3 Ways to Better Engage, Right On the Page

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Last year, we gave you all our best practices for creating and using video, which became an essential part of digital marketing in 2015. But we know that 2016 isn’t the year to start using video in your outreach- it’s the year to start engaging with and measuring its impact. Whether they be personal recordings or high quality productions doesn’t matter, since video is already the most engaging form of content. What matters is how your viewers interact with your videos, beyond just a watch.

In the past, we’ve looked to views and watches to determine a video’s success. However, number of views is becoming more of an irrelevant metric, since watches don’t truly help you gauge the level of a viewer’s interest. What you need to know is if your videos are generating responses. Does your audience follow your call to action, register for your event or download a piece of content, and more importantly, have you given them the means to easily do so? That’s why we’ve created Engagement Pages, or customizable landing pages to host not your videos, but your other digital content. By combining multiple digital components onto one page, you not only create a viewing experience unique to you/your brand, but an interactive one as well that furthers interest and inspires action. So here are 3 parts of the OneMob player page that will help turn your watches into meaningful responses.

 

1) Response Form:

  • Tried and true, the response form is your viewers’ direct line to you. Whether you’re trying to set up a meeting or gather feedback, our form makes it easy to get the responses the you’re looking for. Your viewers can reply back with their own written or video message, and a date and time that’s convenient for them to meet. This ability to directly reply right on the page starts the conversation off, right away. Talk about efficiency. Here are a few examples:
    • Recruiter asking a hiring candidate to create an introduction video 
    • Real estate agent booking appointments with interested buyers
    • Sales person getting a first meeting/call

 

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Click the page to hear how OneMob Customer Success Lead, Kyle, begins account activation. 

 

2) Iframe:

  • If a direct response isn’t what you’re looking for, there are more ways to engage. With our new Iframe, you can replace the response form with any additional content of your choosing. Whatever you include, just having that side by side view of your video and supplemental content creates a more interactive experience for your viewer. Amp up your custom pages with:   
    • Informational content, such as one sheeters or articles
    • Downloadable applications, contracts & proposals
    • External web pages or links to support articles
    • Interactive maps or virtual tours

 

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See how this agent provides a 3D home tour to go with her own listing video. 

 

3) Custom Button:

  • By adding a supplemental button below your video, you can direct viewers to whatever that next step may be. Label your custom button with proven CTA’s:
    • Download the latest case study, report or whitepaper
    • Sign up to see a demo or start a free trial
    • Read more or get the latest news from a featured article
    • Visit your website’s homepage to learn more

 

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Here’s an support video that provides instructions and a link to live assistance. 

 

We know that video should inspire and attract viewers to go beyond a watch. That’s why we’ve built all these features to inspire not only more views, but more actions. And to help you measure the results of your efforts, OneMob brings you the analytics to prove it, with not only the number of watches, but the viewer information, shares, clicks, replies, etc. By giving you both more opportunities to engage and greater insights, OneMob shows you how your digital content is performing and making your profitable.

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OneMob Sponsors Inman Connect, Helping Realtors Sell With Video

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OneMob is excited to sponsor Inman Connect, a 4-day conference that brings together the best of real estate and technology in New York City later this month. Produced by Inman, the leading source for real estate news and technology, the event will feature some of the biggest names in the industry to discuss the future of real estate and the latest trends in sales, marketing and customer outreach.

OneMob will be there to show real estate agents how they can sell more properties with video. With the OneMob platform, brokers and agents can record or upload videos of  listing, send to clients and then track engagement. Instead of sending YouTube videos, agents can build a custom video player page tailored to their clients, which are fully branded and trackable. Companies such as RE/MAX, Wells Fargo, and Meritage Homes use OneMob to leverage video with their clients more effectively. To learn more, read here on Inman, or visit www.onemob.com to get started.

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4 Reasons Why You Absolutely Need Video In 2016

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Marketing gurus predicted 2015 to be the year of video marketing, and they were right. With 96% of B2B marketers using video in their marketing strategy, video has proven to be the most engaging form of content. So engaging, that it has made it’s way into email marketing, content marketing, social SEO and demand-generation programs to help marketers improve results, increase brand awareness and strengthen customer relationships. But video is not just for marketers. Quickly catching on in the sales, customer success, support and human resources sectors, the momentum behind video is quickly picking up in 2016. So if you aren’t using video now, you sure as hell should be.

Here are 3 reasons why you need to make video a part of your arsenal this year, no matter who you are.

 

1. Video is THE Most Engaging form of Content 

With nearly 200 million internet users now consuming online video each day, one thing is obvious- that video is the most engaging form of content. While YouTube has been the long standing dominator of digital video, consumption has extended into social media, with channels like Facebook, Instagram and Snapchat creating their own audiences. That’s why in 2015 we saw Facebook hit 8 billion daily video views and Snapchat earn another 6 billion views. With each platform racing to innovate with new ad formats and attractive features, video is now omnipresent in our digital experience. Regardless of the nature of their content; whether they be high quality productions or personally recorded messages, video is clearly capturing audience’s attentions.

To no surprise, video has made its way into the world of B2B, with 93% of marketers using video for online marketing, sales or communication. Not only is visual content more engaging, but it’s provenly profitable- in fact, 52% of marketing professionals worldwide name video as the type of content with best ROI. But the success isn’t limited to marketing, as video is quickly becoming an instrumental part in sales and customer experience in 2016.

 

2. Enter Into the Next Phase of Digital Sales

In very recent years, we’ve seen social media take its place in the sales space. Twitter and LinkedIn have proven valuable for sales reps to connect in non-traditional ways; cue the typical break in scenario in which the sales rep finds that he and his prospect share the same alma mater. While those channels help to facilitate a connection before the first email is sent, the opportunity to share diverse forms of content is even more prominent. Call it “sales enablement 4.0” or whatever you want, but in the next wave of social selling, video will be a major game changer by increasing the value of your content and your efforts. This is already underway, with 56% of B2B sellers indicating that sales results have been positively impacted by using video.

 

3. Deliver and Capture a Great Customer Experience 

With buyers gaining more autonomy and knowledge of a product on their own, buying on complete viewability will become the norm in 2016. Buyers will make decisions based on their knowledge and perception of not only a company’s product, but of their experience with it as well. Take Uber for example. Instead of taking a taxi, most people now would rather wait longer for their car to arrive and even pay more. Why? Because they know what their experience and transaction will be like based on previous experiences, and are willing to pay for convenience. In fact, 55% of customers would pay extra to guarantee better service. This knowledge has become a major motivation, with Gartner predicting that 89% of companies will compete mainly on experience, and that the experience itself is now part of decision-making criteria.

So how can companies best capture this experience, and be sure that they are delivering a seamless one to their prospects and clients? How can they be better at answering questions, offering support, on boarding, etc? When it comes to making a choice, what will make customers think about their experience with you and your product? Video will help deliver that great customer experience and ultimately build relationships, reminding clients why they want to keep coming back, year after year.

 

4. Tie Effort to Results

In the past, the majority of brands looked to free sites like YouTube and Vimeo to host their digital content. We’ve cautioned against this for a few reasons, the first being that these free hosting sites are impersonal. YouTube is better suited to entertain the masses, not to deliver an individual message. Remember what we said about the importance of providing an optimal customer experience? The same idea applies when watching and interacting with a video. The type of video  doesn’t matter- the medium itself has already proven effective. What matters now is the viewing experience. When you turn your digital assets to Youtube, all control on your end is vanquished. Unsupported content, comments and the inability to add additional content make it more of an open forum then a one-on-one conversation. Even when hosted privately, the only data that is supplied to you is the number views or watches, which is why Marketing professionals predicted 2016 to be the year that “views” becomes an irrelevant statistic.

While the use of video for B2B sales and marketing is prevalent, the inability to accurately measure results, whether it be engagement or ROI, is a major reason why companies struggle to justify making a greater investment in video. Since video has traditionally been used in content marketing and generating brand awareness, measuring the actual ROI that video marketing efforts deliver has been cited as the biggest challenge by marketers. But with 73% of marketers saying video has positively impacted their results, and another 56% seeing the impact in sales, the benefits are undeniable. Ultimately, what we need to know is not how many watches our videos are getting, but if those videos are actually helping close deals and make renewals.

 

Conclusion

In 2015, we saw the influence of online video skyrocket, both in our personal and professional lives. Video found crazy success in marketing, with sales and customer support quickly catching up. No, we’re not saying that reps are going to start Snapchatting their prospects in 2016, but even that doesn’t sound entirely impossible. While we looked to video to help us engage in 2015, 2016 will be the year where we’ll measure engagement, and its impact on our business. And as video’s influence continues to grow in the coming years, professionals will look beyond the content itself, and into the experience surrounding it.

With these ideas in mind; engaging with video, creating optimal user experiences and measuring analytics, businesses will look beyond free video hosting sites to maintain their digital assets. With OneMob, reps can host, distribute and track all their videos with complete control. So stop turning over your video assets to the Wild Web, and contact us to see how you can control the way you connect. 

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Watch Me OneMob – Pt. 3, Email, Social & Beyond

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You know how OneMob helps you engage with prospects and keep up with customers. But did you know how video can enhance your everyday email communication, social media presence and more? Check out our tips below to easily make video a part of your everyday.

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Over Email

Give your text-based emails a much needed facelift.

  • Signature line: Whether you include your own message or your company’s latest marketing video, a video thumbnail image below your name drives more engagement. 
  • Auto reply: If you’re out of office, let your contacts know when you’ll be back and how to reach you. If you’re out for the holidays
  • Adding a new person to a thread: Eliminate any confusion by introducing new characters to the conversation.

 

On Social Media

Become the ultimate social seller.

  • Twitter: Whether it’s one to one or one to many, express yourself beyond 140 characters.
  • LinkedIn profile: Let your connections meet the real you with an intro to yourself and projects you’ve accomplished.
  • LinkedIn InMail: Not a contact in SFDC? No problem. Link a video in your message to make a warm introduction. 
  • Facebook and Blog: Have your own blog or page? Stand out as your own thought leader by creating your own video and viewing experience.

 

Everywhere Else 

When you realize how easy and fun it is, you’ll be looking for excuses to use it.

 

For more examples of how you can use video, check out our Ideas Gallery below. Or, contact us to start using video with OneMob today.

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OneMob Heats Up Sales Enablement with Award from Aragon Research

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DECEMBER, 2016 – While things are getting chilly in the Bay Area this winter, the Sales Enablement space is only getting hotter. That’s because OneMob was named a Hot Vendor in 2015 by Aragon Research. The technology research and advisory firm held their annual award ceremony earlier this month in Palo Alto, California, where they named the best Sales Enablement vendors who are helping sales organizations sell more effectively and predictably through innovative and cutting edge technology. OneMob was recognized at the event as one of the winners, where CEO Sati Hillyer accepted the award on the behalf of the OneMob team.

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A huge thank you to Aragon Research for this award! To learn more about how OneMob helps companies like Cisco, Yelp and LinkedIn utilize video messaging in their sales outreach and customer engagement, contact us and get started with a free trial.

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The Anatomy of the Perfect Prospecting Email

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The ability to deliver an effective email is critical in today’s selling scene. Phone calls are proving ineffective, taking an average of 22.5 dials before meaningful contact is made. The voicemail is on it way out too, with companies such as Coca-Cola and JP Morgan eliminating it from their communication entirely. This tells us that connecting through email is more important than ever. But thanks to marketing automation, buyers are being inundated with hundreds of emails a day. And although it’s tempting to spray and pray, we all know that method is ineffective. It’s not sending emails, whether it be 10 or 100, that matters. What matters is getting a response- and a meaningful one at that. Because if you can start a conversation, you’ve successfully broken through, meaning your chance of closing that deal increase exponentially.  

As we’ve said before, if you’re unable to break through the noise, your emails are being ignored. And if you’re going to stand a chance, you need to be different and offer real value. So how? Incorporating video into your email outreach is the solution, but there’s more too it than throwing a YouTube link in  the body of an existing email template. We’re here to help you get started by building the perfect prospecting email- from subject to signature line.

 

Devin

Subject Line

Shorter email subject lines directly correlate to an increase in open rates, with six to ten-liners finding the most success. This is tied to mobile, since more than half of emails are read on mobile devices. Most mobile screens and email service providers such as Gmail and Outlook only display the first four to seven words of the subject on mobile, so keep it short and sweet.

Include the words Videomail, Video Message, or just Video and the recipient’s first name in  your subject. This will catch your recipient’s attention and help you stand out from the 100+ emails that land in their inbox every day- because emails with personalized subject lines are 22.2% more likely to be opened. Here are a few examples:

  • Personal Videomail for John
  • New Video Message for Heather
  • [Video] Salesforce/OneMob Meeting Recap

 

 Email Body

When using video, keep the text portion of your email body brief as well.  Use this space to initiate the conversation and lead into your video. Whether you’re breaking in or following up after a cold call, remind prospects why it’s worth their time to speak to you. The body should lead the recipient to watch the video, driving more watches and getting your message both seen and heard. No need to repeat the content of the text and video twice. Keep it down to 1-3 lines, then let your video do the talking- literally.

 

Video Content

Your video should obviously be the star of your email. If it’s your first break in attempt, then all the more important to make a good first impression. There are 3 key things to include in your video- the introduction, trigger event and call to action. What’s the reason for contacting them? Did they download a piece of your content? Were you referred to them? Or did you notice a certain commonality? The real engagement comes from your call to action. With OneMob’s built in response form right on the Engagement Page, you can tell your recipient where to reply to you or set up a time to talk if they want to continue the conversation. For prospecting new leads, keep the video around 30 seconds. Once you’ve engaged, length can go into 60 seconds with more detail

 

Kyle

What Next?

When you send a video through the OneMob platform, you’ll know who opens, watches and responds to your videos. With all this information tracked in your Salesforce account, you’ll gain actionable insights to help you determine the next steps in pursuing your prospect. You’ll also be able to tell which type of videos drive the best results for you- whether they be personal or product focused. Remember that the goal is quality, not quantity. With OneMob, our aim is to help you deliver a unique email experience to your prospects, and in turn receive quality responses that ultimately lead to quicker closed deals and increased revenue. To learn more and start engaging your prospects through video, sign up for a free trial. 

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Did You Know? Educate your Employees with Video

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You know that video is a powerful medium when it comes to connecting with prospects and customers. While you’re using it to think outside the box, consider using it inside the box – that box being your business. Thanks to video’s visual nature, it serves as an effective medium for communicating large amounts of information that is better absorbed and retained. This makes it a great training resource for any department- saving time, maximizing efficiency and eliminating the need for long drawn trainings. Here are a few examples of how you can keep continually educate and empower your employees with the help of video.

 
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 Employee On Boarding 

Shorten on boarding time and quickly get new hires up to speed on policies, procedures and product. With OneMob’s video and voice messaging platform, new hires can quickly access a library of video assets that cover everything they need to know from corporate policies to benefit programs and more. Managers also can ensure that employees watch the videos and comply with on boarding procedures by tracking viewer statistics for each new team member.

 

Product Education

Upload your existing product update videos or tutorials. This type of content will educate and enable your reps to knowledgeably discuss your product and better communicate those benefits in sales or customer calls, meetings or on the trade show floor. For companies with wide spread teams or a growing product with changing offers, frequent and current video content will keep everyone on the same page. Keep them brief, easy to digest and varied in topics. When stored in the OneMob cloud, reps can quickly access videos for quick refreshers whenever they need, from the web app or their mobile devices.

 

Professional Development

Once employees are transitioned and trained, the improvement doesn’t stop there. Through video, managers can easily share knowledge with multiple people at once, and educate new and existing reps on current market trends, best practices and further professional development practices. When it comes to improving tactics, OneMob is a great tool for reps to practice with. Reps can record their practice pitches, mock conversations or sample voicemails and send to managers, who can then reply with feedback, all in one loop. This gives managers insight into how their reps are pitching to prospects or addressing customer needs and allows them to gauge performance, address problems and adjust trainings- with greater efficiently and impact.

The possibilities of getting creative with video training are endless. To get inspired by our video examples, see our support page. If you’re not already training your employees with video, get started with OneMob today.

 

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Break Through the Noise with Video – Feat. Jacco Van Der Kooij [Video]

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What’s one of the biggest problems in sales outreach? According to Winning by Design’s founder Jacco Van Der Kooij and OneMob’s Devin Reed, it’s breaking through the noise.

Today’s buyers are overwhelmed with the spamming of meaningless information by unskilled “professionals” faking that they know you, faking that they care and faking that they can offer valuable insights.  The result of this email onslaught is that your prospects have become accustomed to ignoring you. But not all hope is lost. In this video, Devin and Jacco show how you can incorporate insightful video into your outreach approach to stand out both professionally and personally, all the while having fun.

Break Through the Noise

Watch Video

This video originally appeared in a post on LinkedIn by Dan Smith from Winning by Design. The article, which names video as the singular tool that reps wish they’d known about earlier to break through, also includes:

  • How to put the human element back in the relationship and start having real conversations
  • Tips on how to train your no. 1 asset, your sales team, to effectively reach out to prospects through video 
  • Use cases for Sales Development Reps, Account Executives and  Customer Success Managers
  • A live demo where Jacco and Devin show how record and send videos through OneMob

You can read the full article here to learn more sales strategies from Winning by Design, which helps design, build and scale sales teams for SaaS organizations. Together with OneMob’s video messaging platform, the two have made a powerful case with video to improve your outreach. Contact us to get started with video messaging today.

 

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Watch Me OneMob – Pt. 2, Customer Success

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You learned how to engage and win over prospects in Part 1 of Watch Me OneMob, but don’t let the ball stop there. In the second part of our series, learn how video messaging can help you engage, educate and keep customers coming back for more; over and over again.

 

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Guiding the Purchase Path

Kick off the trial period on a strong note.

  • Welcome new trial participants: Make the next phase of the experience just as sincere as the first by continuing the warmth and support.
  • Schedule activation and/or training: Get them excited by hyping up the kickoff and training dates.
  • Offer your support: Let them know you’re there for them to address any questions or concerns.
  • Gather feedback: Don’t just tell, but show that their opinion matters to you.

 

Making the Transition

Guide them through the early stages to ensure they’re successful.

  • Handoff from the Account Executive: Seamlessly introduce the next character in the relationship, the Customer Success Manager.
  • Outline upcoming support: Rather than sending over bulleted lists, quickly describe your support plan.
  • Answer support issues: Provide a clear explanation to any questions and show that you’re there for them every step of the way.
  • Provide training: Give them the guidance they need to get started and be successful.
  • Show new or underutilized features: Help customers make the most of your product to ensure they get maximum results.

 

Carrying the Relationship

Lead into the renewal period and reduce chances of churn.

  • Survey to assess NPS (Net Promoter Score): Ask customers what worked and what didn’t. They’ll be more likely to reply back when they can see that you really care.
  • Engage before the renewal: Make sure satisfaction is high and address any outstanding concerns.
  • Share success stories: Show them ways other customers use your product to solve similar issues.
  • Product training videos: Provide tutorials and how-to’s to keep customers educated and up to speed.
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Search and Star All Your Favorite Videos

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We’re rolling out many a new feature here at OneMob, and just in time for the holiday season. Here’s a gift that never stops giving –  the ability to search and star.

When you log into your OneMob dashboard from the web app, you’ll notice things look a little different. In addition to creating editable player pagers, users now have the ability to search for videos by title and star their favorite uploads. This way, when you’re ready to send, all your favorite videos are in one place for fast and easy access.

Because we’re more than a just place to create and send personal videos. From training tutorials, marketing materials, product demos and beyond, OneMob is the one-stop shop to host and share all your videos, outside and inside your organization.

 

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To start searching and starring your videos, log into your OneMob account now. To start storing and sending videos with OneMob, contact us.

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