Success – OneMob

A New Use Case: Reply with Video

October 14, 2019October 14, 2019 Rob Richute

Over the summer, a customer approached me about setting up some OneMob licenses for their business partner. We jumped on a call to figure out specifics, i.e. who, what, when, where and most importantly….why. On this call, I discovered that the customer was hosting a series of events for their large partner. The goal was to educate their partner sellers on all their new offerings to help them sell more. The customer wanted a way to ensure the partner sellers retained key points from the trainings, so they decided to run a video pitch contest. After the event, the customer would have each partner seller do a short pitch on the new products and then judge the results. The winning video submissions would get showcased, awarded, etc. The partner loved the idea!

We loved it too! We initially thought we were going to have to get licenses for all the partner sellers, but we wanted to launch this relatively quickly with little to no setup. This new use case got us thinking creatively and ultimately had us leverage one of our great features you’ve probably never used (or knew about). Video Reply!

Often overlooked, every OneMob page you send includes a default reply button. The button allows your viewer to quickly reply to you directly from the OneMob page. The reply is then stored in OneMob and also emailed back to the sender to follow up. Well…that reply button can also facilitate a video reply, which means the viewer can quickly and effortlessly record or upload a video response. They do not even need to be a OneMob user!

As soon as I reminded the customer about that video reply button and its ability to collect video responses, the light bulbs went off! As a result, they sent a OneMob to the partner sellers who attended the event and asked them to reply with their video. The customer received over 40 video replies and rewarded 6 contest winners for their pitches. More importantly, the customer knows the partner sellers are better equipped to sell the new offerings which will results in more business for all parties. And OneMob learned about a new (and easy to deploy) use case that we recommend to all companies who want their partners (and employees) pitching the right stuff. It was a true win-win-win.

Try out OneMob’s reply button! Send me a video reply using this page: https://onemob.com/p/fDNgGhXioQDWzX897KictA

Do you have a creative way that you use (or are going to start using) the OneMob reply button? Comment below.

Betts Recruiter Increases Response Rates 100% with OneMob

May 20, 2019June 28, 2019 Neda Hillyer

We asked Hazel Koch (@HazelSKoch), Account Executive Recruiter at Betts Recruiting, about how OneMob has helped in her outreach to candidates. Here’s what she had to say:

As a recruiter, being able to develop and maintain meaningful relationships is a critical part of the job. In order to successfully match a candidate with the right client, you need to spend the time building genuine relationships to ensure you’re facilitating a long term match.

In such a competitive space, where job seekers are looking independently and talking to multiple recruiters, a big challenge is differentiation. How can you stand out from the rest of those hungry and driven recruiters to engage A-player candidates and convince them to respond and connect with YOU?

For Hazel, it was challenging to build a strong foundation with her candidates through traditional emails, cold calls and texting. She was hitting a big wall with outbound, with a low 3-4% response rate. A lot of effort for very little result.

So when Hazel decided to record and send personal videos with OneMob, she immediately saw a big uplift in engagement with a 12% response rate just in the first few days, resulting in more booked meetings. By making the extra effort to put a face to her name, she was able to elicit these types of responses:

With OneMob, Hazel now has more insight, like email open rates, something she couldn’t track before. She gained incredible momentum in the first week of using OneMob, with a 78% email open rate and 63% unique watch rate on her videos, so she’s truly set up for success.

Creating that personal touch doesn’t take much. With OneMob, you can record a professional and branded video in under 60 seconds. You’ll be able to respond promptly with real-time alerts on email opens, videos watched and responses. And, everything gets tracked back to Salesforce automatically so you can accurately measure the impact of videos to closed opportunities.

If you or anyone in your network are open to new opportunities, you can contact Hazel Koch or visit http://bettsrecruiting.com/.

OMID Foundation 10X Response Rates & Exceeds Fundraising Goals with Video

September 5, 2018September 18, 2018 Neda Hillyer 2 Comments

5th Annual Bay Area OMID Fundraiser: Evening of Hope

Fundraising is tough! As a non-profit, you have a great cause, and most people generally feel for that cause, but when it comes to collecting donations, it can be as difficult as closing a deal. In some ways, fundraising is very similar to selling, sometimes harder because you are asking for an individual’s money, not their companies.

We all know that if you’re asking someone to part with their hard earned money, face-to-face meetings are best. But in person meetings are difficult to schedule and often times unavailable. And, because asking for donations is undoubtedly intimidating for most, a lot of us don’t mind hiding behind our emails… because it’s easy to type out a template and click send. The problem: no one on the receiving end of that email is going to truly hear your conviction, feel passionate about your cause or care enough to pull out their credit card and donate.

So, how do you engage people without meeting every single one in person? Videos! Correction… personalized, professional, branded and trackable videos. Sure, you may not be able to elicit a large donation with a short video, but letting someone “hear” what you have to say, “showing” your face and “being” authentic and genuine will definitely increase engagement and responses to your outreach, and thereby allowing you to book more meetings or have a more meaningful phone conversation because the potential donor feels they are connecting with a real human vs. a computer.

The OMID Foundation has shown us that it works! Shiela Rahimian, co-chair of the OMID Foundation Bay Area Committee, sent out a mass email to over 200 potential donors, encouraging ticket sales for a recent fundraising event, as well as donations and sponsorships. Engagement and responses were meager, only two! A month later, she decided to use a personal video using OneMob. She recorded an OMID branded video and sent the message to the exact same recipients. The results were incredible! Her OneMob generated a 73% open rate and a 38% email CTRs, and she experienced a 10X increase in responses in the first day alone. The numbers speak for themselves. OMID had an incredible event and they surpassed their $50,000 fundraising goal! Check out Shiela’s video below! Watch Video

Cisco and OneMob – Using Video to Sell Video

April 12, 2018July 27, 2018 Sati Hillyer

We are excited to announce a global deployment and exciting partnership with Cisco. We’ve been working with Cisco to launch a new initiative, “Using Video to Sell Video” with the goal of bringing personalization to their outreach when selling their video collaboration tools. Think about it, if I’m going to sell you a video collaboration suite, wouldn’t it be nice to also outreach with a personal videomail? We thought so, and so did Cisco!

To date, OneMob has been deployed in 36 countries around the globe, allowing their global virtual selling team to send personal, trackable and Cisco-branded video (and voice) messages. Initially, we expected the primary use case to be prospecting, but that quickly grew to account management, event attendance, management updates, and even personalizing their out-of-office/away message.

Leading the charge, Luca Felli (@lucafelli), Practice Lead for Digital Selling Innovation at Cisco, has seen their email CTRs jump to 46% (23X industry average) and their response rates increase to 10% (10X industry average). All of this has increased customer engagement and provided Cisco reps more opportunities to be personal, build trust and generate revenue. Remember, 53% of what drives the purchase is the sales experience (The Challenger Sales) and 36% of what drives customer loyalty is a personal experience (Oracle). So trust in selling is key!

Scott Brown, the SVP of Global Virtual Sales and Customer Success, has transformed their entire digital selling strategy and VIDEO is core to the foundation. “At Cisco, we have found that video communication dramatically changes our engagement with customers. It improves the effectiveness of the interaction and creates a 1-to-1 intimacy with the customer which is what they are looking for. Video also allows me as a leader to communicate with my global team in a way that is personal and engaging,” describes Scott. Contact OneMob to learn how you can help your organization leverage video to transform their selling efforts.

LinkedIn closes $10K with OneMob

January 29, 2018July 27, 2018 Sati Hillyer

We believe there’s 3 fundamental tools to build a successful sales engine.

A powerful CRM that can really grow with your business and track all the interactions your reps are having with their prospects and customers. Our favorite is Salesforce.
A relationship engine. There is no reason whatsoever your reps should be selling cold, there’s just too much great data and people out there to make things a bit warmer. Our favorite is LinkedIn.
A communication platform that’s evolving with the time. Let’s face it, video is the new document and it’s sweeping B2B as the new form of outreach.

So when we had a chance to work with Jesse Rothstein and Robbie Goldberg from LinkedIn, we were so excited to see the results because they get it! We asked them to try out OneMob and tell us if it really helped them connect and sell.

The results were nothing short of amazing!

Robbie recorded 6 personal OneMobs for 6 clients that had gone dark. Isn’t that the worst? What happened? Why won’t you return my calls?!?! Regardless, this was the last attempt to reach out to these 6 clients to see if there’s a deal to be made. Here’s what happened next:

What really surprised them was the meaningful responses they received. Most of them apologetic for “dropping off radar” and impressed by the personal touch. But the real delight was within 3 weeks, a response turned into a breakfast meeting, which turned into a $10K proposal and ultimately closed. Nice work fellas!

Jesse later emailed us and said, “Robbie and I closed the…deal (10K) this morning…please note that we were able to re-engage and get the ball rolling with…after Robbie’s OneMob video.”

If you’d like to experience similar results to LinkedIn, give us a shot.

Grand Rapid Griffins Share their Success

October 19, 2017November 9, 2017 Sati Hillyer

The following is a case study shared by the Grand Rapid Griffins:

The Grand Rapids Griffins recently took advantage of a one-month trial with OneMob, a personal video communication platform that has allowed them engage and communicate with their clients on a more personal level. After speaking with the Sacramento Kings (NBA) regarding the platform, they learned that the Kings were looking for ways to increase the return rate on the personal emails their account executives were sending to prospects and had had a lot of success with OneMob. Using the platform, the Kings account executives were able to create appealing video email messages that stood out among other emails in their contact’s inbox.The Griffins used the program for a month focusing on FSE Sales and found a lot of success. They used the platform for campaign-style emails to personalize follow-ups with season ticket prospects who were unable to make it to the arena to check out seats. With their account executives finding it to be a valuable sales tool and easy to use, the Griffins plan to continue their use of OneMob throughout the 2017-18 season. Click the video below to see how one Grand Rapids rep used a personal video message to send to one of her prospects.

“The personalized video was awesome! I’ll share this information with the plant management team tomorrow morning. I’ll push to get an answer back to you ASAP.”

– Griffins Customer

Griffins reps used OneMob videos when launching their D-ZONE multi-game pack campaign, sending just over 6,500 emails out to 2016-17 D-ZONE 4-Pack, dormant D-ZONE pack buyers and Friday night single game buyers. Click the video below to see the video message that went out to the group.

Sports Industry Email Open Averages – 17.5% and 2.8% Click Rate
Griffins Campaign-style Email Open Rate – 63% and 5% Click Rate

Having used OneMob for a month proved to the Griffins that they need to further use video in their sales efforts. It has allowed their reps to use their smartphones to quickly send quality, Griffins-branded video presentations to their clients and prospects. Having hundreds of single game buyers to contact following a weekend set of home games, reps can now use the program to quickly send a personalized “thank you” and introduction video to their assigned leads opposed to an email with bullets and attachments. The Griffins are able to track the open rates and video views of their emails, allowing them to continually make improvements to their campaigns such as subject lines and content to maximize engagement and sales.

Sacramento Kings: Selling Experiences, Not Just Tickets

July 5, 2017July 6, 2017 Sati Hillyer

Though emails have been a true and steady method of communication since the 90s (and phone calls much longer), it has lost much luster since then. Many emails go unanswered or lost, due to its very nature; in our fast-paced digital era, text based communications are not only stale, but it fails to capture the audience.

To tackle this issue, Phil Horn, VP of Sales for the Sacramento Kings, turned to videos as a solution. In an interview with Phil, he recognizes the problem: “Days of cold call or simple text based emails… it’s hard for those things to stand out”. “With something like a video, you quickly get something that is like, ‘Oh, what is that? That’s different’.”

Pioneering Video Communications

In the past 8 months that I have worked here at OneMob, I was time and time again impressed by how the Sacramento Kings have taken video engagement to the next level. In many ways, the Kings have pioneered the methods for an effective communication in the sports and entertainment industry using OneMob. From leveraging GIFs on the landing page to adopting green screen for their video, they stay faithful to their sales philosophy, “[Finding] the best way to have a conversation with each individual client”.

But that’s not all. When we say OneMob is a “personal video engagement platform”, the Kings understand that the key word here is “personal”. Click the videos below to check out some real examples.

Personalized Team Video

Trevor Salyers accredited Laura Lombardo for the awesome idea to create a team video. Each member would introduce themselves to clients as their personal Membership managers, while leveraging the team video to deliver important information and provide a warm welcome to the Kings family.

Down to the Seat

Travis Case created a video showing his client exactly where they’ll be seated, and a glimpse into the view they’ll have during the game!

Checking In

Cooper Farrer:

“I like the aspect of being able to check in every now and then and just give them personal messages about what is going on and quick updates about the team.”

Why OneMob

So why do they use OneMob? I asked Travis Case from the Sacramento Kings, who responded:

“OneMob has allowed me to be able to connect visually by linking our brand with local businesses in the community […] [and] the ability to put a face to the name […] it’s not just a transactional moment, it’s an emotional moment […] moment of opportunity we were able to create. All of that has been extremely helpful by the landing page […] the landing page allows me to put clickable content in there, all the while being able to track it while my clients look at it.”

Want to take advantage of what OneMob has to offer for your sports team? Sign up now for our one-week free trial, or contact us at sales@onemob.com.

Sacramento Kings Grow Renewals with New Coach and OneMob

March 20, 2015August 15, 2015 Sati Hillyer

Since 2013 and under Vivek Ranadivé’s leadership, the Kings have been making Sacramento proud and pushing the boundaries between technology and customer service. I’m a little bias when I think about Sacramento, not just because it’s where my wife is from, but they’re the first professional sports team to give OneMob a shot. And we think it’s a marriage made in heaven!

What other industry focuses on fans more than sports? And what better way to connect with those 17,317 fans that visit the Sleep Train Arena every night than a personal video. So when we got the chance to meet with Phil Horn (@PhilKingsTix), VP of Ticket Sales and Service, we were thrilled to show him how the Kings can connect with their amazing customers in a more personal and human way.

One thing Phil and his team are constantly thinking about is how to keep their season ticket holders happy with their investment, so this year the Kings sent a unique and effective message to their key fans to keep their business. Like any good sales rep, they recruited a little help from someone new to the family, their new head coach George Karl.

Not only is George a winner on the courts, he’s a closers best friend. And with the OneMob videomail above, the Sacramento Kings have already grown renewals in season ticket sales. Can’t wait to see OneMobs from Vivek and the players. Making Sacramento proud, go Kings!

Act-On uses Humor and OneMob to Close $75K (UPDATE: NOW $100K)

February 24, 2015February 9, 2016 Sati Hillyer

A few weeks ago, I was contacted by Rachman Blake from Funnybizz because someone mentioned OneMob to him. Rachman recommends the use of humor when following up to spark a response and get the ball rolling. In fact, he’s made a clever example that’s not only funny, but also entertaining:

As a startup, it’s important to remember to laugh from time to time. In fact, business needs a sense of humor, otherwise things get…

But seriously, Forbes tells us there’s 10 reasons why humor can help you be successful at work, and we completely agree! It’s not just more enjoyable for your co-workers, it’s incredibly effective when selling. The problem is, it’s not very easy to be funny on a voicemail or email, regardless of how many emoticons you add. But as Rachman and the millions of other YouTubers out there have shown, video is a perfect catalyst to be funny, creative and entertaining. But does it really work in sales? Let’s ask Act-On…

Brad Osterhout, National Sales Manager from Act-On, is always looking to move his prospects from the “red zone to the end zone” – aren’t we all? He realizes that the modern day sales rep is truly the “CEO of their own cubicle” and has the power to sell in more a personal, creative and funny way. So when Brad first tried OneMob, his creative juices started flowing and resulted in these two hilarious and effective OneMob videos:

Result: Act-On closes Velocity Partners

Result: Act-On closes Jove

Brad is using OneMob to follow up, and has already closed $100K in business. He’s able to bring relatable topics to his outreach in a short, humorous and effective way that gets the buyer to respond and move forward.

There will always be new ways to sell, but some fundamentals never change. People like to buy from people they like, and humor helps make that happen. Video has made it easier for salespeople to share that humor in a fun and engaging way. Keep closing!