According to the TED Book, Smile by Ron Gutman, “Smiling provides the same level of brain stimulation as up to 2,000 chocolate bars or 16,000 pounds sterling in cash.” It’s good for us and it’s great to share.
We need more smiles! Businesses are struggling now more than ever because of the enormous changes that continue to impact companies and how we work. The work from home economy is here to stay, which unfortunately creates more distance and separation from customers.
This means more “sales touches” are required to just get attention, let alone get a call or virtual meeting. This transition has not been easy for many, however for some, they are evolving quickly and implementing changes to adapt to a more virtual world where they can still be personal and make their clients successful.
Liberty Mutual is one of those companies. Chris Capone recently shared an example of innovation from one of his sellers, Don Disch. “I want to take a moment to appreciate Don Disch, a Lead Sales Representative in Oklahoma with 19 years at Liberty Mutual. Like many others in our 2,000+ strong sales force, Don was challenged to find ways to connect with customers after face-to-face meetings went away this year. He found success with a personalized video that explains who he is and how he can help. I am proud of Don, and the entire team, for demonstrating resilience, creativity and flexibility during the pandemic and finding new ways to serve our customers.”
Below is Don’s OneMob video he’s been using with prospects to help them on their journey, and it all starts with a smile.
The Results: Immediately after using OneMob in his outreach, Don increased his response rate by 7X!
Challenging times require challenging changes. I know first hand recording a video takes more time than sending over another text based email, but no email will ever convey your smile and your sincere desire to help like a video will.
I encourage everyone reading this to look at the way you (or your team) currently connect with prospects, customers, partners and employees, and ask yourself if you can make this more personal. Can you start with a smile? Visit https://onemob.com/ to learn more or shoot us an email at firstname.lastname@example.org.
Getting a hold of your customer’s attention is hard. It doesn’t help that average email open rates are low and email click-through rates are even lower. Fear not, email is still an effective way to reach your audience so I put together some tips and features you can use in OneMob to help increase those open and click-through rates.
Every article you read about email open rates is going to tell you all about subject lines. Unfortunately, there is no perfect subject line to insert into every email you send that will up your open rate to 100%. At OneMob we’ve noticed that personalized subject lines tend to be opened more. When sending an email directly from OneMob try adding a mail merge field to bring your customer’s name or company into your subject line automatically. In addition, if you can backward engineer your subject line to solve a potential customer business problem or pose a question that your customer would be interested in hearing the answer to you’ll more than likely see your open rates improve.
OneMob allows users to add watermarks to their videos. Watermarks are like a branded sticker that goes on your video. Watermarks are usually seen in your thumbnail which is the image that your recipient will see in their email. Adding a watermark with a company logo or branding can improve click through rates and give your recipients the confidence to click on your link knowing it will not be a malicious link. In addition, instead of using your company’s logo as a watermark try making a customized video and using your customers logo as a watermark. When they see their recognizable logo on your video it will be hard for them to ignore getting the rest of your customized message.
Using a green screen to add a video or image to your OneMob videos is a great way to increase your click through rate. Try including an image of your customers building or job site or even add a video of your customers commercial or YouTube video behind you. Adding these familiar elements to your video will peak your customers interest to watch the entire message. Just make sure your thumbnail looks great so your audience can see what is behind you.
If you are recording using OneMob’s mobile applications on iPhone and Android you have the ability to add text on top of your video. Try adding some text with your customer’s name, company name, or even a call to action that will prompt your audience to click through to your page. If you save your video to mobile drafts you will have the ability to customize that text every time you send it out. So you can have one generic video that you use over and over again but your customers think it’s customized to them because of the customized text you add to the video before sending.
OneMob has integrations with XANT, SalesLoft and Outreach IO. If you use these email platforms OneMob’s integration makes it very simple to drop a OneMob video and page into an email cadence or sequence.
Not ready to plunge into the world of text messaging just yet? Why not try sending a direct message via LinkedIn? OneMob’s LinkedIn integration allows you to slide into someones DM’s….IN STYLE. Include a personalized video to create a warm connection with a new contact or send a video to a customer you haven’t heard from in a while.
We won a Stevie Award! What’s a Stevie Award? Well…as my friend Mario Martinez Jr. says, these are the “Oscars” for businesses selected by a global group of judges that award companies on a variety of topics and achievements.
Companies that win Stevie Awards include IBM, DP DHL, Apple, BT, Ford Motor Company, ING, Procter & Gamble, Roche Group, Samsung, Dell Technologies, Allianz Global Assistance, just to name a few.
So it’s quite an honor to win one of their prestigious awards.
But this year was different. COVID-19 changed the face of the world and continues to impact people everyday, so the Stevie Awards team created a new category: COVID-19 RESPONSE
These categories will recognize the responses of business development, customer service, and sales organizations and professionals to the impact of the COVID-19 crisis on their customers, employees, partners, and other stakeholders.
And I’m humbled, proud and grateful to announce we won and placed Bronze in Most Valuable Corporate Response. We know COVID-19 has made video a necessity for businesses, and as a video company we asked ourselves what else we can do to help. People often use our platform to record, send and track videos with customers and employees, but we know we can help in other areas as well such as job hunting. So as we saw the unemployment rates continue to grow at an unprecedented rate, we launched OneMob Free.
OneMob Free gives any person who’s lost their job or has been looking for a job a free license of OneMob, so they can record videos to use in the job hunting process. It could be a video to get you in the door, or a thank you video after a round of interviews. The best thing is you get notified immediately when your video is watched, which can relieve stress when waiting anxiously.
And it works! Out of respect and privacy, I won’t share the person’s name but I was happy to receive this email from a OneMob Free user:
COVID-19 will forever change how we live our lives and how we interact with one another. We thank the Stevie Awards team for creating this category to create more good during a very difficult time. We hope we can continue to help and provide value to those affected and encourage you to tell your network about OneMob Free if they’ve been impacted.
About the Stevie Awards
Stevie Awards are conferred in eight programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East & North Africa Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 12,000 nominations each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at www.StevieAwards.com.
With this update you can easily generate a thumbnail from any video in your content library. Use the timeline to find the right part within the video and grab a screen shot (even for uploaded videos), upload a new image, or pick an image directly from your content library.
Add anOpportunity Name or ID and Revenue Impact fields
Now you can add an Opportunity Name/ID (SFDC & MS Dynamics integrated users) and a revenue impact (all users) when you create your Links and Emails. This will better help you track your OneMob wins.
Add your Facebook and Instagram links
Now you can add your Facebook and Instagram links to your OneMob profile (try it here: https://go.onemob.com/app/account). This will automatically include those links on your pages (unless you choose not to in the page editor).
Add multiple pieces of content from your library in the Page Editor
Now you can add more then one piece of content at once when you are in the page editor.
Easy Access Admin Panel
We’ve made Admin access easier by placing a Admin Panel option on the left side menu that will only be visible by admins. OneMob admins can navigate to the group admin page, teams page and approvals page to quickly take action.
Watermark upload improvements
Admins can now upload logos as watermarks and will have the option to place those watermarks in any corner.
Notify Users while Setting Access
When you are setting access to share your OneMob content, scripts or pages now you can choose to send an email notification to make your organization, team or individual user. The email will include info on what was shared and a link to it within OneMob.
Sort your Content Library by Recent Content
Sorting your content library by “recent” will display your content to show content that was recently uploaded, added to a link, email or page, or accessed via any OneMob plugins.
Vimeo Support on Pages
Add Vimeo links to your OneMob pages.
The manager dashboard gives team managers a quick view of their teams top activity generating content and user OneMob performance. Teams must be created within OneMob and anyone set as “manager” to that team will have the ability to view the manager dashboard.
“Save as New” or “Save” your OneMob Edits
In the past when trimming videos, adding watermarks or adding greenscreen from the content library users only had the ability to “save as new” which would and still will make a copy of your video. Now in addition to “saving as new” users can “save” their videos which will make edits to the original video without making a copy. Keep in mind if you “save” instead of “save as new” OneMob will not keep your original video, it will save over it.
We’ve redesigned the drop down menu under “Add” to be more responsive making it easier for you to upload new content into OneMob
Export Content as Admin
As an Admin you can now export details about content used by any members of your organization in OneMob. Learn more here.
Export Content as Superadmin
As a Superadmin in OneMob you can export details about the content used by subgroups you manage. Learn more here.
Add YouTube Channel Links
You can now add a YouTube channel link to your OneMob content and pages.
Hot Keys for Trimming
Use the right and left arrow keys on your keyboard to move it .1 second at a time. Learn more here.
Admin Link Look up
Now OneMob Admins can view the preview links for users by searaching and sorting under links in the Admin portal. If you click on the link names you’ll be able to see more details about the link and access to preview the link via the thumbnail.
Scheduled Email Section
Now your scheduled emails are located in a Scheduled email section to help keep your outgoing emails organized.
SMS (Text Me) button
You can now add a “Text Me” button on your OneMob pages. From the page editor choose +Add Button. Use the drop-down menu to select SMS and make sure you add your phone number as well as a button name to let people know to text you.
Save your Video Replies
Your audience can use the OneMob reply button to respond directly to you via text or by video. Now OneMob will save your video responses directly to your content library and automatically tag the video responses as “Reply”
User Activities Report Changes
User reports will now include a Total Usage column which will include the total of all Email & Links created and their activities generated with the total of content the user has created (videos, pages, scripts, documents, email templates). This helps OneMob admins identify their OneMob creators who may not be sending emails or links.
Trim the beginning, end, or middle of your video with the enhanced trimmer.
Add a Secondary Logo to your OneMob Page
You can now add your customer or your team’s logo to the top of your page to stand beside your company logo.
Have you ever accidentally deleted your video or OneMob content? Now you can recover that content for up to 30 days.
Connect and Send through Office 365
Now it’s easier then ever to send emails from OneMob that are delivered by your Outlook email address. Users can now connect directly to their Office 365 accounts. This is a Premium OneMob Feature for more information email email@example.com.
Copy and Paste to Create Team in OneMob
Easily create teams by copying and pasting team members’ emails to form a team within OneMob. Teams in OneMob make sharing content and tracking campaigns for a certain group much easier.
We’ve had a busy month at OneMob and we’ve added some new features to help you hit your goals.
Animated thumbnail in email
Now you can make your video irresistible to click on with an animated thumbnail. Simply click the slider option for “Turn On Animated Thumbnail” and bring your thumbnail to life by adding a GIF style moving image to your email.
Invite your teams
You can now easily invite your team members or colleagues to join you on OneMob. Don’t forget to “set team access” on the content you’d like to share within OneMob so your colleague has access to content thats already in OneMob.
Upload video with reply button
We brought back the ability to upload a video when using the OneMob page reply button. Looking to setup a pitch contest or get video responses on your message? Now your audience can record a video directly on your page OR upload a video from their device.
Do you feel like your tracking is off or a colleague is incorrectly cookied? Look for the eyeball in the bottom right corner of any OneMob page. This will show you who you are cookied as with the option to reset.
Faster Video Approvals
If your organization is taking advantage of our video approval system you know that even if you had a video approved already you’d have to go through the approval process again if you edit your video…not anymore!
V2 of Webcam Recorder
We’ve deployed an update to our OneMob.com webcam recorder, you may notice better performance and reliability.
Webex Teams Share Improvements
Did you know you can share your OneMob posts directly to WebEx Teams? We’ve made some changes that will improve your experience and make posting to Teams more reliable and easier then ever.
Add Watermarks from the Content Library
Now you can add watermarks from the content library. That means you can upload a video created outside of OneMob and add a watermark. You can also skip adding a watermark during the video creation process and add it after your video is saved to OneMob.
Embed Images into your OneMob Emails
Make your emails more visual or add an additional branding element to the body of your email. From the email composer upload an image to the body of your email.
Content Thumbnails in Links & Emails
Sending a OneMob page of content with no featured video? Now in addition to the link we’ll include the thumbnail image of the first piece of content on your page. Previously thumbnails were only included if you had a featured video.
OneMob Info Panel
Get the latest and greatest product updates, webinar invites and information from the OneMob team, directly at the top of OneMob.com. Close out the message to make it go away until we add the next message.
Want to request a new feature, let us know by emailing firstname.lastname@example.org.
Sending a OneMob is a great way to get your customers attention but even the best messages can go unseen. We’ve put together five tips on how you can customize a message for your customer, giving you the best chance to capture their attention and deliver your message and content.
1. Add Text to your Video
With OneMob’s IOS and Android apps you have the ability to add text on top of your video. Add a custom message for your viewer by adding a name, call to action or your contact information.
2. Customize your Thumbnail
Every OneMob video has a thumbnail. That’s the image your customer will see when you send your OneMob through email or post a link online. We suggest to always make that thumbnail look great, but you can also customize that thumbnail to get your customers attention. By editing the thumbnail you have the ability to load a new image or screenshot or even take a picture with your webcam (try adding your customers name on a whiteboard in the picture).
3. Use the built in Mail Merge
OneMob’s email composer has a built in mail merge that will allow you to insert merge fields like first name, last name, company name and more into your message. This is great for mass emails or to give your message a more personal touch. To use the mail merge feature you must upload your contacts using the CSV upload and include the information for the fields you’ll want to add.
4. Use a Green Screen
If you create your video in front of a green screen OneMob allows you to add any image or video from your content library onto that green screen. This makes your possibilities endless. Add your customers website, logo or building behind you…they won’t be able to resist watching your message. If you work in sports put your teams highlight or hype video behind you while you deliver your call to action. Adding these images or videos is a unique way to stand out among the other noise your customers are distracted by. Try using OneMob’s mobile apps with live green screening for the best results!
5. Add your Customer’s Logo to your Watermarks
OneMob’s watermark feature is like putting a sticker on top of your video. Using your companies logo as a watermark is a great way to brand your video so that your customers know who this video is from. But did you know you can load anything as a thumbnail? Try adding your customers logo or slogan. Make sure it’s clear and visible when you choose your thumbnail and remember the watermark will be on top of your recording. Only your companies OneMob admin can add watermarks so contact them for help getting set up.
Try some of these tips out and let me know what is working the best for you. Email me at Rob@onemob.com
Over the summer, a customer approached me about setting up some OneMob licenses for their business partner. We jumped on a call to figure out specifics, i.e. who, what, when, where and most importantly….why. On this call, I discovered that the customer was hosting a series of events for their large partner. The goal was to educate their partner sellers on all their new offerings to help them sell more. The customer wanted a way to ensure the partner sellers retained key points from the trainings, so they decided to run a video pitch contest. After the event, the customer would have each partner seller do a short pitch on the new products and then judge the results. The winning video submissions would get showcased, awarded, etc. The partner loved the idea!
We loved it too! We initially thought we were going to have to get licenses for all the partner sellers, but we wanted to launch this relatively quickly with little to no setup. This new use case got us thinking creatively and ultimately had us leverage one of our great features you’ve probably never used (or knew about). Video Reply!
Often overlooked, every OneMob page you send includes a default reply button. The button allows your viewer to quickly reply to you directly from the OneMob page. The reply is then stored in OneMob and also emailed back to the sender to follow up. Well…that reply button can also facilitate a video reply, which means the viewer can quickly and effortlessly record or upload a video response. They do not even need to be a OneMob user!
As soon as I reminded the customer about that video reply button and its ability to collect video responses, the light bulbs went off! As a result, they sent a OneMob to the partner sellers who attended the event and asked them to reply with their video. The customer received over 40 video replies and rewarded 6 contest winners for their pitches. More importantly, the customer knows the partner sellers are better equipped to sell the new offerings which will results in more business for all parties. And OneMob learned about a new (and easy to deploy) use case that we recommend to all companies who want their partners (and employees) pitching the right stuff. It was a true win-win-win.