How to Record a Killer Personal Video (On Your First Try!)

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At OneMob, we know a thing or two about creating videos. We use them in all aspects of our business communication, and have had plenty of practice in front of the camera. But when it comes to making personal recordings, we know not everyone is privy to the selfie game. Here are our best practices for recording professional and flattering personal videos. Take it from us, the guys who know how to sell ourselves with video

Preparation is Key

  • Know Your Audience: It’s important to know who you’re talking to, and what your message is. Whether it’s a cold video or a friendly follow up, adjust your tone accordingly. Keep in mind not only what you want to convey, but what you want action you want your recipient to take.
  • Practice Makes Perfect: Performing a practice run helps. Write a short script or make a list of talking points if you need help staying on track or a prone to rambling. OneMob’s script field in our web app recorder allows you to do just that, so you don’t have to look beyond your screen.
  • Dress for Success: Less is more. Stick to simple, sleek attire while avoiding logos and busy patterns.

*Insider Tip: “Avoid wearing the same colour as your surroundings, which are usually either black or white. For example, if you’re wearing a black shirt against a black backdrop, you run the risk of being a “floating head”. Stick to solid neutrals and blues. – Madeline, Marketing

  • Prepare Your Surroundings: Whether you’re in a studio or a cubicle, make sure your area is optimal for recording both from a lighting and sound standpoint. Reduce surrounding noise. Avoid backlighting, direct lighting or sunlight on the face, as that tends to wash/darket out the subject. For best results, have light diffuse from both sides of the subject, and not directly beating down

*Insider Tip: “Turn on “Do not Disturb” to disarm incoming notifications from distracting you while you’re recording.” – Sati, CEO

Action Time

  • Choose Your Equipment: The good news is that you no longer need professional equipment to produce great quality videos. With better resolutions and faster recording speeds, smartphone cameras are doing the job just fine. Set up a tripod, or take your recording on the go with a selfie stick. If you’re using your computer, choose a flat, stable surface.

*Insider Tip: “No tripod? No problem. Open your laptop, and stand your phone up on the keyboard, against the screen for a stable recording area. Tilt your computer screen to adjust the angle – and watch out for double chins! ” – Kyle, CSM Lead

  • Frame Your Shot: Next to lighting, framing is the most crucial step. When recording, 1) Set the camera about 16 inches in front of your face, directly at eye level, 2) Frame your shot medium to close-up, closing in on your head and shoulders and 3) Tap your phone screen to make sure you’re in focus.
  • Body Language: Even if it’s you’re just doing a head shot, body language is crucial. Sit or stand up straight and avoid any sudden hand movements. Speak clearly at a normal pace, enunciate your words and smile. Lastly, don’t forget to blink or breath!
  • Keep it Short When it comes to a personal recording, keep it short and sweet. Nobody wants to look at a talking head for 10 minutes. The videos that get watched the longest are about 15-30 seconds long. Especially when viewers are watching their videos on mobile, brevity is key to keeping viewers attention.

 

Post Production

  • Edit the Length: If you’re recording on mobile, trim the beginning and end of your videos to cut out the awkward finger touches when pressing the recording button.
  • Choose a Thumbnail: Select a good frame for a compelling thumbnail image, which will be the first impression of your video.
  • Apply Special EffectsOneMob allows you to use Instagram-like filters with character and text overlay, so you can get creative and make your video as personal as you like.
  • Create a Custom Player Page: We know that it’s important to personalize beyond the video itself and into the viewing experience, which is why you can now customize the content of your video player pages in our web app. 

*Insider Tip: “Hold a smile during the first few seconds and again the last few seconds of your recording. Then, when you go to select a thumbnail or title image for your video, you aren’t stuck with frames of blinking eyes or an open mouth.” – Nimesh, COO

 

As you can tell, there’s a lot of thought that goes into creating the perfect video. In addition, limited budgets, time and expertise have deterred marketing and sales professionals alike from producing more video content. However, the benefits that you reap; increased email opens, better quality replies, shorter sales cycles and stronger relationships, make the effort well worth your while, which is why 96% of B2B organizations are using video content (reelseo).

At OneMob, we’ve come up with a solution that takes the hassle out of producing videos, and helps you tie your effort to results by tracking activity back into Salesforce. We’ve had plenty of practice on both our laptops and our iOS and Android apps, which allow you to create, edit, send and track your videos, all from your mobile device. For ideas on how you can use personal videos in your outreach, check out our Ideas Gallery. To start creating your own videos, contact us today.

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OneMob Sponsors Inman Connect, Helping Realtors Sell With Video

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OneMob is excited to sponsor Inman Connect, a 4-day conference that brings together the best of real estate and technology in New York City later this month. Produced by Inman, the leading source for real estate news and technology, the event will feature some of the biggest names in the industry to discuss the future of real estate and the latest trends in sales, marketing and customer outreach.

OneMob will be there to show real estate agents how they can sell more properties with video. With the OneMob platform, brokers and agents can record or upload videos of  listing, send to clients and then track engagement. Instead of sending YouTube videos, agents can build a custom video player page tailored to their clients, which are fully branded and trackable. Companies such as RE/MAX, Wells Fargo, and Meritage Homes use OneMob to leverage video with their clients more effectively. To learn more, read here on Inman, or visit www.onemob.com to get started.

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Announcing OneMob for Android Mobile

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At OneMob, we are firm believers in the union between mobile and video; hence the Mob, or mobile, half of our name. OneMob thrives in mobile, allowing users to maintain an unlimited level of communication on the go. In addition to our iOS, Cisco DX Series and web app platforms, we are excited to bring OneMob to Android mobile users everywhere!

Now Android users can enjoy all the perks of video and voice messaging from their mobile devices. Record and send personal, company branded messages with in-app activity, tracking and analytics to Salesforce. Favorites include logo placement, clip trimming, thumbnail selection and more. Plus, OneMob recipients can reply back with video in the response form, directly from their devices.

With this release comes an Android exclusive feature: Pending Upload. This allows users to record as many videos as they like, no connection required. This way, your creations won’t be lost in case of interruptions, such as an incoming phone call or lost signal. When you regain connection, all your videos will be queued up, ready to go.

OneMob for Android is available now in the the Google Play Store. Download the app today to start video messaging on the go!

 

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Sharing is Caring – The Perks of Publicizing Your OneMobs

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Today’s buyer doesn’t want another sales rep blindly spamming them with marketing content. It’s easy to get lost in the shuffle, amongst all the bland email templates that are blasted every day. With OneMob, you can leverage the power of video to break through the noise of email marketing and create a unique, personalized connection with your audience. In a matter of minutes, you can effortlessly record, send and track videos all within the app.

But the possibilities don’t end there. OneMob lets you share your videos not only with your prospects and clients, but with your organization as well. Here are some unique ways you and your coworkers can utilize shared OneMob videos:

  • Make introductions: Sending a OneMob is not only a fantastic way to introduce yourself, but also other players involved in the customer journey. This is a creative method for a sales development representative to introduce an account executive, and then for account executive to make the handoff to a customer success manager. Bonus points if you can get a welcome message from an executive team member.
  • Strengthen brand loyalty: Sending an update or even just a thank you to your customers via video can go a long way. Taking the time to record a sincere message bolsters customer ardor, and even increases renewal rates. Take a hint from the head coach of the Sacramento Kings, George Karl, whose send a thank you to all season ticket holders with the help of OneMob.
  • Send follow ups or answer FAQs: Don’t waste time sending the same templated email replies or even re-recording the same consistent responses. Now you can send the appropriate response at any time, at the touch of a button. The added script feature also makes it quick and easy to make multiple videos at once, without fuss.
  • Share company content: Upload your existing marketing and product demo videos to the OneMob cloud, and share them with your clients and prospects. Record once and use everywhere; they’re safe and accessible from all interfaces. Rather than just sending a YouTube or website link, our data allows you to see who is opening and actually watching your videos.
  • Perfect your outreach: The future of new business is moving more and more towards social selling. Video is that added touch that will make your efforts stand out. OneMob allows you to record, link and share your videos wherever you want. And the best part is that you can trace it all back to your opportunities in Salesforce – helping you close deals and generate revenue.

Studies show that more people are becoming engaged by video every day. That’s why YouTube receives over 4 billion views daily. When it come to business, how does OneMob help you close deals at the end of the day? We let you decide. Whether you’re tailoring your sales process or managing a relationship, OneMob allows you to create and share your videos however you like-  the possibilities for personalization are endless.

Sharing your OneMob videos only takes a matter of seconds. See our support page to learn how you can share your OneMob videos and create and send external links.

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