3 Reasons Why Hollywood & Green Screens Can Make You a Better Business

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If you’ve ever explored video for your business, then you’ve most likely heard of green screen. This is where you record in front of a literal green screen, then use a video editing software to replace the green screen background with something else. This is used extensively in Hollywood.

But the benefits Hollywood sees are benefits your business can have as well.

 

1) Control

One of the primary reasons Hollywood directors use green screening is because of control. Green screens allow you to control the look and feel of the shot to ensure the director gets exactly what they intended.

Much can be said with sales and marketing, it’s so important for businesses to control the look and feel of their content and ensure it’s delivered in the best light. With green screening, you can take a mundane video and transform it into something engaging and within the control of branding.

 

2) Cost

What do you think is cheaper, using green screens to simulate your actors are in Las Vegas or flying your cast and crew to film in Las Vegas? The answer is obvious. Green screens save Hollywood a ton of money when filming and this benefit can be seen in other businesses too.

Imagine you rep wants to make a personal message for a client and they want more than just “Hi FirstName.” Video is a great way to make a message personal, and green screening puts that message on steroids. That same rep can record that video “in front” of their clients’ lobby, office, or LinkedIn profile; the background possibilities are endless. And your reps never need to leave their office or home! All they need is a green screen.

 

3) Convenience

The final reason is time, which arguably is one of the most valuable resources we have. Trying to weigh effort vs. outcome is always on our mind, and the nice thing about green screening is it’s very convenient once you have one and you have the right tool.

iMovie is one of the easiest video editing tools I’ve ever used, you can literally edit a video on your iPhone. Apple is the master of simplicity. However, applying a green screen is another story, you really have to no what you’re doing and be tech savvy.

That all changed today. OneMob has made green screening as simple as 3 steps:

  1. Record a video in front of a green screen (nothing fancy, can literally be a green screen, sheet or poster)
  2. Upload into OneMob
  3. Pick a video or image background and apply.

Check out this quick demo. All you need is a computer (Mac or PC) and an internet connection to get started.

 

Allowing reps to be creative in ways that give sales and marketing control, while saving your company money, AND is convenient for the reps is a win-win-win! I encourage every organization to bring Hollywood into your business… Your customers will applaud you. Learn more about OneMob green screening here.

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Leave a Video, not a Voicemail

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As a sales guy, my relationship with my phone is truly love/hate. Don’t get me wrong, nothing is better than making a call and getting the buyer to pick up so you can finally get a straight answer, but the reality is they rarely pick up! In fact, 97% of phone calls go to voicemail and according to InsideSales.com, the average voicemail response rate is 4.8%. The odds are not in our favor.

Let’s face it, people hate unsolicited calls, that’s why you get the voicemail to begin with. And why would you expect the buyer to respond if they never even listen to what you have to say? Sales leaders are always looking to increase call time with their reps, but we think there’s a better way than just cold calling. Email is great because it’s less intrusive than a cold call, but how do you make an email personal and human? The answer is Video!

According to Syndacast, including the word “video” in an email subject line will show the following email improvements:

  • Boost open rates by 19%.
  • Boost click-through rates by 65%.
  • Reduce unsubscribes by 26%.

Video makes your email stand out and provides an opportunity for you to be remembered. Furthermore, video engagement can be tracked, so you can actually KNOW if the message was heard, something you don’t get with voicemails.

So our recommendation is to use phone, email and video together. Instead of leaving a voicemail, record a generic video (leveraging your existing voicemail script). Then when you make the call, if no one picks up, send a video email instead. You’ll be happy with the results.

BONUS: If you use Salesforce, check out our video voicemail demo:

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Happy Birthday OneMob – You’re 4 Years Old!

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4 years ago, we started OneMob to make selling more personal with video. Even though a lot of time has passed, buyers are STILL looking for a personal sales experience. I’m so glad we’ve stayed true to that mission and love the expansion our team is making. To celebrate our 4th birthday, we’ve released some updates to our website, we hope you like them.

To our employees, customers, investors, partners, advisors, families and friends, I thank you for all your support and loyalty. And to all of our users, you are true pioneers who have co-created this video revolution with us and we are excited to see what more you can do. We’re just getting started. Happy Birthday OneMob!

Of course, this update would not be complete without a video, so here’s the latest on our thinking.

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Cisco and OneMob – Using Video to Sell Video

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We are excited to announce a global deployment and exciting partnership with Cisco. We’ve been working with Cisco to launch a new initiative, “Using Video to Sell Video” with the goal of bringing personalization to their outreach when selling their video collaboration tools. Think about it, if I’m going to sell you a video collaboration suite, wouldn’t it be nice to also outreach with a personal videomail? We thought so, and so did Cisco!

To date, OneMob has been deployed in 36 countries around the globe, allowing their global virtual selling team to send personal, trackable and Cisco-branded video (and voice) messages. Initially, we expected the primary use case to be prospecting, but that quickly grew to account management, event attendance, management updates, and even personalizing their out-of-office/away message.

Leading the charge, Luca Felli (@lucafelli), Practice Lead for Digital Selling Innovation at Cisco, has seen their email CTRs jump to 46% (23X industry average) and their response rates increase to 10% (10X industry average). All of this has increased customer engagement and provided Cisco reps more opportunities to be personal, build trust and generate revenue. Remember, 53% of what drives the purchase is the sales experience (The Challenger Sales) and 36% of what drives customer loyalty is a personal experience (Oracle). So trust in selling is key!

Scott Brown, the SVP of Global Virtual Sales and Customer Success, has transformed their entire digital selling strategy and VIDEO is core to the foundation. “At Cisco, we have found that video communication dramatically changes our engagement with customers. It improves the effectiveness of the interaction and creates a 1-to-1 intimacy with the customer which is what they are looking for. Video also allows me as a leader to communicate with my global team in a way that is personal and engaging,” describes Scott. Contact OneMob to learn how you can help your organization leverage video to transform their selling efforts.

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LinkedIn closes $10K with OneMob

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We believe there’s 3 fundamental tools to build a successful sales engine.

  1. A powerful CRM that can really grow with your business and track all the interactions your reps are having with their prospects and customers. Our favorite is Salesforce.
  2. A relationship engine. There is no reason whatsoever your reps should be selling cold, there’s just too much great data and people out there to make things a bit warmer. Our favorite is LinkedIn.
  3. A communication platform that’s evolving with the time. Let’s face it, video is the new document and it’s sweeping B2B as the new form of outreach.

So when we had a chance to work with Jesse Rothstein and Robbie Goldberg from LinkedIn, we were so excited to see the results because they get it! We asked them to try out OneMob and tell us if it really helped them connect and sell.

The results were nothing short of amazing!

Robbie recorded 6 personal OneMobs for 6 clients that had gone dark. Isn’t that the worst? What happened? Why won’t you return my calls?!?! Regardless, this was the last attempt to reach out to these 6 clients to see if there’s a deal to be made. Here’s what happened next:

What really surprised them was the meaningful responses they received. Most of them apologetic for “dropping off radar” and impressed by the personal touch. But the real delight was within 3 weeks, a response turned into a breakfast meeting, which turned into a $10K proposal and ultimately closed. Nice work fellas!

Jesse later emailed us and said, “Robbie and I closed the…deal (10K) this morning…please note that we were able to re-engage and get the ball rolling with…after Robbie’s OneMob video.”

If you’d like to experience similar results to LinkedIn, give us a shot.

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How to Get More Face Time with Clients Without Leaving Your Chair

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Sarah has high-profile clients in New York, Houston, and London. She would love to meet with them every time they have a question or need services. Her company, however, is one of many that has cut its travel budgets to reduce spending. Now Sarah worries that she won’t be able to meet her clients’ needs.

According to Salesforce’s Second Annual State of Sales research report, the second-largest challenge experienced by sales representatives is lack of time for face-to-face selling. But what are the benefits of face-to-face sales? And how can you get more face time with your clients?

The Benefits of Meeting Face-to-Face

According to the Harvard Business Review, 95 percent of those polled said that face-to-face meetings are crucial to “building and maintaining long-term relationships.” Another 89 percent agreed that face-to-face meetings are essential for “sealing the deal.” The majority of those polled (88 percent) believed that successful sales depend on facetime.

“Regardless of how tech-savvy you may be, face-to-face meetings are still the most effective way to capture the attention of participants, engage them in the conversation, and drive productive collaboration,” says Michael Massari, Caesars Entertainment’s SVP of national meetings and events. “If we don’t continue to nurture strong and positive personal relationships with our clients and coworkers, we won’t build trust, understanding, or a sense of a shared mission—all of which are critical elements to successful partnerships and business success.”

How Video Saves the Day

When you have clients all over the country or even the world, though, meeting in person just isn’t practical. You run into the two major obstacles to any business: time and money. Fortunately, you can sidestep both of these problems by using short personalized (Snapchat-like) videos to communicate face to face with customers. Here’s how:

Cost

The recent economic recession had companies scrambling to cut costs however they could, and travel was one of the biggest expenses to get the axe. Things haven’t changed much. According to the Harvard Business Review, 69 percentof respondents reported a decrease in travel budgets. Most of those polled added that they believed the cuts would negatively impact their sales.

Video was and still is the obvious go-to for solving this problem. “If we cannot go directly to the customer, we’ll go directly to the customer’s screen.” You immediately cut out all of the costs of gas, air travel, hotels, etc. Certain video engagement platforms will enable you to communicate face to face with your clients, all for the price of a group lunch.

Time

Almost any video conferencing service can solve the problem of cost and distance. But scheduling is a problem whether you meet over video or in person. Especially when your client lives in a completely different time zone than you, it can be maddening to find a time when you are both available, let alone awake. You want to sell, and your client wants to buy. But if buying means jumping through hoops just to accommodate you, your client may be tempted to take their business elsewhere.

Asynchronous, short, Snapchat-like videos solve this problem. All it takes is a few minutes for you to record your pitch via video creation/engagement platforms like OneMob and share this with your clients to view at their leisure. Not only that, but clients don’t even need to be in the office to view your video. All they need is a smartphone or tablet, and they can view your video message. And with tracking, certain engagement platforms will let you know exactly when they’ve seen your video, so you can then follow up as you see fit.

When you can’t be there in person, your clients still need to see your face. Platforms like OneMob put you in the room with them—on their computer or on their phone, in their office or on the go.

This article was originally published at blogs.salesforce.com.

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Happy 3rd Birthday OneMob!

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Today marks the 3rd birthday of OneMob, and oh what a ride it has been! Over the past three years, I have recorded 900 videos and learned a few things along the way. I found one of my earliest videos from three years ago, and two things immediately struck.

  1. Going vegan really makes a difference. 🙂
  2. Our mission to help professionals interact more effectively is stronger than ever!

At OneMob, we love video and we want to make recording, sending and tracking video easy for every professional. So I thought it would be fitting to reminisce on some of the learnings that have occurred over the past three years that have got us here.

 

Team

One of my favorite books is Good to Great by Jim Collins, and I always refer back to the section on “First Who, then What”, which essentially speaks to making sure you have the right folks on the bus. That is critical for us. I am lucky to have a supportive cofounder, Nimesh Gupta, and we always make sure the people we hire not only believe in our vision, but can also be open to moving seats on the bus from time to time. OneMob would not be what it is today without the care and dedication of people like Stefano Acerbetti, Kyle Patel, Nick Ottrando, Hardeep Dhanjal, Stan Kulyavtsev, Simon Nguyen, Sharmila Jesupaul, Carmen Yau, Brian Kim, Deepak Anand, Michael Berber and the many others who have taken a seat on the OneMob bus. Thank you team!

Startups are temperamental, but when you have the right folks on the bus and you are all aligned on the direction, you can go as far as you want, assuming you don’t run out of gas. Which leads me to my next point.

 

Customers

OneMob is incredibly grateful to have some of the most amazing companies using our platform. Every startup is looking for product-market fit; it’s just want you do. But products and markets change and evolve. We launched OneMob because mobile video was becoming so popular. People were sending “snaps” to one another that later disappeared, all from their new shiny smartphones. YouTube was growing and Instagram was evolving from photos to videos. It was an exciting time! And I remember sitting in Nimesh’s apartment thinking, “we should allow professionals to do the same.” But you can’t just have an idea. You need partners who can take a risk and try what you’re selling, see if it can truly make an impact, and provide candid feedback to ensure you’re driving on the right freeway. I’m so grateful to know that some of our earliest customers from day one are still onboard, and have been essentially co-creating OneMob with us. Without your feedback, OneMob wouldn’t be constantly striving to give you what you need today and what will make you better tomorrow.

 

Product

And this all leads me to my final thought – what OneMob has become. When we first launched OneMob at Dreamforce 2014, it was literally just an iOS app to record a video and send to your Saleforce Leads, Contacts or Users. Fast forward today and we’ve introduced:

 

And we’re not slowing down. Thanks to our amazing team and engaging customers, OneMob will continue to transform the way professionals interact and connect with video. I can’t wait to tell you what happens in the next three years!

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Company Culture in the Snapchat Era

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Company culture is top of mind for most CEOs today. Culture contributes significantly to productivity, as companies with happy employees consistently outperform their competition. It also contributes to lower turnover, which in turn increases profits significantly. Ultimately, a positive company culture drives profitability and growth.

One way to enhance your company culture is through video engagement. As a recent McKinsey study found, CEOs must lead the discussion of transformation, vision, and culture to effectively bring change to their organization. You and your top-level staff cannot physically be everywhere at once, but you can use video to engage meaningfully with employees. Here are three ways video engagement can enhance your company culture.

1. Engage employees directly.

In 2015, 45 percent of employees in the United States worked from home. With so much of the workforce being remote, it is difficult to develop a cohesive culture with strong corporate values, transparency, and a commitment to employees’ personal growth. Video, however, can bridge the gap and increase cohesiveness.

Specifically, personalized videos directly from management can help create cohesiveness in impactful ways. Employees respond best to change management when you, the CEO, are leading the discussion. Videos allow you to interface with your employees directly and to quickly disseminate your vision, news, best practices, and product information. And employees can view your video at their convenience on their time. It doesn’t matter if your company is one office or many; everyone is receiving the same instruction from the same source.

2. Show your appreciation.

According to a 2016 survey, 82 percent of employed Americans feel that their contributions go unnoticed, and 40 percent would work harder if they were being recognized. Expressing appreciation for your employees is a low-cost, high-yield endeavor. According to a 2003 Gallup Poll, recognition improves employee satisfaction and productivity, lowers turnover, and increases customer loyalty. Video is one way to get this done and seen by as many people as possible.

The size and spread of your company likely make it impossible to meet with every single employee and thank them one on one, but video allows you to praise in a personal way. You can have all of the benefits of a companywide meeting with none of the costs or hurdles.

Remember, your employees have to be reminded that you’re not a robot just as much as your customers and prospects do. They need to know that you and the company at large care for them and value their contributions. The personal touch of a video gets that message across perfectly.

3. Provide access.

When employees feel left out of the loop, company culture suffers. According to a 2014 survey by the American Psychological Association, only about half of all employees in the US believe their employer is open with them, and nearly 1 in 4 employees don’t trust their employer. However, a 2013 Harvard Business Review survey found that 70 percent of employees feel more engaged when management keeps them informed and up to date on strategy.

Ideally, you’d like to keep your employees informed and engaged by inviting them to “sit in” on executive meetings, customer meetings, conferences, etc. But that’s not realistic for a variety of reasons such as time, coordination, costs, exposure to confidential information, etc. Through personal videos, however, you can share snippets of these meetings with your employees, providing access to scenarios or instances that they would not otherwise be exposed to. This exposure builds trust and results in employees being more vested in the company’s success.

Also, these videos provide clarified context as well. As Sam Hodges, co-founder and US managing director of funding circle, explains, “When you’re offering a clear view across departments, the sheer volume of information or industry slang can be intimidating and often debilitating for peers in different functions. It’s critical to provide context, commentary, and clarity around what this information actually means for different people.”

Used correctly, videos can be a medium of cultural change. As organizational psychologist Laura Hamill states, “Culture is not a Ping-Pong table. Culture is not having margaritas on Friday. That’s just surface level. What matters a lot more is what happens when people go back to their desk, when they have a meeting with their manager and interact with the leaders of the company. It’s day-to-day interactions, how people feel they are treated, and how they’re valued.” Video can help your employees feel valued, supported, and connected.

Please try to connect with your employees more effectively and work together to enhance your company’s culture. Start by sending them a quick and engaging video.

Originally posted on the Salesforce blog.

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