OneMob Joins the Salesforce World Tour

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SGFC_World_Tour_Paris_15_Bannière

 

Now that Dreamforce has come and gone, we’re already missing the excitement of the show floor- but not for long! We’re excited to be hitting the road again with Salesforce for their World Tour. Throughout the year, Salesforce brings the energy of Dreamforce to international pop-up shows, educating the world on how to connect with customers in an entirely new way. With access to the best speakers, sessions and keynotes, attendees can learn the best ways to, service, market and succeed, all firsthand from leading customers.

The OneMob team will be bringing the power of video messaging to the East Coast, making appearances in New York on November 18 and Atlanta on December 9. To learn more or register for the Salesforce World Tour, read here.

 

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Opportunity Tracking

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At OneMob, we’re more than just personal videos. Our mission is to help reps get more responses from prospects and customers, more booked meetings and ultimately more closed opportunities. So to help you measure the impact, we’re happy to announce Opportunity Tracking.

Not only can you associate a OneMob video to the stakeholders in your sales process, you can now associate it to a specific opportunity to measure its impact. Let’s show you how…

OneMob iOS Mobile App (Upgrade Now)

Sending: 

1) Choose your recipient(s) – a Salesforce Lead, Contact or User

2) Choose your opportunity – you can select any open Opportunity in Salesforce

 

Creating a Link:  

1) Choose which Lead or Contact you want to track activity to in Salesforce

2) Choose your opportunity – you can select any open Opportunity in Salesforce

 

OneMob Web App

Sending:   

1) Choose which Lead or Contact you want to track activity to in Salesforce

2) Choose your opportunity – you can select any open Opportunity in Salesforce

 

Creating a Link:  

1) Choose which Lead or Contact you want to track activity to in Salesforce

2) Choose your opportunity – you can select any open Opportunity in Salesforce

 

And everything is tracked back to the Opportunity in Salesforce, as shown here:

 

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OneMob Sponsors Dreamforce 2015

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It’s round two! OneMob is proud to be a bronze sponsor of Dreamforce 2015. We had such a great time last year that we had to do it again. The OneMob team will be in full “force” (pun intended) to answer any questions, share latest enhancements, provide best practices and help you make the perfect #SELLfie for Salesforce. We’ll even given you a selfie stick for your efforts, so come visit us in Moscone West – Booth W941.

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Betts Recruiter Increases Response Rates 100% with OneMob

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We asked Hazel Koch (@HazelSKoch), Account Executive Recruiter at Betts Recruiting, about how OneMob has helped in her outreach to candidates. Here’s what she had to say:

As a recruiter, being able to develop and maintain meaningful relationships is a critical part of the job. In order to successfully match a candidate with the right client, you need to spend the time building genuine relationships to ensure you’re facilitating a long term match.

In such a competitive space, where job seekers are looking independently and talking to multiple recruiters, a big challenge is differentiation. How can you stand out from the rest of those hungry and driven recruiters to engage A-player candidates and convince them to respond and connect with YOU?

For Hazel, it was challenging to build a strong foundation with her candidates through traditional emails, cold calls and texting. She was hitting a big wall with outbound, with a low 3-4% response rate. A lot of effort for very little result.

So when Hazel decided to record and send personal videos with OneMob, she immediately saw a big uplift in engagement with a 12% response rate just in the first few days, resulting in more booked meetings. By making the extra effort to put a face to her name, she was able to elicit these types of responses:

With OneMob, Hazel now has more insight, like email open rates, something she couldn’t track before. She gained incredible momentum in the first week of using OneMob, with a 78% email open rate and 63% unique watch rate on her videos, so she’s truly set up for success.

Creating that personal touch doesn’t take much. With OneMob, you can record a professional and branded video in under 60 seconds. You’ll be able to respond promptly with real-time alerts on email opens, videos watched and responses. And, everything gets tracked back to Salesforce automatically so you can accurately measure the impact of videos to closed opportunities.

If you or anyone in your network are open to new opportunities, you can contact Hazel Koch at hazel@bettsrecruiting.com or visit http://bettsrecruiting.com/.

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OneMob for Outlook – Request Early Access Now!

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You asked and we delivered one of the biggest feature requests! OneMob now offers seamless integration with Outlook. Get early access right now by emailing us at hello@onemob.com. We want your feedback!

With the OneMob for Outlook app, you can access all your saved video and voice messages right inside Outlook and easily embed them in any email message you plan to send. For real-time tracking, select which Salesforce Lead(s) and Contact(s) you want to email and you’ll get real-time notifications when your email is opened, message is played and when someone fills out the response form. And everything is tracked back in Salesforce.

Send an email today to get started.

OneMob for Outlook will support Outlook 2013 and Office 365.

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Reps! Stop Using YouTube With Your B2B Clients

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Don’t get me wrong, we love YouTube for Marketing…. and cat videos or Gangnam Style. But when you’re trying to connect with prospects and customers in a more personal way, YouTube falls short. Why? Because it’s not created for the two most important people involved in the deal, you and your client.

Every B2B buyer wants a trusted adviser and a personal sales experience tailored for them. Sending your clients to YouTube is like throwing a kite into a tornado. Who knows where they’ll end up? Buyers want to be personally greeted with content relevant to them, with an easy way to respond and schedule a time to talk to their rep. That’s not YouTube.

Plus, clients want responsiveness, and reps need to know when to respond promptly. According to InsideSales, “50% of buyers choose the vendor that responds first.” How can you be the first to respond if you don’t know who’s watching your video on YouTube or Vimeo?

With OneMob, you can! Reps can record and send videos to anyone in the customer life cycle, and track specific viewer engagement in real time. And not only does OneMob make reps more responsive, personal videos have proven to increase response rates from the prospect and customer by up to 10x. So it’s a win/win! Videos are incredibly more engaging than traditional plain text emails, period.

And if you haven’t heard, the OneMob Web App allows you to upload any video (yes, even videos that are not recorded in OneMob). Whether you’re recording a personal video, or uploading an existing one, once it’s saved on the OneMob platform, it’s synced everywhere – Mobile, Web App and Salesforce – so you can send it from anywhere and track engagement in real time.

What’s the benefit?

  • Be Professional – Apply your company brand to the video and player page
  • Engage – Increase responses and opps with our integrated response form and scheduler
  • Track – Follow up promptly with real-time alerts on email opens, videos watched, and responses
  • Measure – Know which reps and videos are most effective, and how OneMob has impacted closed opportunities back in Salesforce

As a Sales or CSM rep, these insights will enable you to better shape your strategy for emails, calls and presentations.

Check out this demo on how to upload your video to OneMob, share it with prospects and customers, and track engagement!

 

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Making Voicemails Personal

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As a sales guy, my relationship with my phone is truly love/hate. Don’t get me wrong, nothing is better than making a call and getting the buyer to pick up so you can finally get a straight answer, but the reality is they rarely pick up! In fact, 97% of phone calls go to voicemail and according to InsideSales.com, the average voicemail response rate is 4.8%. The odds are not in our favor.

Let’s face it, people hate unsolicited calls, that’s why you get the voicemail to begin with. And why would you expect the buyer to respond if they never even listen to what you have to say? Sales leaders are always looking to increase call time with their reps, but we think there’s a better way than just cold calling. Email is great because it’s less intrusive than a cold call, but how do you make an email personal and human? Google Voice has shown us that receiving a voicemail in our inbox is actually quite a nice experience. I can listen when I’m ready, I can easily forward it along if I’m not the right person, and I can quickly respond if there’s interest.

So at OneMob, we thought why not let sales people do the same, but in a more personal way. Our latest release on the App Store (1.9.2) lets you add a personal and company branded image to your voicemail to make it a little more human. Why? Because people are buried with emails, and seeing your face is just one more reason to listen. Here’s an example of how it would look and sound:

And best of all, the OneMob platform will also tell you when your voicemail is heard and for how long, so you can finally know if your message is getting through. And of course, everything is logged back in Salesforce. Try it out today!

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Act-On uses Humor and OneMob to Close $75K (UPDATE: NOW $100K)

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A few weeks ago, I was contacted by Rachman Blake from Funnybizz because someone mentioned OneMob to him. Rachman recommends the use of humor when following up to spark a response and get the ball rolling. In fact, he’s made a clever example that’s not only funny, but also entertaining:

As a startup, it’s important to remember to laugh from time to time. In fact, business needs a sense of humor, otherwise things get…

But seriously, Forbes tells us there’s 10 reasons why humor can help you be successful at work, and we completely agree! It’s not just more enjoyable for your co-workers, it’s incredibly effective when selling. The problem is, it’s not very easy to be funny on a voicemail or email, regardless of how many emoticons you add. But as Rachman and the millions of other YouTubers out there have shown, video is a perfect catalyst to be funny, creative and entertaining. But does it really work in sales? Let’s ask Act-On…

Brad Osterhout, National Sales Manager from Act-On, is always looking to move his prospects from the “red zone to the end zone” – aren’t we all? He realizes that the modern day sales rep is truly the “CEO of their own cubicle” and has the power to sell in more a personal, creative and funny way. So when Brad first tried OneMob, his creative juices started flowing and resulted in these two hilarious and effective OneMob videos:

Result: Act-On closes Velocity Partners


Result: Act-On closes Jove

Brad is using OneMob to follow up, and has already closed $100K in business. He’s able to bring relatable topics to his outreach in a short, humorous and effective way that gets the buyer to respond and move forward.

There will always be new ways to sell, but some fundamentals never change. People like to buy from people they like, and humor helps make that happen. Video has made it easier for salespeople to share that humor in a fun and engaging way. Keep closing!

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LinkedIn closes $10K with OneMob

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We believe there’s 3 fundamental tools to build a successful sales engine.

  1. A powerful CRM that can really grow with your business and track all the interactions your reps are having with their prospects and customers. Our favorite is Salesforce.
  2. A relationship engine. There is no reason whatsoever your reps should be selling cold, there’s just too much great data and people out there to make things a bit warmer. Our favorite is LinkedIn.
  3. A communication platform that’s evolving with the time. Let’s face it, video is the new document and it’s sweeping B2B as the new form of outreach.

So when we had a chance to work with Jesse Rothstein and Robbie Goldberg from LinkedIn, we were so excited to see the results because they get it! We asked them to try out OneMob and tell us if it really helped them connect and sell.

The results were nothing short of amazing!

Robbie recorded 6 personal OneMobs for 6 clients that had gone dark. Isn’t that the worst? What happened? Why won’t you return my calls?!?! Regardless, this was the last attempt to reach out to these 6 clients to see if there’s a deal to be made. Here’s what happened next:

What really surprised them was the meaningful responses they received. Most of them apologetic for “dropping off radar” and impressed by the personal touch. But the real delight was within 3 weeks, a response turned into a breakfast meeting, which turned into a $10K proposal and ultimately closed. Nice work fellas!

Jesse later emailed us and said, “Robbie and I closed the…deal (10K) this morning…please note that we were able to re-engage and get the ball rolling with…after Robbie’s OneMob video.”

If you’d like to experience similar results to LinkedIn, give us a shot.

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