Act-On uses Humor and OneMob to Close $75K (UPDATE: NOW $100K)

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A few weeks ago, I was contacted by Rachman Blake from Funnybizz because someone mentioned OneMob to him. Rachman recommends the use of humor when following up to spark a response and get the ball rolling. In fact, he’s made a clever example that’s not only funny, but also entertaining:

As a startup, it’s important to remember to laugh from time to time. In fact, business needs a sense of humor, otherwise things get…

But seriously, Forbes tells us there’s 10 reasons why humor can help you be successful at work, and we completely agree! It’s not just more enjoyable for your co-workers, it’s incredibly effective when selling. The problem is, it’s not very easy to be funny on a voicemail or email, regardless of how many emoticons you add. But as Rachman and the millions of other YouTubers out there have shown, video is a perfect catalyst to be funny, creative and entertaining. But does it really work in sales? Let’s ask Act-On…

Brad Osterhout, National Sales Manager from Act-On, is always looking to move his prospects from the “red zone to the end zone” – aren’t we all? He realizes that the modern day sales rep is truly the “CEO of their own cubicle” and has the power to sell in more a personal, creative and funny way. So when Brad first tried OneMob, his creative juices started flowing and resulted in these two hilarious and effective OneMob videos:

Result: Act-On closes Velocity Partners


Result: Act-On closes Jove

Brad is using OneMob to follow up, and has already closed $100K in business. He’s able to bring relatable topics to his outreach in a short, humorous and effective way that gets the buyer to respond and move forward.

There will always be new ways to sell, but some fundamentals never change. People like to buy from people they like, and humor helps make that happen. Video has made it easier for salespeople to share that humor in a fun and engaging way. Keep closing!

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OneMob Mobile (iOS) 1.9.1 is Live

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We’re so excited to announce the new version of OneMob Mobile (iOS) is now live! Based on your feedback, we’ve added:

  • Voicemail preview – listen to your voicemail before you save or send
  • Improved feed – fixed bugs affecting feed view
  • Improved customer tour – guides user how to hold phone to record best video

You can always enable Automatic App Updates, so you can ensure you have the latest version of OneMob every time. Just go to Settings > iTunes & App Store and scroll dow to Automatic Downloads and enable Updates (swipe to green). Otherwise, click here to upgrade.

Enjoy and let us know your feedback in the comments below!

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