Don’t get me wrong, we love YouTube for Marketing…. and cat videos or Gangnam Style. But when you’re trying to connect with prospects and customers in a more personal way, YouTube falls short. Why? Because it’s not created for the two most important people involved in the deal, you and your client.
Every B2B buyer wants a trusted adviser and a personal sales experience tailored for them. Sending your clients to YouTube is like throwing a kite into a tornado. Who knows where they’ll end up? Buyers want to be personally greeted with content relevant to them, with an easy way to respond and schedule a time to talk to their rep. That’s not YouTube.
Plus, clients want responsiveness, and reps need to know when to respond promptly. According to InsideSales, “50% of buyers choose the vendor that responds first.” How can you be the first to respond if you don’t know who’s watching your video on YouTube or Vimeo?
With OneMob, you can! Reps can record and send videos to anyone in the customer life cycle, and track specific viewer engagement in real time. And not only does OneMob make reps more responsive, personal videos have proven to increase response rates from the prospect and customer by up to 10x. So it’s a win/win! Videos are incredibly more engaging than traditional plain text emails, period.
And if you haven’t heard, the OneMob Web App allows you to upload any video (yes, even videos that are not recorded in OneMob). Whether you’re recording a personal video, or uploading an existing one, once it’s saved on the OneMob platform, it’s synced everywhere – Mobile, Web App and Salesforce – so you can send it from anywhere and track engagement in real time.
What’s the benefit?
- Be Professional – Apply your company brand to the video and player page
- Engage – Increase responses and opps with our integrated response form and scheduler
- Track – Follow up promptly with real-time alerts on email opens, videos watched, and responses
- Measure – Know which reps and videos are most effective, and how OneMob has impacted closed opportunities back in Salesforce
As a Sales or CSM rep, these insights will enable you to better shape your strategy for emails, calls and presentations.
Check out this demo on how to upload your video to OneMob, share it with prospects and customers, and track engagement!
A few weeks ago, I was contacted by Rachman Blake from Funnybizz because someone mentioned OneMob to him. Rachman recommends the use of humor when following up to spark a response and get the ball rolling. In fact, he’s made a clever example that’s not only funny, but also entertaining:
As a startup, it’s important to remember to laugh from time to time. In fact, business needs a sense of humor, otherwise things get…
But seriously, Forbes tells us there’s 10 reasons why humor can help you be successful at work, and we completely agree! It’s not just more enjoyable for your co-workers, it’s incredibly effective when selling. The problem is, it’s not very easy to be funny on a voicemail or email, regardless of how many emoticons you add. But as Rachman and the millions of other YouTubers out there have shown, video is a perfect catalyst to be funny, creative and entertaining. But does it really work in sales? Let’s ask Act-On…
Brad Osterhout, National Sales Manager from Act-On, is always looking to move his prospects from the “red zone to the end zone” – aren’t we all? He realizes that the modern day sales rep is truly the “CEO of their own cubicle” and has the power to sell in more a personal, creative and funny way. So when Brad first tried OneMob, his creative juices started flowing and resulted in these two hilarious and effective OneMob videos:
Result: Act-On closes Velocity Partners
Result: Act-On closes Jove
Brad is using OneMob to follow up, and has already closed $100K in business. He’s able to bring relatable topics to his outreach in a short, humorous and effective way that gets the buyer to respond and move forward.
There will always be new ways to sell, but some fundamentals never change. People like to buy from people they like, and humor helps make that happen. Video has made it easier for salespeople to share that humor in a fun and engaging way. Keep closing!