Sacramento Kings: Selling Experiences, Not Just Tickets

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Though emails have been a true and steady method of communication since the 90s (and phone calls much longer), it has lost much luster since then. Many emails go unanswered or lost, due to its very nature; in our fast-paced digital era, text based communications are not only stale, but it fails to capture the audience.

To tackle this issue, Phil Horn, VP of Sales for the Sacramento Kings, turned to videos as a solution. In an interview with Phil, he recognizes the problem: “Days of cold call or simple text based emails… it’s hard for those things to stand out”. “With something like a video, you quickly get something that is like, ‘Oh, what is that? That’s different’.”

Pioneering Video Communications

In the past 8 months that I have worked here at OneMob, I was time and time again impressed by how the Sacramento Kings have taken video engagement to the next level. In many ways, the Kings have pioneered the methods for an effective communication in the sports and entertainment industry using OneMob. From leveraging GIFs on the landing page to adopting green screen for their video, they stay faithful to their sales philosophy, “[Finding] the best way to have a conversation with each individual client”.

But that’s not all. When we say OneMob is a “personal video engagement platform”, the Kings understand that the key word here is “personal”. Click the videos below to check out some real examples.

 

Personalized Team Video

Trevor Salyers accredited Laura Lombardo for the awesome idea to create a team video. Each member would introduce themselves to clients as their personal Membership managers, while leveraging the team video to deliver important information and provide a warm welcome to the Kings family.

 

Down to the Seat

Travis Case created a video showing his client exactly where they’ll be seated, and a glimpse into the view they’ll have during the game!

 

Checking In

Cooper Farrer:

“I like the aspect of being able to check in every now and then and just give them personal messages about what is going on and quick updates about the team.”

 

Why OneMob

So why do they use OneMob? I asked Travis Case from the Sacramento Kings, who responded:

“OneMob has allowed me to be able to connect visually by linking our brand with local businesses in the community […] [and] the ability to put a face to the name […] it’s not just a transactional moment, it’s an emotional moment […] moment of opportunity we were able to create. All of that has been extremely helpful by the landing page […] the landing page allows me to put clickable content in there, all the while being able to track it while my clients look at it.”

Want to take advantage of what OneMob has to offer for your sports team? Sign up now for our one-week free trial, or contact us at sales@onemob.com.

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How to Get More Face Time with Clients Without Leaving Your Chair

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Sarah has high-profile clients in New York, Houston, and London. She would love to meet with them every time they have a question or need services. Her company, however, is one of many that has cut its travel budgets to reduce spending. Now Sarah worries that she won’t be able to meet her clients’ needs.

According to Salesforce’s Second Annual State of Sales research report, the second-largest challenge experienced by sales representatives is lack of time for face-to-face selling. But what are the benefits of face-to-face sales? And how can you get more face time with your clients?

The Benefits of Meeting Face-to-Face

According to the Harvard Business Review, 95 percent of those polled said that face-to-face meetings are crucial to “building and maintaining long-term relationships.” Another 89 percent agreed that face-to-face meetings are essential for “sealing the deal.” The majority of those polled (88 percent) believed that successful sales depend on facetime.

“Regardless of how tech-savvy you may be, face-to-face meetings are still the most effective way to capture the attention of participants, engage them in the conversation, and drive productive collaboration,” says Michael Massari, Caesars Entertainment’s SVP of national meetings and events. “If we don’t continue to nurture strong and positive personal relationships with our clients and coworkers, we won’t build trust, understanding, or a sense of a shared mission—all of which are critical elements to successful partnerships and business success.”

How Video Saves the Day

When you have clients all over the country or even the world, though, meeting in person just isn’t practical. You run into the two major obstacles to any business: time and money. Fortunately, you can sidestep both of these problems by using short personalized (Snapchat-like) videos to communicate face to face with customers. Here’s how:

Cost

The recent economic recession had companies scrambling to cut costs however they could, and travel was one of the biggest expenses to get the axe. Things haven’t changed much. According to the Harvard Business Review, 69 percentof respondents reported a decrease in travel budgets. Most of those polled added that they believed the cuts would negatively impact their sales.

Video was and still is the obvious go-to for solving this problem. “If we cannot go directly to the customer, we’ll go directly to the customer’s screen.” You immediately cut out all of the costs of gas, air travel, hotels, etc. Certain video engagement platforms will enable you to communicate face to face with your clients, all for the price of a group lunch.

Time

Almost any video conferencing service can solve the problem of cost and distance. But scheduling is a problem whether you meet over video or in person. Especially when your client lives in a completely different time zone than you, it can be maddening to find a time when you are both available, let alone awake. You want to sell, and your client wants to buy. But if buying means jumping through hoops just to accommodate you, your client may be tempted to take their business elsewhere.

Asynchronous, short, Snapchat-like videos solve this problem. All it takes is a few minutes for you to record your pitch via video creation/engagement platforms like OneMob and share this with your clients to view at their leisure. Not only that, but clients don’t even need to be in the office to view your video. All they need is a smartphone or tablet, and they can view your video message. And with tracking, certain engagement platforms will let you know exactly when they’ve seen your video, so you can then follow up as you see fit.

When you can’t be there in person, your clients still need to see your face. Platforms like OneMob put you in the room with them—on their computer or on their phone, in their office or on the go.

This article was originally published at blogs.salesforce.com.

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Happy 3rd Birthday OneMob!

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Today marks the 3rd birthday of OneMob, and oh what a ride it has been! Over the past three years, I have recorded 900 videos and learned a few things along the way. I found one of my earliest videos from three years ago, and two things immediately struck.

  1. Going vegan really makes a difference. 🙂
  2. Our mission to help professionals interact more effectively is stronger than ever!

At OneMob, we love video and we want to make recording, sending and tracking video easy for every professional. So I thought it would be fitting to reminisce on some of the learnings that have occurred over the past three years that have got us here.

 

Team

One of my favorite books is Good to Great by Jim Collins, and I always refer back to the section on “First Who, then What”, which essentially speaks to making sure you have the right folks on the bus. That is critical for us. I am lucky to have a supportive cofounder, Nimesh Gupta, and we always make sure the people we hire not only believe in our vision, but can also be open to moving seats on the bus from time to time. OneMob would not be what it is today without the care and dedication of people like Stefano Acerbetti, Kyle Patel, Nick Ottrando, Hardeep Dhanjal, Stan Kulyavtsev, Simon Nguyen, Sharmila Jesupaul, Carmen Yau, Brian Kim, Deepak Anand, Michael Berber and the many others who have taken a seat on the OneMob bus. Thank you team!

Startups are temperamental, but when you have the right folks on the bus and you are all aligned on the direction, you can go as far as you want, assuming you don’t run out of gas. Which leads me to my next point.

 

Customers

OneMob is incredibly grateful to have some of the most amazing companies using our platform. Every startup is looking for product-market fit; it’s just want you do. But products and markets change and evolve. We launched OneMob because mobile video was becoming so popular. People were sending “snaps” to one another that later disappeared, all from their new shiny smartphones. YouTube was growing and Instagram was evolving from photos to videos. It was an exciting time! And I remember sitting in Nimesh’s apartment thinking, “we should allow professionals to do the same.” But you can’t just have an idea. You need partners who can take a risk and try what you’re selling, see if it can truly make an impact, and provide candid feedback to ensure you’re driving on the right freeway. I’m so grateful to know that some of our earliest customers from day one are still onboard, and have been essentially co-creating OneMob with us. Without your feedback, OneMob wouldn’t be constantly striving to give you what you need today and what will make you better tomorrow.

 

Product

And this all leads me to my final thought – what OneMob has become. When we first launched OneMob at Dreamforce 2014, it was literally just an iOS app to record a video and send to your Saleforce Leads, Contacts or Users. Fast forward today and we’ve introduced:

 

And we’re not slowing down. Thanks to our amazing team and engaging customers, OneMob will continue to transform the way professionals interact and connect with video. I can’t wait to tell you what happens in the next three years!

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Record your Screen with OneScreen

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Ever play a game of telephone? Sometimes the words you say don’t necessarily make it to the other end. But miscommunication doesn’t happen only in games, it happens in almost every aspect of our lives! There’s no better way to present your thoughts than to be able to point and say, “Look here. This is what I’m talking about.”  And with OneScreen, you’ll be able to do just that!

Today we are proud to present you with OneScreen: a Chrome extension that will allow you to record your computer screen. The possibilities are endless:

  • Create seamless how to videos for complicated digital tasks.
  • Save time by recording your presentation.
  • Don’t write a novel on how a problem can be solved– send your customers a quick 60-second tutorial video.

Add these on a landing page, and you end up with some dangerous combinations:

OneScreen is free to download in the Chrome web store. To learn more about our new Chrome extension, check out our support page.

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Video Scripts! – 5/18/2017

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Just like a news anchor, you can now read your video scripts on your screen when using our iOS mobile app! This means no memorizing, which means less re-takes, which means more time saved for you!

  1. From the Web: Create, edit, and share your scripts from your Library page
  2. From your iOS: Select a script from the new Scripts tab, or insert a script from the recording screen
  3. Deliver the perfect presentation or speech without having to memorize a single line!

Click here to learn more about Video Scripts on the iOS OneMob app.

 

Other changes from this week:

  • We’ve changed our pricing plans!
    Overall, we made everything cheaper, and removed a lot of the limitations we had before.

    • No more limits on number of videos, landing pages, or activities!
    • Individual and Starter plans are now “Professional”
    • Professional plan is now “Team”
    • Enterprise Plus plan has been merged into “Enterprise”
    • Click here for more details on these new plans
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Company Culture in the Snapchat Era

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Company culture is top of mind for most CEOs today. Culture contributes significantly to productivity, as companies with happy employees consistently outperform their competition. It also contributes to lower turnover, which in turn increases profits significantly. Ultimately, a positive company culture drives profitability and growth.

One way to enhance your company culture is through video engagement. As a recent McKinsey study found, CEOs must lead the discussion of transformation, vision, and culture to effectively bring change to their organization. You and your top-level staff cannot physically be everywhere at once, but you can use video to engage meaningfully with employees. Here are three ways video engagement can enhance your company culture.

1. Engage employees directly.

In 2015, 45 percent of employees in the United States worked from home. With so much of the workforce being remote, it is difficult to develop a cohesive culture with strong corporate values, transparency, and a commitment to employees’ personal growth. Video, however, can bridge the gap and increase cohesiveness.

Specifically, personalized videos directly from management can help create cohesiveness in impactful ways. Employees respond best to change management when you, the CEO, are leading the discussion. Videos allow you to interface with your employees directly and to quickly disseminate your vision, news, best practices, and product information. And employees can view your video at their convenience on their time. It doesn’t matter if your company is one office or many; everyone is receiving the same instruction from the same source.

2. Show your appreciation.

According to a 2016 survey, 82 percent of employed Americans feel that their contributions go unnoticed, and 40 percent would work harder if they were being recognized. Expressing appreciation for your employees is a low-cost, high-yield endeavor. According to a 2003 Gallup Poll, recognition improves employee satisfaction and productivity, lowers turnover, and increases customer loyalty. Video is one way to get this done and seen by as many people as possible.

The size and spread of your company likely make it impossible to meet with every single employee and thank them one on one, but video allows you to praise in a personal way. You can have all of the benefits of a companywide meeting with none of the costs or hurdles.

Remember, your employees have to be reminded that you’re not a robot just as much as your customers and prospects do. They need to know that you and the company at large care for them and value their contributions. The personal touch of a video gets that message across perfectly.

3. Provide access.

When employees feel left out of the loop, company culture suffers. According to a 2014 survey by the American Psychological Association, only about half of all employees in the US believe their employer is open with them, and nearly 1 in 4 employees don’t trust their employer. However, a 2013 Harvard Business Review survey found that 70 percent of employees feel more engaged when management keeps them informed and up to date on strategy.

Ideally, you’d like to keep your employees informed and engaged by inviting them to “sit in” on executive meetings, customer meetings, conferences, etc. But that’s not realistic for a variety of reasons such as time, coordination, costs, exposure to confidential information, etc. Through personal videos, however, you can share snippets of these meetings with your employees, providing access to scenarios or instances that they would not otherwise be exposed to. This exposure builds trust and results in employees being more vested in the company’s success.

Also, these videos provide clarified context as well. As Sam Hodges, co-founder and US managing director of funding circle, explains, “When you’re offering a clear view across departments, the sheer volume of information or industry slang can be intimidating and often debilitating for peers in different functions. It’s critical to provide context, commentary, and clarity around what this information actually means for different people.”

Used correctly, videos can be a medium of cultural change. As organizational psychologist Laura Hamill states, “Culture is not a Ping-Pong table. Culture is not having margaritas on Friday. That’s just surface level. What matters a lot more is what happens when people go back to their desk, when they have a meeting with their manager and interact with the leaders of the company. It’s day-to-day interactions, how people feel they are treated, and how they’re valued.” Video can help your employees feel valued, supported, and connected.

Please try to connect with your employees more effectively and work together to enhance your company’s culture. Start by sending them a quick and engaging video.

Originally posted on the Salesforce blog.

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Announcing Video Watch Time, LinkedIn & Twitter Tracking, Top Content, and More – 2/4/2017

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We’re excited to announce the following changes that will reflect new activities starting Feb. 5th 2017:

Now Tracking… Video Watch Time

First and foremost, we have added the capability to track how long someone has watched a video. The ability to track video watch time was definitely one of the most highly-requested feature. And today, we’re proud to announce it’s finally available!

This will give you a better understanding of your viewer’s behavior. Instead of simply knowing your video page was viewed, now you can better gauge your audience’s interest: Did they watch the entire video, or did they stop after a few seconds? Did anyone watch your video more than once?

“Video Watched” will now appear as part of your Activity Feed, in the Activity Detail page. Video watch time tracking is available for OneMob videos only (we currently do not track video watch time of YouTube videos).

 

 

NEW! Overview Section

Ever wonder which video, URL, or document drove the most engagement? Another new addition to the Activity Detail page is the Overview section.

The Overview section will provide a graphical representation of total watch time of OneMob videos, and the total instances of your videos watched and contents clicked. The total watch time will help you find out which of your videos are found to be the most captivating, while the total watches and clicks will help you find out which of your contents are in demand.

The “Overview” section will now be available in the Activity Detail page. Click on any of the items listed under “OneMob Video Watch Time” and “Watches & Clicks” for preview.

 

Other Changes:

  • Now tracking your LinkedIn and Twitter icon on landing pages.
  • The activity event “Button Clicked” will now be counted as “Content Clicked”, and will only be differentiated by the URL.
  • The default text for email subject and body has been altered.
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Introducing OneMob Checklist!

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All New OneMob Checklist!

Previously, the Getting Started page was used to provide a summary of the user’s statistics (total activities from created links and emails). Frankly, it wasn’t providing any substantial benefits for our users, and was a misnomer considering the statistics didn’t help you “get started” at all. So we asked ourselves, “How can we prepare our users to truly ‘Get Started’?”

After much discussion, we have decided that the most sensible method was to point out the most essential parts of our platform by providing you with list of goals– a checklist.

There are two parts to the checklist: a Starter Checklist and an Advanced Checklist. Finishing the Starter Checklist will prepare you to use our platform. The Advanced Checklist will ask you to perform some of OneMob’s core functionalities.

If you are new to OneMob, we highly encourage you to go through the checklist. By the end of the Starter Checklist, our hope is that you will have all the tools you need to send your first OneMob. The Advanced Checklist should give you a good idea of what OneMob can do for you. If you are a seasoned OneMob veteran… Check out the checklist anyways! Sure, it’s not required, but you can only benefit from having a strong foundation!

You can click here to view the checklist now. Happy OneMobbing!

 

Questions? Comments? Send us an email at support@onemob.com.

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Having Trouble Connecting With Your Buyers?

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The following is an edited blog post originally written by Mario Martinez Jr. Mario is a trusted OneMob adviser and a leading social seller. He has been featured in multiple publications, such as Huffington PostInc., and B2C.

You can find his original blog post here.

Visual stimulation can be found in every waking moment of our lives. Movie posters, turn signals, and even a single dead pixel on your monitor are some examples of visual stimulation that we experience daily. Anything you see that grabs your attention and incite emotions are considered visual stimulation. Why do we never fail to notice these things? The reason is simple: We prefer to process content passively. In fact, a video can be processed by our brains 60,000 times faster than words on a page!

What does this have to do with sales connecting with our buyer? Everything, actually. Especially when it comes to companies using video marketing for sales.

In the same way that your brain gravitates toward images and video, your buyer is gravitating toward certain types of communication from you, in certain amounts and delivery styles. How do we know this? A lot of research has been done to prove it. Consider these findings:

1. Video in email leads to a 200% to 300% increase in click-through rates!

2. After seeing a product or service featured in a video, 50% of executives go looking for more information!

3. 39% of executives call a vendor after viewing a video.

Until we as sales people and as sales leaders learn to be where our customers are and connect with them the way they want to be reached, truly connecting with our buyers is going to be a tough road. What is a solution?

Try video marketing for sales to fuel your revenue growth

I recently spoke with Nimesh Gupta, co-founder of the video engagement platform OneMob, about the science behind connecting with buyers through social networks and email. Nimesh’s innovative company allows users to easily record personalized yet corporate-branded video messages, which can then be tracked and analyzed in customer relationship management (CRM) platforms like Salesforce. The reason that video marketing is exploding in popularity, Nimesh told me, is because video resonates with how modern buyers want to consume marketing content online. In fact, one study by the survey marketing firm Usurv found that consumers are 39% more likely to share content delivered via video than regular text, 36% more likely to comment, and 56% more likely to push the “like” button.

OneMob’s success with video marketing for sales is a reminder for us all that we need to be constantly reevaluating our outreach to our buyers and constantly looking for opportunities to shake up how we do connect and sell.

Here are five reasons you are struggling to connect with your buyers—and how you can fix it:

1. You aren’t building trust from the first “hello”: The classic top of the sales funnel starts with lead generation and audience-building. The strength of these foundational relationships is key to your long-term success with buyers. As my friend Anthony Iannarino says, “Your job is make all things unequal.” That starts with building a relationship of trust from the moment you attempt to connect with buyers for the very first time. You must remember that your modern buyers are people. People love stories. Stories create believability. And when the focus of your initial outreach is on the storytelling (instead of branded marketing jibber jabber!), then your buyer’s brain is actually going to light up as it processes this thought-provoking story, especially one told via video.

2. You aren’t feeding your buyer to create engagement: Today’s modern buyers scroll and scan, looking for the things that catch their eye. And this behavior is the exact same methodology busy executives employ when it comes to their professional inboxes. One masterfully crafted email or social media post isn’t enough; your target audience may never see it! Instead, your goal should be to feed your buyer content via social networks that is consistent, engaging, makes them stop as they scan, speaks to how you can solve their problems, and helps them to personally get to know you. Each piece of content should draw them in a little more, piquing their curiosity and creating a series of brand impressions that stick with them over time.

3. You aren’t engaging your buyers the way they want: Video sales acceleration companies like OneMob are seeing explosive growth because they use a type of marketing content that buyers are willing and eager to consume. Indeed, the ratings firm Nielsen says that the average consumer with an internet connection watches about 206 videos every single month! And videos have the potential to dramatically increase purchasing activity. One recent study found that video in an email leads to a 200% to 300% increase in the click-through rate. This means sending a video message over a plain text email can equal higher engagement. Whether it’s videos or simply posting more frequent messages that resonate with your buyer, you need to be constantly looking at better ways to engage buyers in the way that they want.

4. You’re failing to maintain relationships after the sale: The relationship between a seller and a buyer should never end with the sale. In fact, the sale is just one more opportunity on a long continuum of opportunities to engage the buyer and leverage referrals based upon having built a bridge of trust. After a sale, you should be looking to provide educational resources, helpful guidance, and expert support. That way, when it comes time to upsell, renew, or ask for a referral, there is no question that your buyers will gladly oblige. And one more thing: If you haven’t already come to this point in your relationship, after closing your deal it now would be a good time to connect via Facebook. Your goal is to let your buyer see you in your personal life, engaging with your kids, posting personal videos, etc. That is something your competition just isn’t doing, and it’s a highly effective, simple way to stay connected “personally” after a sale.

5. You’re focusing more on differentiating your product than yourself: Most sales teams focus on selling a great product. The problem is that every sales team believes they have a great product to sell, which means the customer gets essentially the same type of sales message from your competition. Although it may seem counterintuitive, the only thing that truly sets you apart is when you can differentiate yourself from the competition. When you become the face of your company, and when you endear your buyer to you and help your buyer to trust you, you’re going to gain a huge leg-up on the competition. Remember, people buy from people they know, like, and trust.

Connecting with your buyer is as much an art as a science. As video marketing for sales has shown us, even a technology that has been around for decades (since the first commercials were aired on television, to be exact!) can be reinvented and reimagined in new ways to truly resonate with your modern buyer.

To show me the power of video marketing for sales, Nimesh Gupta set me up with a free trial. The results were impressive! I decided to create one for you. As you watch this OneMob video, think about how much you could improve your sales outreach if you connected with your buyer this way, every time. In my opinion it’s a GAME CHANGER for social engagement and sales prospecting.

WATCH THE VIDEO

This article was written by Mario Martinez Jr. See the original post here.

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