OneMob Sponsors Inman Connect, Helping Realtors Sell With Video

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OneMob is excited to sponsor Inman Connect, a 4-day conference that brings together the best of real estate and technology in New York City later this month. Produced by Inman, the leading source for real estate news and technology, the event will feature some of the biggest names in the industry to discuss the future of real estate and the latest trends in sales, marketing and customer outreach.

OneMob will be there to show real estate agents how they can sell more properties with video. With the OneMob platform, brokers and agents can record or upload videos of  listing, send to clients and then track engagement. Instead of sending YouTube videos, agents can build a custom video player page tailored to their clients, which are fully branded and trackable. Companies such as RE/MAX, Wells Fargo, and Meritage Homes use OneMob to leverage video with their clients more effectively. To learn more, read here on Inman, or visit www.onemob.com to get started.

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Watch Me OneMob – Pt. 1, Sales

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Welcome Watch Me OneMob, a three-part series bringing you all the best ways to use OneMob across the entire customer lifecycle. Check out the video below to learn how you can start selling with video.

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Breaking In

Make that first impression count and get that first meeting.

  • Prospect cold outreach: Warm your prospect up to you with a video that shows you’re not an automated robot- no phone required
  • Welcome an inbound lead: Introduce yourself as a person and a resource  for their needs and questions
  • Follow up to an unreturned call: Send a video reminder that they can watch on their own time.
  • Final outreach before “closing file:” Make your last shot your best show with a personalised approach
  • Revive dead leads: Get yourself back on the radar. Take it from these reps at LinkedIn
  • Introduction after referral: They know who referred you, now it’s time to know you

 

Building the Relationship

Now that you’ve got the ball in motion, keep the momentum going.

  • Introduction: Make a smooth handoff from the SDR to Account Exec
  • Confirm meeting with AE: You’re less likely to get stood up
  • Agenda set for an upcoming call: consider it a warm up
  • Summarize meeting: follow up with a quick recap and visual/verbal reminder
  • Trial status update: Save time by verbally summarizing reports and progress
  • Share best practices: Show them what works to increase activity and engagement
  • Stay top of mind: During long sales cycle, don’t let yourself be forgotten

 

Closing the Deal

The buck doesn’t stop when pen goes to paper.

  • Show a demo: Whether it’s a product or experience, showing goes farther than telling
  • Introduction: Make a smooth handoff from Sales to Customer Success or Account Manager
  • Trial summary: Reinforce the value that you deliver with statistics and improvements
  • Closing proposal: Be less pricey and more personal. Create a relationship and not just a transaction!
  • Thought leadership: Share meaningful content or messages from executives
  • Thank new customers: This is the perfect way show appreciation to customers as well as get referrals and introductions to new opportunities
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Act-On uses Humor and OneMob to Close $75K (UPDATE: NOW $100K)

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A few weeks ago, I was contacted by Rachman Blake from Funnybizz because someone mentioned OneMob to him. Rachman recommends the use of humor when following up to spark a response and get the ball rolling. In fact, he’s made a clever example that’s not only funny, but also entertaining:

As a startup, it’s important to remember to laugh from time to time. In fact, business needs a sense of humor, otherwise things get…

But seriously, Forbes tells us there’s 10 reasons why humor can help you be successful at work, and we completely agree! It’s not just more enjoyable for your co-workers, it’s incredibly effective when selling. The problem is, it’s not very easy to be funny on a voicemail or email, regardless of how many emoticons you add. But as Rachman and the millions of other YouTubers out there have shown, video is a perfect catalyst to be funny, creative and entertaining. But does it really work in sales? Let’s ask Act-On…

Brad Osterhout, National Sales Manager from Act-On, is always looking to move his prospects from the “red zone to the end zone” – aren’t we all? He realizes that the modern day sales rep is truly the “CEO of their own cubicle” and has the power to sell in more a personal, creative and funny way. So when Brad first tried OneMob, his creative juices started flowing and resulted in these two hilarious and effective OneMob videos:

Result: Act-On closes Velocity Partners


Result: Act-On closes Jove

Brad is using OneMob to follow up, and has already closed $100K in business. He’s able to bring relatable topics to his outreach in a short, humorous and effective way that gets the buyer to respond and move forward.

There will always be new ways to sell, but some fundamentals never change. People like to buy from people they like, and humor helps make that happen. Video has made it easier for salespeople to share that humor in a fun and engaging way. Keep closing!

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