Why did OneMob release a new UI

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I hope by now you’ve experienced the new OneMob User Interface (UI) or at least seen the videos and messages about it. We know change can be difficult, but I wanted to explain WHY we changed the OneMob UI. Our goal is to help you understand how this will benefit you and our platform.

  1. We wanted to standardize OneMob. When you build an application, you can choose to make the experience custom OR you can follow a standard. Custom can give you the benefit of letting your imagination run wild and design an experience that is unique to your company. However, this means you will need to educate your users on this unique experience and as the solution grows in functionality, the training will become more custom. Moving to a standard creates familiarity and simplicity. We wanted to remove our custom language and start “speaking” through a common language that is tested and proven. The end result is a simpler flow that can be learned through doing. We still plan to have a sophisticated and powerful platform, but simplicity and intuitiveness are also priorities. We have started on our web app, and soon will extend this to our plugins and mobile apps.
  2. We wanted to simplify sharing and tracking. In the previous version of our interface, you could share a page by creating links and emails. Both links and emails could direct the viewer to the same page and by updating the page, it could affect numerous links and emails already shared. If a link or email was not related to a page, OneMob would create a unique page for every link or email which made it difficult to manage and track all your shared content. The new UI solves this challenge by using campaigns. A campaign is a collection of video and content. It can be shared across multiple channels (i.e. direct links, email and social links). A campaign could make use of a Microsite template, but once it is applied to a campaign and you edit (or personalize) the microsite, it does not affect the original template in any way. All campaigns are standalone and tracked as such. You could even have multiple links to the same campaign so that you could track the success of each link individually. You can also have 1 campaign shared across many channels and you can easily see how the entire campaign is performing or only a certain channel. Campaigns and Microsite templates greatly simplify OneMob.
  3. We wanted to lay a foundation for growth. Before we could evolve OneMob to be something for everyone, we needed to go back and redo our foundation – technically and philosophically. We had old technology that was no longer serving us that we’ve replaced and upgraded. And our new UI is built off a philosophy of simplicity and user success. This will allow us to better understand adoption so that we can continue to innovate and release the right features in a scalable, performant and reliable way.

We always appreciate your feedback, so let us know inside the app the next time you’re there.

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