Why I built a Story Telling Platform after Salesforce

When I first joined Salesforce in 2006, I went through a new hire bootcamp. At the time we were releasing a ā€œstoryā€ around our apps and our new platform.

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Based on the image above, internally we called the new direction ā€œFan the Blockā€ ā€“ get it šŸ˜‚

But customers wouldnā€™t understand that, we needed a story. So Marketing wrote the story and Sales told it. You see, sellers are the story tellers. They are that grandparent that captures your attention with every word and brings you along a journey sprinkled with lessons. At least, thatā€™s the goal.

But sellers canā€™t tell stories until they are written. Marketing are the writers, editors and producers of the content that will show you whatā€™s possible. At Salesforce, weā€™d see this symphony play out beautifully when Marc Benioff would present the story created by the Salesforce Marketing geniuses. And weā€™d follow suit, adding our own nuances and perspectives. I went on to tell many stories as we built the Salesforce AppExchange from an idea to 1000s of apps (kudos on their most recent accomplishment ā€“ 10 million installs ā€“ the team was full of great story tellers).

I quickly realized that story telling is a superpower. It takes practice. Weā€™re not all great at telling stories, but we can always find ways to be more effective. So I built OneMob.

We live in a world where stories are lost in the vast abyss we call the email inbox. Emails that are long, ineffective or deleted before they even see the light of day. I wanted to solve this. How can we bring the story teller to the inbox?

Enter OneMob. At first, it was all about recording and sending a video, but thatā€™s like having a seller read off the cuff. It rarely plays out well. So we went back to Marketing. They have the story, they have the contentā€¦ we just need to weave in the seller and make them the narrator.

OneMob is a video first content experience platform that brings sales and marketing closer together. This means sales can quickly create a video to tell their story, build a tailored microsite of curated content for their audience, and run campaigns to track engagement and activity (all synced to your CRM). The end result is a story written by Marketing, told by the seller, made for the customer.

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Why is this important?

According to Gartner, 64% of B2B buyers cannot differentiate between one B2B brandā€™s digital experience and anotherā€™s. And 76% of customers report doing nothing different as a result of engaging suppliersā€™ through digital means.

In other words, if thereā€™s no one to tell the story, no one is listening!

Itā€™s time to start turning all your sellers into story tellers. Marketing continues to write great stories, so letā€™s help the sellers tell them and ensure they are being heard loud and clear. Watch the demo below to see OneMobā€™s Story Telling Platform in action.

Try OneMob and give your team a superpower in story telling (capes are optional). Contact sales@onemob.com to get started.

Stop being ignored by your customers and prospects with OneMob

Sati Hillyer

Sati Hillyer

Founder and CEO of OneMob

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