Announcing Video Watch Time, LinkedIn & Twitter Tracking, Top Content, and More – 2/4/2017

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We’re excited to announce the following changes that will reflect new activities starting Feb. 5th 2017:

Now Tracking… Video Watch Time

First and foremost, we have added the capability to track how long someone has watched a video. The ability to track video watch time was definitely one of the most highly-requested feature. And today, we’re proud to announce it’s finally available!

This will give you a better understanding of your viewer’s behavior. Instead of simply knowing your video page was viewed, now you can better gauge your audience’s interest: Did they watch the entire video, or did they stop after a few seconds? Did anyone watch your video more than once?

“Video Watched” will now appear as part of your Activity Feed, in the Activity Detail page. Video watch time tracking is available for OneMob videos only (we currently do not track video watch time of YouTube videos).

 

 

NEW! Overview Section

Ever wonder which video, URL, or document drove the most engagement? Another new addition to the Activity Detail page is the Overview section.

The Overview section will provide a graphical representation of total watch time of OneMob videos, and the total instances of your videos watched and contents clicked. The total watch time will help you find out which of your videos are found to be the most captivating, while the total watches and clicks will help you find out which of your contents are in demand.

The “Overview” section will now be available in the Activity Detail page. Click on any of the items listed under “OneMob Video Watch Time” and “Watches & Clicks” for preview.

 

Other Changes:

  • Now tracking your LinkedIn and Twitter icon on landing pages.
  • The activity event “Button Clicked” will now be counted as “Content Clicked”, and will only be differentiated by the URL.
  • The default text for email subject and body has been altered.
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