To Click or Not to Click – First Impression Thumbnails

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What makes you click on a video? It’s most likely the eye-catching thumbnail. It’s front and center; think of it as the movie poster to your video. And in business, a professional, uncluttered and simple image is the way to go.

Your prospects and customers are getting inundated with emails day in and day out. Letters… words… paragraphs… boring! Once you can get them to actually open your email (quick tip – adding the word “video” or “videomail” to your subject will increase open rates), stand out from the crowd with a OneMob videomail.

Instead of an all-text email, your viewers will see an embedded video thumbnail of your face (or whatever you chose to record) and company logo, making it personal, professional and helping build trust with your viewers. Nobody, especially a potential buyer, wants to read an email template that was written six months ago and was sent as an automated workflow to thousands of other people. Would you? So build trust from the get go. Show them you’re a real person, and watch your email CTR’s jump!

 

Your thumbnail is the first thing your viewers see before they decide to click and watch (or listen if it’s a OneMob voicemail). So OneMob allows you to choose from a number of frames that are automatically captured while you record your video. Make sure to pause at the start/end of your videos to show your pearly whites and a sincere smile so that you can get a good snapshot. Just swipe left or right to select your best image after recording (screenshot below).

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Sacramento Kings Grow Renewals with New Coach and OneMob

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Since 2013 and under Vivek Ranadivé’s leadership, the Kings have been making Sacramento proud and pushing the boundaries between technology and customer service. I’m a little bias when I think about Sacramento, not just because it’s where my wife is from, but they’re the first professional sports team to give OneMob a shot. And we think it’s a marriage made in heaven!

What other industry focuses on fans more than sports? And what better way to connect with those 17,317 fans that visit the Sleep Train Arena every night than a personal video. So when we got the chance to meet with Phil Horn (@PhilKingsTix), VP of Ticket Sales and Service, we were thrilled to show him how the Kings can connect with their amazing customers in a more personal and human way.

One thing Phil and his team are constantly thinking about is how to keep their season ticket holders happy with their investment, so this year the Kings sent a unique and effective message to their key fans to keep their business. Like any good sales rep, they recruited a little help from someone new to the family, their new head coach George Karl.

Not only is George a winner on the courts, he’s a closers best friend. And with the OneMob videomail above, the Sacramento Kings have already grown renewals in season ticket sales. Can’t wait to see OneMobs from Vivek and the players. Making Sacramento proud, go Kings!

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And Now You Know…Weekly Activity Reports

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To all our OneMobers out there, we just made Mondays awesome! Every Monday, OneMob will send you a status report of your previous week’s activities so you can start selling smarter by focusing on the right prospects and customers.

With this report, you can see how your video and voice messages performed last week, as well as your team’s weekly averages and the top five performers. You’re at the front line of your company’s operations, so we had to throw in a little friendly competition to keep the motivation high!

Here’s a quick look:

  • Email Opens – emails sent sent through the OneMob mobile app or Salesforce package
  • Plays – videomails that have been watched and/or voicemails that have been listened to
  • Responses – responses sent through the OneMob player page

And now you know…and knowing is half the battle. Work as a team, push each other to do your best, and here’s to smashing your quota this month!

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Making Voicemails Personal

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As a sales guy, my relationship with my phone is truly love/hate. Don’t get me wrong, nothing is better than making a call and getting the buyer to pick up so you can finally get a straight answer, but the reality is they rarely pick up! In fact, 97% of phone calls go to voicemail and according to InsideSales.com, the average voicemail response rate is 4.8%. The odds are not in our favor.

Let’s face it, people hate unsolicited calls, that’s why you get the voicemail to begin with. And why would you expect the buyer to respond if they never even listen to what you have to say? Sales leaders are always looking to increase call time with their reps, but we think there’s a better way than just cold calling. Email is great because it’s less intrusive than a cold call, but how do you make an email personal and human? Google Voice has shown us that receiving a voicemail in our inbox is actually quite a nice experience. I can listen when I’m ready, I can easily forward it along if I’m not the right person, and I can quickly respond if there’s interest.

So at OneMob, we thought why not let sales people do the same, but in a more personal way. Our latest release on the App Store (1.9.2) lets you add a personal and company branded image to your voicemail to make it a little more human. Why? Because people are buried with emails, and seeing your face is just one more reason to listen. Here’s an example of how it would look and sound:

And best of all, the OneMob platform will also tell you when your voicemail is heard and for how long, so you can finally know if your message is getting through. And of course, everything is logged back in Salesforce. Try it out today!

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