When To Use Video in an Email Cadence or Sequence

In the realm of sales engagement, it’s crucial to find the right balance between persistence and diversity. According to Salesloft, it is recommended to make around 14 to 15 attempts to engage with a contact at a target account. However, it’s important to consider whether every attempt should be identical. To effectively reach out to […]

When To Use Video in an Email Cadence or Sequence

In the realm of sales engagement, it’s crucial to find the right balance between persistence and diversity. According to Salesloft, it is recommended to make around 14 to 15 attempts to engage with a contact at a target account. However, it’s important to consider whether every attempt should be identical. To effectively reach out to […]