To Click or Not to Click – First Impression Thumbnails

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What makes you click on a video? It’s most likely the eye-catching thumbnail. It’s front and center; think of it as the movie poster to your video. And in business, a professional, uncluttered and simple image is the way to go.

Your prospects and customers are getting inundated with emails day in and day out. Letters… words… paragraphs… boring! Once you can get them to actually open your email (quick tip – adding the word “video” or “videomail” to your subject will increase open rates), stand out from the crowd with a OneMob videomail.

Instead of an all-text email, your viewers will see an embedded video thumbnail of your face (or whatever you chose to record) and company logo, making it personal, professional and helping build trust with your viewers. Nobody, especially a potential buyer, wants to read an email template that was written six months ago and was sent as an automated workflow to thousands of other people. Would you? So build trust from the get go. Show them you’re a real person, and watch your email CTR’s jump!

 

Your thumbnail is the first thing your viewers see before they decide to click and watch (or listen if it’s a OneMob voicemail). So OneMob allows you to choose from a number of frames that are automatically captured while you record your video. Make sure to pause at the start/end of your videos to show your pearly whites and a sincere smile so that you can get a good snapshot. Just swipe left or right to select your best image after recording (screenshot below).

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Sacramento Kings Grow Renewals with New Coach and OneMob

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Since 2013 and under Vivek Ranadivé’s leadership, the Kings have been making Sacramento proud and pushing the boundaries between technology and customer service. I’m a little bias when I think about Sacramento, not just because it’s where my wife is from, but they’re the first professional sports team to give OneMob a shot. And we think it’s a marriage made in heaven!

What other industry focuses on fans more than sports? And what better way to connect with those 17,317 fans that visit the Sleep Train Arena every night than a personal video. So when we got the chance to meet with Phil Horn (@PhilKingsTix), VP of Ticket Sales and Service, we were thrilled to show him how the Kings can connect with their amazing customers in a more personal and human way.

One thing Phil and his team are constantly thinking about is how to keep their season ticket holders happy with their investment, so this year the Kings sent a unique and effective message to their key fans to keep their business. Like any good sales rep, they recruited a little help from someone new to the family, their new head coach George Karl.

Not only is George a winner on the courts, he’s a closers best friend. And with the OneMob videomail above, the Sacramento Kings have already grown renewals in season ticket sales. Can’t wait to see OneMobs from Vivek and the players. Making Sacramento proud, go Kings!

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And Now You Know…Weekly Activity Reports

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To all our OneMobers out there, we just made Mondays awesome! Every Monday, OneMob will send you a status report of your previous week’s activities so you can start selling smarter by focusing on the right prospects and customers.

With this report, you can see how your video and voice messages performed last week, as well as your team’s weekly averages and the top five performers. You’re at the front line of your company’s operations, so we had to throw in a little friendly competition to keep the motivation high!

Here’s a quick look:

  • Email Opens – emails sent sent through the OneMob mobile app or Salesforce package
  • Plays – videomails that have been watched and/or voicemails that have been listened to
  • Responses – responses sent through the OneMob player page

And now you know…and knowing is half the battle. Work as a team, push each other to do your best, and here’s to smashing your quota this month!

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