We had a chance to sit down and chat with Jim Lundy from Aragon Research last week. We first met him when we launched at Dreamforce 2014 and instantly clicked when it came to the impact video is having in the enterprise. After we shared a few updates, he said something that really stuck, “Video is the New Document.”
We couldn’t agree more! Spending 8 years at salesforce.com, we constantly looked to the amazing marketing team to build out incredible assets we could use in our conversations. The problem is a document is not always what’s needed. Sales can sometimes have a tendency to blindly forward marketing assets when all the prospect or customer wants is a personal and trusted advisor listening to them.
Video instantly bring trust, brevity and a bit of fun to any interaction. That’s why according to Forbes, 59% of executives would rather watch a video than read text if the topics are the same.
At OneMob, we believe video is the new vehicle to connect and build trust. But’s it’s also a great way to convey the highlights you are trying to share with a document without requiring so much effort from the recipient. Think about it, when you read something, you have to lean in and find the points of value. However, when you watch something, you can lean back, listen for the key takeaways and reflect on how this will help you. This makes the next response so much more valuable because the prospect/customer is more informed and the sales person can really start to tailor their story. And don’t worry, you’ll get a response because marketing has already proven the effectiveness when using videos in outreach.
And at OneMob, we’ve seen amazing results when you apply these videos to your sales outreach. The biggest challenge is making it part of the sales workflow, so we started where sales people spend most of their time, their mobile phone and their CRM.
OneMob lets sales people record and send short, personal and fully branded videomails directly to their Salesforce Leads and Contacts from either your mobile phone or inside Salesforce. It’s that simple and it’s that effective. Video is the new document, and OneMob is your new best friend in sales. But don’t take our word for it, try it out on your iPhone today!