Believe it or not, most of your prospects and customers think you’re a robot, and it is negatively impacting your business. The proliferation of mass email through automation is actually designed to make you more efficient and productive, but has also made you less personal and trustworthy. People now receive more emails than ever and are quick to hit the delete button if the email is not personal and catered to them.
According to a survey from About.com, 84 percent of customers say companies must first prove that they are trustworthy before giving them their business. Sending generic, text based emails — like a robot — is far from personal and will certainly not generate the trust necessary to close more deals.
Put yourself in their shoes. How many emails do you get from reps trying to sell you something, or from a customer success manager who’s coaching you on how to use their product more effectively? These emails typically consist of exhaustive paragraphs or outdated attachments that nobody reads. And how apparent is it that the exact same email you have received was also sent to thousands of others?
Solution: Use Video to Show Customers You’re NOT a Robot
Prove to your customers that you’re human by recording a simple and effective video message for them. Be sure to introduce yourself, address them by their name, and convince them you know a thing or two about their current challenges by identifying the pain you’re trying to solve. The more personal your message is, the more likely they are to trust you and respond to you. And at the end of your message, make sure you have a specific call to action so the recipient is clear about next steps.
Sales and Customer Success is largely about trust. Short video messages to your prospects and customers will go a long way in developing the trust needed to close new deals and renewals. With OneMob, you can record and send personal, branded and trackable videos, and it’s fully integrated with Salesforce. Record a video within 45 seconds from your iOS device or desktop webcam, then send it to your Leads and Contacts in one of three ways: directly from OneMob, from Salesforce, or from your own email client (e.g., Outlook, Google Apps). OneMob customers have seen up to a 10X increase in response rates just through this personal touch. Try it out!