Bridging the Marketing and Sales Gap with OneMob

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The Puzzle of Paradoxes | Verto Advisors

I recently read a blog by Jason Piasecki, Partner & CEO at Revel; a local B2B Marketing provider here in Muskegon. In his blog, Jason highlights how businesses tend to prioritize sales over marketing, and often try to combine the two roles into a single position, usually with an emphasis on sales. (You can read his blog here) I’ve personally found that -especially within the SMB market- many business-development and account managers must rely on their own marketing strategies to build and maintain their line of business. In the cases where a dedicated marketing manager or team does exist, there can easily be a disconnect between the two departments. The truth is that when your sales and marketing are fully aligned, more businesses is won.

While there are many transferrable skills between marketing and sales specialists, it’s important to remember that a degree in marketing exists for a reason. Like teaching or information technology, marketing is not a skill you simply pick up without any education.


“…I’ve worked with some amazing VPs of sales that happen to have ‘marketing’ in their titles. Very few are great marketers.”

 

Jason Piasecki, Partner & CEO at Revel

So, what does a synchronized sales and marketing effort look like? Personally, I like to picture it as the process of presenting a children’s book. To read the story, someone must first write it, then typically another person will present it to an audience. In our analogy, your marketing team are the “authors” while your sales team are the “presenters” of our story.

Breaking through with meaningful content marketing in the age of  storytelling

Your marketing team should support sales efforts with well-branded, organized content that is specifically designed to drive a response; and that involves more than a power-point with some logos on it. Marketing content is designed with lots of considerations in mind, so it goes without saying that it shouldn’t be something that’s thrown together haphazardly. This is especially the case if compliance is involved in those considerations. In return, your account managers are providing your marketing team with insight:

  • What messaging is working and what isn’t

  • What questions are usually being asked by clients and prospects?

  • What problems are clients and prospects facing that we can address?

  • How have current events affected those we are reaching out to?

  • Do we need to adjust our approach?

The more field-intelligence your marketing team is receiving, the more capable they are of designing content that will impress your prospects and clients!

So how does OneMob’s platform address the sales and marketing gap? It starts with acknowledging the importance of bringing content to the forefront of your outreach, rather than simple text. Video is a hook, but a hook is only as useful as the line and rod it’s connected to. We encourage our OneMobbers to use their video to drive viewers towards the additional content they have added to their customized microsite; content that is designed by -you guessed it- a marketing team!

We continue by making it easy for marketing teams to share and control content. Any media uploaded to OneMob by an administrator (typically a marketing manager) can immediately be shared to specific individuals, teams, or the entire organization. We take it one step further by giving administrators the ability to approve content before it is sent to prospects. (This is especially useful when compliance is involved).

Finally, we top it off with our analytics. Everything on OneMob is trackable; meaning that sales and marketing can see how often their content is being viewed and by whom. This is the field-intelligence that allows marketing and sales to adjust their strategies to better align with trends in the market.

OneMob was designed with a unified marketing and sales strategy in mind. We built our platform to serve both the author and presenter of our story. Give it a shot and bridge the gap with us!

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Why did OneMob release a new UI

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I hope by now you’ve experienced the new OneMob User Interface (UI) or at least seen the videos and messages about it. We know change can be difficult, but I wanted to explain WHY we changed the OneMob UI. Our goal is to help you understand how this will benefit you and our platform.

  1. We wanted to standardize OneMob. When you build an application, you can choose to make the experience custom OR you can follow a standard. Custom can give you the benefit of letting your imagination run wild and design an experience that is unique to your company. However, this means you will need to educate your users on this unique experience and as the solution grows in functionality, the training will become more custom. Moving to a standard creates familiarity and simplicity. We wanted to remove our custom language and start “speaking” through a common language that is tested and proven. The end result is a simpler flow that can be learned through doing. We still plan to have a sophisticated and powerful platform, but simplicity and intuitiveness are also priorities. We have started on our web app, and soon will extend this to our plugins and mobile apps.
  2. We wanted to simplify sharing and tracking. In the previous version of our interface, you could share a page by creating links and emails. Both links and emails could direct the viewer to the same page and by updating the page, it could affect numerous links and emails already shared. If a link or email was not related to a page, OneMob would create a unique page for every link or email which made it difficult to manage and track all your shared content. The new UI solves this challenge by using campaigns. A campaign is a collection of video and content. It can be shared across multiple channels (i.e. direct links, email and social links). A campaign could make use of a Microsite template, but once it is applied to a campaign and you edit (or personalize) the microsite, it does not affect the original template in any way. All campaigns are standalone and tracked as such. You could even have multiple links to the same campaign so that you could track the success of each link individually. You can also have 1 campaign shared across many channels and you can easily see how the entire campaign is performing or only a certain channel. Campaigns and Microsite templates greatly simplify OneMob.
  3. We wanted to lay a foundation for growth. Before we could evolve OneMob to be something for everyone, we needed to go back and redo our foundation – technically and philosophically. We had old technology that was no longer serving us that we’ve replaced and upgraded. And our new UI is built off a philosophy of simplicity and user success. This will allow us to better understand adoption so that we can continue to innovate and release the right features in a scalable, performant and reliable way.

We always appreciate your feedback, so let us know inside the app the next time you’re there.

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OneMob Wins Gold🥇Stevie® Award for New Marketing Solution at the 2022 Stevie® Awards for Sales & Customer Service

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Walnut Creek, CA – March 1, 2022 – OneMob was presented with a Gold Stevie® Award in the New Marketing Solution category in the 16th annual Stevie Awards for Sales & Customer Service last night.

The Stevie Awards for Sales & Customer Service are the world’s top honors for customer service, contact center, business development and sales professionals. The Stevie Awards organizes eight of the world’s leading business awards programs, also including the prestigious American Business Awards® and International Business Awards®.

Winners will be recognized during a virtual awards ceremony on May 11.

More than 2,300 nominations from organizations of all sizes and in virtually every industry, in 51 nations, were considered in this year’s competition. Winners were determined by the average scores of more than 150 professionals worldwide on eight specialized judging committees. Entries were considered in more than 90 categories for customer service and contact center achievements, including Contact Center of the Year, Award for Innovation in Customer Service, and Customer Service Department of the Year; more than 60 categories for sales and business development achievements, ranging from Senior Sales Executive of the Year to Sales Training or Business Development Executive of the Year to Sales Department of the Year; and categories to recognize new products and services, solution providers, and organizations’ and individuals’ response to the COVID-19 pandemic. New categories this year honor excellence in thought leadership in customer service and sales.

“We are so thrilled to receive our 3rd Stevie Award. In 2021, we awarded Gold for our solution in Relationship Management. Our most recent updates have transformed our platform to bring Sales and Marketing closer together and receiving a 2022 Gold Stevie Award for new Marketing Solution is exact validation we love to see. Our mission is to help you connect and provide sellers with the fastest platform to market more effectively. The end result is more engagement, more responses, more meetings and ultimately more sales,” announced Sati Hillyer, the founder and CEO of OneMob. “Thank you Stevie Awards and judges for your comments, recognition and helping us launch the new OneMob.”

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“The nominations we received for the 2022 competition illustrate that business development, customer service, and sales professionals worldwide, in all sorts of organizations, have continued to innovate, thrive, and meet customer expectations during the COVID-19 pandemic,” said Stevie Awards president Maggie Gallagher Miller. “The judges have recognized and rewarded their achievements, and we join them in applauding this year’s winners for their continued success. We look forward to recognizing them on May 11.”

Details about the Stevie Awards for Sales & Customer Service and the list of Stevie winners in all categories are available at www.StevieAwards.com/Sales

About OneMob

OneMob is the fastest way to create and track beautiful, engaging and personalized experiences for your audience, no coding required. Their video first content experience platform allows users to create videos, build microsites, run campaigns, track engagement and sync back to your CRM. OneMob is used by large and small companies including Cisco, Liberty Mutual, Nuance, HPE, Sacramento Kings, IBM, OKC Thunder, Moody’s and more. Users see a 5-10X increase in engagement when sending communications that include OneMob video and content experiences. With an average 4.9 out of 5 G2 rating, OneMob 2021 and 2022 Gold Stevie Award winner, a Gartner Cool Vendor, Aragon Hot Vender and SFBT fastest growing private company and G2 Top 50 Best Design Product. Learn more at https://onemob.com/ and follow us on Twitter and LinkedIn.

About The Stevie Awards

Stevie Awards are conferred in eight programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East & North Africa Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Great Employers, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com.

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OneMob Earns Spot on G2’s 2022 Best Software Awards for Best Design Products

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Walnut Creek, CA, February 8th, 2022 – OneMob, video first experience platform, today announced it has been named to G2’s 2022 Best Software Awards, placing #32 on the Best Design Products list. Operating a software marketplace used by more than 60 million software buyers annually, G2 is the definitive online destination to discover, review and manage the technology that businesses need to reach their potential. Its annual Best Software List ranks the world’s best software companies and products based on authentic, timely reviews from real users. 

This is OneMob’s 1st time appearing on one of G2’s Best Software lists, earning its place this year thanks to our mission to help professionals connect and build beautiful experiences through video and content.  

Sati Hillyer, Founder and CEO, noted “We are thrilled to receive this recognition from G2 and our users. The new OneMob is redesigned from the ground up and making the Best Design Products category is amazing validation. Our mission is to help professionals create, share and track video microsites with no coding required. The end result is a more beautiful, engaging and personalized experience for your clients.”

“As we continue to accelerate rapid growth, our online marketplace boasts 100,000+ software and services companies in 2,000+ categories and over 1.5 million trusted user reviews. Simply put, G2 is where you go for software,” said Godard Abel, co-founder and CEO, G2. “Our annual Best Software List aims to guide buyers on their purchasing decisions, knowing they can trust in the credibility and objectivity of our scoring algorithms. We applaud those companies named to our 2022 list, as they’ve earned the satisfaction among their customers as well as an impressive market presence.” 

The top 100 software sellers are ranked based on a combination of Satisfaction and Market Presence scores for each seller, and the top 100 products are ranked based on reviews across all categories they are a part of. To be included in one of G2’s Software Sellers or Software Products “Best Of” lists, a software seller or product must receive at least 50 approved and published reviews during the 2021 calendar year. Scores reflect only data from reviews submitted during this evaluation period. 

To learn more, view G2’s 2022 Best Software List and read more about G2’s methodology.

About G2

G2 is the world’s largest and most trusted software marketplace, helping more than 60 million people every year make smarter software decisions based on authentic peer reviews. Thousands of companies partner with G2 to build their reputation, manage their software spend, and grow their business — including Salesforce, Hubspot, Zoom, Adobe and more. For more information, visit www.g2.com or follow us on Twitter and LinkedIn.

About OneMob

OneMob is the fastest way to create and track beautiful, engaging and personalized experiences for your audience, no coding required. Their video first content experience platform allows users to create videos, build microsites, run campaigns, track engagement and sync back to your CRM. OneMob is used by large and small companies including Cisco, Liberty Mutual, Nuance, HPE, Sacramento Kings, IBM, OKC Thunder, Moody’s and more. Users see a 5-10X increase in engagement when sending communications that include OneMob video and content experiences. With an average 4.9 out of 5 G2 rating, OneMob is a Gartner Cool Vendor, Aragon Hot Vender and SFBT fastest growing private company and G2 Top 50 Best Design Product. Learn more at https://onemob.com/ and follow us on Twitter and LinkedIn.

Media Contacts

Jenny Gardynski or Mission North for G2

jgardynski@g2.com / g2@missionnorth.com 

Sati Hillyer for OneMob

pr@onemob.com

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Why I built a Story Telling Platform after Salesforce

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When I first joined Salesforce in 2006, I went through a new hire bootcamp. At the time we were releasing a “story” around our apps and our new platform.

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Based on the image above, internally we called the new direction “Fan the Block” – get it 😂

But customers wouldn’t understand that, we needed a story. So Marketing wrote the story and Sales told it. You see, sellers are the story tellers. They are that grandparent that captures your attention with every word and brings you along a journey sprinkled with lessons. At least, that’s the goal.

But sellers can’t tell stories until they are written. Marketing are the writers, editors and producers of the content that will show you what’s possible. At Salesforce, we’d see this symphony play out beautifully when Marc Benioff would present the story created by the Salesforce Marketing geniuses. And we’d follow suit, adding our own nuances and perspectives. I went on to tell many stories as we built the Salesforce AppExchange from an idea to 1000s of apps (kudos on their most recent accomplishment – 10 million installsthe team was full of great story tellers).

I quickly realized that story telling is a superpower. It takes practice. We’re not all great at telling stories, but we can always find ways to be more effective. So I built OneMob.

We live in a world where stories are lost in the vast abyss we call the email inbox. Emails that are long, ineffective or deleted before they even see the light of day. I wanted to solve this. How can we bring the story teller to the inbox?

Enter OneMob. At first, it was all about recording and sending a video, but that’s like having a seller read off the cuff. It rarely plays out well. So we went back to Marketing. They have the story, they have the content… we just need to weave in the seller and make them the narrator.

OneMob is a video first content experience platform that brings sales and marketing closer together. This means sales can quickly create a video to tell their story, build a tailored microsite of curated content for their audience, and run campaigns to track engagement and activity (all synced to your CRM). The end result is a story written by Marketing, told by the seller, made for the customer.

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Why is this important?

According to Gartner, 64% of B2B buyers cannot differentiate between one B2B brand’s digital experience and another’s. And 76% of customers report doing nothing different as a result of engaging suppliers’ through digital means.

In other words, if there’s no one to tell the story, no one is listening!

It’s time to start turning all your sellers into story tellers. Marketing continues to write great stories, so let’s help the sellers tell them and ensure they are being heard loud and clear. Watch the demo below to see OneMob’s Story Telling Platform in action.

Try OneMob and give your team a superpower in story telling (capes are optional). Contact sales@onemob.com to get started.

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Introducing the NEW OneMob

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We are so excited to introduce you to the NEW OneMob. This video will show you how to access the new version and provide a quick overview. Be sure to review the FAQ too!

A Quick Tutorial of the NEW OneMob

Frequently Asked Questions

Why is OneMob making these changes?

OneMob is implementing Material Design, a design language developed by Google, to create an easier and more familiar user experience. This will make OneMob more intuitive and responsive like other apps and websites you visit today. As soon as you try the new OneMob, you will immediately notice a difference. Many of the fundamentals are still there and unchanged, but the design and experience will be seamless and effortless as you navigate the new platform.

There are a few notable changes:

  1. The Library has been completely redesigned and will now contain all content, templates and scripts
  2. Admins and managers can use the new Control Panel to administer the platform, manage users, control branding, measure performance and more
  3. Pages are now Microsites! Microsites are designed to be more modern and generate more actions from your audience. Creating your Microsite will also be simplified with the new page editor.
  4. Links and Emails are now Campaigns! Campaigns are how you share your OneMob videos and content. They can be created in seconds and shared through direct links, email and social platforms.
  5. Contacts has been updated to match the new look and feel

Will I still have access to my previous links and emails?

Yes, all of your links and emails will be converted to campaigns. They will still include all of your content and tracking metrics.

Has the recording process changed?

No, OneMob’s recorders (Webcam, screen recorder, and mobile apps) will stay the same. Click here to refresh yourself on how to record.

Where are my pages?

Pages are now Microsites! Microsites will give you a lot of the functionality you had with pages plus more. And they’ll continue to evolve and be more customizable in the future.

Do I need to edit or convert my pages to Microsites?

Watch this video:

Your pages will convert to the new Microsites automatically. However, it is recommended to check the pages that utilize text boxes and iFrames.

  • Text that was in text boxes may need to be re-edited and formatted.

If your pages have iFrames…

  • IFrames have moved within Microsites. You will need to go to the page editor and/or into the campaign and use the sizing tool to make your iFrame active again.

Click here to have an interactive look at a sample of the new user interface.

 

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2022…Let’s Do This OneMob!

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2021 has been a year of preparation for OneMob. We went through some major changes with the team, the product and the overall company direction. Change is never easy. It often creates a lot of internal and mental dialog, and that can be very uncomfortable. However, change is inevitable and it’s an opportunity to grow IF you’re open to it.

I feel fortunate to work with a team that is growing individually and together. We are working toward a new strategy that is built on a culture we all believe in. A culture of trust, service, innovation and partnerships. This is something we pursue inside and outside the organization.

I am confident our culture and 2021 preparations will enable us to execute in 2022 like never before. We plan to bring OneMob to the masses in a whole new way and I couldn’t be more excited!

Until then, I wanted to highlight some of the amazing accomplishments from 2021. Please join me in congratulating the team on their amazing work:

Personally, I could go on and on about the amazing things the team does everyday to make OneMob better. I’m so proud of them! 🙏🏽

The future of OneMob is bright and we can’t wait to share it with you. Prepare yourself and learn more here. Happy New Year friends! 🥂

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How the Milwaukee Bucks became OneMob Champions

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Just a few weeks ago the Milwaukee Bucks made history in the NBA winning their second championship in 50 years. It was an amazing accomplishment, and they became OneMob’s first customer to win a major sports championship. I could go on about the great coaching, players, clutch moments, or even the “Greek Freak” who helped them get there. While the Bucks were winning on the basketball court, the Bucks ticket and services sales team used video to navigate through unprecedented times to still keep in touch, develop, and grow relationships with their fans. The results of this perfect storm: the team secured a record number of 2021-22 season tickets including renewals and new sales as a whole. Here is how they leveraged OneMob.

Spring 2020

In the Spring of 2020, the world shut down due to the Covid-19 virus. The sports industry was majorly impacted with nearly all sporting events canceled or delayed. While the NBA figured out if they would resume their season and if there would even be fans in attendance, what is a ticket sales rep supposed to do? Brett Hollenbeck had a brilliant idea. He decided to use that moment in time as an opportunity to let Bucks fans into his home and provide a unique and humorous look into his work from home life. 

Everybody was working from home

It wasn’t just humor that kept the Bucks in front of their season ticket members. They took the opportunity to reach out and get feedback using OneMob to personally invite fans to take their survey and even threw in a link to the Bucks Virtual Town Hall meetings as an incentive for fans giving their valuable feedback.


Jamie Dematthew used OneMob to get valuable customer feedback

Summer 2020

When the NBA decided to resume the 2019-20 season the team still didn’t have anything to sell, at least for this season, because the NBA moved the remaining season to Orlando, Florida where the remainder of the season and the postseason would be completed, without fans in attendance. The Bucks were clever enough again to change their outreach with the purpose of keeping fans engaged with sellers. Bucks reps sent video reminders of upcoming games that fans could still watch from home. They also sent trivia questions that fans could respond to and if they got the question right they had the opportunity to win Bucks memorabilia or food and drink vouchers for upcoming games.


Jada Pollard’s Trivia OneMob

2020 Offseason

Orlando wasn’t as magical as the Bucks had hoped and they finished out the year with a strong season but not an NBA championship (yet). With uncertainty looming around when the next season would start and if Fiserv Forum would even have fans in attendance next season the Bucks continued building relationships with fans old and new. 

Premium Sales Manager, Jason Natter leveraged Linkedin to find new customers.

Josh Schedler, also a Premium Sales Manager simply said thank you to his customers for their continued support but didn’t forget to include links on potential upcoming events, more information, and of course his contact information.

New reps like Alex Orendorff sent a quick video to match a face with the name.

Winter 2021

By Winter 2021 the NBA had more clarity on the 2020-21 season. The season would be underway and shortened, but no fans allowed in attendance YET. Reps continued to stay in touch with fans in creative ways. Since they already did trivia when the team was in the bubble they got even more creative with at-home scavenger hunts and gameday attire contests. 

Amy Weinfurter’s at home scavenger hunt
Charlie Raethke’s gameday contest

Eventually, the NBA and local officials started letting fans (and the staff) back into Fiserv Forum which helped them put together “show and sell” videos and welcome back fans.

Michael Chapman’s show and sell

You already know how this story ends. The Bucks went on to make and win the NBA finals for the first time since 1971. Throughout all of this, the Bucks also sent hundreds of custom videos targeting 2021-22 season renewals and eclipsed their goal with the combination of a great team on the court and in the ticket sales office which is currently working on the best video a team can ever make the “thank you for a championship season” video.

Congratulations to the Milwaukee Bucks, OneMob’s first Championship sports team.

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