We asked Hazel Koch (@), Account Executive Recruiter at Betts Recruiting, about how OneMob has helped in her outreach to candidates. Here’s what she had to say:
As a recruiter, being able to develop and maintain meaningful relationships is a critical part of the job. In order to successfully match a candidate with the right client, you need to spend the time building genuine relationships to ensure you’re facilitating a long term match.
In such a competitive space, where job seekers are looking independently and talking to multiple recruiters, a big challenge is differentiation. How can you stand out from the rest of those hungry and driven recruiters to engage A-player candidates and convince them to respond and connect with YOU?
For Hazel, it was challenging to build a strong foundation with her candidates through traditional emails, cold calls and texting. She was hitting a big wall with outbound, with a low 3-4% response rate. A lot of effort for very little result.
So when Hazel decided to record and send personal videos with OneMob, she immediately saw a big uplift in engagement with a 12% response rate just in the first few days, resulting in more booked meetings. By making the extra effort to put a face to her name, she was able to elicit these types of responses:
With OneMob, Hazel now has more insight, like email open rates, something she couldn’t track before. She gained incredible momentum in the first week of using OneMob, with a 78% email open rate and 63% unique watch rate on her videos, so she’s truly set up for success.
Creating that personal touch doesn’t take much. With OneMob, you can record a professional and branded video in under 60 seconds. You’ll be able to respond promptly with real-time alerts on email opens, videos watched and responses. And, everything gets tracked back to Salesforce automatically so you can accurately measure the impact of videos to closed opportunities.