[Webinar Recap] Don’t Leave Money on the Table, Use Video

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Last month, OneMob founder Sati Hillyer had the privilege to be a part of a webinar session, “Don’t Leave Money on the Table, Use Video”, along with Zoom‘s Head of Sales Greg Holmes, Vengreso‘s co-founders Mario Martinez Jr., and Viveka von Rosen, co-founder of Vengreso, as host.

 

Here are some key points covered during the webinar:

  • Why buyers aren’t responding to cold emails
  • How to get people comfortable with getting on a video call
  • What sales people can do to make their prospecting emails stand out
  • Strategies on using videos effectively
  • Differences between Zoom and OneMob
  • And finally, are videos here to stay? Or is it just another fad?

 

If you’d like to find the answer to some of these questions, go ahead and click below to watch the webinar:

 

Interested? Check out Zoom, Vengreso, and OneMob for more info!

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Sacramento Kings: Selling Experiences, Not Just Tickets

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Though emails have been a true and steady method of communication since the 90s (and phone calls much longer), it has lost much luster since then. Many emails go unanswered or lost, due to its very nature; in our fast-paced digital era, text based communications are not only stale, but it fails to capture the audience.

To tackle this issue, Phil Horn, VP of Sales for the Sacramento Kings, turned to videos as a solution. In an interview with Phil, he recognizes the problem: “Days of cold call or simple text based emails… it’s hard for those things to stand out”. “With something like a video, you quickly get something that is like, ‘Oh, what is that? That’s different’.”

Pioneering Video Communications

In the past 8 months that I have worked here at OneMob, I was time and time again impressed by how the Sacramento Kings have taken video engagement to the next level. In many ways, the Kings have pioneered the methods for an effective communication in the sports and entertainment industry using OneMob. From leveraging GIFs on the landing page to adopting green screen for their video, they stay faithful to their sales philosophy, “[Finding] the best way to have a conversation with each individual client”.

But that’s not all. When we say OneMob is a “personal video engagement platform”, the Kings understand that the key word here is “personal”. Click the videos below to check out some real examples.

 

Personalized Team Video

Trevor Salyers accredited Laura Lombardo for the awesome idea to create a team video. Each member would introduce themselves to clients as their personal Membership managers, while leveraging the team video to deliver important information and provide a warm welcome to the Kings family.

 

Down to the Seat

Travis Case created a video showing his client exactly where they’ll be seated, and a glimpse into the view they’ll have during the game!

 

Checking In

Cooper Farrer:

“I like the aspect of being able to check in every now and then and just give them personal messages about what is going on and quick updates about the team.”

 

Why OneMob

So why do they use OneMob? I asked Travis Case from the Sacramento Kings, who responded:

“OneMob has allowed me to be able to connect visually by linking our brand with local businesses in the community […] [and] the ability to put a face to the name […] it’s not just a transactional moment, it’s an emotional moment […] moment of opportunity we were able to create. All of that has been extremely helpful by the landing page […] the landing page allows me to put clickable content in there, all the while being able to track it while my clients look at it.”

Want to take advantage of what OneMob has to offer for your sports team? Sign up now for our one-week free trial, or contact us at sales@onemob.com.

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Record your Screen with OneScreen

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Ever play a game of telephone? Sometimes the words you say don’t necessarily make it to the other end. But miscommunication doesn’t happen only in games, it happens in almost every aspect of our lives! There’s no better way to present your thoughts than to be able to point and say, “Look here. This is what I’m talking about.”  And with OneScreen, you’ll be able to do just that!

Today we are proud to present you with OneScreen: a Chrome extension that will allow you to record your computer screen. The possibilities are endless:

  • Create seamless how to videos for complicated digital tasks.
  • Save time by recording your presentation.
  • Don’t write a novel on how a problem can be solved– send your customers a quick 60-second tutorial video.

Add these on a landing page, and you end up with some dangerous combinations:

OneScreen is free to download in the Chrome web store. To learn more about our new Chrome extension, check out our support page.

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Video Scripts! – 5/18/2017

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Just like a news anchor, you can now read your video scripts on your screen when using our iOS mobile app! This means no memorizing, which means less re-takes, which means more time saved for you!

  1. From the Web: Create, edit, and share your scripts from your Library page
  2. From your iOS: Select a script from the new Scripts tab, or insert a script from the recording screen
  3. Deliver the perfect presentation or speech without having to memorize a single line!

Click here to learn more about Video Scripts on the iOS OneMob app.

 

Other changes from this week:

  • We’ve changed our pricing plans!
    Overall, we made everything cheaper, and removed a lot of the limitations we had before.

    • No more limits on number of videos, landing pages, or activities!
    • Individual and Starter plans are now “Professional”
    • Professional plan is now “Team”
    • Enterprise Plus plan has been merged into “Enterprise”
    • Click here for more details on these new plans
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Announcing Video Watch Time, LinkedIn & Twitter Tracking, Top Content, and More – 2/4/2017

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We’re excited to announce the following changes that will reflect new activities starting Feb. 5th 2017:

Now Tracking… Video Watch Time

First and foremost, we have added the capability to track how long someone has watched a video. The ability to track video watch time was definitely one of the most highly-requested feature. And today, we’re proud to announce it’s finally available!

This will give you a better understanding of your viewer’s behavior. Instead of simply knowing your video page was viewed, now you can better gauge your audience’s interest: Did they watch the entire video, or did they stop after a few seconds? Did anyone watch your video more than once?

“Video Watched” will now appear as part of your Activity Feed, in the Activity Detail page. Video watch time tracking is available for OneMob videos only (we currently do not track video watch time of YouTube videos).

 

 

NEW! Overview Section

Ever wonder which video, URL, or document drove the most engagement? Another new addition to the Activity Detail page is the Overview section.

The Overview section will provide a graphical representation of total watch time of OneMob videos, and the total instances of your videos watched and contents clicked. The total watch time will help you find out which of your videos are found to be the most captivating, while the total watches and clicks will help you find out which of your contents are in demand.

The “Overview” section will now be available in the Activity Detail page. Click on any of the items listed under “OneMob Video Watch Time” and “Watches & Clicks” for preview.

 

Other Changes:

  • Now tracking your LinkedIn and Twitter icon on landing pages.
  • The activity event “Button Clicked” will now be counted as “Content Clicked”, and will only be differentiated by the URL.
  • The default text for email subject and body has been altered.
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Introducing OneMob Checklist!

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All New OneMob Checklist!

Previously, the Getting Started page was used to provide a summary of the user’s statistics (total activities from created links and emails). Frankly, it wasn’t providing any substantial benefits for our users, and was a misnomer considering the statistics didn’t help you “get started” at all. So we asked ourselves, “How can we prepare our users to truly ‘Get Started’?”

After much discussion, we have decided that the most sensible method was to point out the most essential parts of our platform by providing you with list of goals– a checklist.

There are two parts to the checklist: a Starter Checklist and an Advanced Checklist. Finishing the Starter Checklist will prepare you to use our platform. The Advanced Checklist will ask you to perform some of OneMob’s core functionalities.

If you are new to OneMob, we highly encourage you to go through the checklist. By the end of the Starter Checklist, our hope is that you will have all the tools you need to send your first OneMob. The Advanced Checklist should give you a good idea of what OneMob can do for you. If you are a seasoned OneMob veteran… Check out the checklist anyways! Sure, it’s not required, but you can only benefit from having a strong foundation!

You can click here to view the checklist now. Happy OneMobbing!

 

Questions? Comments? Send us an email at support@onemob.com.

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Having Trouble Connecting With Your Buyers?

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The following is an edited blog post originally written by Mario Martinez Jr. Mario is a trusted OneMob adviser and a leading social seller. He has been featured in multiple publications, such as Huffington PostInc., and B2C.

You can find his original blog post here.

Visual stimulation can be found in every waking moment of our lives. Movie posters, turn signals, and even a single dead pixel on your monitor are some examples of visual stimulation that we experience daily. Anything you see that grabs your attention and incite emotions are considered visual stimulation. Why do we never fail to notice these things? The reason is simple: We prefer to process content passively. In fact, a video can be processed by our brains 60,000 times faster than words on a page!

What does this have to do with sales connecting with our buyer? Everything, actually. Especially when it comes to companies using video marketing for sales.

In the same way that your brain gravitates toward images and video, your buyer is gravitating toward certain types of communication from you, in certain amounts and delivery styles. How do we know this? A lot of research has been done to prove it. Consider these findings:

1. Video in email leads to a 200% to 300% increase in click-through rates!

2. After seeing a product or service featured in a video, 50% of executives go looking for more information!

3. 39% of executives call a vendor after viewing a video.

Until we as sales people and as sales leaders learn to be where our customers are and connect with them the way they want to be reached, truly connecting with our buyers is going to be a tough road. What is a solution?

Try video marketing for sales to fuel your revenue growth

I recently spoke with Nimesh Gupta, co-founder of the video engagement platform OneMob, about the science behind connecting with buyers through social networks and email. Nimesh’s innovative company allows users to easily record personalized yet corporate-branded video messages, which can then be tracked and analyzed in customer relationship management (CRM) platforms like Salesforce. The reason that video marketing is exploding in popularity, Nimesh told me, is because video resonates with how modern buyers want to consume marketing content online. In fact, one study by the survey marketing firm Usurv found that consumers are 39% more likely to share content delivered via video than regular text, 36% more likely to comment, and 56% more likely to push the “like” button.

OneMob’s success with video marketing for sales is a reminder for us all that we need to be constantly reevaluating our outreach to our buyers and constantly looking for opportunities to shake up how we do connect and sell.

Here are five reasons you are struggling to connect with your buyers—and how you can fix it:

1. You aren’t building trust from the first “hello”: The classic top of the sales funnel starts with lead generation and audience-building. The strength of these foundational relationships is key to your long-term success with buyers. As my friend Anthony Iannarino says, “Your job is make all things unequal.” That starts with building a relationship of trust from the moment you attempt to connect with buyers for the very first time. You must remember that your modern buyers are people. People love stories. Stories create believability. And when the focus of your initial outreach is on the storytelling (instead of branded marketing jibber jabber!), then your buyer’s brain is actually going to light up as it processes this thought-provoking story, especially one told via video.

2. You aren’t feeding your buyer to create engagement: Today’s modern buyers scroll and scan, looking for the things that catch their eye. And this behavior is the exact same methodology busy executives employ when it comes to their professional inboxes. One masterfully crafted email or social media post isn’t enough; your target audience may never see it! Instead, your goal should be to feed your buyer content via social networks that is consistent, engaging, makes them stop as they scan, speaks to how you can solve their problems, and helps them to personally get to know you. Each piece of content should draw them in a little more, piquing their curiosity and creating a series of brand impressions that stick with them over time.

3. You aren’t engaging your buyers the way they want: Video sales acceleration companies like OneMob are seeing explosive growth because they use a type of marketing content that buyers are willing and eager to consume. Indeed, the ratings firm Nielsen says that the average consumer with an internet connection watches about 206 videos every single month! And videos have the potential to dramatically increase purchasing activity. One recent study found that video in an email leads to a 200% to 300% increase in the click-through rate. This means sending a video message over a plain text email can equal higher engagement. Whether it’s videos or simply posting more frequent messages that resonate with your buyer, you need to be constantly looking at better ways to engage buyers in the way that they want.

4. You’re failing to maintain relationships after the sale: The relationship between a seller and a buyer should never end with the sale. In fact, the sale is just one more opportunity on a long continuum of opportunities to engage the buyer and leverage referrals based upon having built a bridge of trust. After a sale, you should be looking to provide educational resources, helpful guidance, and expert support. That way, when it comes time to upsell, renew, or ask for a referral, there is no question that your buyers will gladly oblige. And one more thing: If you haven’t already come to this point in your relationship, after closing your deal it now would be a good time to connect via Facebook. Your goal is to let your buyer see you in your personal life, engaging with your kids, posting personal videos, etc. That is something your competition just isn’t doing, and it’s a highly effective, simple way to stay connected “personally” after a sale.

5. You’re focusing more on differentiating your product than yourself: Most sales teams focus on selling a great product. The problem is that every sales team believes they have a great product to sell, which means the customer gets essentially the same type of sales message from your competition. Although it may seem counterintuitive, the only thing that truly sets you apart is when you can differentiate yourself from the competition. When you become the face of your company, and when you endear your buyer to you and help your buyer to trust you, you’re going to gain a huge leg-up on the competition. Remember, people buy from people they know, like, and trust.

Connecting with your buyer is as much an art as a science. As video marketing for sales has shown us, even a technology that has been around for decades (since the first commercials were aired on television, to be exact!) can be reinvented and reimagined in new ways to truly resonate with your modern buyer.

To show me the power of video marketing for sales, Nimesh Gupta set me up with a free trial. The results were impressive! I decided to create one for you. As you watch this OneMob video, think about how much you could improve your sales outreach if you connected with your buyer this way, every time. In my opinion it’s a GAME CHANGER for social engagement and sales prospecting.

WATCH THE VIDEO

This article was written by Mario Martinez Jr. See the original post here.

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OneMob Release Notes – 1/3/2017

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The following changes were made on January 3rd, 2017:

  • “Connected to Salesforce” indicator
    • Applies to Enterprise, Enterprise Plus, and Trial Users.
    • If your OneMob account is connected to Salesforce, it will be indicated by the following icon:
    • If your OneMob account is not connected to Salesforce, it will be indicated by the following icon:

      • Click on the icon to connect by logging in with your Salesforce credentials.
      • Furthermore, the following banner will be displayed at the very top of your browser (click to enlarge):

    • If your organization does not have the need to connect to Salesforce and wish for the icon and banner to be removed, please contact us at support@onemob.com.

 

  • Salesforce auto-sync
    • Applies to Enterprise, Enterprise Plus, and Trial Users.
    • You must be connected to Salesforce for this feature.
    • Auto-sync any newly created contacts on OneMob to SF.
    • “Match to Salesforce” checkbox will be replaced by the following message: “All Contacts will automatically be matched to Salesforce Leads or Contacts.”
    • The message only appears when the user is connected to Salesforce.
      • I.e., Blank when not connected to Salesforce.

 

  • Auto-populate empty fields using Salesforce when new contacts are created
    • Applies to Enterprise, Enterprise Plus, and Trial Users.
    • You must be connected to Salesforce for this feature.
    • When a new contact is created, empty fields (first name, last name, etc.) will be populated by your Salesforce Contact/Lead, if values exists.
    • This feature does not update or override any pre-existing fields.
      • E.g., when creating a single contact or multiple contacts via CSV, if you have specified a first name, we will use that name instead of searching in Salesforce.

 

  • Auto-populate empty fields for existing contacts using Salesforce when uploading CSV
    • Applies to Enterprise, Enterprise Plus, and Trial Users.
    • You must be connected to Salesforce for this feature.
    • When a CSV is uploaded with pre-existing contacts (i.e., contacts that already exists), empty fields (such as first name, last name, etc.) will be populated by your Salesforce Contact/Lead, if values exists.
    • When a CSV is uploaded with pre-existing contacts (i.e., contacts that already exists), fields (such as first name, last name, etc.) with existing values will not be affected.

 

  • Landing page name
    • Applies to all users.
    • Before: In the Landing Page Editor, the landing page name appeared above message box, and between the logo and contact information.
    • Now: The name of the landing page will be displayed on the top left corner of the landing page editor, next to the “< Back” button.
    • You may now change your landing page name via the Gear Icon > Change Name.

 

  • Re-order secondary assets on landing page
    • You can now manipulate the order of additional contents you add in the landing page editor. Click + hold the thumbnail, then Drag it over to a different location.


 

  • Landing Page/Email Template: “Sort by Edited”
    • We’ve added a new sorting option! You can now sort your landing pages and email templates by time they were edited.

Other features you may not be familiar with:

  • “View on Salesforce” hyperlink
    • When a contact is matched to Salesforce, you will find a hyperlink labeled “View on Salesforce” next to the Edit button, like so:

    • Clicking on “View on Salesforce” will open a new window to the matching Salesforce Lead/Contact.
    • This hyperlink is a foolproof way of confirming your OneMob activities will be tracked back to Salesforce.
    • If you do not see this hyperlink on one or more of your contacts and would like to map your contact(s) to Salesforce, upload the email address via CSV.
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