Grand Rapid Griffins Share their Success

Facebooktwitterlinkedin

 

The following is a case study shared by the Grand Rapid Griffins:


The Grand Rapids Griffins recently took advantage of a one-month trial with OneMob, a personal video communication platform that has allowed them engage and communicate with their clients on a more personal level. After speaking with the Sacramento Kings (NBA) regarding the platform, they learned that the Kings were looking for ways to increase the return rate on the personal emails their account executives were sending to prospects and had had a lot of success with OneMob. Using the platform, the Kings account executives were able to create appealing video email messages that stood out among other emails in their contact’s inbox.The Griffins used the program for a month focusing on FSE Sales and found a lot of success. They used the platform for campaign-style emails to personalize follow-ups with season ticket prospects who were unable to make it to the arena to check out seats. With their account executives finding it to be a valuable sales tool and easy to use, the Griffins plan to continue their use of OneMob throughout the 2017-18 season. Click the video below to see how one Grand Rapids rep used a personal video message to send to one of her prospects.


“The personalized video was awesome! I’ll share this information with the plant management team tomorrow morning. I’ll push to get an answer back to you ASAP.”
– Griffins Customer

Griffins reps used OneMob videos when launching their D-ZONE multi-game pack campaign, sending just over 6,500 emails out to 2016-17 D-ZONE 4-Pack, dormant D-ZONE pack buyers and Friday night single game buyers. Click the video below to see the video message that went out to the group.

Sports Industry Email Open Averages – 17.5% and 2.8% Click Rate
Griffins Campaign-style Email Open Rate – 63% and 5% Click Rate


Having used OneMob for a month proved to the Griffins that they need to further use video in their sales efforts. It has allowed their reps to use their smartphones to quickly send quality, Griffins-branded video presentations to their clients and prospects. Having hundreds of single game buyers to contact following a weekend set of home games, reps can now use the program to quickly send a personalized “thank you” and introduction video to their assigned leads opposed to an email with bullets and attachments. The Griffins are able to track the open rates and video views of their emails, allowing them to continually make improvements to their campaigns such as subject lines and content to maximize engagement and sales.

Copyright © 2017 American Hockey League, All rights reserved.
Facebooktwitterlinkedin

Sacramento Kings: Selling Experiences, Not Just Tickets

Facebooktwitterlinkedin

Though emails have been a true and steady method of communication since the 90s (and phone calls much longer), it has lost much luster since then. Many emails go unanswered or lost, due to its very nature; in our fast-paced digital era, text based communications are not only stale, but it fails to capture the audience.

To tackle this issue, Phil Horn, VP of Sales for the Sacramento Kings, turned to videos as a solution. In an interview with Phil, he recognizes the problem: “Days of cold call or simple text based emails… it’s hard for those things to stand out”. “With something like a video, you quickly get something that is like, ‘Oh, what is that? That’s different’.”

Pioneering Video Communications

In the past 8 months that I have worked here at OneMob, I was time and time again impressed by how the Sacramento Kings have taken video engagement to the next level. In many ways, the Kings have pioneered the methods for an effective communication in the sports and entertainment industry using OneMob. From leveraging GIFs on the landing page to adopting green screen for their video, they stay faithful to their sales philosophy, “[Finding] the best way to have a conversation with each individual client”.

But that’s not all. When we say OneMob is a “personal video engagement platform”, the Kings understand that the key word here is “personal”. Click the videos below to check out some real examples.

 

Personalized Team Video

Trevor Salyers accredited Laura Lombardo for the awesome idea to create a team video. Each member would introduce themselves to clients as their personal Membership managers, while leveraging the team video to deliver important information and provide a warm welcome to the Kings family.

 

Down to the Seat

Travis Case created a video showing his client exactly where they’ll be seated, and a glimpse into the view they’ll have during the game!

 

Checking In

Cooper Farrer:

“I like the aspect of being able to check in every now and then and just give them personal messages about what is going on and quick updates about the team.”

 

Why OneMob

So why do they use OneMob? I asked Travis Case from the Sacramento Kings, who responded:

“OneMob has allowed me to be able to connect visually by linking our brand with local businesses in the community […] [and] the ability to put a face to the name […] it’s not just a transactional moment, it’s an emotional moment […] moment of opportunity we were able to create. All of that has been extremely helpful by the landing page […] the landing page allows me to put clickable content in there, all the while being able to track it while my clients look at it.”

Want to take advantage of what OneMob has to offer for your sports team? Sign up now for our one-week free trial, or contact us at sales@onemob.com.

Facebooktwitterlinkedin