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3 Reasons Why Hollywood & Green Screens Can Make You a Better Business

Sati Hillyer
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If you’ve ever explored video for your business, then you’ve most likely heard of green screen. This is where you record in front of a literal green screen, then use a video editing software to replace the green screen background with something else. This is used extensively in Hollywood.

But the benefits Hollywood sees are benefits your business can have as well.

 

1) Control

One of the primary reasons Hollywood directors use green screening is because of control. Green screens allow you to control the look and feel of the shot to ensure the director gets exactly what they intended.

Much can be said with sales and marketing, it’s so important for businesses to control the look and feel of their content and ensure it’s delivered in the best light. With green screening, you can take a mundane video and transform it into something engaging and within the control of branding.

 

2) Cost

What do you think is cheaper, using green screens to simulate your actors are in Las Vegas or flying your cast and crew to film in Las Vegas? The answer is obvious. Green screens save Hollywood a ton of money when filming and this benefit can be seen in other businesses too.

Imagine you rep wants to make a personal message for a client and they want more than just “Hi FirstName.” Video is a great way to make a message personal, and green screening puts that message on steroids. That same rep can record that video “in front” of their clients’ lobby, office, or LinkedIn profile; the background possibilities are endless. And your reps never need to leave their office or home! All they need is a green screen.

 

3) Convenience

The final reason is time, which arguably is one of the most valuable resources we have. Trying to weigh effort vs. outcome is always on our mind, and the nice thing about green screening is it’s very convenient once you have one and you have the right tool.

iMovie is one of the easiest video editing tools I’ve ever used, you can literally edit a video on your iPhone. Apple is the master of simplicity. However, applying a green screen is another story, you really have to no what you’re doing and be tech savvy.

That all changed today. OneMob has made green screening as simple as 3 steps:

  1. Record a video in front of a green screen (nothing fancy, can literally be a green screen, sheet or poster)
  2. Upload into OneMob
  3. Pick a video or image background and apply.

Check out this quick demo. All you need is a computer (Mac or PC) and an internet connection to get started.

 

Allowing reps to be creative in ways that give sales and marketing control, while saving your company money, AND is convenient for the reps is a win-win-win! I encourage every organization to bring Hollywood into your business… Your customers will applaud you. Learn more about OneMob green screening here.

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Leave a Video, not a Voicemail

Sati Hillyer
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As a sales guy, my relationship with my phone is truly love/hate. Don’t get me wrong, nothing is better than making a call and getting the buyer to pick up so you can finally get a straight answer, but the reality is they rarely pick up! In fact, 97% of phone calls go to voicemail and according to InsideSales.com, the average voicemail response rate is 4.8%. The odds are not in our favor.

Let’s face it, people hate unsolicited calls, that’s why you get the voicemail to begin with. And why would you expect the buyer to respond if they never even listen to what you have to say? Sales leaders are always looking to increase call time with their reps, but we think there’s a better way than just cold calling. Email is great because it’s less intrusive than a cold call, but how do you make an email personal and human? The answer is Video!

According to Syndacast, including the word “video” in an email subject line will show the following email improvements:

  • Boost open rates by 19%.
  • Boost click-through rates by 65%.
  • Reduce unsubscribes by 26%.

Video makes your email stand out and provides an opportunity for you to be remembered. Furthermore, video engagement can be tracked, so you can actually KNOW if the message was heard, something you don’t get with voicemails.

So our recommendation is to use phone, email and video together. Instead of leaving a voicemail, record a generic video (leveraging your existing voicemail script). Then when you make the call, if no one picks up, send a video email instead. You’ll be happy with the results.

BONUS: If you use Salesforce, check out our video voicemail demo:

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OneMob Release Notes – 1/3/2017

Sati Hillyer
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The following changes were made on January 3rd, 2017:

  • “Connected to Salesforce” indicator
    • Applies to Enterprise, Enterprise Plus, and Trial Users.
    • If your OneMob account is connected to Salesforce, it will be indicated by the following icon:
    • If your OneMob account is not connected to Salesforce, it will be indicated by the following icon:

      • Click on the icon to connect by logging in with your Salesforce credentials.
      • Furthermore, the following banner will be displayed at the very top of your browser (click to enlarge):

    • If your organization does not have the need to connect to Salesforce and wish for the icon and banner to be removed, please contact us at support@onemob.com.

 

  • Salesforce auto-sync
    • Applies to Enterprise, Enterprise Plus, and Trial Users.
    • You must be connected to Salesforce for this feature.
    • Auto-sync any newly created contacts on OneMob to SF.
    • “Match to Salesforce” checkbox will be replaced by the following message: “All Contacts will automatically be matched to Salesforce Leads or Contacts.”
    • The message only appears when the user is connected to Salesforce.
      • I.e., Blank when not connected to Salesforce.

 

  • Auto-populate empty fields using Salesforce when new contacts are created
    • Applies to Enterprise, Enterprise Plus, and Trial Users.
    • You must be connected to Salesforce for this feature.
    • When a new contact is created, empty fields (first name, last name, etc.) will be populated by your Salesforce Contact/Lead, if values exists.
    • This feature does not update or override any pre-existing fields.
      • E.g., when creating a single contact or multiple contacts via CSV, if you have specified a first name, we will use that name instead of searching in Salesforce.

 

  • Auto-populate empty fields for existing contacts using Salesforce when uploading CSV
    • Applies to Enterprise, Enterprise Plus, and Trial Users.
    • You must be connected to Salesforce for this feature.
    • When a CSV is uploaded with pre-existing contacts (i.e., contacts that already exists), empty fields (such as first name, last name, etc.) will be populated by your Salesforce Contact/Lead, if values exists.
    • When a CSV is uploaded with pre-existing contacts (i.e., contacts that already exists), fields (such as first name, last name, etc.) with existing values will not be affected.

 

  • Landing page name
    • Applies to all users.
    • Before: In the Landing Page Editor, the landing page name appeared above message box, and between the logo and contact information.
    • Now: The name of the landing page will be displayed on the top left corner of the landing page editor, next to the “< Back” button.
    • You may now change your landing page name via the Gear Icon > Change Name.

 

  • Re-order secondary assets on landing page
    • You can now manipulate the order of additional contents you add in the landing page editor. Click + hold the thumbnail, then Drag it over to a different location.


 

  • Landing Page/Email Template: “Sort by Edited”
    • We’ve added a new sorting option! You can now sort your landing pages and email templates by time they were edited.

Other features you may not be familiar with:

  • “View on Salesforce” hyperlink
    • When a contact is matched to Salesforce, you will find a hyperlink labeled “View on Salesforce” next to the Edit button, like so:

    • Clicking on “View on Salesforce” will open a new window to the matching Salesforce Lead/Contact.
    • This hyperlink is a foolproof way of confirming your OneMob activities will be tracked back to Salesforce.
    • If you do not see this hyperlink on one or more of your contacts and would like to map your contact(s) to Salesforce, upload the email address via CSV.
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Introducing 3 New Enhancements

Sati Hillyer
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We’ve been heads down working on version 2 of the OneMob platform, but thought we’d share a few version 1 goodies while you wait. Based on popular demand, introducing:

  1. Universal Signatures
  2. Improved Create Link
  3. Sharing Player Pages

Universal Signatures allows you to add a custom signature that’s appended to your email every time you send it from the OneMob Web App or Salesforce package. Here’s a quick video on how it works.

Improved Create Link takes the effort and guesswork on whether you copied the right image/link to share. We have now streamlined the experience, so you can easily generate a link, click “Copy Link and Image” and then paste to any email client or html editor. It’s SO EASY! Here’s a quick video on how it works.

Sharing Player Pages allows you to quickly share or use a shared player page. A player page is the video landing page that you can customize for your recipients by adding a custom message, call-to-action button, response form or embed other assets like documents and forms. All of this compliments the video you’re sending and helps complete the story you’re sharing with your audience. Here’s a quick video on how it works.

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Download Now- OneMob for Outlook is here!

Sati Hillyer
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Outlook&Microsoft

Outlook users, we have good news for you! OneMob for Microsoft Outlook 365 and Outlook Client 2013 and 2016 is available now. 

With the OneMob for Outlook app, you can access all your saved video and voice messages right inside Outlook and easily embed them in your email messages. For real-time tracking, select which Salesforce Lead(s) and Contact(s) you want to email and you’ll get real-time notifications when your video is played and responded to. The best part? It’s all automatically tracked back in Salesforce.

Office365

To download OneMob for Outlook, visit the Office Store. If you need more help with installation, visit our support page. Happy video messaging!

 

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3 Ways to Better Engage, Right On the Page

Sati Hillyer
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Last year, we gave you all our best practices for creating and using video, which became an essential part of digital marketing in 2015. But we know that 2016 isn’t the year to start using video in your outreach- it’s the year to start engaging with and measuring its impact. Whether they be personal recordings or high quality productions doesn’t matter, since video is already the most engaging form of content. What matters is how your viewers interact with your videos, beyond just a watch.

In the past, we’ve looked to views and watches to determine a video’s success. However, number of views is becoming more of an irrelevant metric, since watches don’t truly help you gauge the level of a viewer’s interest. What you need to know is if your videos are generating responses. Does your audience follow your call to action, register for your event or download a piece of content, and more importantly, have you given them the means to easily do so? That’s why we’ve created Engagement Pages, or customizable landing pages to host not your videos, but your other digital content. By combining multiple digital components onto one page, you not only create a viewing experience unique to you/your brand, but an interactive one as well that furthers interest and inspires action. So here are 3 parts of the OneMob player page that will help turn your watches into meaningful responses.

 

1) Response Form:

  • Tried and true, the response form is your viewers’ direct line to you. Whether you’re trying to set up a meeting or gather feedback, our form makes it easy to get the responses the you’re looking for. Your viewers can reply back with their own written or video message, and a date and time that’s convenient for them to meet. This ability to directly reply right on the page starts the conversation off, right away. Talk about efficiency. Here are a few examples:
    • Recruiter asking a hiring candidate to create an introduction video 
    • Real estate agent booking appointments with interested buyers
    • Sales person getting a first meeting/call

 

Screen Shot 2016-01-22 at 15.40.22

Click the page to hear how OneMob Customer Success Lead, Kyle, begins account activation. 

 

2) Iframe:

  • If a direct response isn’t what you’re looking for, there are more ways to engage. With our new Iframe, you can replace the response form with any additional content of your choosing. Whatever you include, just having that side by side view of your video and supplemental content creates a more interactive experience for your viewer. Amp up your custom pages with:   
    • Informational content, such as one sheeters or articles
    • Downloadable applications, contracts & proposals
    • External web pages or links to support articles
    • Interactive maps or virtual tours

 

Screen Shot 2016-01-22 at 15.36.12

See how this agent provides a 3D home tour to go with her own listing video. 

 

3) Custom Button:

  • By adding a supplemental button below your video, you can direct viewers to whatever that next step may be. Label your custom button with proven CTA’s:
    • Download the latest case study, report or whitepaper
    • Sign up to see a demo or start a free trial
    • Read more or get the latest news from a featured article
    • Visit your website’s homepage to learn more

 

Screen Shot 2016-01-25 at 11.27.25

Here’s an support video that provides instructions and a link to live assistance. 

 

We know that video should inspire and attract viewers to go beyond a watch. That’s why we’ve built all these features to inspire not only more views, but more actions. And to help you measure the results of your efforts, OneMob brings you the analytics to prove it, with not only the number of watches, but the viewer information, shares, clicks, replies, etc. By giving you both more opportunities to engage and greater insights, OneMob shows you how your digital content is performing and making your profitable.

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Search and Star All Your Favorite Videos

Sati Hillyer
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We’re rolling out many a new feature here at OneMob, and just in time for the holiday season. Here’s a gift that never stops giving –  the ability to search and star.

When you log into your OneMob dashboard from the web app, you’ll notice things look a little different. In addition to creating editable player pagers, users now have the ability to search for videos by title and star their favorite uploads. This way, when you’re ready to send, all your favorite videos are in one place for fast and easy access.

Because we’re more than a just place to create and send personal videos. From training tutorials, marketing materials, product demos and beyond, OneMob is the one-stop shop to host and share all your videos, outside and inside your organization.

 

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To start searching and starring your videos, log into your OneMob account now. To start storing and sending videos with OneMob, contact us.

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Get it – The New Gmail Plugin

Sati Hillyer
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OneMob, Gmail, Email, Google, Plugin

 

We’re all about giving you choices here at OneMob. Whether it’s in-app, through Salesforce, on social or by email, we let you send your videos however you like. With the addition of our new Gmail plugin, you can send videos to any of your SFDC leads and contacts directly from your Gmail account.

 

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Using other plugins and extensions? No problem. Add videos to your favorite templates and send as usual, with all the viewing activity written back to your Salesforce account.

To start sending your videos through Gmail, download our plugin from the Google Chrome store. Happy video messaging!

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