot of time has passed, buyers are STILL looking for a personal sales experience. I’m so glad we’ve stayed true to that mission and love the expansion our team is making. To celebrate our 4th birthday, we’ve released some updates to our website, we hope you like them.

To our employees, customers, investors, partners, advisors, families and friends, I thank you for all your support and loyalty. And to all of our users, you are true pioneers who have co-created this video revolution with us and we are excited to see what more you can do. We’re just getting started. Happy Birthday OneMob!

Of course, this update would not be complete without a video, so here’s the latest on our thinking.

Cisco and OneMob – Using Video to Sell Video

April 12, 2018July 27, 2018 Sati Hillyer

We are excited to announce a global deployment and exciting partnership with Cisco. We’ve been working with Cisco to launch a new initiative, “Using Video to Sell Video” with the goal of bringing personalization to their outreach when selling their video collaboration tools. Think about it, if I’m going to sell you a video collaboration suite, wouldn’t it be nice to also outreach with a personal videomail? We thought so, and so did Cisco!

To date, OneMob has been deployed in 36 countries around the globe, allowing their global virtual selling team to send personal, trackable and Cisco-branded video (and voice) messages. Initially, we expected the primary use case to be prospecting, but that quickly grew to account management, event attendance, management updates, and even personalizing their out-of-office/away message.

Leading the charge, Luca Felli (@lucafelli), Practice Lead for Digital Selling Innovation at Cisco, has seen their email CTRs jump to 46% (23X industry average) and their response rates increase to 10% (10X industry average). All of this has increased customer engagement and provided Cisco reps more opportunities to be personal, build trust and generate revenue. Remember, 53% of what drives the purchase is the sales experience (The Challenger Sales) and 36% of what drives customer loyalty is a personal experience (Oracle). So trust in selling is key!

Scott Brown, the SVP of Global Virtual Sales and Customer Success, has transformed their entire digital selling strategy and VIDEO is core to the foundation. “At Cisco, we have found that video communication dramatically changes our engagement with customers. It improves the effectiveness of the interaction and creates a 1-to-1 intimacy with the customer which is what they are looking for. Video also allows me as a leader to communicate with my global team in a way that is personal and engaging,” describes Scott. Contact OneMob to learn how you can help your organization leverage video to transform their selling efforts.

LinkedIn closes $10K with OneMob

January 29, 2018July 27, 2018 Sati Hillyer

We believe there’s 3 fundamental tools to build a successful sales engine.

A powerful CRM that can really grow with your business and track all the interactions your reps are having with their prospects and customers. Our favorite is Salesforce.
A relationship engine. There is no reason whatsoever your reps should be selling cold, there’s just too much great data and people out there to make things a bit warmer. Our favorite is LinkedIn.
A communication platform that’s evolving with the time. Let’s face it, video is the new document and it’s sweeping B2B as the new form of outreach.

So when we had a chance to work with Jesse Rothstein and Robbie Goldberg from LinkedIn, we were so excited to see the results because they get it! We asked them to try out OneMob and tell us if it really helped them connect and sell.

The results were nothing short of amazing!

Robbie recorded 6 personal OneMobs for 6 clients that had gone dark. Isn’t that the worst? What happened? Why won’t you return my calls?!?! Regardless, this was the last attempt to reach out to these 6 clients to see if there’s a deal to be made. Here’s what happened next:

What really surprised them was the meaningful responses they received. Most of them apologetic for “dropping off radar” and impressed by the personal touch. But the real delight was within 3 weeks, a response turned into a breakfast meeting, which turned into a $10K proposal and ultimately closed. Nice work fellas!

Jesse later emailed us and said, “Robbie and I closed the…deal (10K) this morning…please note that we were able to re-engage and get the ball rolling with…after Robbie’s OneMob video.”

If you’d like to experience similar results to LinkedIn, give us a shot.

Grand Rapid Griffins Share their Success

October 19, 2017November 9, 2017 Brian Kim

The following is a case study shared by the Grand Rapid Griffins:

The Grand Rapids Griffins recently took advantage of a one-month trial with OneMob, a personal video communication platform that has allowed them engage and communicate with their clients on a more personal level. After speaking with the Sacramento Kings (NBA) regarding the platform, they learned that the Kings were looking for ways to increase the return rate on the personal emails their account executives were sending to prospects and had had a lot of success with OneMob. Using the platform, the Kings account executives were able to create appealing video email messages that stood out among other emails in their contact’s inbox.The Griffins used the program for a month focusing on FSE Sales and found a lot of success. They used the platform for campaign-style emails to personalize follow-ups with season ticket prospects who were unable to make it to the arena to check out seats. With their account executives finding it to be a valuable sales tool and easy to use, the Griffins plan to continue their use of OneMob throughout the 2017-18 season. Click the video below to see how one Grand Rapids rep used a personal video message to send to one of her prospects.

“The personalized video was awesome! I’ll share this information with the plant management team tomorrow morning. I’ll push to get an answer back to you ASAP.”

– Griffins Customer

Griffins reps used OneMob videos when launching their D-ZONE multi-game pack campaign, sending just over 6,500 emails out to 2016-17 D-ZONE 4-Pack, dormant D-ZONE pack buyers and Friday night single game buyers. Click the video below to see the video message that went out to the group.

Sports Industry Email Open Averages – 17.5% and 2.8% Click Rate
Griffins Campaign-style Email Open Rate – 63% and 5% Click Rate

Having used OneMob for a month proved to the Griffins that they need to further use video in their sales efforts. It has allowed their reps to use their smartphones to quickly send quality, Griffins-branded video presentations to their clients and prospects. Having hundreds of single game buyers to contact following a weekend set of home games, reps can now use the program to quickly send a personalized “thank you” and introduction video to their assigned leads opposed to an email with bullets and attachments. The Griffins are able to track the open rates and video views of their emails, allowing them to continually make improvements to their campaigns such as subject lines and content to maximize engagement and sales.