Send Emails that People will Actually Want to Open (and Watch!)

  Can you remember the last email that stood out to you? Given that we receive so many emails that are solicitous, transactional and dry,  it’s hard to recall. As any professional, this is the last way you want your messaging to come across. Luckily, there are ways to rise above the rest. Taking a few […]

Your Emails Are Terrible

Yeah, we said it. Here are five, all too common ways that plain text emails are bringing your sales down. The good news? Video helps turn them around.   Vague Voice You can only say so much about yourself in an email. Words limit our ability to not only convey, but interpret emotions. In fact, […]

Social Selling in 5 Minutes

  In the first of a three-part series, OneMob Sr. Account Executive, Devin Reed, shares his philosophy and methodology for sales communications. Here are his tips for making the most of social selling.   “Break through the noise” is the newest catchphrase in sales departments. But while sales leaders tell you to make your messaging standout, what they really […]

Reps! Stop Using YouTube With Your B2B Clients

Don’t get me wrong, we love YouTube for Marketing…. and cat videos or Gangnam Style. But when you’re trying to connect with prospects and customers in a more personal way, YouTube falls short. Why? Because it’s not created for the two most important people involved in the deal, you and your client. Every B2B buyer wants […]

Act-On uses Humor and OneMob to Close $75K (UPDATE: NOW $100K)

A few weeks ago, I was contacted by Rachman Blake from Funnybizz because someone mentioned OneMob to him. Rachman recommends the use of humor when following up to spark a response and get the ball rolling. In fact, he’s made a clever example that’s not only funny, but also entertaining: As a startup, it’s important to remember to laugh […]