The following is a case study shared by the Grand Rapid Griffins:
The Grand Rapids Griffins recently took advantage of a one-month trial with OneMob, a personal video communication platform that has allowed them engage and communicate with their clients on a more personal level. After speaking with the Sacramento Kings (NBA) regarding the platform, they learned that the Kings were looking for ways to increase the return rate on the personal emails their account executives were sending to prospects and had had a lot of success with OneMob. Using the platform, the Kings account executives were able to create appealing video email messages that stood out among other emails in their contact’s inbox.The Griffins used the program for a month focusing on FSE Sales and found a lot of success. They used the platform for campaign-style emails to personalize follow-ups with season ticket prospects who were unable to make it to the arena to check out seats. With their account executives finding it to be a valuable sales tool and easy to use, the Griffins plan to continue their use of OneMob throughout the 2017-18 season. Click the video below to see how one Grand Rapids rep used a personal video message to send to one of her prospects.
“The personalized video was awesome! I’ll share this information with the plant management team tomorrow morning. I’ll push to get an answer back to you ASAP.”
– Griffins Customer
Griffins reps used OneMob videos when launching their D-ZONE multi-game pack campaign, sending just over 6,500 emails out to 2016-17 D-ZONE 4-Pack, dormant D-ZONE pack buyers and Friday night single game buyers. Click the video below to see the video message that went out to the group.
Sports Industry Email Open Averages – 17.5% and 2.8% Click Rate
Griffins Campaign-style Email Open Rate – 63% and 5% Click Rate
Having used OneMob for a month proved to the Griffins that they need to further use video in their sales efforts. It has allowed their reps to use their smartphones to quickly send quality, Griffins-branded video presentations to their clients and prospects. Having hundreds of single game buyers to contact following a weekend set of home games, reps can now use the program to quickly send a personalized “thank you” and introduction video to their assigned leads opposed to an email with bullets and attachments. The Griffins are able to track the open rates and video views of their emails, allowing them to continually make improvements to their campaigns such as subject lines and content to maximize engagement and sales.
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