Introducing 3 New Enhancements

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We’ve been heads down working on version 2 of the OneMob platform, but thought we’d share a few version 1 goodies while you wait. Based on popular demand, introducing:

  1. Universal Signatures
  2. Improved Create Link
  3. Sharing Player Pages

Universal Signatures allows you to add a custom signature that’s appended to your email every time you send it from the OneMob Web App or Salesforce package. Here’s a quick video on how it works.

Improved Create Link takes the effort and guesswork on whether you copied the right image/link to share. We have now streamlined the experience, so you can easily generate a link, click “Copy Link and Image” and then paste to any email client or html editor. It’s SO EASY! Here’s a quick video on how it works.

Sharing Player Pages allows you to quickly share or use a shared player page. A player page is the video landing page that you can customize for your recipients by adding a custom message, call-to-action button, response form or embed other assets like documents and forms. All of this compliments the video you’re sending and helps complete the story you’re sharing with your audience. Here’s a quick video on how it works.

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OneMob Transforms Customer Outreach with Personal Video and Announces Strategic Relationship and Funding to Drive Explosive Growth

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OneMob, a 2015 Gartner Cool Vendor in CRM Sales, Brings Personalization to the Buyer’s Journey, Resulting in More Trust, More Responses and Faster Sales Cycles.

San Francisco, August 17, 2015 – OneMob Inc. announced today that it is seeing tremendous customer growth as new companies leverage the OneMob platform to personalize the way they connect with prospects, customers, partners and employees. Using OneMob’s apps, these customers have seen explosive results including a 15X increase in email CTRs and a 10X increase in response rates. More importantly, they are building trust and improving relationships through personal video, two key components that get lost with canned voicemails and automated emails. OneMob’s video and voice messaging platform for Salesforce enables companies to harness the power of video to transform the way they sell, service, market and engage with customers.

With Internet speeds increasing and mobile smartphones vastly improving, video is becoming the new medium of communication. OneMob is leveraging this trend and layering personalization into the fold by making it incredibly easy to record and send personal, company branded video and voice messages that are fully integrated and tracked in Salesforce. According to CEB, 53% of customer loyalty is driven by the sales experience, and OneMob customers can now be more personal, trusting and engaging across the entire customer journey, ultimately producing more closed revenue.

The company also announced that Salesforce Ventures, Salesforce’s corporate investment group, has invested in OneMob. Salesforce Ventures joins existing investors Tim Draper, Steve King (former CEO of DocuSign), Gainsight CEO Nick Mehta, Sand Hill Angels, Alchemist Accelerator and others. OneMob will use the investment to grow its sales, marketing, customer success and engineering teams.

If you’re interested in joining OneMob, send your resume to careers@onemob.com.

Comments on the News

  • OneMob – “We see video as the new method of communicating in the enterprise, from prospecting to account management to customer support,” says Sati Hillyer, Founder and CEO of OneMob. “Cold calling and text-based emails alone are ineffective and irritate the buyer, leading to a decline in responsiveness. Today’s buyers want to work with a real person, not an automated email or voicemail. Sending a OneMob video message creates trust, the key ingredient in any customer interaction, and ultimately results in an incredible 10X response rate. And most importantly, all the video engagement activity is accessible and seamlessly logged back into Salesforce.”
  • Cisco – OneMob has entered into an agreement with Cisco to bring OneMob’s asynchronous video platform to Cisco’s collaboration experience. This began with OneMob porting their iOS solution to Android to run natively on the Cisco DX series, an Android-based video endpoint that unites voice, video, conferencing and collaboration capabilities on a single device on the desktop. According to Rowan Trollope, SVP and GM of the Collaboration Technology Group at Cisco, “This is an opportunity for us to transform sales and customer outreach by integrating OneMob on the DX series. Leading the charge for business-based video technology, Cisco is always looking to work with innovative video technology solutions, and is pleased to offer OneMob’s video platform on the DX Series. OneMob is optimized for the Cisco DX and is giving business users another crucial tool to produce a memorable and more personal sales experience.”

Additional Resources

About OneMob, Inc. – Recently named a Gartner 2015 Cool Vender in CRM Sales, OneMob’s communications platform personalizes customer interactions. Their first product allows sales, customer success and support reps to record, upload and send personal, branded, and trackable video and voice messages to grow sales and renewals, all fully tracked and measured in Salesforce. OneMob customers include Intuit, Act-On, Glassdoor, Sacramento Kings, Fisher & Paykel, Betts Recruiting, Gainsight, and Re/Max. For more information about OneMob, visit: http://www.onemob.com.

Salesforce Ventures—Salesforce’s corporate investment group—invests in the next generation of enterprise technology to help companies connect with their customers in entirely new ways. Portfolio companies receive funding as well as access to the world’s largest cloud ecosystem and the guidance of Salesforce’s innovators and executives. With Salesforce Ventures, portfolio companies can also leverage the expertise of the Salesforce Foundation to incorporate its 1-1-1 model of integrated philanthropy to make giving back part of their business model. Salesforce has invested in more than 100 enterprise cloud startups since 2009. For more information, please visit www.salesforce.com/ventures.

Salesforce, Sales Cloud and others are among the trademarks of salesforce.com, inc.

Read the original press release here.

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Don’t Forget What To Say – Introducing Web App Script

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Have you ever started a recording and thought, wait, what do I want to say again? We’re proud to introduce a new script feature on our Web App that lets you quickly jot down exactly what you want to say or notes to help you make your recording perfect.

It’s helpful to collect your thoughts and ensure you get the pertinent details across, and over time you’ll get so good you won’t even need it anymore. But until then, try it out today!

 

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OneMob Sponsors Dreamforce 2015

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It’s round two! OneMob is proud to be a bronze sponsor of Dreamforce 2015. We had such a great time last year that we had to do it again. The OneMob team will be in full “force” (pun intended) to answer any questions, share latest enhancements, provide best practices and help you make the perfect #SELLfie for Salesforce. We’ll even given you a selfie stick for your efforts, so come visit us in Moscone West – Booth W941.

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OneMob Turns 1

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We can’t believe it’s been a whole year! Seriously, where has the time gone? The past year has been full of twists and turns, but never a dull moment. We’re so grateful to build a team and company like OneMob and want to thank all our employees (and their families), customers, investors, advisors, prospects and friends for your support and guidance. We’re better because of you!

Here’s just a few highlights:

And we’re just getting started. Onwards and upwards!

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OneMob Awarded 2015 Gartner Cool Vendors in CRM Sales

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We are honored and humbled by the announcement that OneMob has been awarded 2015 Gartner Cool Vendors in CRM Sales.

According to Gartner, “OneMob is included in this Cool Vendor report because it offers a technology that addresses a common issue in sales processes: gaining mind share with prospects and customers. IT leaders should care if they support a sales organization where salespeople are responsible for creating new business opportunities or growing existing business, and who are aggressively seeking ways to leverage mobile devices and improve digital communication in the sales process.” Cool Vendors in CRM Sales, 2015, Robert DeSisto, April 1, 2015. You can read the full report here.

Gartner identified “Cool Vendors” that can help sales managers in 2015 improve a salesperson’s effectiveness through mobility, training and real-time social profiles. IT leaders supporting sales should evaluate these emerging vendors and capabilities to improve their CRM programs.

We believe this recognition further validates our mission to bring personalization back into sales to increase customer engagement. We will continue to set the standard, build a modern communication and engagement platform and bring personalization to every user of CRM.

Stay tuned for some iOS and AppExchange goodies later this month. Onward!

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Sacramento Kings Grow Renewals with New Coach and OneMob

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Since 2013 and under Vivek Ranadivé’s leadership, the Kings have been making Sacramento proud and pushing the boundaries between technology and customer service. I’m a little bias when I think about Sacramento, not just because it’s where my wife is from, but they’re the first professional sports team to give OneMob a shot. And we think it’s a marriage made in heaven!

What other industry focuses on fans more than sports? And what better way to connect with those 17,317 fans that visit the Sleep Train Arena every night than a personal video. So when we got the chance to meet with Phil Horn (@PhilKingsTix), VP of Ticket Sales and Service, we were thrilled to show him how the Kings can connect with their amazing customers in a more personal and human way.

One thing Phil and his team are constantly thinking about is how to keep their season ticket holders happy with their investment, so this year the Kings sent a unique and effective message to their key fans to keep their business. Like any good sales rep, they recruited a little help from someone new to the family, their new head coach George Karl.

Not only is George a winner on the courts, he’s a closers best friend. And with the OneMob videomail above, the Sacramento Kings have already grown renewals in season ticket sales. Can’t wait to see OneMobs from Vivek and the players. Making Sacramento proud, go Kings!

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Act-On uses Humor and OneMob to Close $75K (UPDATE: NOW $100K)

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A few weeks ago, I was contacted by Rachman Blake from Funnybizz because someone mentioned OneMob to him. Rachman recommends the use of humor when following up to spark a response and get the ball rolling. In fact, he’s made a clever example that’s not only funny, but also entertaining:

As a startup, it’s important to remember to laugh from time to time. In fact, business needs a sense of humor, otherwise things get…

But seriously, Forbes tells us there’s 10 reasons why humor can help you be successful at work, and we completely agree! It’s not just more enjoyable for your co-workers, it’s incredibly effective when selling. The problem is, it’s not very easy to be funny on a voicemail or email, regardless of how many emoticons you add. But as Rachman and the millions of other YouTubers out there have shown, video is a perfect catalyst to be funny, creative and entertaining. But does it really work in sales? Let’s ask Act-On…

Brad Osterhout, National Sales Manager from Act-On, is always looking to move his prospects from the “red zone to the end zone” – aren’t we all? He realizes that the modern day sales rep is truly the “CEO of their own cubicle” and has the power to sell in more a personal, creative and funny way. So when Brad first tried OneMob, his creative juices started flowing and resulted in these two hilarious and effective OneMob videos:

Result: Act-On closes Velocity Partners


Result: Act-On closes Jove

Brad is using OneMob to follow up, and has already closed $100K in business. He’s able to bring relatable topics to his outreach in a short, humorous and effective way that gets the buyer to respond and move forward.

There will always be new ways to sell, but some fundamentals never change. People like to buy from people they like, and humor helps make that happen. Video has made it easier for salespeople to share that humor in a fun and engaging way. Keep closing!

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OneMob Mobile (iOS) 1.9.1 is Live

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We’re so excited to announce the new version of OneMob Mobile (iOS) is now live! Based on your feedback, we’ve added:

  • Voicemail preview – listen to your voicemail before you save or send
  • Improved feed – fixed bugs affecting feed view
  • Improved customer tour – guides user how to hold phone to record best video

You can always enable Automatic App Updates, so you can ensure you have the latest version of OneMob every time. Just go to Settings > iTunes & App Store and scroll dow to Automatic Downloads and enable Updates (swipe to green). Otherwise, click here to upgrade.

Enjoy and let us know your feedback in the comments below!

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Video is the New Document

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We had a chance to sit down and chat with Jim Lundy from Aragon Research last week. We first met him when we launched at Dreamforce 2014 and instantly clicked when it came to the impact video is having in the enterprise. After we shared a few updates, he said something that really stuck, “Video is the New Document.”

We couldn’t agree more! Spending 8 years at salesforce.com, we constantly looked to the amazing marketing team to build out incredible assets we could use in our conversations. The problem is a document is not always what’s needed. Sales can sometimes have a tendency to blindly forward marketing assets when all the prospect or customer wants is a personal and trusted advisor listening to them.

Video instantly bring trust, brevity and a bit of fun to any interaction. That’s why according to Forbes, 59% of executives would rather watch a video than read text if the topics are the same.

At OneMob, we believe video is the new vehicle to connect and build trust. But’s it’s also a great way to convey the highlights you are trying to share with a document without requiring so much effort from the recipient. Think about it, when you read something, you have to lean in and find the points of value. However, when you watch something, you can lean back, listen for the key takeaways and reflect on how this will help you. This makes the next response so much more valuable because the prospect/customer is more informed and the sales person can really start to tailor their story. And don’t worry, you’ll get a response because marketing has already proven the effectiveness when using videos in outreach.

Source: LiveClicker

And at OneMob, we’ve seen amazing results when you apply these videos to your sales outreach. The biggest challenge is making it part of the sales workflow, so we started where sales people spend most of their time, their mobile phone and their CRM.

OneMob lets sales people record and send short, personal and fully branded videomails directly to their Salesforce Leads and Contacts from either your mobile phone or inside Salesforce. It’s that simple and it’s that effective. Video is the new document, and OneMob is your new best friend in sales. But don’t take our word for it, try it out on your iPhone today!

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