Author: Neda Hillyer

OMID Foundation 10X Response Rates & Exceeds Fundraising Goals with Video

Neda Hillyer 2 Comments
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5th Annual Bay Area OMID Fundraiser: Evening of Hope

Fundraising is tough! As a non-profit, you have a great cause, and most people generally feel for that cause, but when it comes to collecting donations, it can be as difficult as closing a deal. In some ways, fundraising is very similar to selling, sometimes harder because you are asking for an individual’s money, not their companies.

We all know that if you’re asking someone to part with their hard earned money, face-to-face meetings are best. But in person meetings are difficult to schedule and often times unavailable. And, because asking for donations is undoubtedly intimidating for most, a lot of us don’t mind hiding behind our emails… because it’s easy to type out a template and click send. The problem: no one on the receiving end of that email is going to truly hear your conviction, feel passionate about your cause or care enough to pull out their credit card and donate.

So, how do you engage people without meeting every single one in person? Videos! Correction… personalized, professional, branded and trackable videos. Sure, you may not be able to elicit a large donation with a short video, but letting someone “hear” what you have to say, “showing” your face and “being” authentic and genuine will definitely increase engagement and responses to your outreach, and thereby allowing you to book more meetings or have a more meaningful phone conversation because the potential donor feels they are connecting with a real human vs. a computer.

The OMID Foundation has shown us that it works! Shiela Rahimian, co-chair of the OMID Foundation Bay Area Committee, sent out a mass email to over 200 potential donors, encouraging ticket sales for a recent fundraising event, as well as donations and sponsorships. Engagement and responses were meager, only two! A month later, she decided to use a personal video using OneMob. She recorded an OMID branded video and sent the message to the exact same recipients. The results were incredible! Her OneMob generated a 73% open rate and a 38% email CTRs, and she experienced a 10X increase in responses in the first day alone. The numbers speak for themselves. OMID had an incredible event and they surpassed their $50,000 fundraising goal! Check out Shiela’s video below! Watch Video

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Opportunity Tracking

Neda Hillyer
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At OneMob, we’re more than just personal videos. Our mission is to help reps get more responses from prospects and customers, more booked meetings and ultimately more closed opportunities. So to help you measure the impact, we’re happy to announce Opportunity Tracking.

Not only can you associate a OneMob video to the stakeholders in your sales process, you can now associate it to a specific opportunity to measure its impact. Let’s show you how…

OneMob iOS Mobile App (Upgrade Now)

Sending: 

1) Choose your recipient(s) – a Salesforce Lead, Contact or User

2) Choose your opportunity – you can select any open Opportunity in Salesforce

 

Creating a Link:  

1) Choose which Lead or Contact you want to track activity to in Salesforce

2) Choose your opportunity – you can select any open Opportunity in Salesforce

 

OneMob Web App

Sending:   

1) Choose which Lead or Contact you want to track activity to in Salesforce

2) Choose your opportunity – you can select any open Opportunity in Salesforce

 

Creating a Link:  

1) Choose which Lead or Contact you want to track activity to in Salesforce

2) Choose your opportunity – you can select any open Opportunity in Salesforce

 

And everything is tracked back to the Opportunity in Salesforce, as shown here:

 

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Social Selling to Direct Selling

Neda Hillyer
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Looking for a way to make a bigger impact with social selling? Now you can make your conversations personal, engaging and direct with OneMob’s latest LinkedIn integration. Easily embed your OneMob videos in LinkedIn to give your profile a face lift and take social selling to the next level. Let me explain…

When someone is browsing your LinkedIn profile, sure they can  get an idea of what your experiences and strengths are, but do they really get a sense of who you are? By embedding a video in your profile, you’re able to add personality, color and authenticity to your message. This will give you that extra edge to turn an average viewer into a potential prospect or customer. Why? Because you’re able to connect on a more human level, making you more approachable. And, OneMob videos make it really easy for the viewer to respond to you personally instead of publicly. Bare with my analogy… your profile is like the window to a store, and your OneMob video is the person standing at the font door to greet window shoppers and invite them in to make a purchase. Here’s how:

Steps: 1) Go to your Profile 2) Under Experience click “Link” next to “Add Media” 3) Paste your OneMob Link

Another great way to increase engagement with viewers on your LinkedIn profile is with updates. Instead of sharing a typical update, make your profile stand out by embedding a clickable thumbnail to communicate your latest thoughts and ideas through video. Your viewers will be more likely to click and watch your video versus read plain text, simply because video is more engaging and dynamic.

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OneMob iOS Updates: Add Text and Create a Lead

Neda Hillyer
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At OneMob, we take customer feedback and feature requests as serious as we take our FIFA tournaments… and that’s serious! Make videos even more personal and your workflow more seamless with these two latest iOS features:

TEXT OVERLAY

Now you can overlay text on your video in seconds to make them even more personal and effective.

  • Add a short message to drive a call to action, welcome a customer, call out a specific piece of information or add personality and humor.
  • Here are a few examples of how you can use text overlay, but don’t let us hinder your creativity!

CREATE NEW LEADS

Now you can create a new Salesforce Lead and send them a video or voice message without ever having to leave the app.

  • Did you just meet a potential buyer at a networking event? Add them as a Lead and send a OneMob on the fly.
  • Save the Lead and message activity directly in Salesforce instantly without interrupting your workflow.

Click here for more details on how to create a Salesforce Lead in OneMob.

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Betts Recruiter Increases Response Rates 100% with OneMob

Neda Hillyer
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We asked Hazel Koch (@HazelSKoch), Account Executive Recruiter at Betts Recruiting, about how OneMob has helped in her outreach to candidates. Here’s what she had to say:

As a recruiter, being able to develop and maintain meaningful relationships is a critical part of the job. In order to successfully match a candidate with the right client, you need to spend the time building genuine relationships to ensure you’re facilitating a long term match.

In such a competitive space, where job seekers are looking independently and talking to multiple recruiters, a big challenge is differentiation. How can you stand out from the rest of those hungry and driven recruiters to engage A-player candidates and convince them to respond and connect with YOU?

For Hazel, it was challenging to build a strong foundation with her candidates through traditional emails, cold calls and texting. She was hitting a big wall with outbound, with a low 3-4% response rate. A lot of effort for very little result.

So when Hazel decided to record and send personal videos with OneMob, she immediately saw a big uplift in engagement with a 12% response rate just in the first few days, resulting in more booked meetings. By making the extra effort to put a face to her name, she was able to elicit these types of responses:

With OneMob, Hazel now has more insight, like email open rates, something she couldn’t track before. She gained incredible momentum in the first week of using OneMob, with a 78% email open rate and 63% unique watch rate on her videos, so she’s truly set up for success.

Creating that personal touch doesn’t take much. With OneMob, you can record a professional and branded video in under 60 seconds. You’ll be able to respond promptly with real-time alerts on email opens, videos watched and responses. And, everything gets tracked back to Salesforce automatically so you can accurately measure the impact of videos to closed opportunities.

If you or anyone in your network are open to new opportunities, you can contact Hazel Koch at hazel@bettsrecruiting.com or visit http://bettsrecruiting.com/.

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OneMob for Outlook – Request Early Access Now!

Neda Hillyer
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You asked and we delivered one of the biggest feature requests! OneMob now offers seamless integration with Outlook. Get early access right now by emailing us at hello@onemob.com. We want your feedback!

With the OneMob for Outlook app, you can access all your saved video and voice messages right inside Outlook and easily embed them in any email message you plan to send. For real-time tracking, select which Salesforce Lead(s) and Contact(s) you want to email and you’ll get real-time notifications when your email is opened, message is played and when someone fills out the response form. And everything is tracked back in Salesforce.

Send an email today to get started.

OneMob for Outlook will support Outlook 2013 and Office 365.

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Reps! Stop Using YouTube With Your B2B Clients

Neda Hillyer
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Don’t get me wrong, we love YouTube for Marketing…. and cat videos or Gangnam Style. But when you’re trying to connect with prospects and customers in a more personal way, YouTube falls short. Why? Because it’s not created for the two most important people involved in the deal, you and your client.

Every B2B buyer wants a trusted adviser and a personal sales experience tailored for them. Sending your clients to YouTube is like throwing a kite into a tornado. Who knows where they’ll end up? Buyers want to be personally greeted with content relevant to them, with an easy way to respond and schedule a time to talk to their rep. That’s not YouTube.

Plus, clients want responsiveness, and reps need to know when to respond promptly. According to InsideSales, “50% of buyers choose the vendor that responds first.” How can you be the first to respond if you don’t know who’s watching your video on YouTube or Vimeo?

With OneMob, you can! Reps can record and send videos to anyone in the customer life cycle, and track specific viewer engagement in real time. And not only does OneMob make reps more responsive, personal videos have proven to increase response rates from the prospect and customer by up to 10x. So it’s a win/win! Videos are incredibly more engaging than traditional plain text emails, period.

And if you haven’t heard, the OneMob Web App allows you to upload any video (yes, even videos that are not recorded in OneMob). Whether you’re recording a personal video, or uploading an existing one, once it’s saved on the OneMob platform, it’s synced everywhere – Mobile, Web App and Salesforce – so you can send it from anywhere and track engagement in real time.

What’s the benefit?

  • Be Professional – Apply your company brand to the video and player page
  • Engage – Increase responses and opps with our integrated response form and scheduler
  • Track – Follow up promptly with real-time alerts on email opens, videos watched, and responses
  • Measure – Know which reps and videos are most effective, and how OneMob has impacted closed opportunities back in Salesforce

As a Sales or CSM rep, these insights will enable you to better shape your strategy for emails, calls and presentations.

Check out this demo on how to upload your video to OneMob, share it with prospects and customers, and track engagement!

 

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Meet the OneMob Web App

Neda Hillyer
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As the weather’s heating up, so are our offerings.  Today, we’d like to introduce you to the new OneMob Web App.

Let’s take a look at what’s new.

  • Record From Your Web Cam: The wait is over! Now you can record personal, company-branded and trackable videos directly from your web cam.
  • Upload and Track Existing Videos: But what about your existing videos? Now you can use the OneMob platform to send and track those too! Upload and send any video (e.g., demos, training videos, product announcements, etc.) so you can know who’s watching with real-time notifications and activity tracked in Salesforce.
  • Send Videos From Anywhere: All your OneMob videos are now synced and can be sent from anywhere: the Web App, iOS mobile device and Salesforce.
  • Personal and Team Dashboards: Easy to read charts and graphs give insight into your OneMob activity and how you’re measuring up with your team. See how many videos you’ve sent and trends in overall prospect/customer engagement like opens, plays and responses.

Get the Web App by heading to onemob.com. Click Login and enter your usual Salesforce credentials. It’s pretty straightforward, but if you have any questions, check out the User Guide or contact us at support@onemob.com. Enjoy!

 

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