OMID Foundation 10X Response Rates & Exceeds Fundraising Goals with Video

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Last week, the OneMob team sponsored and attended the Salesforce World Tour in Washington D.C. It turned out to be a fantastic event, and we met some really interesting folks, especially those in the non-profit sector.

One thing that all non-profits seem to have in common is fundraising, which is no easy feat. We all know that if you’re asking someone to part with their hard earned money, face-to-face meetings are best. But as much as it pains me to say this, in person meetings aren’t always realistic. And, because asking for donations is undoubtedly intimidating for most, a lot of us don’t mind hiding behind our emails… because it’s easy to type out a template and click send. The problem: no one on the receiving end of that email is going to truly hear your conviction, feel passionate about your cause or care enough to pull out their credit card and donate.

So, how do you engage people without meeting every single one in person? Videos! Correction… personalized, professional, branded and trackable videos. Sure, you may not be able to elicit a large donation with a short video, but letting someone “hear” what you have to say, “showing” your face and “being” authentic and genuine will definitely increase engagement and responses to your outreach, and thereby allowing you to book more meetings or have a more meaningful phone conversation because the potential donor feels they are connecting with a real human vs. a computer.

The OMID Foundation has shown us that it works! Shiela Rahimian, co-chair of the OMID Foundation Bay Area Committee, sent out a mass email to over 200 potential donors, encouraging ticket sales for their 2014 fundraising event, as well as donations and sponsorships. Engagement and responses were meager, only two! A month later, she decided to use a personal video using OneMob. She recorded an OMID branded video and sent the message to the exact same recipients. The results were incredible! Her OneMob generated a 73% open rate and a 38% email CTRs, and she experienced a 10X increase in responses in the first day alone. The numbers speak for themselves. OMID had an incredible event and they surpassed their $50,000 fundraising goal! Check out Shiela’s video below (and don’t forget to donate)!

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