Cisco and OneMob – Using Video to Sell Video


We are excited to announce a global deployment and exciting partnership with Cisco. We’ve been working with Cisco to launch a new initiative, “Using Video to Sell Video” with the goal of bringing personalization to their outreach when selling their video collaboration tools. Think about it, if I’m going to sell you a video collaboration suite, wouldn’t it be nice to also outreach with a personal videomail? We thought so, and so did Cisco!

To date, OneMob has been deployed in 36 countries around the globe, allowing their global virtual selling team to send personal, trackable and Cisco-branded video (and voice) messages. Initially, we expected the primary use case to be prospecting, but that quickly grew to account management, event attendance, management updates, and even personalizing their out-of-office/away message.

Leading the charge, Luca Felli (@lucafelli), Practice Lead for Digital Selling Innovation at Cisco, has seen their email CTRs jump to 46% (23X industry average) and their response rates increase to 10% (10X industry average). All of this has increased customer engagement and provided Cisco reps more opportunities to be personal, build trust and generate revenue. Remember, 53% of what drives the purchase is the sales experience (The Challenger Sales) and 36% of what drives customer loyalty is a personal experience (Oracle). So trust in selling is key!

We are so excited with Cisco’s progress that we’re continuing to expand our relationship by creating the first partner “app” for their new DX product suite. According to Rowan Trollope (@rowantrollope), SVP and GM of Cisco’s Collaboration Technology Group, “I’m constantly looking for a trusted advisor from my vendors, and we know our customers are thinking the same. We see OneMob as a competitive edge that lets my reps improve customer engagement and build trust from the start, while still allowing us to maximize the investment of our CRM. It’s also allowing us to expand our product lines by incorporating OneMob as a native solution that can add value to our Cisco DX series to benefit our customers and partners.”

These next generation video collaboration devices run Android, and this is OneMob’s first step to expanding to the Android OS. Later this month, Cisco will be deploying OneMob on their DX80:

With OneMob on the DX80, you can personalize your sales outreach with the push of a button. Instead of selling with boring and ineffective text-based emails, prospects and customers can now see a personal, trackable and company branded video that allows you to humanize your efforts. And it’s all integrated with Salesforce!