Integrating Social Media with our Content Experience Platform

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We’re all too familiar with the different Social Media Platforms. There’s no need to elaborate on these platforms or to state any specific use cases for Social Media in the business environment. It’s here to stay and we need to find ways to make the most out of it.

Differentiating Content Experience Platforms from Video Messaging Platforms

Video Messaging Platforms have been around for a quite some time now. They are very handy for recording videos by means of webcam and/or mobile apps. Most of these platforms also have some editing functionality such as trimming, captioning, adding of watermarks, merging of videos and adding virtual backgrounds (green screen effects). Typically, these videos are saved in the cloud and you are given a URL that you can share with your audience.

Content Experience Platforms, on the other hand, help you to set the stage, or create a “Digital Sales Room” where you can share personalized content in the shape and form of a personalized website or “microsite”. Not all Content Experience Platforms have built-in video recorders, but OneMob is an award-winning example of a platform that incorporates an online video recorder as well as editing tools. Here you can record and edit your personalized video and embed it inside your Digital Sales Room and use it to tee up the content you want to share with an individual or a group of individuals.

Social Media and Content Experience Platforms – the perfect playdate

LinkedIn is by far the most frequently used Social Media Platform for business – connecting likeminded professionals across the globe. It’s a well-known fact that posts containing images and videos gain far more engagement than text-only posts. In a 2021 study it was found that LinkedIn posts that use images gets 94% more total views than posts that don’t. The number goes up even further (267% more views) when video is used. In fact, our very own Mason Toothman ran his own experiment on LinkedIn and got 800% more engagement on LinkedIn with some tweaks to his post. Using a Content Experience Platform to share not only a personalized video, but also personalized content on a personalized website takes it to the next level of “hyper-personalization“.

If you are reading this, you may have received a LinkedIn InMail from me directing you to a microsite with a featured video. My message is very simple: “Hi {Your_First_Name}, this is Nico from OneMob. Thanks for connecting with me on LinkedIn. Have a great day!” It’s only a 5-second video, but I have had great success with this message. It’s an ice-breaker that often results in an open channel of communication and it gets the conversation going.

The microsite (or “landing page”) also has other content embedded such as a one-pager document, our YouTube channel, a demonstration video and customized call-to-action buttons. You can also track the performance of these personalized campaigns through built-in metrics trackers. By frequently checking your metrics, it’s easy to see where improvements can be made.

LinkedIn is not the only Social Media Platform that benefits from Content Experience Platforms. It’s easy to share your content through WhatsApp, Facebook, Twitter… and the list grows longer almost every day.

Use it, or lose it

Your professional network is worth it’s weight in gold. Get the most out of your efforts and combine your social and professional network with creative tools such as Content Experience Platforms. We recently launched our new OneMob Free version. Give it a go. You won’t look back.

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Upcoming Changes to OneMob Contacts Features

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Contact Management Software May Be All the CRM Your Business Needs | PCMag

We are changing the way Contacts are handled within OneMob to make it more useful for users.

  • Current: All your OneMob contacts are shared within your OneMob group
  • Update in Mid-June Release (date subject to change): All your OneMob contacts will be private to just you in your OneMob group

Currently all OneMob contacts created are shared with your colleagues within your OneMob group. This means once a contact is created, all other OneMob users in the same instance can see and email that contact. However, only the owner/creator of the contact can edit contact and see related campaign activities.

When we release this upgrade, the following will happen:

  • All contacts that you created will be only visible by you.
  • If you emailed a shared contact in the last year, a copy of that contact will be made and added to your contact list.
  • All groups that you own will be only visible by you.

If you have any questions, please contact support@onemob.com

Thank you for your continued support and feedback.

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Standing Out with Video

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What’s the worst car commercial you’ve ever seen?

Sometimes I can’t remember what I ate for breakfast, but a particular dealership has been permanently branded into the depths of my memory thanks to a single, cringe-worthy commercial that aired twenty years ago. Seems odd that things like bad car commercials or an embarrassing moment in our lives can take priority over more important information like dentist appointments or Anniversary dates (sorry Franny), but they do.

In business, being remembered is important. No doubt, whatever evil mastermind was behind the first “bad car commercial” inherently understood that. And while I wouldn’t recommend taking 100% of your inspiration from those monstrosities, a little moderation is perfectly reasonable. It starts by using the most fundamental tool utilized in those commercials…video

Before you ask…Yes. I do recognize the hypocrisy of using a written blog to demonstrate the superiority of video over text and audio…moving on!

I’ve personally tested the efficacy of video with an experiment on Linkedin. You can find the details of that experiment in the 90-second video below; but the long and short of it is that using video increased the number of responses on that post by 800%.

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So, what’s driving the success of video? Why does it stand out more than text or audio?

1) VIDEO IS RICH

Video engages more of our senses and allows us to display nonverbal communication, such as body language and tone. This is one of the primary reasons that the brain processes visual information so much faster and retains it longer. Did you get that? Use the video below and see which stood out more…

2) MORE PEOPLE PREFER VISUAL LEARNING

Latest polls show that 65% of learners perform best with visual information as opposed to only 30% preferring auditory. (The other 5% being kinesthetic).

The Picture Superiority Effect and the visual learner – visual design and  instruction

 

3) VIDEO BRINGS HUMANITY TO OTHERWISE STALE OUTREACH

“Great to finally put a face to the name!” Ever heard that one before? Unlike text or audio, video allows creators to be more authentic. Think about the difference a smile makes in conversation; it can change the dynamic of the entire interaction!

4) VIDEO IS VERSATILE AND EASY TO CREATE

Creating video content has become so easy with today’s technology, and it can be used in virtually unlimited ways! Here’s an example of a “Resume” video I created, and an educational video from our Founder and CEO, Sati Hillyer.

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5) JUST LIKE THOSE BAD CAR COMMERCIALS – VIDEO IS MEMORABLE

Videos have a 95% retention rate, as opposed to 10% from text.

How can I get started?

At this point, if you are asking yourself “How could I successfully incorporate video into my company culture?” then I can help. There are lots of great video-content platforms available today, each with their pros & cons (which I will explore further in a future blog). A great place to start is OneMob’s Free Video-Content Platform. OneMob scored 4.9 out of 5 Stars on G2, and offers personalized training to any subscription type (Paid or Free). So whether you are brand-new to video or a veteran-OneMob is a great platform to learn about, and utilize the power of video in your outreach. Learn more about OneMob and how to sign up for free in the video below.

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OneMob Introduces FREE Plan

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You read that right!

We are on a mission to help everyone connect! I always wanted to make our platform available to everyone. BUT our first version required an iPhone and a Salesforce login to start. We eventually expanded the platform to support more devices and more ways to login. AND now I’m overjoyed to announce that everyone can start using OneMob for FREE!

As communication continues to evolve, we still want to make that connection more personal, engaging and visual with video. We already have many businesses doing this today (check out our examples) and we can’t wait to see what consumers do with our platform. Below are some ideas to get your creative juices flowing.

Linktr.ee + Video

If you follow any active Instagrammer, then you’ve most likely experienced their Linktr.ee. It’s essential a short URL that takes you to a very basic website of key links they want their audiences to visit. We are quickly seeing OneMob becoming a video centric Linktr.ee that’s more engaging and comes with incredible analytics. Check out my personal page: https://onemob.com/sati

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Real Estate Agents

Buying and selling a home is such a large transaction. The process can take weeks or months depending on your client. Mark Simpson from Crye-Leike Realtors in Peachtree City, GA uses OneMob to engage with clients 1:1 and to send monthly newsletters:

Teaching

The world has evolved to be a place of synchronous and asynchronous learning. OneMob is a perfect platform for asynchronous or on-demand learning. Combine all the content in one place and share away. Check out the way Walnut Creek Capoeira School shares training videos with their students:

And the way David Beauchamp uses OneMob to guide and tutor his students:

Newsletter

Got a newsletter to send out? Create something more memorable that results in more views, engagement and responses. Check out the newsletter we for March:

Job Hunting

Job hunting can be tough. Candidates are looking for ways to stand out and see what’s resonating. Meanwhile hiring managers are looking to know more about the candidate then just what the resume says. Enter OneMob where you can create the perfect video website to highlight your personality, skills and projects. Check out the example from Mason Toothman:

Scheduling a Meeting

If you’re trying to book meetings or schedule appointments then you know the frustration of all the back and forth emails. OneMob easily integrates with many calendaring platforms like Calendly, Microsite Bookings, Outreach, SalesLoft, Hubspot and more so you can embed your calendar on your OneMob microsite. Here’s an example:

Family Albums

You don’t want to put everything on YouTube! And now with OneMob you can upload and share all your special family memories with the people you love. No ads! Check out the example I made for my wedding.

I couldn’t be happier to know that everyone can start using OneMob to improve the way they communicate and increase their chances to connect. The communication use cases are truly endless.

Get started with OneMob for free today! Remember a better experience = a better result!

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How to get more of your emails opened and read

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Your email recipients are overwhelmed

During the course of the last 24 months, a lot has been written about “Email Fatigue” and from personal experience, the struggle has been real. Everyone I speak to has noticed the sudden increase in the number of marketing and sales emails that pop into our inboxes and the reason for this sudden increase is pretty easy to figure out: the advent of Covid-19 and the resultant rise to popularity of sales engagement platforms.

So you might be asking yourself, how do I get more of my emails opened and read by my recipients?

Avoid your emails ending up in your recipient’s Spam folder

First things first. To avoid a decline in productivity due to Email Fatigue, network administrators have been tasked to put in place as many protocols as possible. This is to make sure that unwanted or unsolicited emails do not make their way to your recipient’s inboxes. Navigating your emails through all these countermeasures can be a daunting task; but increasing the likelihood that emails hit their targets’ inboxes is critical and well worth the effort. I found these 10 Tips to Stop Your Emails From Going to Spam really useful.

Stand out

Once your email is in your target’s inbox, you now need to stand out from the other 120 emails that they have received today. In terms of the copywriting the following pointers should be kept in mind:

  • “Less is More” when it comes to subject lines. Keep them short, but be as impactful as possible. This could be your only chance to stand out from the other 120 (plus) unopened emails in your recipients’ inboxes.
  • Creativity is key.
  • Keep your message only about the person you are reaching out to.
  • You should not mention what your organization does or what you are selling – it’s all about THEM!
  • Ask questions, but not too many.
  • Make sure that your questions are personalized to the recipient.
  • Do not ask rhetorical questions!
  • Use a Content Experience Platform such as OneMob to share a personalized microsite to your recipient. This will add a thumbnail (animated or static) to your email.
Tip: When using thumbnails, create a virtual background with your recipient’s logo and corporate colors.

Why use a Content Experience Platform/Digital Sales Room?

When your targeted recipient receives their email, they will see a friendly face with their own company logo and corporate colors. Humans are inherently inclined to have a bit of “Corporate Narcissism”. If we see something familiar that we identify with, we are curious to find out more. I have found that emails I send using a thumbnail with the recipient’s logo in my thumbnail, get a far higher rate of engagement. The Content Experience Platform – or Digital Sales Room – gives you a platform to not only send a personalized video message, but also gives you the opportunity to add text, embed your calendar link, create call-to-action buttons and share more content or resources. Use these platforms to tell your story, thus bringing sales and marketing together in one neatly personalized package. It is also ideal for building your sales funnel and can be used throughout the different stages of the typical funnel.

Summary

We spend a lot of our time and creative energy on writing copy and generating content. Making sure that our efforts pay off, should be one of our highest priorities. An artist would only hide the paintings he does not want others to see.

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OneMob New UI Transition Timeline

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A product launch without a press release

We are in the process of migrating all users to the new UI following the timeline below. Please review and check out the resources below to prepare your team.

Mid-Apr Release (LIVE)

  • When users upgrades to new UI (using the opt-in button), their old links/emails will use the old page layout (in other words, their microsites are gonna render the same) until they edit them in the new microsite editor
  • If required, users can switch back to old UI
  • Increase tags to show 500 and display them alphabetically in library
  • Users can now create their own tags to organize their content
  • Tag categories will be removed and converted to a tag and be applied to all related content

Mid-May Release

  • If users goes to new UI (using the opt-in button), they will be able to switch back to old UI
  • Make Microsite preview experienceable and clickable
  • Allow users to upload content in the Microsite editor

Mid-June Release

  • All users on the old UI will be migrated to the new UI
  • Old UI will be retired

Below are some self-serve resources to help users learn the new UI:

Watch Video

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As always, let us know how we can we help you transition to the new UI. If you would like a personal walkthrough of the new UI, please contact support@onemob.com.

Thank you for your continued support.

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