How the Milwaukee Bucks became OneMob Champions

Facebooktwitterlinkedin

Just a few weeks ago the Milwaukee Bucks made history in the NBA winning their second championship in 50 years. It was an amazing accomplishment, and they became OneMob’s first customer to win a major sports championship. I could go on about the great coaching, players, clutch moments, or even the “Greek Freak” who helped them get there. While the Bucks were winning on the basketball court, the Bucks ticket and services sales team used video to navigate through unprecedented times to still keep in touch, develop, and grow relationships with their fans. The results of this perfect storm: the team secured a record number of 2021-22 season tickets including renewals and new sales as a whole. Here is how they leveraged OneMob.

Spring 2020

In the Spring of 2020, the world shut down due to the Covid-19 virus. The sports industry was majorly impacted with nearly all sporting events canceled or delayed. While the NBA figured out if they would resume their season and if there would even be fans in attendance, what is a ticket sales rep supposed to do? Brett Hollenbeck had a brilliant idea. He decided to use that moment in time as an opportunity to let Bucks fans into his home and provide a unique and humorous look into his work from home life. 

No alt text provided for this image
Everybody was working from home

It wasn’t just humor that kept the Bucks in front of their season ticket members. They took the opportunity to reach out and get feedback using OneMob to personally invite fans to take their survey and even threw in a link to the Bucks Virtual Town Hall meetings as an incentive for fans giving their valuable feedback.

No alt text provided for this image

Jamie Dematthew used OneMob to get valuable customer feedback

Summer 2020

When the NBA decided to resume the 2019-20 season the team still didn’t have anything to sell, at least for this season, because the NBA moved the remaining season to Orlando, Florida where the remainder of the season and the postseason would be completed, without fans in attendance. The Bucks were clever enough again to change their outreach with the purpose of keeping fans engaged with sellers. Bucks reps sent video reminders of upcoming games that fans could still watch from home. They also sent trivia questions that fans could respond to and if they got the question right they had the opportunity to win Bucks memorabilia or food and drink vouchers for upcoming games.

No alt text provided for this image

Jada Pollard’s Trivia OneMob

2020 Offseason

Orlando wasn’t as magical as the Bucks had hoped and they finished out the year with a strong season but not an NBA championship (yet). With uncertainty looming around when the next season would start and if Fiserv Forum would even have fans in attendance next season the Bucks continued building relationships with fans old and new. 

Premium Sales Manager, Jason Natter leveraged Linkedin to find new customers.

No alt text provided for this image

Josh Schedler, also a Premium Sales Manager simply said thank you to his customers for their continued support but didn’t forget to include links on potential upcoming events, more information, and of course his contact information.

No alt text provided for this image

New reps like Alex Orendorff sent a quick video to match a face with the name.

No alt text provided for this image

Winter 2021

By Winter 2021 the NBA had more clarity on the 2020-21 season. The season would be underway and shortened, but no fans allowed in attendance YET. Reps continued to stay in touch with fans in creative ways. Since they already did trivia when the team was in the bubble they got even more creative with at-home scavenger hunts and gameday attire contests. 

No alt text provided for this image
Amy Weinfurter’s at home scavenger hunt
No alt text provided for this image
Charlie Raethke’s gameday contest

Eventually, the NBA and local officials started letting fans (and the staff) back into Fiserv Forum which helped them put together “show and sell” videos and welcome back fans.

No alt text provided for this image
Michael Chapman’s show and sell

You already know how this story ends. The Bucks went on to make and win the NBA finals for the first time since 1971. Throughout all of this, the Bucks also sent hundreds of custom videos targeting 2021-22 season renewals and eclipsed their goal with the combination of a great team on the court and in the ticket sales office which is currently working on the best video a team can ever make the “thank you for a championship season” video.

Congratulations to the Milwaukee Bucks, OneMob’s first Championship sports team.

Facebooktwitterlinkedin

How to Record a Killer Personal Video (On Your First Try!)

FacebooktwitterlinkedinLightsCameraAction!

At OneMob, we know a thing or two about creating videos. We use them in all aspects of our business communication, and have had plenty of practice in front of the camera. But when it comes to making personal recordings, we know not everyone is privy to the selfie game. Here are our best practices for recording professional and flattering personal videos. Take it from us, the guys who know how to sell ourselves with video

Preparation is Key

  • Know Your Audience: It’s important to know who you’re talking to, and what your message is. Whether it’s a cold video or a friendly follow up, adjust your tone accordingly. Keep in mind not only what you want to convey, but what you want action you want your recipient to take.
  • Practice Makes Perfect: Performing a practice run helps. Write a short script or make a list of talking points if you need help staying on track or a prone to rambling. OneMob’s script field in our web app recorder allows you to do just that, so you don’t have to look beyond your screen.
  • Dress for Success: Less is more. Stick to simple, sleek attire while avoiding logos and busy patterns.

*Insider Tip: “Avoid wearing the same colour as your surroundings, which are usually either black or white. For example, if you’re wearing a black shirt against a black backdrop, you run the risk of being a “floating head”. Stick to solid neutrals and blues. – Madeline, Marketing

  • Prepare Your Surroundings: Whether you’re in a studio or a cubicle, make sure your area is optimal for recording both from a lighting and sound standpoint. Reduce surrounding noise. Avoid backlighting, direct lighting or sunlight on the face, as that tends to wash/darket out the subject. For best results, have light diffuse from both sides of the subject, and not directly beating down

*Insider Tip: “Turn on “Do not Disturb” to disarm incoming notifications from distracting you while you’re recording.” – Sati, CEO

Action Time

  • Choose Your Equipment: The good news is that you no longer need professional equipment to produce great quality videos. With better resolutions and faster recording speeds, smartphone cameras are doing the job just fine. Set up a tripod, or take your recording on the go with a selfie stick. If you’re using your computer, choose a flat, stable surface.

*Insider Tip: “No tripod? No problem. Open your laptop, and stand your phone up on the keyboard, against the screen for a stable recording area. Tilt your computer screen to adjust the angle – and watch out for double chins! ” – Kyle, CSM Lead

  • Frame Your Shot: Next to lighting, framing is the most crucial step. When recording, 1) Set the camera about 16 inches in front of your face, directly at eye level, 2) Frame your shot medium to close-up, closing in on your head and shoulders and 3) Tap your phone screen to make sure you’re in focus.
  • Body Language: Even if it’s you’re just doing a head shot, body language is crucial. Sit or stand up straight and avoid any sudden hand movements. Speak clearly at a normal pace, enunciate your words and smile. Lastly, don’t forget to blink or breath!
  • Keep it Short When it comes to a personal recording, keep it short and sweet. Nobody wants to look at a talking head for 10 minutes. The videos that get watched the longest are about 15-30 seconds long. Especially when viewers are watching their videos on mobile, brevity is key to keeping viewers attention.

 

Post Production

  • Edit the Length: If you’re recording on mobile, trim the beginning and end of your videos to cut out the awkward finger touches when pressing the recording button.
  • Choose a Thumbnail: Select a good frame for a compelling thumbnail image, which will be the first impression of your video.
  • Apply Special EffectsOneMob allows you to use Instagram-like filters with character and text overlay, so you can get creative and make your video as personal as you like.
  • Create a Custom Player Page: We know that it’s important to personalize beyond the video itself and into the viewing experience, which is why you can now customize the content of your video player pages in our web app. 

*Insider Tip: “Hold a smile during the first few seconds and again the last few seconds of your recording. Then, when you go to select a thumbnail or title image for your video, you aren’t stuck with frames of blinking eyes or an open mouth.” – Nimesh, COO

 

As you can tell, there’s a lot of thought that goes into creating the perfect video. In addition, limited budgets, time and expertise have deterred marketing and sales professionals alike from producing more video content. However, the benefits that you reap; increased email opens, better quality replies, shorter sales cycles and stronger relationships, make the effort well worth your while, which is why 96% of B2B organizations are using video content (reelseo).

At OneMob, we’ve come up with a solution that takes the hassle out of producing videos, and helps you tie your effort to results by tracking activity back into Salesforce. We’ve had plenty of practice on both our laptops and our iOS and Android apps, which allow you to create, edit, send and track your videos, all from your mobile device. For ideas on how you can use personal videos in your outreach, check out our Ideas Gallery. To start creating your own videos, contact us today.Facebooktwitterlinkedin

Watch Me OneMob – Pt. 3, Email, Social & Beyond

FacebooktwitterlinkedinYou know how OneMob helps you engage with prospects and keep up with customers. But did you know how video can enhance your everyday email communication, social media presence and more? Check out our tips below to easily make video a part of your everyday.

integrated-video

 

Over Email

Give your text-based emails a much needed facelift.

  • Signature line: Whether you include your own message or your company’s latest marketing video, a video thumbnail image below your name drives more engagement. 
  • Auto reply: If you’re out of office, let your contacts know when you’ll be back and how to reach you. If you’re out for the holidays
  • Adding a new person to a thread: Eliminate any confusion by introducing new characters to the conversation.

 

On Social Media

Become the ultimate social seller.

  • Twitter: Whether it’s one to one or one to many, express yourself beyond 140 characters.
  • LinkedIn profile: Let your connections meet the real you with an intro to yourself and projects you’ve accomplished.
  • LinkedIn InMail: Not a contact in SFDC? No problem. Link a video in your message to make a warm introduction. 
  • Facebook and Blog: Have your own blog or page? Stand out as your own thought leader by creating your own video and viewing experience.

 

Everywhere Else 

When you realize how easy and fun it is, you’ll be looking for excuses to use it.

 

For more examples of how you can use video, check out our Ideas Gallery below. Or, contact us to start using video with OneMob today.

Screen Shot 2015-12-17 at 10.04.07 AMFacebooktwitterlinkedin