Rob Richute – OneMob

Tips for Better Open and Click-Through Rates using OneMob

September 30, 2020September 30, 2020 Rob Richute

Getting a hold of your customer’s attention is hard. It doesn’t help that average email open rates are low and email click-through rates are even lower. Fear not, email is still an effective way to reach your audience so I put together some tips and features you can use in OneMob to help increase those open and click-through rates.

Subject Lines

Every article you read about email open rates is going to tell you all about subject lines. Unfortunately, there is no perfect subject line to insert into every email you send that will up your open rate to 100%. At OneMob we’ve noticed that personalized subject lines tend to be opened more. When sending an email directly from OneMob try adding a mail merge field to bring your customer’s name or company into your subject line automatically. In addition, if you can backward engineer your subject line to solve a potential customer business problem or pose a question that your customer would be interested in hearing the answer to you’ll more than likely see your open rates improve.

Looking for more suggestions? Take a look at some of these articles.

Add a Watermark

OneMob allows users to add watermarks to their videos. Watermarks are like a branded sticker that goes on your video. Watermarks are usually seen in your thumbnail which is the image that your recipient will see in their email. Adding a watermark with a company logo or branding can improve click through rates and give your recipients the confidence to click on your link knowing it will not be a malicious link. In addition, instead of using your company’s logo as a watermark try making a customized video and using your customers logo as a watermark. When they see their recognizable logo on your video it will be hard for them to ignore getting the rest of your customized message.

Learn how to add a watermark to your video here.

Green Screen Images

Using a green screen to add a video or image to your OneMob videos is a great way to increase your click through rate. Try including an image of your customers building or job site or even add a video of your customers commercial or YouTube video behind you. Adding these familiar elements to your video will peak your customers interest to watch the entire message. Just make sure your thumbnail looks great so your audience can see what is behind you.

Learn all about OneMob Green Screening here.

Add Text to your video and animate your thumbnail

If you are recording using OneMob’s mobile applications on iPhone and Android you have the ability to add text on top of your video. Try adding some text with your customer’s name, company name, or even a call to action that will prompt your audience to click through to your page. If you save your video to mobile drafts you will have the ability to customize that text every time you send it out. So you can have one generic video that you use over and over again but your customers think it’s customized to them because of the customized text you add to the video before sending.

See how to leverage mobile drafts to re-use a video and edit the text on the video.

OneMob also recently added the ability to give your thumbnails a little more life by turning them into animated thumbnails.

See how to switch to an animated thumbnail here.

Add a video to your email sequence

OneMob has integrations with XANT, SalesLoft and Outreach IO. If you use these email platforms OneMob’s integration makes it very simple to drop a OneMob video and page into an email cadence or sequence.

Check out these video tips from SalesLoft.

Email isn’t working? Well….DON’T SEND AN EMAIL!

OneMob links can be added to text messages. Thanks to our friends at ZipWhip we know that “Nearly 98% of texts are read, usually in as little as 90 seconds.” That is NOT a typo, 98%! What are you waiting for? Create a link in OneMob and start texting away.

Not ready to plunge into the world of text messaging just yet? Why not try sending a direct message via LinkedIn? OneMob’s LinkedIn integration allows you to slide into someones DM’s….IN STYLE. Include a personalized video to create a warm connection with a new contact or send a video to a customer you haven’t heard from in a while.

See how to drop a OneMob video into a Linkedin Private Message here.

Looking for more email tips? Check out this page with tips from Vengreso, SalesLoft, and Dave Kurlan.

August Feature Updates

August 14, 2020September 25, 2020 Rob Richute

Edit Thumbnail Enhancements

With this update you can easily generate a thumbnail from any video in your content library. Use the timeline to find the right part within the video and grab a screen shot (even for uploaded videos), upload a new image, or pick an image directly from your content library.

Add an Opportunity Name or ID and Revenue Impact fields

Now you can add an Opportunity Name/ID (SFDC & MS Dynamics integrated users) and a revenue impact (all users) when you create your Links and Emails. This will better help you track your OneMob wins.

Add your Facebook and Instagram links

Now you can add your Facebook and Instagram links to your OneMob profile (try it here: https://go.onemob.com/app/account). This will automatically include those links on your pages (unless you choose not to in the page editor).

Add multiple pieces of content from your library in the Page Editor

Now you can add more then one piece of content at once when you are in the page editor.

Easy Access Admin Panel

We’ve made Admin access easier by placing a Admin Panel option on the left side menu that will only be visible by admins. OneMob admins can navigate to the group admin page, teams page and approvals page to quickly take action.

Watermark upload improvements

Admins can now upload logos as watermarks and will have the option to place those watermarks in any corner.

Notify Users while Setting Access

When you are setting access to share your OneMob content, scripts or pages now you can choose to send an email notification to make your organization, team or individual user. The email will include info on what was shared and a link to it within OneMob.

Sort your Content Library by Recent Content

Sorting your content library by “recent” will display your content to show content that was recently uploaded, added to a link, email or page, or accessed via any OneMob plugins.

Vimeo Support on Pages

Add Vimeo links to your OneMob pages.

Manager Dashboard

The manager dashboard gives team managers a quick view of their teams top activity generating content and user OneMob performance. Teams must be created within OneMob and anyone set as “manager” to that team will have the ability to view the manager dashboard.

“Save as New” or “Save” your OneMob Edits

In the past when trimming videos, adding watermarks or adding greenscreen from the content library users only had the ability to “save as new” which would and still will make a copy of your video. Now in addition to “saving as new” users can “save” their videos which will make edits to the original video without making a copy. Keep in mind if you “save” instead of “save as new” OneMob will not keep your original video, it will save over it.

July Feature Updates

July 16, 2020August 11, 2020 Rob Richute

Merge Videos

Merge up to 5 videos together in OneMob

New Look ADD menu

We’ve redesigned the drop down menu under “Add” to be more responsive making it easier for you to upload new content into OneMob

Export Content as Admin

As an Admin you can now export details about content used by any members of your organization in OneMob. Learn more here.

Export Content as Superadmin

As a Superadmin in OneMob you can export details about the content used by subgroups you manage. Learn more here.

Add YouTube Channel Links

You can now add a YouTube channel link to your OneMob content and pages.

Hot Keys for Trimming

Use the right and left arrow keys on your keyboard to move it .1 second at a time. Learn more here.

You can now use your arrow keys OR mouse to trim.

Admin Link Look up

Now OneMob Admins can view the preview links for users by searaching and sorting under links in the Admin portal. If you click on the link names you’ll be able to see more details about the link and access to preview the link via the thumbnail.

Scheduled Email Section

Now your scheduled emails are located in a Scheduled email section to help keep your outgoing emails organized.

SMS (Text Me) button

You can now add a “Text Me” button on your OneMob pages. From the page editor choose +Add Button. Use the drop-down menu to select SMS and make sure you add your phone number as well as a button name to let people know to text you.

Save your Video Replies

Your audience can use the OneMob reply button to respond directly to you via text or by video. Now OneMob will save your video responses directly to your content library and automatically tag the video responses as “Reply”

User Activities Report Changes

User reports will now include a Total Usage column which will include the total of all Email & Links created and their activities generated with the total of content the user has created (videos, pages, scripts, documents, email templates). This helps OneMob admins identify their OneMob creators who may not be sending emails or links.

June Feature Updates

June 5, 2020July 1, 2020 Rob Richute

Enhanced Trimming

Trim the beginning, end, or middle of your video with the enhanced trimmer.

Add a Secondary Logo to your OneMob Page

You can now add your customer or your team’s logo to the top of your page to stand beside your company logo.

Recycle Bin

Have you ever accidentally deleted your video or OneMob content? Now you can recover that content for up to 30 days.

Connect and Send through Office 365

Now it’s easier then ever to send emails from OneMob that are delivered by your Outlook email address. Users can now connect directly to their Office 365 accounts. This is a Premium OneMob Feature for more information email sales@onemob.com.

Copy and Paste to Create Team in OneMob

Easily create teams by copying and pasting team members’ emails to form a team within OneMob. Teams in OneMob make sharing content and tracking campaigns for a certain group much easier.

XANT Integration

With our new integration with XANT (formerly InsideSales.com) now you can use OneMob in any play by simply adding a video into an email. Learn more about this exciting new integration here: https://www.linkedin.com/posts/satihillyer_integration-videoselling-salesengagement-activity-6681278801579700224-IRkI

Track Talk Time with OneMob Meetings

OneMob Meetings will now track you and your attendees talk time during your meetings giving you increased insights and reporting.

Usage Reports including Content Creators

Now on your OneMob usage reports we’ve added extra columns highlighting content creators. You’ll have more visibility into who your active users are and who your content creators are.

SFDC Email Composer redesign

If you take advantage of our Salesforce integration we’ve made some changes to the Salesforce email composer to make it match the look, feel and workflow of our unified email composer at OneMob.com.

Let us know what you think of these new features by emailing us at Hello@onemob.com

May Feature Updates

May 27, 2020May 28, 2020 Rob Richute

We’ve had a busy month at OneMob and we’ve added some new features to help you hit your goals.

Animated thumbnail in email

Now you can make your video irresistible to click on with an animated thumbnail. Simply click the slider option for “Turn On Animated Thumbnail” and bring your thumbnail to life by adding a GIF style moving image to your email.

Invite your teams

You can now easily invite your team members or colleagues to join you on OneMob. Don’t forget to “set team access” on the content you’d like to share within OneMob so your colleague has access to content thats already in OneMob.

Upload video with reply button

We brought back the ability to upload a video when using the OneMob page reply button. Looking to setup a pitch contest or get video responses on your message? Now your audience can record a video directly on your page OR upload a video from their device.

Cookie Identifier

Do you feel like your tracking is off or a colleague is incorrectly cookied? Look for the eyeball in the bottom right corner of any OneMob page. This will show you who you are cookied as with the option to reset.

Faster Video Approvals

If your organization is taking advantage of our video approval system you know that even if you had a video approved already you’d have to go through the approval process again if you edit your video…not anymore!

V2 of Webcam Recorder

We’ve deployed an update to our OneMob.com webcam recorder, you may notice better performance and reliability.

Webex Teams Share Improvements

Did you know you can share your OneMob posts directly to WebEx Teams? We’ve made some changes that will improve your experience and make posting to Teams more reliable and easier then ever.

Add Watermarks from the Content Library

Now you can add watermarks from the content library. That means you can upload a video created outside of OneMob and add a watermark. You can also skip adding a watermark during the video creation process and add it after your video is saved to OneMob.

Embed Images into your OneMob Emails

Make your emails more visual or add an additional branding element to the body of your email. From the email composer upload an image to the body of your email.

Content Thumbnails in Links & Emails

Sending a OneMob page of content with no featured video? Now in addition to the link we’ll include the thumbnail image of the first piece of content on your page. Previously thumbnails were only included if you had a featured video.

OneMob Info Panel

Get the latest and greatest product updates, webinar invites and information from the OneMob team, directly at the top of OneMob.com. Close out the message to make it go away until we add the next message.

Want to request a new feature, let us know by emailing support@onemob.com.

5 Ways to Customize your OneMob Message

February 28, 2020May 27, 2020 Rob Richute

Sending a OneMob is a great way to get your customers attention but even the best messages can go unseen. We’ve put together five tips on how you can customize a message for your customer, giving you the best chance to capture their attention and deliver your message and content.

1. Add Text to your Video

With OneMob’s IOS and Android apps you have the ability to add text on top of your video. Add a custom message for your viewer by adding a name, call to action or your contact information.

2. Customize your Thumbnail

Every OneMob video has a thumbnail. That’s the image your customer will see when you send your OneMob through email or post a link online. We suggest to always make that thumbnail look great, but you can also customize that thumbnail to get your customers attention. By editing the thumbnail you have the ability to load a new image or screenshot or even take a picture with your webcam (try adding your customers name on a whiteboard in the picture).

3. Use the built in Mail Merge

OneMob’s email composer has a built in mail merge that will allow you to insert merge fields like first name, last name, company name and more into your message. This is great for mass emails or to give your message a more personal touch. To use the mail merge feature you must upload your contacts using the CSV upload and include the information for the fields you’ll want to add.

4. Use a Green Screen

If you create your video in front of a green screen OneMob allows you to add any image or video from your content library onto that green screen. This makes your possibilities endless. Add your customers website, logo or building behind you…they won’t be able to resist watching your message. If you work in sports put your teams highlight or hype video behind you while you deliver your call to action. Adding these images or videos is a unique way to stand out among the other noise your customers are distracted by. Try using OneMob’s mobile apps with live green screening for the best results!

5. Add your Customer’s Logo to your Watermarks

OneMob’s watermark feature is like putting a sticker on top of your video. Using your companies logo as a watermark is a great way to brand your video so that your customers know who this video is from. But did you know you can load anything as a thumbnail? Try adding your customers logo or slogan. Make sure it’s clear and visible when you choose your thumbnail and remember the watermark will be on top of your recording. Only your companies OneMob admin can add watermarks so contact them for help getting set up.

Try some of these tips out and let me know what is working the best for you. Email me at Rob@onemob.com

A New Use Case: Reply with Video

October 14, 2019October 14, 2019 Rob Richute

Over the summer, a customer approached me about setting up some OneMob licenses for their business partner. We jumped on a call to figure out specifics, i.e. who, what, when, where and most importantly….why. On this call, I discovered that the customer was hosting a series of events for their large partner. The goal was to educate their partner sellers on all their new offerings to help them sell more. The customer wanted a way to ensure the partner sellers retained key points from the trainings, so they decided to run a video pitch contest. After the event, the customer would have each partner seller do a short pitch on the new products and then judge the results. The winning video submissions would get showcased, awarded, etc. The partner loved the idea!

We loved it too! We initially thought we were going to have to get licenses for all the partner sellers, but we wanted to launch this relatively quickly with little to no setup. This new use case got us thinking creatively and ultimately had us leverage one of our great features you’ve probably never used (or knew about). Video Reply!

Often overlooked, every OneMob page you send includes a default reply button. The button allows your viewer to quickly reply to you directly from the OneMob page. The reply is then stored in OneMob and also emailed back to the sender to follow up. Well…that reply button can also facilitate a video reply, which means the viewer can quickly and effortlessly record or upload a video response. They do not even need to be a OneMob user!

As soon as I reminded the customer about that video reply button and its ability to collect video responses, the light bulbs went off! As a result, they sent a OneMob to the partner sellers who attended the event and asked them to reply with their video. The customer received over 40 video replies and rewarded 6 contest winners for their pitches. More importantly, the customer knows the partner sellers are better equipped to sell the new offerings which will results in more business for all parties. And OneMob learned about a new (and easy to deploy) use case that we recommend to all companies who want their partners (and employees) pitching the right stuff. It was a true win-win-win.

Try out OneMob’s reply button! Send me a video reply using this page: https://onemob.com/p/fDNgGhXioQDWzX897KictA

Do you have a creative way that you use (or are going to start using) the OneMob reply button? Comment below.