Cisco and OneMob – Using Video to Sell Video

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We are excited to announce a global deployment and exciting partnership with Cisco. We’ve been working with Cisco to launch a new initiative, “Using Video to Sell Video” with the goal of bringing personalization to their outreach when selling their video collaboration tools. Think about it, if I’m going to sell you a video collaboration suite, wouldn’t it be nice to also outreach with a personal videomail? We thought so, and so did Cisco!

To date, OneMob has been deployed in 36 countries around the globe, allowing their global virtual selling team to send personal, trackable and Cisco-branded video (and voice) messages. Initially, we expected the primary use case to be prospecting, but that quickly grew to account management, event attendance, management updates, and even personalizing their out-of-office/away message.

Leading the charge, Luca Felli (@lucafelli), Practice Lead for Digital Selling Innovation at Cisco, has seen their email CTRs jump to 46% (23X industry average) and their response rates increase to 10% (10X industry average). All of this has increased customer engagement and provided Cisco reps more opportunities to be personal, build trust and generate revenue. Remember, 53% of what drives the purchase is the sales experience (The Challenger Sales) and 36% of what drives customer loyalty is a personal experience (Oracle). So trust in selling is key!

Scott Brown, the SVP of Global Virtual Sales and Customer Success, has transformed their entire digital selling strategy and VIDEO is core to the foundation. “At Cisco, we have found that video communication dramatically changes our engagement with customers. It improves the effectiveness of the interaction and creates a 1-to-1 intimacy with the customer which is what they are looking for. Video also allows me as a leader to communicate with my global team in a way that is personal and engaging,” describes Scott. Contact OneMob to learn how you can help your organization leverage video to transform their selling efforts.

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