Tips for Better Open and Click-Through Rates using OneMob

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Getting a hold of your customer’s attention is hard. It doesn’t help that average email open rates are low and email click-through rates are even lower. Fear not, email is still an effective way to reach your audience so I put together some tips and features you can use in OneMob to help increase those open and click-through rates.

Subject Lines

Every article you read about email open rates is going to tell you all about subject lines. Unfortunately, there is no perfect subject line to insert into every email you send that will up your open rate to 100%. At OneMob we’ve noticed that personalized subject lines tend to be opened more. When sending an email directly from OneMob try adding a mail merge field to bring your customer’s name or company into your subject line automatically. In addition, if you can backward engineer your subject line to solve a potential customer business problem or pose a question that your customer would be interested in hearing the answer to you’ll more than likely see your open rates improve.

Looking for more suggestions? Take a look at some of these articles.

Add a Watermark

Add a watermark (having an NBA Superstar in your video also helps)

OneMob allows users to add watermarks to their videos. Watermarks are like a branded sticker that goes on your video. Watermarks are usually seen in your thumbnail which is the image that your recipient will see in their email. Adding a watermark with a company logo or branding can improve click through rates and give your recipients the confidence to click on your link knowing it will not be a malicious link. In addition, instead of using your company’s logo as a watermark try making a customized video and using your customers logo as a watermark. When they see their recognizable logo on your video it will be hard for them to ignore getting the rest of your customized message.

Learn how to add a watermark to your video here.

Green Screen Images

Get their attention using Green Screen

Using a green screen to add a video or image to your OneMob videos is a great way to increase your click through rate. Try including an image of your customers building or job site or even add a video of your customers commercial or YouTube video behind you. Adding these familiar elements to your video will peak your customers interest to watch the entire message.  Just make sure your thumbnail looks great so your audience can see what is behind you.

Learn all about OneMob Green Screening here.

Add Text to your video and animate your thumbnail

If you are recording using OneMob’s mobile applications on iPhone and Android you have the ability to add text on top of your video. Try adding some text with your customer’s name, company name, or even a call to action that will prompt your audience to click through to your page. If you save your video to mobile drafts you will have the ability to customize that text every time you send it out. So you can have one generic video that you use over and over again but your customers think it’s customized to them because of the customized text you add to the video before sending.

See how to leverage mobile drafts to re-use a video and edit the text on the video.

OneMob also recently added the ability to give your thumbnails a little more life by turning them into animated thumbnails.

See how to switch to an animated thumbnail here.

Add a video to your email sequence

OneMob has integrations with XANT, SalesLoft and Outreach IO. If you use these email platforms OneMob’s integration makes it very simple to drop a OneMob video and page into an email cadence or sequence.

Check out these video tips from SalesLoft.

Email isn’t working? Well….DON’T SEND AN EMAIL!

OneMob links can be added to text messages. Thanks to our friends at ZipWhip we know that “Nearly 98% of texts are read, usually in as little as 90 seconds.” That is NOT a typo, 98%! What are you waiting for? Create a link in OneMob and start texting away.

Not ready to plunge into the world of text messaging just yet? Why not try sending a direct message via LinkedIn? OneMob’s LinkedIn integration allows you to slide into someones DM’s….IN STYLE. Include a personalized video to create a warm connection with a new contact or send a video to a customer you haven’t heard from in a while.

See how to drop a OneMob video into a Linkedin Private Message here.

Looking for more email tips? Check out this page with tips from Vengreso, SalesLoft, and Dave Kurlan.

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OneMob Wins Most Valuable Corporate Response Stevie Award for COVID-19

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We won a Stevie Award! What’s a Stevie Award? Well…as my friend Mario Martinez Jr. says, these are the “Oscars” for businesses selected by a global group of judges that award companies on a variety of topics and achievements.

Companies that win Stevie Awards include IBM, DP DHL, Apple, BT, Ford Motor Company, ING, Procter & Gamble, Roche Group, Samsung, Dell Technologies, Allianz Global Assistance, just to name a few.

So it’s quite an honor to win one of their prestigious awards.

But this year was different. COVID-19 changed the face of the world and continues to impact people everyday, so the Stevie Awards team created a new category: COVID-19 RESPONSE

These categories will recognize the responses of business development, customer service, and sales organizations and professionals to the impact of the COVID-19 crisis on their customers, employees, partners, and other stakeholders. 

And I’m humbled, proud and grateful to announce we won and placed Bronze in Most Valuable Corporate Response. We know COVID-19 has made video a necessity for businesses, and as a video company we asked ourselves what else we can do to help. People often use our platform to record, send and track videos with customers and employees, but we know we can help in other areas as well such as job hunting. So as we saw the unemployment rates continue to grow at an unprecedented rate, we launched OneMob Free.

OneMob Free gives any person who’s lost their job or has been looking for a job a free license of OneMob, so they can record videos to use in the job hunting process. It could be a video to get you in the door, or a thank you video after a round of interviews. The best thing is you get notified immediately when your video is watched, which can relieve stress when waiting anxiously.

And it works! Out of respect and privacy, I won’t share the person’s name but I was happy to receive this email from a OneMob Free user:

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COVID-19 will forever change how we live our lives and how we interact with one another. We thank the Stevie Awards team for creating this category to create more good during a very difficult time. We hope we can continue to help and provide value to those affected and encourage you to tell your network about OneMob Free if they’ve been impacted.

About the Stevie Awards

Stevie Awards are conferred in eight programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East & North Africa Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 12,000 nominations each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at www.StevieAwards.com.

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