Introducing OneMob Checklist!

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All New OneMob Checklist!

Previously, the Getting Started page was used to provide a summary of the user’s statistics (total activities from created links and emails). Frankly, it wasn’t providing any substantial benefits for our users, and was a misnomer considering the statistics didn’t help you “get started” at all. So we asked ourselves, “How can we prepare our users to truly ‘Get Started’?”

After much discussion, we have decided that the most sensible method was to point out the most essential parts of our platform by providing you with list of goals– a checklist.

There are two parts to the checklist: a Starter Checklist and an Advanced Checklist. Finishing the Starter Checklist will prepare you to use our platform. The Advanced Checklist will ask you to perform some of OneMob’s core functionalities.

If you are new to OneMob, we highly encourage you to go through the checklist. By the end of the Starter Checklist, our hope is that you will have all the tools you need to send your first OneMob. The Advanced Checklist should give you a good idea of what OneMob can do for you. If you are a seasoned OneMob veteran… Check out the checklist anyways! Sure, it’s not required, but you can only benefit from having a strong foundation!

You can click here to view the checklist now. Happy OneMobbing!

 

Questions? Comments? Send us an email at support@onemob.com.

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Having Trouble Connecting With Your Buyers?

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The following is an edited blog post originally written by Mario Martinez Jr. Mario is a trusted OneMob adviser and a leading social seller. He has been featured in multiple publications, such as Huffington PostInc., and B2C.

You can find his original blog post here.

Visual stimulation can be found in every waking moment of our lives. Movie posters, turn signals, and even a single dead pixel on your monitor are some examples of visual stimulation that we experience daily. Anything you see that grabs your attention and incite emotions are considered visual stimulation. Why do we never fail to notice these things? The reason is simple: We prefer to process content passively. In fact, a video can be processed by our brains 60,000 times faster than words on a page!

What does this have to do with sales connecting with our buyer? Everything, actually. Especially when it comes to companies using video marketing for sales.

In the same way that your brain gravitates toward images and video, your buyer is gravitating toward certain types of communication from you, in certain amounts and delivery styles. How do we know this? A lot of research has been done to prove it. Consider these findings:

1. Video in email leads to a 200% to 300% increase in click-through rates!

2. After seeing a product or service featured in a video, 50% of executives go looking for more information!

3. 39% of executives call a vendor after viewing a video.

Until we as sales people and as sales leaders learn to be where our customers are and connect with them the way they want to be reached, truly connecting with our buyers is going to be a tough road. What is a solution?

Try video marketing for sales to fuel your revenue growth

I recently spoke with Nimesh Gupta, co-founder of the video engagement platform OneMob, about the science behind connecting with buyers through social networks and email. Nimesh’s innovative company allows users to easily record personalized yet corporate-branded video messages, which can then be tracked and analyzed in customer relationship management (CRM) platforms like Salesforce. The reason that video marketing is exploding in popularity, Nimesh told me, is because video resonates with how modern buyers want to consume marketing content online. In fact, one study by the survey marketing firm Usurv found that consumers are 39% more likely to share content delivered via video than regular text, 36% more likely to comment, and 56% more likely to push the “like” button.

OneMob’s success with video marketing for sales is a reminder for us all that we need to be constantly reevaluating our outreach to our buyers and constantly looking for opportunities to shake up how we do connect and sell.

Here are five reasons you are struggling to connect with your buyers—and how you can fix it:

1. You aren’t building trust from the first “hello”: The classic top of the sales funnel starts with lead generation and audience-building. The strength of these foundational relationships is key to your long-term success with buyers. As my friend Anthony Iannarino says, “Your job is make all things unequal.” That starts with building a relationship of trust from the moment you attempt to connect with buyers for the very first time. You must remember that your modern buyers are people. People love stories. Stories create believability. And when the focus of your initial outreach is on the storytelling (instead of branded marketing jibber jabber!), then your buyer’s brain is actually going to light up as it processes this thought-provoking story, especially one told via video.

2. You aren’t feeding your buyer to create engagement: Today’s modern buyers scroll and scan, looking for the things that catch their eye. And this behavior is the exact same methodology busy executives employ when it comes to their professional inboxes. One masterfully crafted email or social media post isn’t enough; your target audience may never see it! Instead, your goal should be to feed your buyer content via social networks that is consistent, engaging, makes them stop as they scan, speaks to how you can solve their problems, and helps them to personally get to know you. Each piece of content should draw them in a little more, piquing their curiosity and creating a series of brand impressions that stick with them over time.

3. You aren’t engaging your buyers the way they want: Video sales acceleration companies like OneMob are seeing explosive growth because they use a type of marketing content that buyers are willing and eager to consume. Indeed, the ratings firm Nielsen says that the average consumer with an internet connection watches about 206 videos every single month! And videos have the potential to dramatically increase purchasing activity. One recent study found that video in an email leads to a 200% to 300% increase in the click-through rate. This means sending a video message over a plain text email can equal higher engagement. Whether it’s videos or simply posting more frequent messages that resonate with your buyer, you need to be constantly looking at better ways to engage buyers in the way that they want.

4. You’re failing to maintain relationships after the sale: The relationship between a seller and a buyer should never end with the sale. In fact, the sale is just one more opportunity on a long continuum of opportunities to engage the buyer and leverage referrals based upon having built a bridge of trust. After a sale, you should be looking to provide educational resources, helpful guidance, and expert support. That way, when it comes time to upsell, renew, or ask for a referral, there is no question that your buyers will gladly oblige. And one more thing: If you haven’t already come to this point in your relationship, after closing your deal it now would be a good time to connect via Facebook. Your goal is to let your buyer see you in your personal life, engaging with your kids, posting personal videos, etc. That is something your competition just isn’t doing, and it’s a highly effective, simple way to stay connected “personally” after a sale.

5. You’re focusing more on differentiating your product than yourself: Most sales teams focus on selling a great product. The problem is that every sales team believes they have a great product to sell, which means the customer gets essentially the same type of sales message from your competition. Although it may seem counterintuitive, the only thing that truly sets you apart is when you can differentiate yourself from the competition. When you become the face of your company, and when you endear your buyer to you and help your buyer to trust you, you’re going to gain a huge leg-up on the competition. Remember, people buy from people they know, like, and trust.

Connecting with your buyer is as much an art as a science. As video marketing for sales has shown us, even a technology that has been around for decades (since the first commercials were aired on television, to be exact!) can be reinvented and reimagined in new ways to truly resonate with your modern buyer.

To show me the power of video marketing for sales, Nimesh Gupta set me up with a free trial. The results were impressive! I decided to create one for you. As you watch this OneMob video, think about how much you could improve your sales outreach if you connected with your buyer this way, every time. In my opinion it’s a GAME CHANGER for social engagement and sales prospecting.

WATCH THE VIDEO

This article was written by Mario Martinez Jr. See the original post here.

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OneMob Release Notes – 1/3/2017

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The following changes were made on January 3rd, 2017:

  • “Connected to Salesforce” indicator
    • Applies to Enterprise, Enterprise Plus, and Trial Users.
    • If your OneMob account is connected to Salesforce, it will be indicated by the following icon:
    • If your OneMob account is not connected to Salesforce, it will be indicated by the following icon:

      • Click on the icon to connect by logging in with your Salesforce credentials.
      • Furthermore, the following banner will be displayed at the very top of your browser (click to enlarge):

    • If your organization does not have the need to connect to Salesforce and wish for the icon and banner to be removed, please contact us at support@onemob.com.

 

  • Salesforce auto-sync
    • Applies to Enterprise, Enterprise Plus, and Trial Users.
    • You must be connected to Salesforce for this feature.
    • Auto-sync any newly created contacts on OneMob to SF.
    • “Match to Salesforce” checkbox will be replaced by the following message: “All Contacts will automatically be matched to Salesforce Leads or Contacts.”
    • The message only appears when the user is connected to Salesforce.
      • I.e., Blank when not connected to Salesforce.

 

  • Auto-populate empty fields using Salesforce when new contacts are created
    • Applies to Enterprise, Enterprise Plus, and Trial Users.
    • You must be connected to Salesforce for this feature.
    • When a new contact is created, empty fields (first name, last name, etc.) will be populated by your Salesforce Contact/Lead, if values exists.
    • This feature does not update or override any pre-existing fields.
      • E.g., when creating a single contact or multiple contacts via CSV, if you have specified a first name, we will use that name instead of searching in Salesforce.

 

  • Auto-populate empty fields for existing contacts using Salesforce when uploading CSV
    • Applies to Enterprise, Enterprise Plus, and Trial Users.
    • You must be connected to Salesforce for this feature.
    • When a CSV is uploaded with pre-existing contacts (i.e., contacts that already exists), empty fields (such as first name, last name, etc.) will be populated by your Salesforce Contact/Lead, if values exists.
    • When a CSV is uploaded with pre-existing contacts (i.e., contacts that already exists), fields (such as first name, last name, etc.) with existing values will not be affected.

 

  • Landing page name
    • Applies to all users.
    • Before: In the Landing Page Editor, the landing page name appeared above message box, and between the logo and contact information.
    • Now: The name of the landing page will be displayed on the top left corner of the landing page editor, next to the “< Back” button.
    • You may now change your landing page name via the Gear Icon > Change Name.

 

  • Re-order secondary assets on landing page
    • You can now manipulate the order of additional contents you add in the landing page editor. Click + hold the thumbnail, then Drag it over to a different location.


 

  • Landing Page/Email Template: “Sort by Edited”
    • We’ve added a new sorting option! You can now sort your landing pages and email templates by time they were edited.

Other features you may not be familiar with:

  • “View on Salesforce” hyperlink
    • When a contact is matched to Salesforce, you will find a hyperlink labeled “View on Salesforce” next to the Edit button, like so:

    • Clicking on “View on Salesforce” will open a new window to the matching Salesforce Lead/Contact.
    • This hyperlink is a foolproof way of confirming your OneMob activities will be tracked back to Salesforce.
    • If you do not see this hyperlink on one or more of your contacts and would like to map your contact(s) to Salesforce, upload the email address via CSV.
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Introducing 3 New Enhancements

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We’ve been heads down working on version 2 of the OneMob platform, but thought we’d share a few version 1 goodies while you wait. Based on popular demand, introducing:

  1. Universal Signatures
  2. Improved Create Link
  3. Sharing Player Pages

Universal Signatures allows you to add a custom signature that’s appended to your email every time you send it from the OneMob Web App or Salesforce package. Here’s a quick video on how it works.

Improved Create Link takes the effort and guesswork on whether you copied the right image/link to share. We have now streamlined the experience, so you can easily generate a link, click “Copy Link and Image” and then paste to any email client or html editor. It’s SO EASY! Here’s a quick video on how it works.

Sharing Player Pages allows you to quickly share or use a shared player page. A player page is the video landing page that you can customize for your recipients by adding a custom message, call-to-action button, response form or embed other assets like documents and forms. All of this compliments the video you’re sending and helps complete the story you’re sharing with your audience. Here’s a quick video on how it works.

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OneMob’s Spring Sponsorships

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OneMob_Chicago

At OneMob we’re eagerly awaiting the arrival of Spring. It’s our favorite season, because flowers aren’t the only thing that bloom. It’s a peak time for new ideas, partnerships and opportunities to blossom during the year. Events are a great opportunity for this, where we love to share the power of video messaging with Customer Success and Sales professionals in person, across the countru. Which is why we’re excited to start the season with some exciting events this March.

We’ll be at the Totango Customer Success Summit, right here in San Francisco on March 21 & 22. Soon after, we’ll be making the way to the Windy City for Salesforce World Tour Chicago on March 24.

So if you’re in either city this March, and want to learn more about how video messaging can impact your outreach, visit us. Or, contact us at hello@onemob.com.

 

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Download Now- OneMob for Outlook is here!

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Outlook&Microsoft

Outlook users, we have good news for you! OneMob for Microsoft Outlook 365 and Outlook Client 2013 and 2016 is available now. 

With the OneMob for Outlook app, you can access all your saved video and voice messages right inside Outlook and easily embed them in your email messages. For real-time tracking, select which Salesforce Lead(s) and Contact(s) you want to email and you’ll get real-time notifications when your video is played and responded to. The best part? It’s all automatically tracked back in Salesforce.

Office365

To download OneMob for Outlook, visit the Office Store. If you need more help with installation, visit our support page. Happy video messaging!

 

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Video Games: The New Sales Contest

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Video Gamification

What’s the fastest way to boost revenue and grow your business? The trick is to tap into a powerful resource that you already own- your sales force. But when your employees are disengaged in the workplace, as 32% of U.S. employees aretheir full potential goes untapped. And as any manager knows, when their team lags drive, performance suffers. But in today’s data-rich, highly mobile and tech-savvy workplace, B2B representatives need unconventional and challenging training programs to motivate them, now more than ever.

As a team leader, it’s your job to keep your employees engaged. Maybe numbers are dipping or you need a way motivate CRM adoption, which is crucial in driving pipeline visibility and predictability. You’ve surely heard of or tried gamification, a concept which has gotten a lot of buzz lately. When reps get excited about competitions that align with their goals, that reward the right behavior and that set challenging but realistic benchmarks, gamification works wonders (inside sales), engagement and performance improves. By incorporating technology, leaderboards and metrics into their competitions, Sales leaders are finding success in reinvigorating their reps. A little friendly office rivalry in the already competitive sales pit helps take motivation up a few notches.

Benefits of Gamification  

  • Increase engagement during a training program
  • Drive adoption of training resources, new programs, or CRM software
  • Gain better insight into practices that are effective and ineffective
  • Inspire collaboration when reps share best practices with each other
  • Grow revenue by encouraging competition and shared goals
  • Create a culture of recognition and praise within a team

 

While we’ve shown you how video is helpful in onboarding and educating employees, it can be a real game changer when it comes to gamification. We’ll show you not only how OneMob engages reps through video, but measures their performance as well- giving reps and managers alike actionable insights.

 

Run a Successful Sales Contest with OneMob

  • Recording the Best Video
    • Video allows reps to try out different approaches, and really see how they look and sound. Challenge them to make the most creative introduction, or the compelling break-in video. See who makes the best follow up to a cold call, or see who can revive the most dead leads
  • Customizing Player Page
    • Creating different video player page layouts lets reps figure out what — works best for them. Testing out different combinations of content types, external buttons, and CTA messaging let’s reps experiment to find what approach works best, and in what situation. Experimenting with different email subject lines and video thumbnail images helps reps determine what gives them that extra advantage.
  • Sending Internally & Externally
    • By asking reps to send their best pitches, managers can instantly provide direct feedback with a response or a follow up example. Or, reps can send to their prospects, and A/B test their different video/layout combinations to see what resonated best.
  • Tracking & Analytics
    • Managers can see how their reps are performing based on the metrics that matter most to them. Number of email opens, watches, button clicks and responses are all automatically written back into the rep’s individual Salesforce accounts, and tied to existing Opportunities. Over a longer period of time, managers can easily determine which accounts got (the most videos/ highest video watches) per rep, or who closed the most deals with video.

To be successful, contests must not only be motivational and moral boosting, but efficient and effective as well. Whatever your approach, make sure that it addresses key business objectives, is data-driven and can be managed in real-time within your CRM. With the OneMob platform, you can be sure all three of these requirements are met. To help your reps to embrace their full potential through video, contact us to get started.

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How to Record a Killer Personal Video (On Your First Try!)

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LightsCameraAction!

At OneMob, we know a thing or two about creating videos. We use them in all aspects of our business communication, and have had plenty of practice in front of the camera. But when it comes to making personal recordings, we know not everyone is privy to the selfie game. Here are our best practices for recording professional and flattering personal videos. Take it from us, the guys who know how to sell ourselves with video

Preparation is Key

  • Know Your Audience: It’s important to know who you’re talking to, and what your message is. Whether it’s a cold video or a friendly follow up, adjust your tone accordingly. Keep in mind not only what you want to convey, but what you want action you want your recipient to take.
  • Practice Makes Perfect: Performing a practice run helps. Write a short script or make a list of talking points if you need help staying on track or a prone to rambling. OneMob’s script field in our web app recorder allows you to do just that, so you don’t have to look beyond your screen.
  • Dress for Success: Less is more. Stick to simple, sleek attire while avoiding logos and busy patterns.

*Insider Tip: “Avoid wearing the same colour as your surroundings, which are usually either black or white. For example, if you’re wearing a black shirt against a black backdrop, you run the risk of being a “floating head”. Stick to solid neutrals and blues. – Madeline, Marketing

  • Prepare Your Surroundings: Whether you’re in a studio or a cubicle, make sure your area is optimal for recording both from a lighting and sound standpoint. Reduce surrounding noise. Avoid backlighting, direct lighting or sunlight on the face, as that tends to wash/darket out the subject. For best results, have light diffuse from both sides of the subject, and not directly beating down

*Insider Tip: “Turn on “Do not Disturb” to disarm incoming notifications from distracting you while you’re recording.” – Sati, CEO

Action Time

  • Choose Your Equipment: The good news is that you no longer need professional equipment to produce great quality videos. With better resolutions and faster recording speeds, smartphone cameras are doing the job just fine. Set up a tripod, or take your recording on the go with a selfie stick. If you’re using your computer, choose a flat, stable surface.

*Insider Tip: “No tripod? No problem. Open your laptop, and stand your phone up on the keyboard, against the screen for a stable recording area. Tilt your computer screen to adjust the angle – and watch out for double chins! ” – Kyle, CSM Lead

  • Frame Your Shot: Next to lighting, framing is the most crucial step. When recording, 1) Set the camera about 16 inches in front of your face, directly at eye level, 2) Frame your shot medium to close-up, closing in on your head and shoulders and 3) Tap your phone screen to make sure you’re in focus.
  • Body Language: Even if it’s you’re just doing a head shot, body language is crucial. Sit or stand up straight and avoid any sudden hand movements. Speak clearly at a normal pace, enunciate your words and smile. Lastly, don’t forget to blink or breath!
  • Keep it Short When it comes to a personal recording, keep it short and sweet. Nobody wants to look at a talking head for 10 minutes. The videos that get watched the longest are about 15-30 seconds long. Especially when viewers are watching their videos on mobile, brevity is key to keeping viewers attention.

 

Post Production

  • Edit the Length: If you’re recording on mobile, trim the beginning and end of your videos to cut out the awkward finger touches when pressing the recording button.
  • Choose a Thumbnail: Select a good frame for a compelling thumbnail image, which will be the first impression of your video.
  • Apply Special EffectsOneMob allows you to use Instagram-like filters with character and text overlay, so you can get creative and make your video as personal as you like.
  • Create a Custom Player Page: We know that it’s important to personalize beyond the video itself and into the viewing experience, which is why you can now customize the content of your video player pages in our web app. 

*Insider Tip: “Hold a smile during the first few seconds and again the last few seconds of your recording. Then, when you go to select a thumbnail or title image for your video, you aren’t stuck with frames of blinking eyes or an open mouth.” – Nimesh, COO

 

As you can tell, there’s a lot of thought that goes into creating the perfect video. In addition, limited budgets, time and expertise have deterred marketing and sales professionals alike from producing more video content. However, the benefits that you reap; increased email opens, better quality replies, shorter sales cycles and stronger relationships, make the effort well worth your while, which is why 96% of B2B organizations are using video content (reelseo).

At OneMob, we’ve come up with a solution that takes the hassle out of producing videos, and helps you tie your effort to results by tracking activity back into Salesforce. We’ve had plenty of practice on both our laptops and our iOS and Android apps, which allow you to create, edit, send and track your videos, all from your mobile device. For ideas on how you can use personal videos in your outreach, check out our Ideas Gallery. To start creating your own videos, contact us today.

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3 Ways to Better Engage, Right On the Page

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Last year, we gave you all our best practices for creating and using video, which became an essential part of digital marketing in 2015. But we know that 2016 isn’t the year to start using video in your outreach- it’s the year to start engaging with and measuring its impact. Whether they be personal recordings or high quality productions doesn’t matter, since video is already the most engaging form of content. What matters is how your viewers interact with your videos, beyond just a watch.

In the past, we’ve looked to views and watches to determine a video’s success. However, number of views is becoming more of an irrelevant metric, since watches don’t truly help you gauge the level of a viewer’s interest. What you need to know is if your videos are generating responses. Does your audience follow your call to action, register for your event or download a piece of content, and more importantly, have you given them the means to easily do so? That’s why we’ve created Engagement Pages, or customizable landing pages to host not your videos, but your other digital content. By combining multiple digital components onto one page, you not only create a viewing experience unique to you/your brand, but an interactive one as well that furthers interest and inspires action. So here are 3 parts of the OneMob player page that will help turn your watches into meaningful responses.

 

1) Response Form:

  • Tried and true, the response form is your viewers’ direct line to you. Whether you’re trying to set up a meeting or gather feedback, our form makes it easy to get the responses the you’re looking for. Your viewers can reply back with their own written or video message, and a date and time that’s convenient for them to meet. This ability to directly reply right on the page starts the conversation off, right away. Talk about efficiency. Here are a few examples:
    • Recruiter asking a hiring candidate to create an introduction video 
    • Real estate agent booking appointments with interested buyers
    • Sales person getting a first meeting/call

 

Screen Shot 2016-01-22 at 15.40.22

Click the page to hear how OneMob Customer Success Lead, Kyle, begins account activation. 

 

2) Iframe:

  • If a direct response isn’t what you’re looking for, there are more ways to engage. With our new Iframe, you can replace the response form with any additional content of your choosing. Whatever you include, just having that side by side view of your video and supplemental content creates a more interactive experience for your viewer. Amp up your custom pages with:   
    • Informational content, such as one sheeters or articles
    • Downloadable applications, contracts & proposals
    • External web pages or links to support articles
    • Interactive maps or virtual tours

 

Screen Shot 2016-01-22 at 15.36.12

See how this agent provides a 3D home tour to go with her own listing video. 

 

3) Custom Button:

  • By adding a supplemental button below your video, you can direct viewers to whatever that next step may be. Label your custom button with proven CTA’s:
    • Download the latest case study, report or whitepaper
    • Sign up to see a demo or start a free trial
    • Read more or get the latest news from a featured article
    • Visit your website’s homepage to learn more

 

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Here’s an support video that provides instructions and a link to live assistance. 

 

We know that video should inspire and attract viewers to go beyond a watch. That’s why we’ve built all these features to inspire not only more views, but more actions. And to help you measure the results of your efforts, OneMob brings you the analytics to prove it, with not only the number of watches, but the viewer information, shares, clicks, replies, etc. By giving you both more opportunities to engage and greater insights, OneMob shows you how your digital content is performing and making your profitable.

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