General

4 years ago, we started OneMob to make selling more personal with video. Even though a lot of time has passed, buyers are STILL looking for a personal sales experience. I’m so glad we’ve stayed true to that mission and love the expansion our team is making. To celebrate our 4th birthday, we’ve released some updates to our website, we hope you like them.

To our employees, customers, investors, partners, advisors, families and friends, I thank you for all your support and loyalty. And to all of our users, you are true pioneers who have co-created this video revolution with us and we are excited to see what more you can do. We’re just getting started. Happy Birthday OneMob!

Of course, this update would not be complete without a video, so here’s the latest on our thinking.

Hello there! Are you part of the Cisco Ambassador program? Do you love Cisco Spark? Tell us all about your love affair with Spark using video!

Your assignment is to record a video about why you love Cisco Spark using OneMob, then share the video in a specified Spark room. Ready? Go!

1. Click on the following link to join the Spark room, “Video Application (OneMob)”: https://eurl.io/#SJlDO0C5W

2. From your computer, head to https://onemob.com/users/sign_in

• Type in your email address, then click “NEXT”
  • If you have an @cisco.com email address, you will be prompted to enter your CEC credentials.
  • If you do not enter a Cisco email address, click “Login with Cisco Spark” in the next screen. Login using your Cisco Spark credentials.
    

Once you’ve successfully logged in, send an email to <brian@onemob.com> with the Subject line: “Cisco Ambassador Extend Me!” to extend your free trial to a month! (Must be sent within 24 hours of creating your account)

3. Download the OneMob mobile app to record from your phone, or download the OneScreen Chrome extension to record via webcam.

• For the mobile app, search “OneMob” in the App Store (iPhone) or the Google Play Store (Android)
• For OneScreen, download the extension here (make sure you’re using a Chrome browser!)

4.1. If you are recording using the OneMob mobile app:
Login to your OneMob mobile app, record a video on why you love Spark, then save it to your OneMob Library.

• Maybe this will help:
  • How to record on iOS
  • How to record on Android
    

Note: Once the video has been saved to your OneMob Library, please set your phone aside and turn to your computer. Then continue on to step 5.

4.2. If you are recording using OneScreen:
Click on the OneScreen icon in your Chrome toolbar to record your webcam video.

• Here’s everything you need to know about OneScreen.

5. Once you’ve recorded your video, login to OneMob from your computer (that is, if you’re not already logged in)

6. Head to your Library and find the video you recorded. Click on the “Link” button to its right.

7. Set the following, and leave everything else as is:

• Name: Why I love Spark
• Email Notification: OFF
• Lead Form: OFF

Once finished, click “Create Link”. You will be taken to the Link Details page.

8. On the right, click on the Cisco Spark icon.

• If you did not login using Cisco Spark, you will be taken to the Cisco Spark’s login page. Go ahead and login.

9. Search “Video Application (OneMob)” (the Spark room from step 1), then click “Post”.

Congratulations! You have just successfully shared a video on Cisco Spark! I hope this experience has “Spark-ed” some interest for creating videos!

Last month, OneMob founder Sati Hillyer had the privilege to be a part of a webinar session, “Don’t Leave Money on the Table, Use Video”, along with Zoom‘s Head of Sales Greg Holmes, Vengreso‘s co-founders Mario Martinez Jr., and Viveka von Rosen, co-founder of Vengreso, as host.

Here are some key points covered during the webinar:

• Why buyers aren’t responding to cold emails
• How to get people comfortable with getting on a video call
• What sales people can do to make their prospecting emails stand out
• Strategies on using videos effectively
• Differences between Zoom and OneMob
• And finally, are videos here to stay? Or is it just another fad?

If you’d like to find the answer to some of these questions, go ahead and click below to watch the webinar:

Interested? Check out Zoom, Vengreso, and OneMob for more info!

Sarah has high-profile clients in New York, Houston, and London. She would love to meet with them every time they have a question or need services. Her company, however, is one of many that has cut its travel budgets to reduce spending. Now Sarah worries that she won’t be able to meet her clients’ needs.

According to Salesforce’s Second Annual State of Sales research report, the second-largest challenge experienced by sales representatives is lack of time for face-to-face selling. But what are the benefits of face-to-face sales? And how can you get more face time with your clients?

The Benefits of Meeting Face-to-Face

According to the Harvard Business Review, 95 percent of those polled said that face-to-face meetings are crucial to “building and maintaining long-term relationships.” Another 89 percent agreed that face-to-face meetings are essential for “sealing the deal.” The majority of those polled (88 percent) believed that successful sales depend on facetime.

“Regardless of how tech-savvy you may be, face-to-face meetings are still the most effective way to capture the attention of participants, engage them in the conversation, and drive productive collaboration,” says Michael Massari, Caesars Entertainment’s SVP of national meetings and events. “If we don’t continue to nurture strong and positive personal relationships with our clients and coworkers, we won’t build trust, understanding, or a sense of a shared mission—all of which are critical elements to successful partnerships and business success.”

How Video Saves the Day

When you have clients all over the country or even the world, though, meeting in person just isn’t practical. You run into the two major obstacles to any business: time and money. Fortunately, you can sidestep both of these problems by using short personalized (Snapchat-like) videos to communicate face to face with customers. Here’s how:

Cost

The recent economic recession had companies scrambling to cut costs however they could, and travel was one of the biggest expenses to get the axe. Things haven’t changed much. According to the Harvard Business Review, 69 percentof respondents reported a decrease in travel budgets. Most of those polled added that they believed the cuts would negatively impact their sales.

Video was and still is the obvious go-to for solving this problem. “If we cannot go directly to the customer, we’ll go directly to the customer’s screen.” You immediately cut out all of the costs of gas, air travel, hotels, etc. Certain video engagement platforms will enable you to communicate face to face with your clients, all for the price of a group lunch.

Time

Almost any video conferencing service can solve the problem of cost and distance. But scheduling is a problem whether you meet over video or in person. Especially when your client lives in a completely different time zone than you, it can be maddening to find a time when you are both available, let alone awake. You want to sell, and your client wants to buy. But if buying means jumping through hoops just to accommodate you, your client may be tempted to take their business elsewhere.

Asynchronous, short, Snapchat-like videos solve this problem. All it takes is a few minutes for you to record your pitch via video creation/engagement platforms like OneMob and share this with your clients to view at their leisure. Not only that, but clients don’t even need to be in the office to view your video. All they need is a smartphone or tablet, and they can view your video message. And with tracking, certain engagement platforms will let you know exactly when they’ve seen your video, so you can then follow up as you see fit.

When you can’t be there in person, your clients still need to see your face. Platforms like OneMob put you in the room with them—on their computer or on their phone, in their office or on the go.

This article was originally published at blogs.salesforce.com.

Ever play a game of telephone? Sometimes the words you say don’t necessarily make it to the other end. But miscommunication doesn’t happen only in games, it happens in almost every aspect of our lives! There’s no better way to present your thoughts than to be able to point and say, “Look here. This is what I’m talking about.”  And with OneScreen, you’ll be able to do just that!

Today we are proud to present you with OneScreen: a Chrome extension that will allow you to record your computer screen. The possibilities are endless:

• Create seamless how to videos for complicated digital tasks.
• Save time by recording your presentation.
• Don’t write a novel on how a problem can be solved– send your customers a quick 60-second tutorial video.

Add these on a landing page, and you end up with some dangerous combinations:

• Sales Example
• Product Comparison Walkthrough
• Customer Support

OneScreen is free to download in the Chrome web store. To learn more about our new Chrome extension, check out our support page.

Just like a news anchor, you can now read your video scripts on your screen when using our iOS mobile app! This means no memorizing, which means less re-takes, which means more time saved for you!

1. From the Web: Create, edit, and share your scripts from your Library page
2. From your iOS: Select a script from the new Scripts tab, or insert a script from the recording screen
3. Deliver the perfect presentation or speech without having to memorize a single line!

Click here to learn more about Video Scripts on the iOS OneMob app.

Other changes from this week:

• We’ve changed our pricing plans!
  Overall, we made everything cheaper, and removed a lot of the limitations we had before.
  • No more limits on number of videos, landing pages, or activities!
  • Individual and Starter plans are now “Professional”
  • Professional plan is now “Team”
  • Enterprise Plus plan has been merged into “Enterprise”
  • Click here for more details on these new plans

Company culture is top of mind for most CEOs today. Culture contributes significantly to productivity, as companies with happy employees consistently outperform their competition. It also contributes to lower turnover, which in turn increases profits significantly. Ultimately, a positive company culture drives profitability and growth.

One way to enhance your company culture is through video engagement. As a recent McKinsey study found, CEOs must lead the discussion of transformation, vision, and culture to effectively bring change to their organization. You and your top-level staff cannot physically be everywhere at once, but you can use video to engage meaningfully with employees. Here are three ways video engagement can enhance your company culture.

1. Engage employees directly.

In 2015, 45 percent of employees in the United States worked from home. With so much of the workforce being remote, it is difficult to develop a cohesive culture with strong corporate values, transparency, and a commitment to employees’ personal growth. Video, however, can bridge the gap and increase cohesiveness.

Specifically, personalized videos directly from management can help create cohesiveness in impactful ways. Employees respond best to change management when you, the CEO, are leading the discussion. Videos allow you to interface with your employees directly and to quickly disseminate your vision, news, best practices, and product information. And employees can view your video at their convenience on their time. It doesn’t matter if your company is one office or many; everyone is receiving the same instruction from the same source.

2. Show your appreciation.

According to a 2016 survey, 82 percent of employed Americans feel that their contributions go unnoticed, and 40 percent would work harder if they were being recognized. Expressing appreciation for your employees is a low-cost, high-yield endeavor. According to a 2003 Gallup Poll, recognition improves employee satisfaction and productivity, lowers turnover, and increases customer loyalty. Video is one way to get this done and seen by as many people as possible.

The size and spread of your company likely make it impossible to meet with every single employee and thank them one on one, but video allows you to praise in a personal way. You can have all of the benefits of a companywide meeting with none of the costs or hurdles.

Remember, your employees have to be reminded that you’re not a robot just as much as your customers and prospects do. They need to know that you and the company at large care for them and value their contributions. The personal touch of a video gets that message across perfectly.

3. Provide access.

When employees feel left out of the loop, company culture suffers. According to a 2014 survey by the American Psychological Association, only about half of all employees in the US believe their employer is open with them, and nearly 1 in 4 employees don’t trust their employer. However, a 2013 Harvard Business Review survey found that 70 percent of employees feel more engaged when management keeps them informed and up to date on strategy.

Ideally, you’d like to keep your employees informed and engaged by inviting them to “sit in” on executive meetings, customer meetings, conferences, etc. But that’s not realistic for a variety of reasons such as time, coordination, costs, exposure to confidential information, etc. Through personal videos, however, you can share snippets of these meetings with your employees, providing access to scenarios or instances that they would not otherwise be exposed to. This exposure builds trust and results in employees being more vested in the company’s success.

Also, these videos provide clarified context as well. As Sam Hodges, co-founder and US managing director of funding circle, explains, “When you’re offering a clear view across departments, the sheer volume of information or industry slang can be intimidating and often debilitating for peers in different functions. It’s critical to provide context, commentary, and clarity around what this information actually means for different people.”

Used correctly, videos can be a medium of cultural change. As organizational psychologist Laura Hamill states, “Culture is not a Ping-Pong table. Culture is not having margaritas on Friday. That’s just surface level. What matters a lot more is what happens when people go back to their desk, when they have a meeting with their manager and interact with the leaders of the company. It’s day-to-day interactions, how people feel they are treated, and how they’re valued.” Video can help your employees feel valued, supported, and connected.

Please try to connect with your employees more effectively and work together to enhance your company’s culture. Start by sending them a quick and engaging video.

Originally posted on the Salesforce blog.