Improve Email Conversion Rate in Cold Email Campaigns

Mastering how to send successful cold emails is crucial to running any business. Anyone can send cold emails, but getting people to open the email and take action is the hard part. To succeed in this marketing effort, you will need to learn how to improve email conversion rate.

Improve Email Conversion Rate in Cold Email Campaigns

Mastering how to send successful cold emails is crucial to running any business. Anyone can send cold emails, but getting people to open the email and take action is the hard part. To succeed in this marketing effort, you will need to learn how to improve email conversion rate.

Shrinking Attention Span, Did I lose you already?

The average attention span for the notoriously ill-focused goldfish is nine seconds, but according to a study from Microsoft Corp., people now generally lose concentration after eight seconds, highlighting the affects of an increasingly digitalized lifestyle on the brain. In Canada, researchers surveyed 2,000 participants and recorded the brain activity of 112 other people using […]

Shrinking Attention Span, Did I lose you already?

The average attention span for the notoriously ill-focused goldfish is nine seconds, but according to a study from Microsoft Corp., people now generally lose concentration after eight seconds, highlighting the affects of an increasingly digitalized lifestyle on the brain. In Canada, researchers surveyed 2,000 participants and recorded the brain activity of 112 other people using […]

OneCast – Episode 4: Psychology of Selling

Making money in sales comes down to being able to sell a product or service. That obvious and simple statement has much complexity underneath. To be able to do sales well, you must understand your buyer. In this episode, we discuss psychology in relation to the needs of your buyer. This understanding leads to better […]

OneCast – Episode 4: Psychology of Selling

Making money in sales comes down to being able to sell a product or service. That obvious and simple statement has much complexity underneath. To be able to do sales well, you must understand your buyer. In this episode, we discuss psychology in relation to the needs of your buyer. This understanding leads to better […]

OneCast – Episode 3: Roadblocks before integrating Video

Despite all the advantages that video can provide, there is still a hesitancy to adopt it into company-culture; and this is mostly attributed to the classic “if it ain’t broke…” mentality surrounding the possibility of change. So, if you are still on the fence about whether or not video has a place in your day-to-day, […]

OneCast – Episode 3: Roadblocks before integrating Video

Despite all the advantages that video can provide, there is still a hesitancy to adopt it into company-culture; and this is mostly attributed to the classic “if it ain’t broke…” mentality surrounding the possibility of change. So, if you are still on the fence about whether or not video has a place in your day-to-day, […]