SaaS Archives - OneMob

How to Build a Sales Funnel with Video

March 30, 2022March 30, 2022 David Beauchamp

Sales are vital to any business. After all, it’s hard to make money if you don’t sell anything! But even though they may be critical, they can also be quite challenging if you don’t know what you’re doing. This sales funnel with video guide will walk you through the basics of building a sales funnel with OneMob so that you can take advantage of opportunities and make the most out of your marketing efforts. Here’s how to build a sales funnel with video in five easy steps.

Why Video

Your customers prefer video. In fact, 92% of consumers say they’ve watched an explainer video to learn more about a product or service. If you want to build trust and drive sales, you need high-quality videos that explain your value proposition and help users take action. Whether you’re working on building awareness, encouraging conversion or sending customers down your marketing funnel, creating videos is a great way to make an impact on your audience.

Step 1: Finding A Niche (and an email list)

Your niche (e.g., car insurance) is where you spend most of your time and energy. When you have enough traffic, you can focus on other niches (e.g., mortgage insurance). The key is finding an audience interested in what you have to say and then building that email list!

Step 2: Setting Goals and Objectives

It’s not enough to know what you want; in order to get it, you need SMART goals. They are specific, measurable, attainable, relevant and time-based (SMART). In other words, your goals must be clearly defined so that every step of your sales funnel contributes towards achieving them. This applies from top to bottom—from marketing campaign all the way down to each call-to-action on your page. A good goal is well-defined, quantifiable and actionable; but most importantly, it’s realistic—not too hard or easy for customers to achieve. Be sure that each element in your funnel is designed to lead people forward towards taking whatever next step gets them closer to completing their goal(s) before they leave without doing anything at all. This means better microsites, more effective calls-to-action and more targeted content throughout your campaign or microsite experience will help make sure they take those final steps toward converting visitors into leads into clients then repeat customers!

Step 3: Choosing The Right Format For Videos

The biggest challenge in creating sales videos is choosing what format is best. You have many choices, including live action video, animated or whiteboard videos, or even product demos done in PowerPoint or Keynote. It’s important to pick a format that tells your story most effectively. If you’re selling an e-book about weight loss for moms, for example, it makes sense to use an animated whiteboard video that’s easy on viewers’ eyes and keeps them engaged. After finding the right format, upload to your OneMob library and use it as your featured video on your microsite.

Step 4: Developing The Best Sales Copy And Microsite

If you want to create an effective sales funnel and convert your website visitors into leads and customers, it’s important that you understand how each piece of your online presence—from microsite, content selection, call-to-action and email copy—relates to one another. These elements must be complementary in order for people to take action. This means you need fully developed concepts that tie into each other so your prospects can follow through. The best OneMobs combine those elements within microsites. Follow best video practices for a good video that clearly shares what content you want your customer to interact with on the microsite and what action step you want them to take after engaging with the microsite.

Step 5: Build the top, middle and bottom of the funnel

Create Awareness at the Top of the Funnel

The awareness stage of your sales funnel is where you should establish brand loyalty and familiarize new prospects with your product or service. It’s essential that you do everything possible to get their attention, but also be sure that they can easily find out more information on their own if they choose. Your goal in these first moments of contact is simply to grab their attention—if people are interested enough in learning more about what you have to offer, they will take action. After all, one email address won’t put food on your table unless you start building relationships with others down in subsequent stages of your funnel. You need those people ready and waiting when it comes time for them to buy (or buy again). Your ultimate goal at this stage is simply getting people into contact with what you have to offer.

Put another way, they won’t know that your solution is ideal if they don’t fully understand what challenges they face. This stage is all about educating them about the problem. Here are some videos you can create to do that.

Educational Videos

Buyers lack information at the beginning of their journey to find a solution. This is where becoming their guide can pay off. And becoming a guide means creating videos that answer quick questions, as in the Watermelon Media video below. The video explains what content marketing is in a short, animated, easy-to-understand way.

Explainer Videos

Explainer videos are a staple in digital marketing. They discuss complex concepts in simple language, giving viewers a better understanding of what your solution offers and how it works.

Using visually interesting graphics and animations, this OneMob Video explains how OneMob can help businesses improve outreach by combining context, content and calls-to-action:

Short Video Ads Identifying Problems

Short ads can be highly effective when executed well. This 61 second ad reveals a problem truckers face and how much help Corinna is offering to solve the problem.

Drive Consideration at the Middle of the Funnel

Marketing works best when it leads people through a sales funnel, starting with awareness, then interest, then desire and finally action. Building your product messaging at each stage of that funnel is crucial. For example, in that first phase—awareness—potential customers should understand what your product does and why they need it. During interest you’ll want them to get more information about features and pricing. And in desire you’ll want them to sign up for early access or pre-sale offers. Each piece of your messaging should build on one another until you get someone all the way through your funnel so that you can then convert that visitor into a customer.

Here you want to focus on specifics, including how your product works, why it works in a certain way, and even the alternatives available and why they aren’t the ideal solution.

Product Intro Videos

Videos that introduce your product and how it works are critical for buyers. The goal of this OneMob Video is to show how helpful it is to use OneMob. If you’re a potential buyer who’s strapped for time, watching a 1.5 minute rundown of OneMob is a quick win.

Tutorials

Tutorials provide prospects with a more in-depth experience of your offering. This type of video is ideal for prospects who are considering their options and want to take a closer look at what your product can really do for them.

This OneMob Video is to peel back the curtain on what buyers need to know about using OneMob. The video teaches beginners how to create a campaign in OneMob and share with potential customers.

Influence Decision-Making at the Bottom of the Funnel

Prospects are most likely to make decisions that allow you to move them down your sales funnel. This is when they’re beginning to come around, so it’s important not only that you present valuable information, but also that your sales staff can convince prospects that they’re on their side. If you don’t have access to sales people, give prospects something of value in exchange for their contact information—something no one else is offering. Something as simple as free advice or a $100 coupon code might be enough. Be sure that whatever you provide demonstrates how much better off customers will be after working with you (better than what they had before). Provide good content and customers will decide where to spend their money by themselves. You just need to show them how worthwhile your offer is and what it offers beyond its obvious benefits.

The Relationship Gets Stronger at the Bottom of Your Funnel: Even if everything goes perfectly from top to bottom, some potential customers won’t convert because they either lack time or money (or both) or just aren’t interested at all—regardless of what you do or say. At least then, though, you know where you stand!

This is where you have an opportunity for the sale, so focus on content that will help convert leads into customers. This often involves reinforcing ideas shared at the middle of the funnel.

Demo Videos

OneMob’s abilities and functions are shown in this short demo that reveals the true benefits within the software.

Customer Testimonial Videos

According to social proof theory, a person who doesn’t know the proper behavior for a certain situation will imitate the behavior of others and look for guidance for their actions. Using video testimonials at the bottom of your funnel is a great way to inject some social proof into your buyer’s journey.

But don’t just scratch the surface or be vague in your video. Give specifics and create a story that’s worth watching, especially for buyers looking to be convinced that yours is indeed the right solution.

In this testimonial video, Kevin explains how OneMob helps him reach more customers.

Bonus Step:

Getting Traffic To The Funnel

There are three primary methods for generating traffic—viral, pay-per-click (PPC), and SEO. Viral traffic requires you to convince people you know, like and trust that your product/service is something they would want to share. This kind of traffic comes at a cost, however: It takes time and effort. You have to be willing to give away your products or services in order for others to spread word about them. PPC is like viral traffic except it doesn’t rely on personal connections, which makes it easier but also more expensive. SEO means using search engine optimization techniques to get found by search engines like Google and Bing. While these may not generate instant sales right away, they do drive qualified prospects through your sales funnel over time. Research each method thoroughly before deciding what works best for you. Each business has different goals, requirements and limits so you’ll need to find one that fits just right. Now let’s build a successful sales funnel with your OneMob’s filling the front end of the funnel!

Email us at sales@onemob.com to learn more about getting your OneMob account to build your next great sales funnel.

Leave a Video, not a Voicemail

July 15, 2018July 24, 2018 Sati Hillyer

As a sales guy, my relationship with my phone is truly love/hate. Don’t get me wrong, nothing is better than making a call and getting the buyer to pick up so you can finally get a straight answer, but the reality is they rarely pick up! In fact, 97% of phone calls go to voicemail and according to InsideSales.com, the average voicemail response rate is 4.8%. The odds are not in our favor.

Let’s face it, people hate unsolicited calls, that’s why you get the voicemail to begin with. And why would you expect the buyer to respond if they never even listen to what you have to say? Sales leaders are always looking to increase call time with their reps, but we think there’s a better way than just cold calling. Email is great because it’s less intrusive than a cold call, but how do you make an email personal and human? The answer is Video!

According to Syndacast, including the word “video” in an email subject line will show the following email improvements:

Boost open rates by 19%.
Boost click-through rates by 65%.
Reduce unsubscribes by 26%.

Video makes your email stand out and provides an opportunity for you to be remembered. Furthermore, video engagement can be tracked, so you can actually KNOW if the message was heard, something you don’t get with voicemails.

So our recommendation is to use phone, email and video together. Instead of leaving a voicemail, record a generic video (leveraging your existing voicemail script). Then when you make the call, if no one picks up, send a video email instead. You’ll be happy with the results.

BONUS: If you use Salesforce, check out our video voicemail demo:

How to Record a Killer Personal Video (On Your First Try!)

February 3, 2016February 9, 2016 Sati Hillyer

At OneMob, we know a thing or two about creating videos. We use them in all aspects of our business communication, and have had plenty of practice in front of the camera. But when it comes to making personal recordings, we know not everyone is privy to the selfie game. Here are our best practices for recording professional and flattering personal videos. Take it from us, the guys who know how to sell ourselves with video.

Preparation is Key

Know Your Audience: It’s important to know who you’re talking to, and what your message is. Whether it’s a cold video or a friendly follow up, adjust your tone accordingly. Keep in mind not only what you want to convey, but what you want action you want your recipient to take.
Practice Makes Perfect: Performing a practice run helps. Write a short script or make a list of talking points if you need help staying on track or a prone to rambling. OneMob’s script field in our web app recorder allows you to do just that, so you don’t have to look beyond your screen.
Dress for Success: Less is more. Stick to simple, sleek attire while avoiding logos and busy patterns.

*Insider Tip: “Avoid wearing the same colour as your surroundings, which are usually either black or white. For example, if you’re wearing a black shirt against a black backdrop, you run the risk of being a “floating head”. Stick to solid neutrals and blues. – Madeline, Marketing

Prepare Your Surroundings: Whether you’re in a studio or a cubicle, make sure your area is optimal for recording both from a lighting and sound standpoint. Reduce surrounding noise. Avoid backlighting, direct lighting or sunlight on the face, as that tends to wash/darket out the subject. For best results, have light diffuse from both sides of the subject, and not directly beating down

*Insider Tip: “Turn on “Do not Disturb” to disarm incoming notifications from distracting you while you’re recording.” – Sati, CEO

Action Time

Choose Your Equipment: The good news is that you no longer need professional equipment to produce great quality videos. With better resolutions and faster recording speeds, smartphone cameras are doing the job just fine. Set up a tripod, or take your recording on the go with a selfie stick. If you’re using your computer, choose a flat, stable surface.

*Insider Tip: “No tripod? No problem. Open your laptop, and stand your phone up on the keyboard, against the screen for a stable recording area. Tilt your computer screen to adjust the angle – and watch out for double chins! ” – Kyle, CSM Lead

Frame Your Shot: Next to lighting, framing is the most crucial step. When recording, 1) Set the camera about 16 inches in front of your face, directly at eye level, 2) Frame your shot medium to close-up, closing in on your head and shoulders and 3) Tap your phone screen to make sure you’re in focus.

Body Language: Even if it’s you’re just doing a head shot, body language is crucial. Sit or stand up straight and avoid any sudden hand movements. Speak clearly at a normal pace, enunciate your words and smile. Lastly, don’t forget to blink or breath!

Keep it Short : When it comes to a personal recording, keep it short and sweet. Nobody wants to look at a talking head for 10 minutes. The videos that get watched the longest are about 15-30 seconds long. Especially when viewers are watching their videos on mobile, brevity is key to keeping viewers attention.

Post Production

Edit the Length: If you’re recording on mobile, trim the beginning and end of your videos to cut out the awkward finger touches when pressing the recording button.
Choose a Thumbnail: Select a good frame for a compelling thumbnail image, which will be the first impression of your video.
Apply Special Effects: OneMob allows you to use Instagram-like filters with character and text overlay, so you can get creative and make your video as personal as you like.
Create a Custom Player Page: We know that it’s important to personalize beyond the video itself and into the viewing experience, which is why you can now customize the content of your video player pages in our web app.

*Insider Tip: “Hold a smile during the first few seconds and again the last few seconds of your recording. Then, when you go to select a thumbnail or title image for your video, you aren’t stuck with frames of blinking eyes or an open mouth.” – Nimesh, COO

As you can tell, there’s a lot of thought that goes into creating the perfect video. In addition, limited budgets, time and expertise have deterred marketing and sales professionals alike from producing more video content. However, the benefits that you reap; increased email opens, better quality replies, shorter sales cycles and stronger relationships, make the effort well worth your while, which is why 96% of B2B organizations are using video content (reelseo).

At OneMob, we’ve come up with a solution that takes the hassle out of producing videos, and helps you tie your effort to results by tracking activity back into Salesforce. We’ve had plenty of practice on both our laptops and our iOS and Android apps, which allow you to create, edit, send and track your videos, all from your mobile device. For ideas on how you can use personal videos in your outreach, check out our Ideas Gallery. To start creating your own videos, contact us today.

OneMob Sponsors Inman Connect, Helping Realtors Sell With Video

January 19, 2016February 9, 2016 Sati Hillyer

OneMob is excited to sponsor Inman Connect, a 4-day conference that brings together the best of real estate and technology in New York City later this month. Produced by Inman, the leading source for real estate news and technology, the event will feature some of the biggest names in the industry to discuss the future of real estate and the latest trends in sales, marketing and customer outreach.

OneMob will be there to show real estate agents how they can sell more properties with video. With the OneMob platform, brokers and agents can record or upload videos of listing, send to clients and then track engagement. Instead of sending YouTube videos, agents can build a custom video player page tailored to their clients, which are fully branded and trackable. Companies such as RE/MAX, Wells Fargo, and Meritage Homes use OneMob to leverage video with their clients more effectively. To learn more, read here on Inman, or visit www.onemob.com to get started.

4 Reasons Why You Absolutely Need Video In 2016

January 15, 2016August 30, 2016 Sati Hillyer

Marketing gurus predicted 2015 to be the year of video marketing, and they were right. With 96% of B2B marketers using video in their marketing strategy, video has proven to be the most engaging form of content. So engaging, that it has made it’s way into email marketing, content marketing, social SEO and demand-generation programs to help marketers improve results, increase brand awareness and strengthen customer relationships. But video is not just for marketers. Quickly catching on in the sales, customer success, support and human resources sectors, the momentum behind video is quickly picking up in 2016. So if you aren’t using video now, you sure as hell should be.

Here are 3 reasons why you need to make video a part of your arsenal this year, no matter who you are.

1. Video is THE Most Engaging form of Content

With nearly 200 million internet users now consuming online video each day, one thing is obvious- that video is the most engaging form of content. While YouTube has been the long standing dominator of digital video, consumption has extended into social media, with channels like Facebook, Instagram and Snapchat creating their own audiences. That’s why in 2015 we saw Facebook hit 8 billion daily video views and Snapchat earn another 6 billion views. With each platform racing to innovate with new ad formats and attractive features, video is now omnipresent in our digital experience. Regardless of the nature of their content; whether they be high quality productions or personally recorded messages, video is clearly capturing audience’s attentions.

To no surprise, video has made its way into the world of B2B, with 93% of marketers using video for online marketing, sales or communication. Not only is visual content more engaging, but it’s provenly profitable- in fact, 52% of marketing professionals worldwide name video as the type of content with best ROI. But the success isn’t limited to marketing, as video is quickly becoming an instrumental part in sales and customer experience in 2016.

2. Enter Into the Next Phase of Digital Sales

In very recent years, we’ve seen social media take its place in the sales space. Twitter and LinkedIn have proven valuable for sales reps to connect in non-traditional ways; cue the typical break in scenario in which the sales rep finds that he and his prospect share the same alma mater. While those channels help to facilitate a connection before the first email is sent, the opportunity to share diverse forms of content is even more prominent. Call it “sales enablement 4.0” or whatever you want, but in the next wave of social selling, video will be a major game changer by increasing the value of your content and your efforts. This is already underway, with 56% of B2B sellers indicating that sales results have been positively impacted by using video.

3. Deliver and Capture a Great Customer Experience

With buyers gaining more autonomy and knowledge of a product on their own, buying on complete viewability will become the norm in 2016. Buyers will make decisions based on their knowledge and perception of not only a company’s product, but of their experience with it as well. Take Uber for example. Instead of taking a taxi, most people now would rather wait longer for their car to arrive and even pay more. Why? Because they know what their experience and transaction will be like based on previous experiences, and are willing to pay for convenience. In fact, 55% of customers would pay extra to guarantee better service. This knowledge has become a major motivation, with Gartner predicting that 89% of companies will compete mainly on experience, and that the experience itself is now part of decision-making criteria.

So how can companies best capture this experience, and be sure that they are delivering a seamless one to their prospects and clients? How can they be better at answering questions, offering support, on boarding, etc? When it comes to making a choice, what will make customers think about their experience with you and your product? Video will help deliver that great customer experience and ultimately build relationships, reminding clients why they want to keep coming back, year after year.

4. Tie Effort to Results

In the past, the majority of brands looked to free sites like YouTube and Vimeo to host their digital content. We’ve cautioned against this for a few reasons, the first being that these free hosting sites are impersonal. YouTube is better suited to entertain the masses, not to deliver an individual message. Remember what we said about the importance of providing an optimal customer experience? The same idea applies when watching and interacting with a video. The type of video doesn’t matter- the medium itself has already proven effective. What matters now is the viewing experience. When you turn your digital assets to Youtube, all control on your end is vanquished. Unsupported content, comments and the inability to add additional content make it more of an open forum then a one-on-one conversation. Even when hosted privately, the only data that is supplied to you is the number views or watches, which is why Marketing professionals predicted 2016 to be the year that “views” becomes an irrelevant statistic.

While the use of video for B2B sales and marketing is prevalent, the inability to accurately measure results, whether it be engagement or ROI, is a major reason why companies struggle to justify making a greater investment in video. Since video has traditionally been used in content marketing and generating brand awareness, measuring the actual ROI that video marketing efforts deliver has been cited as the biggest challenge by marketers. But with 73% of marketers saying video has positively impacted their results, and another 56% seeing the impact in sales, the benefits are undeniable. Ultimately, what we need to know is not how many watches our videos are getting, but if those videos are actually helping close deals and make renewals.

Conclusion

In 2015, we saw the influence of online video skyrocket, both in our personal and professional lives. Video found crazy success in marketing, with sales and customer support quickly catching up. No, we’re not saying that reps are going to start Snapchatting their prospects in 2016, but even that doesn’t sound entirely impossible. While we looked to video to help us engage in 2015, 2016 will be the year where we’ll measure engagement, and its impact on our business. And as video’s influence continues to grow in the coming years, professionals will look beyond the content itself, and into the experience surrounding it.

With these ideas in mind; engaging with video, creating optimal user experiences and measuring analytics, businesses will look beyond free video hosting sites to maintain their digital assets. With OneMob, reps can host, distribute and track all their videos with complete control. So stop turning over your video assets to the Wild Web, and contact us to see how you can control the way you connect.

Break Through the Noise with Video – Feat. Jacco Van Der Kooij [Video]

December 4, 2015February 2, 2016 Sati Hillyer

What’s one of the biggest problems in sales outreach? According to Winning by Design’s founder Jacco Van Der Kooij and OneMob’s Devin Reed, it’s breaking through the noise.

Today’s buyers are overwhelmed with the spamming of meaningless information by unskilled “professionals” faking that they know you, faking that they care and faking that they can offer valuable insights. The result of this email onslaught is that your prospects have become accustomed to ignoring you. But not all hope is lost. In this video, Devin and Jacco show how you can incorporate insightful video into your outreach approach to stand out both professionally and personally, all the while having fun.

Watch Video

This video originally appeared in a post on LinkedIn by Dan Smith from Winning by Design. The article, which names video as the singular tool that reps wish they’d known about earlier to break through, also includes:

How to put the human element back in the relationship and start having real conversations
Tips on how to train your no. 1 asset, your sales team, to effectively reach out to prospects through video
Use cases for Sales Development Reps, Account Executives and Customer Success Managers
A live demo where Jacco and Devin show how record and send videos through OneMob

You can read the full article here to learn more sales strategies from Winning by Design, which helps design, build and scale sales teams for SaaS organizations. Together with OneMob’s video messaging platform, the two have made a powerful case with video to improve your outreach. Contact us to get started with video messaging today.

Search and Star All Your Favorite Videos

November 30, 2015February 9, 2016 Sati Hillyer

We’re rolling out many a new feature here at OneMob, and just in time for the holiday season. Here’s a gift that never stops giving – the ability to search and star.

When you log into your OneMob dashboard from the web app, you’ll notice things look a little different. In addition to creating editable player pagers, users now have the ability to search for videos by title and star their favorite uploads. This way, when you’re ready to send, all your favorite videos are in one place for fast and easy access.

Because we’re more than a just place to create and send personal videos. From training tutorials, marketing materials, product demos and beyond, OneMob is the one-stop shop to host and share all your videos, outside and inside your organization.

To start searching and starring your videos, log into your OneMob account now. To start storing and sending videos with OneMob, contact us.

“After the Beep, Shoot Me an Email”

November 17, 2015February 9, 2016 Sati Hillyer

Cold calling. You’ve done it a million times, and will probably do so a million more. But we keep hearing same the questions pop up in trending sales discussions and articles everywhere. Is it effective or is it outdated? Will we ever move away from it? Is there a better method? A practice endangered to extinction, social sellers everywhere are pronouncing cold calling nearly dead. With so much back and forth, what’s a salesperson to do? The answer isn’t to stop cold calling- it’s to stop leaving voicemails.

The Challenge

As every salesperson knows, making initial contact is the hardest part. Picking up the phone has long been the first step in this process. If someone answers your call, great. But when you’re sent straight to voicemail, that’s where things start to go downhill. It used to take about three to four calls to reach a prospect. Given our increased mobility and new modes of communication, the number of attempts has doubled. On average, less than 1% of calls get returned and less than 2% of those calls result in booked meetings. So what does this mean? It means that there’s a fundamental hole in the way sales teams are reaching out to prospects.

Communication is Broken

Simply put, leaving voicemails is no longer very effective. We’ve all been in the situation where, upon seeing a missed call and voicemail from a friend or relative, you choose to call back without listening to the message. “Did you get my message?” they ask. “No,” you reply, “but I saw that you called.” Unfortunately, the business world doesn’t operate in the same way, and your prospect is not going to call you right back. According to Business Insider only 33% of people listen to voicemails from business contacts daily, and only 18% listen to voicemails from numbers they don’t recognize. Meaning, four out of five of your cold voicemails aren’t even being played. I’m not suggesting that you put down the phone indefinitely. Real-time verbal communication is absolutely essential. But when you do get sent to voicemail dungeon, you need to be more strategic with your follow up.

Resolution

As evidenced by text and email, much of our communication has evolved from verbal to visual. InsideSales reported that the top three forms of messaging that people respond to are email, office phone calls and cell phone calls. Clearly, people are choosing their email inboxes over their voicemail boxes. But even those are becoming inundated with mass amounts of generic messaging. As text becomes less compelling, what is the next medium that will catch, and hold, our attention?

It’s time to take a step back and re-examine our methods. Don’t let an unreturned voicemail slow down your sales cycle. Following up with email is still more effective, but even those can get lost in the mix. So how can you ensure your emails are not only being read, but eliciting more and higher quality responses?

Personalize Your Outreach

Putting a face to a name goes a long way. When someone sees a smile and hears a voice, a sense of trust and a layer of objectivity is established around that individual and their context. Not like in an email, where a text-based barrier makes it difficult to accurately express yourself in letters, fonts and whitespace. And more often than not, your messages are being misinterpreted. With video, this is unmistakable. You’re essentially unmasking yourself and gaining more credibility with your viewers. People don’t want to be sold to. Buyers want to be engaged on their own time, in a new way that’s more dynamic, less about products and more about their business application. They’ve gathered enough information on their own to form an educated opinion. What they need is an expert, trusted advisor and source of guidance. So how are you going to elevate yourself, get more attention and receive more responses? By personalizing your outreach.

Thankfully, we live in an age where new tools and technologies are making communication easier, more engaging and enjoyable. Video messaging allows people to record, send, watch and reply to each other whenever and wherever it’s convenient for them. Technology has advanced enough to the point where we’re not limited to recording videos on our webcams and uploading them to YouTube. Nor are we required to own expensive DSLRs to record high-quality videos. Look no further than to your smartphones. You use it every day, in x amount of ways. The practice of moving the phone from the ear to the front of the face is becoming less of a novelty, and more of a norm.

At OneMob, we practice what we preach. By incorporating video into our email outreach, we’ve seen increases in our open rates, click-through rates and higher quality responses. See how our customers are getting results with video messaging and contact us to learn more.

Bringing You Branded URLs

November 14, 2015February 9, 2016 Sati Hillyer

At OneMob, we believe in tailoring every aspect of your outreach to your brand’s liking. That’s why we’ve brought you branded videos, branded player pages and finally, branded URLs! Not only does this let your brand shine, but creates a more secure experience for your customers because now they know they are visiting a destination they can trust. And trust is our top priority!

Now when your customers watch your video messages, you can choose to include your company name in the URL, allowing you to truly own your page and the total viewing experience.

Old URL

NEW Branded URL

Why Video Works For (All) Sales Reps

November 3, 2015January 25, 2016 Sati Hillyer

OneMob Head of Sales, Randy Yabes, has been in the B2B sales game for 15 years. Here’s how video messaging helps him perfect his outreach and ultimately close more deals.

The B2B landscape is continually changing. Since the 2000s, we’ve seen the birth of social media, smart phones and SaaS. We’ve also seen the decline or end of the flip phones, rolodexes, fax machines and mostly everything dealing with paper. In order to succeed, you have to adapt. Call it survival of the fittest. Today, sales orgs are inundated with new tools for sales enablement on the daily. Seasoned reps stick to the tried and true since they know what works. But there are some unique ways out there to stand out from the noise. These ideas aren’t only applicable to progressive millennials, and shouldn’t be ignored. Every rep has their preferred methodology, and my new outreach method is video. Here are 5 ways that implementing video in my sales methodology has helped me adapt, break in, form lasting relationships and ultimately close deals.

1) Gives Cold Calling a Break

Cold calling is monotonous and energy draining. It’s awkward, impersonal and often inconvenient for the person on the other end of the line. Reaching out via video is a successfully proven alternative. In this on demand age, sellers need to understand that buyers want to buy on their own time, so why not present information in a way that they can receive whenever they want? Video allows you not only to pitch your product, but really yourself- as a professional, an adviser and as a personality.

2) Shows More Empathy

The tone in your speech affects people’s perception, instantly. Many times, sellers forget what the experience is like for the buyer. Reps are so concerned with delivering the pitch so perfectly that they forget to ask enough questions and really learn about the buyer and their needs. During the middle of a sales cycle, I use video to re-state the purpose of our partnership. Summarizing gets all parties on the same page. Can I do this via email? Probably. But there is no “empathy” font. There is no “insert joke” button (and no, emojis don’t count). Video allows me to deliver a message in a way that says I am here to help, but in a more personal way than text. Stop treating deals like transactions and more like relationships. Showing empathy affords you trust and credibility, which is key to maintaining relationships and ultimately closing more deals.

3) Affords Honest and Direct Feedback

Once I’ve established credibility with my contacts, communication becomes much more direct and efficient. You’re guaranteed to get more direct feedback from someone that knows and likes you – even if it is a “no”. I just want to avoid the two statuses that all salespersons dread – “maybe” and “gone dark”. It’s easier to blow off a response or beat around the bush with someone you don’t know on the other end of the line. Video provides that familiarity. Receiving direct feedback and quicker answers unsure that both of our our times aren’t being wasted.

4) Improves My Pitch

Every salesperson has their signature style and approach. After years of practice, it’s comfortable to get stuck in the same, “proven” routine. But remember, we have to adapt. Since the ways in which we buy, sell and communicate are continually advancing, can you truly step back and see if you are caught up with the times? Training to enhance your routine is best done through video. It’s a crystal clear mirror to see how you look and sound. Golfers record their swing to analyze that hitch. Singers record their voices to hear those flat notes. Why don’t sellers record their potentially stagnant presentations? Seeing my pitch forces me to listen to how I present, poking holes in my normal speech and highlighting possible bad habits and making improvements. It also gives me the opportunity to try something new, such as a new line or sign-off.

5) Keeps Me Optimistic

Selling is one of the toughest jobs because your success is instantly measurable, and success is dependent on buyers making decisions that are in your favor. It’s daunting. It’s tough. But remember this; you are the tip of the sword. You are the first impression that your company makes in a partnership. What inspires me about using a video is this statistic alone: that the average person receives 121 emails a day, a number that is still on the rise. Sending a video itself is already entirely fresh approach to initiating those new conversations and fostering communication. I’m confident and optimistic knowing that I’m delivering something unique from other sales reps because I’m reaching out in a way that’s sincere, unexpected and engaging. The positive feedback that I get from prospects affirms this.

About the Author: Since the early 2000s Randy Yabes has been tasked with building pipelines, growing sales teams and developing structures for companies like Staples, IDG, Extole, Experian Information Solutions, and now OneMob. Connect with him on LinkedIn to see how he’s adapted in the SaaS sales world at startup’s and the Fortune 500’s.