Search and Star All Your Favorite Videos

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We’re rolling out many a new feature here at OneMob, and just in time for the holiday season. Here’s a gift that never stops giving –  the ability to search and star.

When you log into your OneMob dashboard from the web app, you’ll notice things look a little different. In addition to creating editable player pagers, users now have the ability to search for videos by title and star their favorite uploads. This way, when you’re ready to send, all your favorite videos are in one place for fast and easy access.

Because we’re more than a just place to create and send personal videos. From training tutorials, marketing materials, product demos and beyond, OneMob is the one-stop shop to host and share all your videos, outside and inside your organization.

 

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To start searching and starring your videos, log into your OneMob account now. To start storing and sending videos with OneMob, contact us.

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Get it – The New Gmail Plugin

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We’re all about giving you choices here at OneMob. Whether it’s in-app, through Salesforce, on social or by email, we let you send your videos however you like. With the addition of our new Gmail plugin, you can send videos to any of your SFDC leads and contacts directly from your Gmail account.

 

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Using other plugins and extensions? No problem. Add videos to your favorite templates and send as usual, with all the viewing activity written back to your Salesforce account.

To start sending your videos through Gmail, download our plugin from the Google Chrome store. Happy video messaging!

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Get (Even More) Personal with the Custom Player Pages

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Following the release of branded URLs, we’re excited to bring you another customizable aspect of your OneMob experience. Meet, the Player Page Editor!

OneMob users are finding success using not only personal video, but all types of video- from customer testimonials to product demos. So we’ve given you the ability to control how your video player pages look and read. Yes, that’s pages with an s, because users can now create multiple layouts for any occasion. The possibilities for customization are endless.

 

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Highlights include:

  • Edit subject line: Write custom greetings and choose how formal you want to be
  • Change body text: Whether it be personal or product, specify your type of video
  • Add a call to action: Direct your viewers to the landing page of your choice with a custom button
  • Hide response form: No reply needed for a certain video? No problem, just toggle it off.

 

OneMob’s Player Page Editor is live and in Beta now. To start customizing your layouts, log into your OneMob account now. To start sending videos with OneMob, contact us.

 

 

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Did You Know? Adding OneMob to Email Signatures

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If you think video messaging is just a sales tool, think again. With a little thought and creativity, the possibilities for implementing video in your everyday business applications are endless. Thankfully, we’ve done all the brainstorming for you. Each week, we’ll bring you fresh ideas on how you can use OneMob everyday, in every way. First up: how incorporating a video improves your email signature. 

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For most, email is the main method of workplace communication. Given its high volume and wide reach, there’s a lot of opportunity for sharing content and increasing brand awareness. Opportunity also lies beyond the message of the email body itself. Maybe the phrase “email signature marketing” rings a bell. You may choose to promote your company’s website, blog, social media channels, upcoming events, new marketing offers, product demo, free consultations, etc. Without making your email signature longer than your actual email message, video is an unexpected but effective medium to share something extra. It’s also beneficial for you as a professional. Adding a video thumbnail makes your signature more attractive and personal, allowing you to really introduce yourself. Most importantly, video helps increase engagement, drive opportunities and promote brand awareness. With OneMob, you have the ability to track this activity, with all the analytics written back to your Salesforce accounts. 

Make the most of all your digital communications with a personal touch, even in your signature line. To learn how you can link your OneMobs to your email signature, see our support page.

 

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“After the Beep, Shoot Me an Email”

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Cold calling. You’ve done it a million times, and will probably do so a million more. But we keep hearing same the questions pop up in trending sales discussions and articles everywhere. Is it effective or is it outdated? Will we ever move away from it? Is there a better method? A practice endangered to extinction, social sellers everywhere are pronouncing cold calling nearly dead. With so much back and forth, what’s a salesperson to do? The answer isn’t to stop cold calling- it’s to stop leaving voicemails.

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The Challenge

As every salesperson knows, making initial contact is the hardest part. Picking up the phone has long been the first step in this process. If someone answers your call, great. But when you’re sent straight to voicemail, that’s where things start to go downhill. It used to take about three to four calls to reach a prospect. Given our increased mobility and new modes of communication, the number of attempts has doubled. On average, less than 1% of calls get returned and less than 2% of those calls result in booked meetings. So what does this mean? It means that there’s a fundamental hole in the way sales teams are reaching out to prospects.

 

Communication is Broken

Simply put, leaving voicemails is no longer very effective. We’ve all been in the situation where, upon seeing a missed call and voicemail from a friend or relative, you choose to call back without listening to the message. “Did you get my message?” they ask. “No,” you reply, “but I saw that you called.” Unfortunately, the business world doesn’t operate in the same way, and your prospect is not going to call you right back. According to Business Insider only 33% of people listen to voicemails from business contacts daily, and only 18% listen to voicemails from numbers they don’t recognize. Meaning, four out of five of your cold voicemails aren’t even being played. I’m not suggesting that you put down the phone indefinitely. Real-time verbal communication is absolutely essential. But when you do get sent to voicemail dungeon, you need to be more strategic with your follow up.

 

Resolution

As evidenced by text and email, much of our communication has evolved from verbal to visual. InsideSales reported that the top three forms of messaging that people respond to are email, office phone calls and cell phone calls. Clearly, people are choosing their email inboxes over their voicemail boxes. But even those are becoming inundated with mass amounts of generic messaging. As text becomes less compelling, what is the next medium that will catch, and hold, our attention?

It’s time to take a step back and re-examine our methods. Don’t let an unreturned voicemail slow down your sales cycle. Following up with email is still more effective, but even those can get lost in the mix. So how can you ensure your emails are not only being read, but eliciting more and higher quality responses?

 

Personalize Your Outreach

Putting a face to a name goes a long way. When someone sees a smile and hears a voice, a sense of trust and a layer of objectivity is established around that individual and their context. Not like in an email, where a text-based barrier makes it difficult to accurately express yourself in letters, fonts and whitespace. And more often than not, your messages are being misinterpreted. With video, this is unmistakable. You’re essentially unmasking yourself and gaining more credibility with your viewers. People don’t want to be sold to. Buyers want to be engaged on their own time, in a new way that’s more dynamic, less about products and more about their business application. They’ve gathered enough information on their own to form an educated opinion. What they need is an expert, trusted advisor and source of guidance. So how are you going to elevate yourself, get more attention and receive more responses? By personalizing your outreach.

 

Thankfully, we live in an age where new tools and technologies are making communication easier, more engaging and enjoyable. Video messaging allows people to record, send, watch and reply to each other whenever and wherever it’s convenient for them. Technology has advanced enough to the point where we’re not limited to recording videos on our webcams and uploading them to YouTube. Nor are we required to own expensive DSLRs to record high-quality videos. Look no further than to your smartphones. You use it every day, in x amount of ways. The practice of moving the phone from the ear to the front of the face is becoming less of a novelty, and more of a norm.

At OneMob, we practice what we preach. By incorporating video into our email outreach, we’ve seen increases in our open rates, click-through rates and higher quality responses. See how our customers are getting results with video messaging and contact us to learn more.

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Bringing You Branded URLs

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At OneMob, we believe in tailoring every aspect of your outreach to your brand’s liking. That’s why we’ve brought you branded videos, branded player pages and finally, branded URLs! Not only does this let your brand shine, but creates a more secure experience for your customers because now they know they are visiting a destination they can trust. And trust is our top priority!

 

Now when your customers watch your video messages, you can choose to include your company name in the URL, allowing you to truly own your page and the total viewing experience.

 

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Contact us to learn more, or send an email to sales@onemob.com to activate your branded URL today!
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Announcing OneMob for Android Mobile

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At OneMob, we are firm believers in the union between mobile and video; hence the Mob, or mobile, half of our name. OneMob thrives in mobile, allowing users to maintain an unlimited level of communication on the go. In addition to our iOS, Cisco DX Series and web app platforms, we are excited to bring OneMob to Android mobile users everywhere!

Now Android users can enjoy all the perks of video and voice messaging from their mobile devices. Record and send personal, company branded messages with in-app activity, tracking and analytics to Salesforce. Favorites include logo placement, clip trimming, thumbnail selection and more. Plus, OneMob recipients can reply back with video in the response form, directly from their devices.

With this release comes an Android exclusive feature: Pending Upload. This allows users to record as many videos as they like, no connection required. This way, your creations won’t be lost in case of interruptions, such as an incoming phone call or lost signal. When you regain connection, all your videos will be queued up, ready to go.

OneMob for Android is available now in the the Google Play Store. Download the app today to start video messaging on the go!

 

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Watch Me OneMob – Pt. 1, Sales

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Welcome Watch Me OneMob, a three-part series bringing you all the best ways to use OneMob across the entire customer lifecycle. Check out the video below to learn how you can start selling with video.

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Breaking In

Make that first impression count and get that first meeting.

  • Prospect cold outreach: Warm your prospect up to you with a video that shows you’re not an automated robot- no phone required
  • Welcome an inbound lead: Introduce yourself as a person and a resource  for their needs and questions
  • Follow up to an unreturned call: Send a video reminder that they can watch on their own time.
  • Final outreach before “closing file:” Make your last shot your best show with a personalised approach
  • Revive dead leads: Get yourself back on the radar. Take it from these reps at LinkedIn
  • Introduction after referral: They know who referred you, now it’s time to know you

 

Building the Relationship

Now that you’ve got the ball in motion, keep the momentum going.

  • Introduction: Make a smooth handoff from the SDR to Account Exec
  • Confirm meeting with AE: You’re less likely to get stood up
  • Agenda set for an upcoming call: consider it a warm up
  • Summarize meeting: follow up with a quick recap and visual/verbal reminder
  • Trial status update: Save time by verbally summarizing reports and progress
  • Share best practices: Show them what works to increase activity and engagement
  • Stay top of mind: During long sales cycle, don’t let yourself be forgotten

 

Closing the Deal

The buck doesn’t stop when pen goes to paper.

  • Show a demo: Whether it’s a product or experience, showing goes farther than telling
  • Introduction: Make a smooth handoff from Sales to Customer Success or Account Manager
  • Trial summary: Reinforce the value that you deliver with statistics and improvements
  • Closing proposal: Be less pricey and more personal. Create a relationship and not just a transaction!
  • Thought leadership: Share meaningful content or messages from executives
  • Thank new customers: This is the perfect way show appreciation to customers as well as get referrals and introductions to new opportunities
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Why Video Works For (All) Sales Reps

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OneMob Head of Sales, Randy Yabes, has been in the B2B sales game for 15 years. Here’s how video messaging helps him perfect his outreach and ultimately close more deals.

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The B2B landscape is continually changing. Since the 2000s, we’ve seen the birth of social media, smart phones and SaaS. We’ve also seen the decline or end of the flip phones, rolodexes, fax machines and mostly everything dealing with paper. In order to succeed, you have to adapt. Call it survival of the fittest. Today, sales orgs are inundated with new tools for sales enablement on the daily. Seasoned reps stick to the tried and true since they know what works. But there are some unique ways out there to stand out from the noise. These ideas aren’t only applicable to progressive millennials, and shouldn’t be ignored. Every rep has their preferred methodology, and my new outreach method is video. Here are 5 ways that implementing video in my sales methodology has helped me adapt, break in, form lasting relationships and ultimately close deals.

 

1) Gives Cold Calling a Break

Cold calling is monotonous and energy draining. It’s awkward, impersonal and often inconvenient for the person on the other end of the line. Reaching out via video is a successfully proven alternative. In this on demand age, sellers need to understand that buyers want to buy on their own time, so why not present information in a way that they can receive whenever they want? Video allows you not only to pitch your product, but really yourself- as a professional, an adviser and as a personality.

 

2) Shows More Empathy

The tone in your speech affects people’s perception, instantly. Many times, sellers forget what the experience is like for the buyer. Reps are so concerned with delivering the pitch so perfectly that they forget to ask enough questions and really learn about the buyer and their needs. During the middle of a sales cycle, I use video to re-state the purpose of our partnership. Summarizing gets all parties on the same page. Can I do this via email? Probably. But there is no “empathy” font. There is no “insert joke” button (and no, emojis don’t count). Video allows me to deliver a message in a way that says I am here to help, but in a more personal way than text. Stop treating deals like transactions and more like relationships. Showing empathy affords you trust and credibility, which is key to maintaining relationships and ultimately closing more deals.

 

3) Affords Honest and Direct Feedback

Once I’ve established credibility with my contacts, communication becomes much more direct and efficient. You’re guaranteed to get more direct feedback from someone that knows and likes you – even if it is a “no”. I just want to avoid the two statuses that all salespersons dread – “maybe” and “gone dark”. It’s easier to blow off a response or beat around the bush with someone you don’t know on the other end of the line. Video provides that familiarity. Receiving direct feedback and quicker answers unsure that both of our our times aren’t being wasted.

4) Improves My Pitch

Every salesperson has their signature style and approach. After years of practice, it’s comfortable to get stuck in the same, “proven” routine. But remember, we have to adapt. Since the ways in which we buy, sell and communicate are continually advancing, can you truly step back and see if you are caught up with the times? Training to enhance your routine is best done through video. It’s a crystal clear mirror to see how you look and sound. Golfers record their swing to analyze that hitch. Singers record their voices to hear those flat notes. Why don’t sellers record their potentially stagnant presentations? Seeing my pitch forces me to listen to how I present, poking holes in my normal speech and highlighting possible bad habits and making improvements. It also gives me the opportunity to try something new, such as a new line or sign-off.

 

5) Keeps Me Optimistic

Selling is one of the toughest jobs because your success is instantly measurable, and success is dependent on buyers making decisions that are in your favor. It’s daunting. It’s tough. But remember this; you are the tip of the sword. You are the first impression that your company makes in a partnership. What inspires me about using a video is this statistic alone: that the average person receives 121 emails a day, a number that is still on the rise. Sending a video itself is already entirely fresh approach to initiating those new conversations and fostering communication. I’m confident and optimistic knowing that I’m delivering something unique from other sales reps because I’m reaching out in a way that’s sincere, unexpected and engaging. The positive feedback that I get from prospects affirms this.

 


About the Author: Since the early 2000s Randy Yabes has been tasked with building pipelines, growing sales teams and developing structures for companies like Staples, IDG, Extole, Experian Information Solutions, and now OneMob. Connect with him on LinkedIn to see how he’s adapted in the SaaS sales world at startup’s and the Fortune 500’s.

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