Standing Out with Video

Facebooktwitterlinkedin

What’s the worst car commercial you’ve ever seen?

Sometimes I can’t remember what I ate for breakfast, but a particular dealership has been permanently branded into the depths of my memory thanks to a single, cringe-worthy commercial that aired twenty years ago. Seems odd that things like bad car commercials or an embarrassing moment in our lives can take priority over more important information like dentist appointments or Anniversary dates (sorry Franny), but they do.

In business, being remembered is important. No doubt, whatever evil mastermind was behind the first “bad car commercial” inherently understood that. And while I wouldn’t recommend taking 100% of your inspiration from those monstrosities, a little moderation is perfectly reasonable. It starts by using the most fundamental tool utilized in those commercials…video

Before you ask…Yes. I do recognize the hypocrisy of using a written blog to demonstrate the superiority of video over text and audio…moving on!

I’ve personally tested the efficacy of video with an experiment on Linkedin. You can find the details of that experiment in the 90-second video below; but the long and short of it is that using video increased the number of responses on that post by 800%.

thumbnail

So, what’s driving the success of video? Why does it stand out more than text or audio?

1) VIDEO IS RICH

Video engages more of our senses and allows us to display nonverbal communication, such as body language and tone. This is one of the primary reasons that the brain processes visual information so much faster and retains it longer. Did you get that? Use the video below and see which stood out more…

2) MORE PEOPLE PREFER VISUAL LEARNING

Latest polls show that 65% of learners perform best with visual information as opposed to only 30% preferring auditory. (The other 5% being kinesthetic).

The Picture Superiority Effect and the visual learner – visual design and  instruction

 

3) VIDEO BRINGS HUMANITY TO OTHERWISE STALE OUTREACH

“Great to finally put a face to the name!” Ever heard that one before? Unlike text or audio, video allows creators to be more authentic. Think about the difference a smile makes in conversation; it can change the dynamic of the entire interaction!

4) VIDEO IS VERSATILE AND EASY TO CREATE

Creating video content has become so easy with today’s technology, and it can be used in virtually unlimited ways! Here’s an example of a “Resume” video I created, and an educational video from our Founder and CEO, Sati Hillyer.

thumbnail
thumbnail

 

5) JUST LIKE THOSE BAD CAR COMMERCIALS – VIDEO IS MEMORABLE

Videos have a 95% retention rate, as opposed to 10% from text.

How can I get started?

At this point, if you are asking yourself “How could I successfully incorporate video into my company culture?” then I can help. There are lots of great video-content platforms available today, each with their pros & cons (which I will explore further in a future blog). A great place to start is OneMob’s Free Video-Content Platform. OneMob scored 4.9 out of 5 Stars on G2, and offers personalized training to any subscription type (Paid or Free). So whether you are brand-new to video or a veteran-OneMob is a great platform to learn about, and utilize the power of video in your outreach. Learn more about OneMob and how to sign up for free in the video below.

thumbnail

 

 

Facebooktwitterlinkedin

Bridging the Marketing and Sales Gap with OneMob

Facebooktwitterlinkedin
The Puzzle of Paradoxes | Verto Advisors

I recently read a blog by Jason Piasecki, Partner & CEO at Revel; a local B2B Marketing provider here in Muskegon. In his blog, Jason highlights how businesses tend to prioritize sales over marketing, and often try to combine the two roles into a single position, usually with an emphasis on sales. (You can read his blog here) I’ve personally found that -especially within the SMB market- many business-development and account managers must rely on their own marketing strategies to build and maintain their line of business. In the cases where a dedicated marketing manager or team does exist, there can easily be a disconnect between the two departments. The truth is that when your sales and marketing are fully aligned, more businesses is won.

While there are many transferrable skills between marketing and sales specialists, it’s important to remember that a degree in marketing exists for a reason. Like teaching or information technology, marketing is not a skill you simply pick up without any education.


“…I’ve worked with some amazing VPs of sales that happen to have ‘marketing’ in their titles. Very few are great marketers.”

 

Jason Piasecki, Partner & CEO at Revel

So, what does a synchronized sales and marketing effort look like? Personally, I like to picture it as the process of presenting a children’s book. To read the story, someone must first write it, then typically another person will present it to an audience. In our analogy, your marketing team are the “authors” while your sales team are the “presenters” of our story.

Breaking through with meaningful content marketing in the age of  storytelling

Your marketing team should support sales efforts with well-branded, organized content that is specifically designed to drive a response; and that involves more than a power-point with some logos on it. Marketing content is designed with lots of considerations in mind, so it goes without saying that it shouldn’t be something that’s thrown together haphazardly. This is especially the case if compliance is involved in those considerations. In return, your account managers are providing your marketing team with insight:

  • What messaging is working and what isn’t

  • What questions are usually being asked by clients and prospects?

  • What problems are clients and prospects facing that we can address?

  • How have current events affected those we are reaching out to?

  • Do we need to adjust our approach?

The more field-intelligence your marketing team is receiving, the more capable they are of designing content that will impress your prospects and clients!

So how does OneMob’s platform address the sales and marketing gap? It starts with acknowledging the importance of bringing content to the forefront of your outreach, rather than simple text. Video is a hook, but a hook is only as useful as the line and rod it’s connected to. We encourage our OneMobbers to use their video to drive viewers towards the additional content they have added to their customized microsite; content that is designed by -you guessed it- a marketing team!

We continue by making it easy for marketing teams to share and control content. Any media uploaded to OneMob by an administrator (typically a marketing manager) can immediately be shared to specific individuals, teams, or the entire organization. We take it one step further by giving administrators the ability to approve content before it is sent to prospects. (This is especially useful when compliance is involved).

Finally, we top it off with our analytics. Everything on OneMob is trackable; meaning that sales and marketing can see how often their content is being viewed and by whom. This is the field-intelligence that allows marketing and sales to adjust their strategies to better align with trends in the market.

OneMob was designed with a unified marketing and sales strategy in mind. We built our platform to serve both the author and presenter of our story. Give it a shot and bridge the gap with us!

Facebooktwitterlinkedin