Video is the New Document

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We had a chance to sit down and chat with Jim Lundy from Aragon Research last week. We first met him when we launched at Dreamforce 2014 and instantly clicked when it came to the impact video is having in the enterprise. After we shared a few updates, he said something that really stuck, “Video is the New Document.”

We couldn’t agree more! Spending 8 years at salesforce.com, we constantly looked to the amazing marketing team to build out incredible assets we could use in our conversations. The problem is a document is not always what’s needed. Sales can sometimes have a tendency to blindly forward marketing assets when all the prospect or customer wants is a personal and trusted advisor listening to them.

Video instantly bring trust, brevity and a bit of fun to any interaction. That’s why according to Forbes, 59% of executives would rather watch a video than read text if the topics are the same.

At OneMob, we believe video is the new vehicle to connect and build trust. But’s it’s also a great way to convey the highlights you are trying to share with a document without requiring so much effort from the recipient. Think about it, when you read something, you have to lean in and find the points of value. However, when you watch something, you can lean back, listen for the key takeaways and reflect on how this will help you. This makes the next response so much more valuable because the prospect/customer is more informed and the sales person can really start to tailor their story. And don’t worry, you’ll get a response because marketing has already proven the effectiveness when using videos in outreach.

Source: LiveClicker

And at OneMob, we’ve seen amazing results when you apply these videos to your sales outreach. The biggest challenge is making it part of the sales workflow, so we started where sales people spend most of their time, their mobile phone and their CRM.

OneMob lets sales people record and send short, personal and fully branded videomails directly to their Salesforce Leads and Contacts from either your mobile phone or inside Salesforce. It’s that simple and it’s that effective. Video is the new document, and OneMob is your new best friend in sales. But don’t take our word for it, try it out on your iPhone today!

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3 Reasons to Sell Yourself With Video

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Originally posted on blogs.salesforce.com

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Unless you’ve been hiding under a rock, it’s impossible to miss the impact video has had on us. YouTube is the second largest search engine. Why? People simply enjoy watching videos more than reading text. It’s in our DNA. Since 93% of human communication is visual and vocal, text alone will never be as captivating.

Yet, selling is still primarily emails and documents. And that’s understandable because recording and sending videos hasn’t been easy to do- until now! Today’s new smartphones have started the “selfie” movement, and Oxford Dictionary has made it official. SnapChat, Instagram, Vine, just to name a few, have capitalized on this trend and have changed consumer messaging permanently.

So why haven’t businesses caught up? Well, I think there are a few reasons:

1. Infrastructure

Studies say if a video doesn’t load in 2 seconds, viewers will abandon it. However, with LTE becoming more ubiquitous, businesses can now be confident their video content will be quickly consumed and shared.

2. Costs

76% of B2B marketers use video to outreach to prospects and customers, but the videos they create do not come cheap. Time, talent and tools are the key costs when creating a video. Total cost can range from a few hundreds to millions to produce these videos.

3. Integration

Most sales departments live and die in their CRM. The last thing they want is another sales solution that doesn’t track activity and results back to their CRM.

4. Efficiency

In sales, time is money. Salespeople don’t have time to hack together a recording and share via YouTube. Plus, consumer platforms like YouTube or Vimeo provide limited data (especially viewer specific data) and again, there’s no robust integration back to the CRM.

Sales in the past was face-to-face because you had no other option. Sure, it took longer, but it was incredibly effective when building trust and establishing a longer term relationship. Let’s face it, today’s emails and phone calls are cold, faceless, and suspicious. Even with powerful marketing automation tools, it’s easy to come off as a robot to your prospect.

 

After being inundated with hundreds of text-based emails and numerous unsolicited calls, it’s refreshing to see someone take the time to record a personal message. It’s like receiving a handwritten thank-you card. Sending a personal video does a few things:

1. Increases Engagement

Videos increase email open rates by 2x and click through rates by 15x.

2. Increases Trust

Putting a face to a name shows the prospect you are NOT a robot and helps build trust (it’s much harder to ignore someone who shows more effort).

3. Increases Conversion

Videos are captivating and fun to watch. With more watches, you can expect a 5x increase in response rates because your message is now finally being heard.

And more responses will result in more meetings, more trials and ultimately more closed business. With a little time (60 seconds), the right talent (your sales person) and the right tool (OneMob), you can transform your selling and make business communication fun and a bit more personal again. Happy selling!

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Be Yourself with Video Selling

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Originally published on Sales Hacker.

Unless you’ve been hiding under a rock, it’s impossible to miss the impact video has had on us. YouTube is the world’s second largest search engine. Why? Simple, people enjoy watching videos more than reading text. It’s in our DNA, 93% of human communication is visual and vocal, so text alone will never be as captivating.

Yet, sales are still primarily done through emails and documents.

Think Differently, Use Video to Sell

After being inundated with hundreds of text-based emails and numerous unsolicited calls, it’s refreshing to see someone take the time to record a personal message. It’s like receiving a handwritten thank you card. Sending a personal video does a few things:

  1. Increases Engagement: Videos increase email open rates by 2x and click through rates by 15x.
  2. Increases Trust: Putting a face to a name shows the prospect you are NOT a robot and helps build trust (it’s much harder to ignore someone who shows more effort).
  3. Increases Conversion: Videos are captivating and fun to watch. With more watches, you can expect a 5x increase in response rates because your message is now finally being heard.

Sales in the past was face to face because you had no other option. Sure it took longer, but it was incredibly effective when building trust and establishing a longer term relationship. Let’s face it, today’s emails and phone calls are cold, face-less and suspicious. Even with powerful marketing automation tools, it’s so easy to come off as a robot to your prospects.

How to Sell with Your iPhone Camera Right NOW

Using the forward facing camera and holding your iPhone landscape (watching videos in portrait suck), you can get started right now. The initial experience is similar to recording your first voicemail, so I recommend following these tips:

  1. Have a Script: Don’t just go off the cuff. Instead, have an idea of what to say and practice it a couple times first so it comes off naturally.
  2. Keep Steady: Instead of holding the iPhone, use a tripod or lean it against the laptop screen and position at eye level. This allows you to focus on your delivery and keep from shaking.
  3. Have an Ask: After you introduce yourself and explain why you’re reaching out, be sure to end with an ask such as leave a response or schedule a time to meet.

Here’s an example to see what the end result can look like:

Be Yourself with Video Selling

Conclusion

Sales is a numbers game. Prospects and customers are drowning in their inbox and it’s difficult for the sales person to stand out, be remembered and ultimately get a response. A short, personal and professionally branded video is the perfect hack to improve your sales. OneMob makes sales personal and fun again with the power of video, and the 5x increase in response is well worth it. Contact us to take advantage of our launch special. Happy selling!

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OneMob Launches at Dreamforce 2014

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“OneMob is the hottest app at Dreamforce 2014!” – Michael Logan
The OneMob team had an outstanding launch at Dreamforce, here are a few highlights we wanted to share:
  • Honored to be 1 of 14 companies to launch with Salesforce for Startups
  • Officially launched and closed 7 paying customers at the event (we now have revenue!)
  • Proud bronze sponsor with a whooping 800 quality leads

So proud of the team for all their hard work! Onward and upward.

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OneMob kicks off Alchemist Demo Day!

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In August 2014, we accepted our invitation to class 8 of the Alchemist Accelerator. We are so excited to be part of this enterprise B2B accelerator after only starting the company in June 2014.

We were definitely nervous to present our progress at the first investor feedback summit session in September. This is Alchemist’s first opportunity to get feedback on our business/pitch from their mentors. Long story short, we got very positive feedback and we’re asked to fast track the business.

Typically, you join an accelerator and 4-6 months later you “launch” in front of investors at your “demo day”. Our demo day is scheduled for Jan 22, 2015. However, we were honored and invited to demo early with the prior class 7 September 2014.

So we stepped up to the challenge and kicked it off as the first presentation. Here’s the pitch, what do you think?

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